Latest news with #STRCH
Fashion Value Chain
02-07-2025
- Entertainment
- Fashion Value Chain
STRCH Unveils Warner Bros Collection with a High-Energy Community Launch
STRCH, India's new-age performance wear brand, has launched its much-awaited Warner Bros collection, bringing iconic superheroes into high-performance activewear for the first time in India. The collection, officially launched on June 25 at Dirty Good, Mumbai, reimagines performance wear with the spirit of beloved characters like Batman, Superman, and Wonder Woman, giving your workouts a bold, expressive edge while maintaining STRCH's commitment to technical comfort and modern design. New Warner Bros Collection by STRCH India 'At STRCH, we believe activewear should reflect who you are and how you move. With this collection, we wanted to bring the energy of these iconic superheroes to your everyday workouts, empowering you to feel unstoppable every time you move,'Prithvi Bhagat, Founder, STRCH. A Community-First Celebration The June 25th launch event was a vibrant day of movement, art, and community energy that brought STRCH's ethos to life. The morning began with a high-energy pickleball competition, where influencers, athletes, and the STRCH community came together to play, compete, and celebrate the collection's spirit of movement. The caffeinated scene kept the energy up, blending music, conversations, and fresh brews to create a lively atmosphere throughout the venue. Guests also engaged in hands-on art sessions, painting Warner Bros characters on shirts and spray-painting designs on bags, adding a personal & creative touch to their gear while celebrating the launch. Good food, great music, and a collective sense of excitement transformed Dirty Good into a space where people could move, create, connect, and celebrate together. The event was more than a collection launch-it was a celebration of self-expression and community movement, capturing the essence of what STRCH is building within India's performance wear landscape. A New Era for Activewear With the Warner Bros collection, STRCH is redefining performance wear in India by blending pop culture with advanced functionality, giving today's active consumer apparel that is expressive yet high-performing. Each piece in the collection is crafted with breathable, stretchable, moisture-wicking fabrics, ensuring you can run, train, or flow with confidence and the spirit of your favourite superhero. Now Available The STRCH x Warner Bros collection is now live on our website and will be showcased through exclusive offline pop-ups across key cities, ready to add a superhero edge to your active lifestyle. Check out the new collection at Gear up, express yourself, and move with power. This is your hero era.
News18
21-06-2025
- Lifestyle
- News18
On International Yoga Day, Give Your Active Wear A Superhero Makeover
Last Updated: Warner Bros. and STRCH drop a limited edition collection inspired by Superman and Wonder Woman. On International Yoga Day 2025, give your activewear a superhero makeover. Be the hero of your journey with this one-of-a-kind creative crossover. Warner Bros. and homegrown activewear brand STRCH have collaborated to create a capsule collection inspired by the iconic superheroes of all time: Superman and Wonder Woman. Prithvi Bhagat, Founder of STRCH, shares with News18 the inspiration behind the collaboration and what factors one should keep in mind before buying activewear in India. What inspired this collaboration with Warner Bros? Our collaboration with Warner Bros isn't just a creative crossover; it's a celebration of iconic storytelling – something both STRCH and Warner Bros. share at their core. Warner's cinematic legacy spans heroes, journeys, and transformations – exactly the themes we champion every day at STRCH. By blending their beloved characters with our bold activewear, we're inviting people to move, perform, and express like the hero of their own story, every single time they wear us. How does this limited edition maintain the brand's functionality standards while incorporating Superman and Wonder Woman elements? From day one, our goal was to fuse iconic design with athletic performance ingredients. Each Superman/Wonder Woman detail isn't just graphic – it's bonded, heat‑sealed, and performance tested. The fabrics we've used -seamless knit, anti-odour finishes, stretch recovery – are the same as our core line. Sustainability is woven into this collection, not an afterthought. From day one, our goal was to honour the power of Superman and Wonder Woman without compromising on the responsible materials and practices we stand for. Our seamless garment construction reduces fabric waste, while accessory components (zips, trims, tags) are selected from eco suppliers, minimising our environmental footprint. Plus, we kept this collaboration limited-edition, aligned with sustainable capsule collection best practices: it prevents overproduction while creating a meaningful, collectible drop. 5 Things To Keep In Mind When Buying Active Wear in India Here are 5 key things to keep in mind when buying activewear in India – designed to help you look good, feel comfortable, and perform your best. 1. Choose the Right Fabric Opt for moisture-wicking, breathable blends like nylon as they help sweat evaporate quickly, keeping you dry even in India's heat and humidity. Avoid 100 per cent cotton for intense workouts as it retains sweat and can feel heavy and damp. 2. Prioritise Fit and Stretch Look for 4-way stretch fabrics that move with your body, essential for activities such as yoga, HIIT [High Intensity Interval Training], or stretching. Try a few key movements -twists, squats, lunges – to ensure comfort and freedom of movement. 3. Check Build Quality and Details Inspect seams, flatlock stitching and reinforced stress zones (waistband, underarms, groin) to help prevent chafing. Small design features such as pockets, zippers, and reflective elements add function for daily wear and safety. 4. Suitable For Indian Climate Prefer lightweight, quick-dry pieces with mesh or ventilation zones during hot seasons. For winter workouts, layer with moisture-wicking base and breathable outerwear to adapt easily. 5. Value, Durability and Confidence Invest in quality activewear from reliable brands, as better durability saves money in the long run. Ensure your pieces make you feel confident. And style, colour, and fit matter, not just function. First Published: June 21, 2025, 08:44 IST News lifestyle On International Yoga Day, Give Your Active Wear A Superhero Makeover
