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CNN
18-07-2025
- Health
- CNN
14 whitening toothpastes that are safe for every smile, recommended by dentists
Even if you follow every step of your oral health routine to a T, you still might not have the bright, radiant smile you truly want. For gentle and gradual whitening with minimal extra effort, a whitening toothpaste can be an easy swap in your daily routine — some are even formulated to help your teeth look more dazzling after just a few days. To help cut through the chaos of the oral care aisle, we asked dentists for their favorite whitening toothpastes that are suited for all kinds of teeth. Crest Pro-Health Advanced Extra White Toothpaste Dr. Kevin B. Sands, a cosmetic dentist based in Beverly Hills, California likes that this Crest Pro-Health toothpaste works to combat plaque, gingivitis and sensitivity while also whitening teeth through the use of hydrated silica, a mild abrasive that works to remove surface stains. Sensodyne Pronamel Active Shield Whitening Toothpaste Many of the dentists I spoke to recommend the Sensodyne brand for those who struggle with teeth sensitivity. Sands likes that in addition to gently whitening teeth, this Active Shield formulation also builds up teeth's resistance to acids, which results in stronger enamel. Supersmile Professional Whitening Toothpaste Cosmetic dentist and founder of Beverly Hills Dental Arts Dr. Anjali Rajpal said that the proprietary formula in this Supersmile toothpaste, which uses encapsulated calcium peroxide and minerals, helps to whiten teeth by gently dissolving stains that settle into the protein film on the tooth, all without causing excess sensitivity. Opalescence Whitening Toothpaste Formulated by dental professionals, this low-abrasion toothpaste effectively removes surface stains without harming enamel, according to Dr. Erin Fraundorf, orthodontist and founder of Boca Orthodontic and Whitening Studio. She added that it's a great toothpaste for daily use and is safe for most patients, even after professional whitening treatments. Boka Nano Hydroxyapatite Whitening Toothpaste For those looking for a clean, holistic and enamel-safe whitening option, Fraundorf likes this fluoride-free toothpaste from Boka, which she said 'uses nano-hydroxyapatite to remineralize enamel and reduce sensitivity, all while gently lifting surface stains.' Crest 3D White Brilliance Toothpaste Both Fraundorf and cosmetic dentist Dr. Michael J. Wei like this high-performing toothpaste from Crest's 3D White line. Made with fluoride for cavity protection, this toothpaste delivers fast and visible whitening results, plus a fresh and clean overall mouthfeel. Colgate Optic White Renewal Teeth-Whitening Toothpaste, High Impact White Formulated with 5% hydrogen peroxide to whiten teeth, this fluoride Colgate toothpaste is safe to use daily for removing stains and preventing cavities. Toms of Maine Natural Whitening Toothpaste With Fluoride Rajpal recommends this Toms of Maine Toothpaste, which is made of naturally derived ingredients and boosted with fluoride for anticavity protection. If you're looking for a formula that gently whitens teeth (this one uses silica) and is free from artificial additives, this is a safe bet. Sensodyne Extra Whitening Toothpaste For an extra whitening boost, Fraundorf likes this Sensodyne option, which contains potassium nitrate to help desensitize teeth. Perfect for those who might already have sensitive teeth, this toothpaste will gently buff away stains while also helping to maintain healthy enamel. Colgate Optic White Pro Series Toothpaste Made with hydrogen peroxide to help remove deep stains, this Colgate toothpaste can create noticeable results in just a few days, according to Wei. Bonus: It has a fresh cool mint flavor for that clean-teeth feeling. Moon Beauty Anticavity Whitening Toothpaste This American Dental Association-accepted toothpaste is made with fluoride for anticavity protection and mica to polish teeth and softly remove stains. It's also made without sodium lauryl sulfate and instead uses coconut-based surfactants for a gentle, low-foam brushing experience that reduces gum irritation and enamel erosion. Crest 3D White Deep Stain Remover Made to deliver whiter looking teeth in just one day, this Crest toothpaste is safe to use every day and is formulated with extra strength fluoride to remineralize enamel and protect against sensitivity. This toothpaste also has an innovative pump dispenser, designed to give you the perfect amount of product each time you brush (and so you don't waste any toothpaste). Gurunanda Whitening Toothpaste This fluoride-free toothpaste features hydroxyapatite and neem oil, which strengthens enamel and combats plaque. Other natural ingredients like jasmine, clove and cardamom oils help to whiten teeth and freshen breath, Rajpal said. Hello Vitamin C Whitening Toothpaste With Fluoride This hello toothpaste uses vitamin C as an alternative to peroxide to deliver a whiter smile. Formulated with fluoride and without dyes or artificial sweeteners and flavors, this peppermint toothpaste is perfectly suited for daily use. Whitening toothpastes are formulated slightly differently from regular toothpastes and aim to make teeth appear whiter by targeting surface stains. While both whitening and regular toothpastes clean teeth and help prevent cavities, whitening versions typically contain abrasives, like hydrated silica, to scrub away surface stains, chemical agents like hydrogen peroxide to break down stains over time or optical brighteners like blue covarine that help instantly give the illusion of whiter teeth. 