Latest news with #SRN
South Wales Argus
5 days ago
- Business
- South Wales Argus
Mobile coverage blackspots shrinking in rural Wales
The improvements are part of the UK Government's Shared Rural Network (SRN) programme, which is jointly funded with mobile network operators to boost coverage in remote and underserved areas. Ben Roome, CEO of Mova, said: "30 new EAS masts are now live in the Welsh hills. "For the first time, signals from every mobile network are threading through valleys and reaching a further 2,500 kilometres of road—bringing connectivity to residents, businesses, and anyone passing through. "Thanks to the Shared Rural Network, not-spots are shrinking, connections are growing, and more coverage is on its way." A total of 30 masts have been activated in Wales, out of 56 across the UK, delivering faster and more reliable mobile coverage to rural towns and villages. Communities in Llangernyw, Pandy Tudur, Gwytherin, Cwmystwyth, and Llanymawddwy are among those now benefitting from improved connectivity. The upgrades also extend coverage across Bannau Brycheiniog and Eryri national parks, as well as areas of outstanding natural beauty like the Wye Valley and Bryniau Clwyd a Dyffryn Dyfrdwy. The improvements have been made by upgrading existing masts that previously only supported EE customers and emergency calls. Now, 4G coverage from all four major operators—EE, Virgin Media O2, Vodafone, and Three—is available in these areas. Jo Stevens, secretary of state for Wales, said: "Funded by UK Government investment, 30 new sites in Wales now have fast and reliable mobile internet access in areas which were previously poorly served. "Reliable connectivity improves every aspect of day-to-day life in rural Wales and makes a huge difference for local businesses, residents, and visitors. "This is an important step forward in our mission to kickstart the economy and unlock opportunity in rural areas across Wales."
Yahoo
6 days ago
- Business
- Yahoo
X Partners with AppsFlyer for Third-Party Ad Performance Measurement
This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. X has announced a new partnership with app analytics provider AppsFlyer, which will enable X advertisers to glean more insight into the performance of their X ads. The new Advanced Self-Reporting Network (SRN) integration will enable X advertisers to track conversions stemming from their X ads, with more accurate determinations of actual results, improving ROAS measurement. As explained by X: 'The Advanced SRN integration between AppsFlyer and X Ads uses two complementary methods of attribution. When users make their device IDs available on both the advertiser's app and on the X app, AppsFlyer uses deterministic attribution through device ID matching, which accounts for approximately 25% of iOS traffic. For the majority of users who don't share their device IDs, AppsFlyer applies privacy-compliant modeling to ensure those conversions are measured and fueled into the attribution logic.' So it'll give you more data on your ad performance, with more specific figures related to audience response, based on AppsFlyer's measurement methodology. Which, in some cases, uses estimation, but it's a more informed approach than relying on existing iOS tracking methods, giving you additional insight into your X campaigns. 'By combining these two methodologies within AppsFlyer's privacy-centric attribution engine, the Advanced SRN offers advertisers the best of both worlds and provides complete, accurate, and responsible measurement for all scenarios.' AppsFlyer also offers further qualification via its Single Source of Truth (SSOT) measurement, which provides extra validation of X traffic. 'Advanced SRN and SSOT give advertisers both control and clarity across the entire iOS measurement stack - an interconnected approach that improves visibility and drives real results. According to AppsFlyer data, advertisers using SSOT have seen effective cost per install (eCPI) drop by an average of 27%, thanks to better, more accurate optimization signals.' So, essentially, you now have access to third-party measurement for your X ads, which will give you more insight into campaign performance and actual results. Which could help you optimize your X ads, ensuring you're reaching the right people with your offerings. It's another consideration for your X ads strategy, feeding more insight into your approach. You can read more about X's AppsFlyer integration here.
