Saucony's new Covent Garden flagship opens with a bang
Design-wise, the flagship draws inspiration from the river that inspired the brand's name, featuring 'natural, flowing architectural elements and textural finishes designed to evoke Saucony's heritage while creating a calming and welcoming environment'.
The store also features three innovative ceiling lights that not only represent boulders in the river 'but also create a dynamic atmosphere that shifts throughout the day'.
More than just a retail space, the store will also serve as a cultural hub for London's running/lifestyle community 'prioritising connection and collaboration', said the brand.
The store features dedicated spaces for community events, an in-store coffee station, a community wall, and 100 lockers for runners to store their belongings, ensuring the space is 'both functional and inspiring'.
Cameron Black, VP & GM, Saucony EMEA, said: 'Our goal was to create an environment that excites yet is calming, friendly and welcoming, and authentic to our Saucony DNA.
'This design allows the store to be more than just a retail space. It's a community hub designed to inspire runners and enthusiasts while celebrating our heritage and innovation."
Following the weekend opening, Saucony is promising a packed calendar of events, again featuring community collaborations, training sessions, workshops, and group runs. Upcoming highlights include pre-event programming for the Saucony London 10k on 13 July and the Saucony Shoreditch 10k on 21 September.
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Fashion Network
6 days ago
- Fashion Network
Saucony's new Covent Garden flagship opens with a bang
Design-wise, the flagship draws inspiration from the river that inspired the brand's name, featuring 'natural, flowing architectural elements and textural finishes designed to evoke Saucony's heritage while creating a calming and welcoming environment'. The store also features three innovative ceiling lights that not only represent boulders in the river 'but also create a dynamic atmosphere that shifts throughout the day'. More than just a retail space, the store will also serve as a cultural hub for London's running/lifestyle community 'prioritising connection and collaboration', said the brand. The store features dedicated spaces for community events, an in-store coffee station, a community wall, and 100 lockers for runners to store their belongings, ensuring the space is 'both functional and inspiring'. Cameron Black, VP & GM, Saucony EMEA, said: 'Our goal was to create an environment that excites yet is calming, friendly and welcoming, and authentic to our Saucony DNA. 'This design allows the store to be more than just a retail space. It's a community hub designed to inspire runners and enthusiasts while celebrating our heritage and innovation." Following the weekend opening, Saucony is promising a packed calendar of events, again featuring community collaborations, training sessions, workshops, and group runs. Upcoming highlights include pre-event programming for the Saucony London 10k on 13 July and the Saucony Shoreditch 10k on 21 September.
Fashion Network
6 days ago
- Fashion Network
Saucony's new Covent Garden flagship opens with a bang
Design-wise, the flagship draws inspiration from the river that inspired the brand's name, featuring 'natural, flowing architectural elements and textural finishes designed to evoke Saucony's heritage while creating a calming and welcoming environment'. The store also features three innovative ceiling lights that not only represent boulders in the river 'but also create a dynamic atmosphere that shifts throughout the day'. More than just a retail space, the store will also serve as a cultural hub for London's running/lifestyle community 'prioritising connection and collaboration', said the brand. The store features dedicated spaces for community events, an in-store coffee station, a community wall, and 100 lockers for runners to store their belongings, ensuring the space is 'both functional and inspiring'. Cameron Black, VP & GM, Saucony EMEA, said: 'Our goal was to create an environment that excites yet is calming, friendly and welcoming, and authentic to our Saucony DNA. 'This design allows the store to be more than just a retail space. It's a community hub designed to inspire runners and enthusiasts while celebrating our heritage and innovation." Following the weekend opening, Saucony is promising a packed calendar of events, again featuring community collaborations, training sessions, workshops, and group runs. Upcoming highlights include pre-event programming for the Saucony London 10k on 13 July and the Saucony Shoreditch 10k on 21 September.
Fashion Network
22-05-2025
- Fashion Network
Wolverine Worldwide unveils renovated global headquarters in Michigan
Home › News › Industry Download Print Wolverine Worldwide has unveiled a renovated global headquarters in Rockford, Michigan, aimed at modernizing its facilities and centralizing operations to attract and retain top talent. Wolverine Worldwide unveils renovated global headquarters in Michigan. - Wolverine Worldwide The project includes a complete overhaul of 40,000 square feet of space, now named "The Factory", which will serve as the new home for Wolverine's flagship brands Merrell and Saucony. Notably, Saucony recently relocated from Boston to Rockford. 'Our company is driven by a new vision to Make. Every Day. Better. – for our team, customers, consumers, shareholders, and community,' said Chris Hufnagel, president and chief executive officer of Wolverine Worldwide. 'We believe that to create amazing, thoughtful, trend-right, innovative products and experiences that improve our consumers' lives and drive growth, we must provide our team members with great environments to work and win together.' Built in 1963 and originally used as a footwear factory, the space was converted into offices in the 1990s. The newly redesigned factory combines the site's industrial heritage with modern functionality. It now features exposed structural elements, concrete floors, floor-to-ceiling windows, 224 workstations, brand-specific product and marketing rooms, 31 collaboration and meeting spaces, a café, and state-of-art design and marketing technologies. The factory joins other enhancements across Wolverine's 300,000-square-foot campus, including on-site amenities such as a subsidized daycare and early education center for children, a fitness center, four miles of on-campus nature trails, an on-site, subsidized cafeteria, and dog daycare services. The project is supported by a $1-million Michigan Business Development Program grant in collaboration with the Michigan Economic Development Center (MEDC) and The Right Place, Inc. Copyright © 2025 All rights reserved. Tags : Fashion Footwear Industry Business