'They are best for maintaining an already whitened smile or gradually improving mild discoloration over time,' said Fraundorf. When shopping for a whitening toothpaste, there are some ingredients to avoid. Fraundorf said to steer clear of formulations made with large or gritty abrasive particles since these can erode enamel and lead to long-term sensitivity as well as toothpastes made with charcoal because it's extremely abrasive and can damage enamel and gums over time. Charcoal also lacks any strong clinical backing for helping improve oral health, according to Fraundorf. Another potentially troublesome ingredient is sodium lauryl sulfate, which is a foaming agent used in many oral wellness and beauty products. Fraundorf said that sodium lauryl sulfate can irritate sensitive mouths and may contribute to the development of canker sores. Rajpal added that those with braces should take caution when using whitening toothpastes since the toothpaste cannot reach behind the brackets and may create an uneven whitening effect. In addition to using a whitening toothpaste, Rajpal said that drinking water throughout the day to remove debris and limiting your consumption of beverages like coffee, tea, red wine and soda can help teeth stay brighter and reduce staining. You should also maintain a consistent oral health routine complete with twice-daily brushing, daily flossing and attending regular dental cleanings to remove hardened tartar and other pesky surface stains. The following FAQs have been answered by dental experts Dr. Erin Fraundorf, Dr. Anjali Rajpal and Dr. Kevin B. Sands. What is the difference between whitening toothpaste and regular toothpaste? What is the difference between whitening toothpaste and regular toothpaste? Unlike regular toothpastes, whitening toothpastes are formulated with agents that work to brighten teeth, according to Sands. He added that common whitening ingredients, like hydrogen peroxide and carbamide peroxide, work to break down any discoloration present in your teeth, which in turn results in your teeth appearing whiter over time. Though, Sands said to avoid whitening products formulated with chlorine dioxide as it's known to be very harsh on teeth. Is whitening toothpaste safe to use? Is whitening toothpaste safe to use? Sands said that whitening toothpaste is generally safe for everyone to use since the concentration of active ingredients is low, though he added that you should always use whitening toothpastes as directed for optimal results and to help prevent teeth sensitivity. While whitening toothpastes are generally safe, it may not be the best choice for everyone, according to Fraudorf. If you already have tooth sensitivity, enamel erosion or gum recession, Fraundorf recommends consulting a dentist before adding a whitening toothpaste to your routine. 'Many formulas rely on abrasive particles or low levels of peroxide to help remove surface stains, but these can aggravate sensitivity by wearing down enamel or irritating exposed dentin and gums,' said Fraundorf. If you experience sensitivity or notice gum recession, enamel wear or changes in the surface of the teeth after using a whitening toothpaste, you should switch back to using a gentle, non-whitening formula. 'Long-term use of highly abrasive whitening toothpastes can gradually wear down enamel and contribute to gum recession, so it's important to pay attention to how your teeth respond,' said Fraundorf. 'When in doubt, your dentist can help you determine a safe routine or suggest alternative products that effectively balance whitening with enamel protection.' How often should you use whitening toothpaste? How often should you use whitening toothpaste? Sands recommends using whitening toothpastes as directed, which is generally once or twice a day. Both Sands and Fraundorf said that those with sensitive teeth can alternate between a whitening toothpaste and a normal toothpaste and use the whitening toothpaste once a day to get the stain-lifting benefits without over-abrading your enamel or gums. If you notice any increased sensitivity or enamel erosion, Sands recommends you stop using whitening toothpastes immediately. For this article, we consulted the following dentists to gain their professional insights. Dr. Erin Fraundorf, orthodontist and founder of Boca Orthodontic and Whitening Studio in St. Louis, Missouri Dr. Anjali Rajpal, cosmetic dentist and founder of Beverly Hills Dental Arts Dr. Kevin B. Sands, cosmetic dentist based in Beverly Hills, California Dr. Michael J. Wei, cosmetic dentist and founder of Manhattan Cosmetic in New York City CNN Underscored has a team of writers and editors who have many years of experience testing, researching and recommending products, and they ensure each article is carefully edited and products are properly vetted. We talk to top experts when relevant to make certain we are testing each product accurately, recommending only the best products and considering the pros and cons of each item. For this story, associate editor Jillian Tracy consulted four dentists on the best whitening toothpastes you can add to your oral health routine.