Business Wire
02-07-2025
- Politics
- Business Wire
Salem Launches 'The Scott Jennings Show' – A New Weapon in the Fight for Truth
CAMARILLO, Calif.--(BUSINESS WIRE)-- Salem Media Group, Inc. (OTCQX: SALM) is proud to announce the launch of 'The Scott Jennings Show', a new daily program that adds a powerful voice to the frontlines of the conservative movement. Beginning Monday, July 14, the show will air weekdays from 2:00 to 3:00 PM ET on the Salem Radio Network (SRN) and be available on demand via the Salem Podcast Network (SPN). Jennings, known to millions as the rare conservative who wins debates inside the lion's den of CNN, will bring his signature fire and facts to the Salem lineup. The program replaces The Jack Posobiec Show in the SRN live broadcast slot, while Posobiec continues as a force on SPN with exclusive podcast content. 'We're going on offense,' Jennings said. 'Every day, I'll take calls, interview big names, and take the fight directly to the liberal machine. It's time to bust the narratives and bring back some plain old common sense.' 'Scott Jennings is a disruptor,' said Phil Boyce, Senior VP at Salem. 'He's the Lone Ranger of the CNN panel, armed with facts and fearless in delivery. He doesn't just survive in hostile territory — he dominates. Now, with a national platform on Salem, Scott becomes a daily fixture in the battle to save the country.' A former White House Special Assistant to President George W. Bush and veteran of four presidential campaigns, Jennings is a strategic insider with real-world political firepower. His upcoming book, 'A Revolution of Common Sense: How Donald Trump Stormed Washington and Fought for Western Civilization,' is set to be released this November and is already generating buzz for its insider perspective on Trump's return to power. A Kentucky native, Jennings lives in Prospect with his wife and four sons — and somehow also manages three dogs and 35 chickens. Follow him on X: @ScottJenningsKY. About Salem Media Group, Inc.: Salem Media Group is America's leading multimedia company specializing in Christian and conservative content, with media properties comprising radio, digital media and book and newsletter publishing. Each day Salem serves a loyal and dedicated audience of listeners, readers and viewers numbering in the millions nationally. With its unique content focus, Salem provides compelling audio and video programming, text content, fresh commentary and relevant information from some of the most respected figures across the Christian and conservative media landscape. Learn more about Salem Media Group, Inc. at
Time of India
12-06-2025
- Time of India
2 killed, 2 hurt after car plunges into drain
1 2 Prayagraj: Two people were killed while two others sustained serious injuries as the car in which they were travelling plunged into a drain after colliding with a road divider near Tendua village in trans-Yamuna pocket late Wednesday night, police said. The deceased, identified as Gopal (22) and Kaushlesh (35), were residents of Shambhu Ka Pura (Jewania) and Kanigara respectively. Upon being alerted, a team from Meja police rushed to the spot and admitted the injured persons-- Anjani Kumar of Kanigara and Arpit of Kukur Katwa village-- to the SRN hospital for treatment. The incident occurred when three people, including Gopal, Kaushlesh and Anjani, were taking an injured person, Arpit Vishwakarma, to SRN for treatment. Police said a marriage party went to Koraon village on Wednesday evening, where two opposing groups reportedly clashed over a DJ song, leaving Arpit injured. Locals told police that the car was at high speed, and the driver lost control after it first hit the road divider and then plunged into the nearby drain. While two people died on the spot two others were rescued by police and locals and admitted to SRN. Prayagraj: Two people were killed while two others sustained serious injuries as the car in which they were travelling plunged into a drain after colliding with a road divider near Tendua village in trans-Yamuna pocket late Wednesday night, police said. The deceased, identified as Gopal (22) and Kaushlesh (35), were residents of Shambhu Ka Pura (Jewania) and Kanigara respectively. Upon being alerted, a team from Meja police rushed to the spot and admitted the injured persons-- Anjani Kumar of Kanigara and Arpit of Kukur Katwa village-- to the SRN hospital for treatment. The incident occurred when three people, including Gopal, Kaushlesh and Anjani, were taking an injured person, Arpit Vishwakarma, to SRN for treatment. Police said a marriage party went to Koraon village on Wednesday evening, where two opposing groups reportedly clashed over a DJ song, leaving Arpit injured. Locals told police that the car was at high speed, and the driver lost control after it first hit the road divider and then plunged into the nearby drain. While two people died on the spot two others were rescued by police and locals and admitted to SRN. Follow more information on Air India plane crash in Ahmedabad here . Get real-time live updates on rescue operations and check full list of passengers onboard AI 171 .
Time of India
04-06-2025
- Health
- Time of India
SRN hosp to install advance machine for cancer treatment
Prayagraj: Swaroop Rani Nehru Hospital, under the Prime Minister's Health Protection Scheme (PMSSY), is set to install an HDR Brachytherapy machine for cancer treatment in the coming months. The project, initially proposed in 2016 as part of a Super Speciality Block, was temporarily shelved due to the COVID-19 pandemic, which redirected all available resources and infrastructure. According to the media in charge of SRN, Dr Santosh Kumar Singh, the medical college will soon procure the machine because the most crucial component—an underground shielded bunker required for its installation—has not been constructed. The layout is now ready, and work on the radiation-safe bunker has been initiated following communication with the state govt. Detailing what Brachytherapy is, Dr Singh said, "Brachytherapy is a highly focused type of internal radiation therapy used for cancers like cervical, prostate, breast and skin cancers. It involves placing a radioactive source directly inside or next to the tumour, thereby delivering a high dose of radiation to the cancer with minimal damage to surrounding healthy tissues." Unlike external beam radiation therapy (EBRT), brachytherapy ensures that the rest of the body is exposed to very little radiation, making it an effective and safe treatment modality. According to experts, "This form of radiation therapy is extremely useful for localised tumours, and once the machine is installed, it will benefit cancer patients across the region." Initially, in 2016, plans were approved to install this machine under PMSSY. By 2019, the Super Speciality Block was completed, but in 2020, during the peak of COVID-19, the building was repurposed into a dedicated COVID ward, postponing all other medical projects. "As of 2025, groundwork for bunker construction has restarted, and layout approvals are in place. Soon we will procure the machine, and the patients here at SRN will be able to get the state-of-the-art facility," said Dr Santosh, who is also the Associate Professor at MLN Medical College.
