3 days ago
FOUR-MIDABLE YEARS OF STREAMING
(From left) sooka over-the-top app head Dinesh Immanuel, communications and sustainability director Foo Su Lynn, director Chu Young Lee, chief technology officer Mauro Di Pietro Paulo and chief sales and marketing officer Tai Kam Leong at the announcement of sooka's fourth anniversary upgrades and new offers.
SOOKA, a prominent streaming service in Malaysia, marks its fourth anniversary with a series of exciting announcements, including technology upgrades, customer rewards and limited-time offers.
This milestone highlights sooka's position as one of the country's fastest-growing entertainment platforms, built on four years of innovation, user-centric development and a deep connection with Malaysians through relevant, engaging content that reflects local passion and culture.
Over the years, sooka has evolved to deliver streaming experiences that are tailored specifically to Malaysian audiences.
Key upgrades since the beginning of the year include a refreshed app with double the overall performance improvement, an enhanced sooka TV Stick – now featuring 4K UHD sports content – and personalised content and navigation, all designed to provide a faster, smoother and more intuitive user experience.
An artificial intelligence (AI)-assisted chatbot now offers quick customer support, while an integrated electronic programme guide (EPG) and dynamic tabs, which are set to be rolled out on all platforms in the coming weeks, will make it easier to navigate live channels and video on demand (VOD) content.
sooka has recorded 100% year-on-year growth in paying subscribers and currently ranks as the number one sports app and among the top five highest-grossing apps on the Google Play Store in Malaysia.
The platform continues to receive high user ratings: 4.6 stars on Google Play Store and 4.2 on the Apple App Store, underscoring its consistent performance and users' satisfaction.
This strong momentum places sooka as the fastest-growing over-the-top (OTT) app in Malaysia, outperforming both regional and global peers, according to a Sensor Tower company, based on year-on-year growth of active users.
'Our journey over the past four years has been humbling.
'We've built a platform that champions Asian content and live sports while embracing the latest in streaming technology.
'Our commitment is to connect Malaysians through sports and Asian entertainment by making it accessible to all,' sooka director Chu Young Lee said.
'We're deeply grateful to our fans for making sooka their entertainment app of choice. As we look ahead, we remain focused on delivering a streaming service that Malaysians can be proud of.'
All users stand a chance to win an LG 86' 4K UHD Smart TV or a sooka TV Stick daily for 30 days. Plus, the sooka TV Stick (RRP: RM349) is now free with the purchase of a six-month sooka Premium plan at RM249.
A limited-time Buy 1 Free 1 annual pass offer is also available on sooka's website starting June 25, giving subscribers 24 months of access from just RM149.
As it enters its fifth year, sooka continues to expand its footprint by improving its content offerings and leveraging technology to deliver a world-class entertainment experience for all Malaysians.
In the coming months, sooka will be announcing collaborations and bundles with major telcos and financial institutions to bring added value to their joint customers.
These partnerships form part of sooka's broader mission in making the platform more accessible to audiences and to strengthen its position in Malaysia's digital entertainment landscape.
Download the app from the Apple App Store or Google Play Store (for mobile app) and on all major Smart TV platforms.
To thank subscribers for their support, sooka is offering special birthday perks until July 31.
New subscribers can enjoy 10 days of complimentary access to the Sports & Entertainment plan with the promo code HBDSOOKA.
Visit or follow their social media for more updates. For more information on the sooka TV stick, check