Daily Mirror
11-07-2025
- Business
- Daily Mirror
Poundland issues statement as shoppers complain about empty shelves
Budget high street chain Poundland has hit out at reports that big suppliers are changing their terms as new owners look for approval for big shake-up Discount chain Poundland was forced to deny claims suppliers are 'spooked' despite shoppers being met with gaps on shelves. Reports say the high street firm is struggling to restock after a number of big suppliers allegedly toughened-up their terms. It comes after the struggling retailer was sold last month for less than £1 and its new owner swiftly proposed a shake-up that would result in the closure of 68 stores. US investment firm Gordon Brothers is seeking court approval for a restructuring plan that would also include rent reductions on other shops. Warehouses in Darton in Barnsley and Bilston, West Mids, are planned to shut early next year. The firm, which has 800 shops, indicated dozens more could close in the coming years. The overhaul is expected to put more than 1,300 jobs at risk. According to The Times, suppliers such as Procter & Gamble and Nestle have 'tightened credit lines and payment windows amid uncertainty over the retailer's future', with some left 'spooked'. They are said to have shortened window being between stock being delivered and the deadline for being paid. The Mirror visited a Poundland branch in west London and found a number of gaps on shelves, including limited stocks of Sensodyne toothpaste, made by Haleon, and Ultimate Blends conditioner by Garnier, plus some cat and bird food. Poundland hit back, with a spokesman claiming 'most retailers have gaps from time to time and no doubt Poundland is no different, but there are no supply issues at Poundland related in any way to its current recovery programme.' The Times found products made by Procter & Gamble, including Lenor fabric conditioner, Febreze sprays, Oral-B toothpaste and Always feminine hygiene products, were understocked in stores across London. But Poundland insisted Procter & Gamble had 'never placed any restrictions on Poundland supply and Nestle actually increased their limits on Wednesday.' They went on: 'It's ironic because on Wednesday Poundland briefed hundreds of suppliers in Walsall about the recovery plans and received very strong support. It's very firmly business as usual despite the restructure plans. There has been no tightening of any limits since the acquisition by Gordon Brothers.' Poundland's previous owner, Pepco Group, put the chain up for sale in the face of falling sales and profits. Following last month's takeover, shopworkers' union Usdaw asked Gordon Brothers for urgent talks to clarify its plan for the business, and what it might mean for its 16,000 staff. Gordon Brothers pledged £80million of investment and will set out restructuring plans soon. Pepco will retain a minority stake in Poundland.
