Latest news with #SauconyShoreditch10k
Fashion Network
23-06-2025
- Business
- Fashion Network
Saucony's new Covent Garden flagship opens with a bang
Design-wise, the flagship draws inspiration from the river that inspired the brand's name, featuring 'natural, flowing architectural elements and textural finishes designed to evoke Saucony's heritage while creating a calming and welcoming environment'. The store also features three innovative ceiling lights that not only represent boulders in the river 'but also create a dynamic atmosphere that shifts throughout the day'. More than just a retail space, the store will also serve as a cultural hub for London's running/lifestyle community 'prioritising connection and collaboration', said the brand. The store features dedicated spaces for community events, an in-store coffee station, a community wall, and 100 lockers for runners to store their belongings, ensuring the space is 'both functional and inspiring'. Cameron Black, VP & GM, Saucony EMEA, said: 'Our goal was to create an environment that excites yet is calming, friendly and welcoming, and authentic to our Saucony DNA. 'This design allows the store to be more than just a retail space. It's a community hub designed to inspire runners and enthusiasts while celebrating our heritage and innovation." Following the weekend opening, Saucony is promising a packed calendar of events, again featuring community collaborations, training sessions, workshops, and group runs. Upcoming highlights include pre-event programming for the Saucony London 10k on 13 July and the Saucony Shoreditch 10k on 21 September.
Fashion Network
23-06-2025
- Business
- Fashion Network
Saucony's new Covent Garden flagship opens with a bang
Design-wise, the flagship draws inspiration from the river that inspired the brand's name, featuring 'natural, flowing architectural elements and textural finishes designed to evoke Saucony's heritage while creating a calming and welcoming environment'. The store also features three innovative ceiling lights that not only represent boulders in the river 'but also create a dynamic atmosphere that shifts throughout the day'. More than just a retail space, the store will also serve as a cultural hub for London's running/lifestyle community 'prioritising connection and collaboration', said the brand. The store features dedicated spaces for community events, an in-store coffee station, a community wall, and 100 lockers for runners to store their belongings, ensuring the space is 'both functional and inspiring'. Cameron Black, VP & GM, Saucony EMEA, said: 'Our goal was to create an environment that excites yet is calming, friendly and welcoming, and authentic to our Saucony DNA. 'This design allows the store to be more than just a retail space. It's a community hub designed to inspire runners and enthusiasts while celebrating our heritage and innovation." Following the weekend opening, Saucony is promising a packed calendar of events, again featuring community collaborations, training sessions, workshops, and group runs. Upcoming highlights include pre-event programming for the Saucony London 10k on 13 July and the Saucony Shoreditch 10k on 21 September.