Yahoo
04-07-2025
- Business
- Yahoo
Haleon Breaks Ground on new £130m Global Oral Health Innovation Centre
LONDON, July 04, 2025--(BUSINESS WIRE)--This week, Haleon, a global leader in consumer health and maker of leading brands such as Sensodyne, parodontax and Polident, broke ground on its new Global Oral Health Innovation Centre in Weybridge, Surrey. This state-of-the-art facility will enhance Haleon's science capabilities, accelerate innovation, and serve as a centre of excellence for global oral health research. The groundbreaking ceremony, attended by UK Minister Baroness Jones, marks an important step in Haleon's ambition to reach one billion more consumers by 2030, by strengthening its oral health R&D capabilities to put health in more hands globally. Set to become the R&D epicentre for Haleon's oral health portfolio, the centre will be a dynamic hub for pioneering research, product innovation, commercial and supply chain excellence, and cross-functional collaboration. Equipped with the latest technology and global expertise, the centre will feature a cutting-edge digital immersive room designed to unlock value at pace through real-time collaboration with Haleon's manufacturing site in Levice. At the heart of the building, the atrium will create a vibrant hub for teamwork and co-creation, bringing leading expertise together to develop solutions that address unmet oral health needs for consumers around the world. Designed with sustainability at its core, the site has recently achieved a BREEAM® Outstanding rating, recognising its exceptional commitment to sustainability at Phase 1 in the design stage. Franck Riot, Chief R&D Officer, Haleon, said: "We are excited to break ground on our Global Oral Health Innovation Centre - a major investment reflecting our commitment to advancing science and innovation. This powerhouse for oral health research will strengthen Haleon's R&D capabilities and accelerate the development of cutting-edge solutions to meet the evolving oral health needs of consumers around the world." Chancellor of the Exchequer, Rachel Reeves MP, said: "This exciting milestone is another demonstration of the strength of the UK life sciences sector, a key pillar to our Industrial Strategy. Under this government Britain is open for business, and through our Plan for Change we're delivering more investment, more jobs and more money in people's pockets." UK Minister for Technology, Baroness Jones, said: "Haleon is breaking ground on a new centre that will place the UK at the forefront of innovation to improve everyone's oral health - which we know is important to our wider health, and to children's development. This centre, and the substantial investment behind it, is proof that the UK's world-leading life sciences sector is the place to be to grow businesses and work on fresh ideas to transform healthcare. Leveraging these strengths will lead to the long-term economic growth that will help us deliver on our Plan for Change." Jayant Singh, Global Category Lead, Oral Health, Haleon, said: "With oral diseases affecting nearly half the world's population, this marks an exciting step forward in our mission to put health in more hands for millions across the world. This centre will play a key role in harnessing the full potential of science and innovation across our oral health portfolio." About Haleon Haleon (LSE/NYSE: HLN) is a global leader in consumer health, with a purpose to deliver better everyday health with humanity. Haleon's product portfolio spans six major categories - Oral Health, Vitamins, Minerals and Supplements (VMS), Pain Relief, Respiratory Health, Digestive Health and Therapeutic Skin Health and Other. Its long-standing brands - such as Advil, Centrum, Otrivin, Panadol, parodontax, Polident, Sensodyne, Theraflu and Voltaren - are built on trusted science, innovation and deep human understanding. View source version on Contacts Media Contacts Philippa +44(0)7969271455 Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Business Wire
04-07-2025
- Business
- Business Wire
Haleon Breaks Ground on new £130m Global Oral Health Innovation Centre
LONDON--(BUSINESS WIRE)--This week, Haleon, a global leader in consumer health and maker of leading brands such as Sensodyne, parodontax and Polident, broke ground on its new Global Oral Health Innovation Centre in Weybridge, Surrey. This state-of-the-art facility will enhance Haleon's science capabilities, accelerate innovation, and serve as a centre of excellence for global oral health research. The groundbreaking ceremony, attended by UK Minister Baroness Jones, marks an important step in Haleon's ambition to reach one billion more consumers by 2030, by strengthening its oral health R&D capabilities to put health in more hands globally. Set to become the R&D epicentre for Haleon's oral health portfolio, the centre will be a dynamic hub for pioneering research, product innovation, commercial and supply chain excellence, and cross-functional collaboration. Equipped with the latest technology and global expertise, the centre will feature a cutting-edge digital immersive room designed to unlock value at pace through real-time collaboration with Haleon's manufacturing site in Levice. At the heart of the building, the atrium will create a vibrant hub for teamwork and co-creation, bringing leading expertise together to develop solutions that address unmet oral health needs for consumers around the world. Designed with sustainability at its core, the site has recently achieved a BREEAM® Outstanding rating, recognising its exceptional commitment to sustainability at Phase 1 in the design stage. Franck Riot, Chief R&D Officer, Haleon, said:" We are excited to break ground on our Global Oral Health Innovation Centre - a major investment reflecting our commitment to advancing science and innovation. This powerhouse for oral health research will strengthen Haleon's R&D capabilities and accelerate the development of cutting-edge solutions to meet the evolving oral health needs of consumers around the world. ' Chancellor of the Exchequer, Rachel Reeves MP, said: 'This exciting milestone is another demonstration of the strength of the UK life sciences sector, a key pillar to our Industrial Strategy. Under this government Britain is open for business, and through our Plan for Change we're delivering more investment, more jobs and more money in people's pockets.' UK Minister for Technology, Baroness Jones, said: 'Haleon is breaking ground on a new centre that will place the UK at the forefront of innovation to improve everyone's oral health - which we know is important to our wider health, and to children's development. This centre, and the substantial investment behind it, is proof that the UK's world-leading life sciences sector is the place to be to grow businesses and work on fresh ideas to transform healthcare. Leveraging these strengths will lead to the long-term economic growth that will help us deliver on our Plan for Change.' Jayant Singh, Global Category Lead, Oral Health, Haleon, said:" With oral diseases affecting nearly half the world's population, this marks an exciting step forward in our mission to put health in more hands for millions across the world. This centre will play a key role in harnessing the full potential of science and innovation across our oral health portfolio. ' About Haleon Haleon (LSE/NYSE: HLN) is a global leader in consumer health, with a purpose to deliver better everyday health with humanity. Haleon's product portfolio spans six major categories - Oral Health, Vitamins, Minerals and Supplements (VMS), Pain Relief, Respiratory Health, Digestive Health and Therapeutic Skin Health and Other. Its long-standing brands - such as Advil, Centrum, Otrivin, Panadol, parodontax, Polident, Sensodyne, Theraflu and Voltaren - are built on trusted science, innovation and deep human understanding.
Daily News Egypt
01-06-2025
- Business
- Daily News Egypt
Haleon captures over 20% market share in Egypt, locally manufactures 90% of product portfolio
Haleon, the global consumer health leader, has reinforced its footprint in Egypt following its demerger from GSK in July 2022. The company now holds over 20% of Egypt's consumer health market and manufactures approximately 90% of its flagship brands locally, according to Asif Alavi, General Manager for North Africa at Haleon. Speaking to Daily News Egypt, Alavi said that local production covers trusted household names such as Sensodyne, Parodontax, Panadol, Otrivin, and Voltaren Emulgel, underscoring Haleon's commitment to supply chain resilience and economic contribution through technology transfer and export capabilities. Egypt serves as a key regional base for exports to the Maghreb, Gulf countries, and Saudi Arabia. Alavi emphasized that local manufacturing has helped shield the company from global economic volatility, including inflation, currency fluctuations, and supply chain disruptions. 'Our strategy has significantly minimized exposure to global shocks, enabling us to maintain stability and accessibility in the Egyptian market,' he noted. Globally, Haleon is advancing its innovation pipeline, including a £130m investment in a new Global Oral Health Innovation Centre in Weybridge, UK, slated to open in 2027. The facility will support Haleon's category leadership in oral health and accelerate R&D for key brands like Sensodyne, which Alavi described as resilient due to its therapeutic value and strong dentist recommendations—even during economic downturns. Recognizing the price sensitivity in emerging markets, Haleon has adopted a multi-format, tiered pricing strategy to ensure broad accessibility. The company also champions self-care as a cornerstone of sustainable healthcare. Alavi cited research by the Global Self-Care Federation, which estimates self-care interventions have already delivered $119bn in global healthcare cost savings and $1.9trn in welfare gains—figures projected to rise to $179bn and $2.8trn, respectively. Looking ahead, Alavi reaffirmed Haleon's long-term vision in Egypt: 'We are committed to being a core contributor to the Egyptian healthcare ecosystem—by making everyday health more accessible, inclusive, and sustainable.'
