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6 days ago
- Business
- Martechvibe
Real Chemistry Acquires Greater Than One
Greater Than One clients will gain access to Real Chemistry's AI-driven strategy, creative, influencer engagement, medical and integrated communications, and market access—enabling a connected healthcare marketing experience. Real Chemistry has announced the acquisition of Greater Than One . The acquisition brings expanded precision, performance analytics and strategic clarity to Real Chemistry clients along every step of the commercialisation journey. 'Greater Than One brings deep media expertise, powerful proprietary tools and a culture that matches ours—focused, fast-moving and built to deliver results,' said Shankar Narayanan, CEO of Real Chemistry. 'Together, we'll help clients make smarter decisions and create more meaningful engagement with the audiences who matter most. We are rewriting the next chapter of what's possible for healthcare marketing, and adding Greater Than One to our team gives us even more firepower to drive this revolution.' Greater Than One has earned a reputation for helping healthcare brands get the most from their omnichannel and media investments through a combination of data, predictive modelling and proprietary planning tools. ALSO READ: Precisely Announces Advancements to Data Integrity Suite Greater Than One capabilities will be integrated into Real Chemistry's platform – giving clients access to unified planning, measurement and activation strategies grounded in data-driven behavioural science. At the same time, Greater Than One clients will benefit from Real Chemistry's offerings in AI-driven strategy, creative, influencer engagement, medical communications, integrated communications and market access – unlocking a complete and connected experience for healthcare marketers. 'This move multiplies our capability,' said Kevin Johnson, Group President and Managing Partner at Real Chemistry. 'In a healthcare environment that demands more agility and precision than ever, Greater Than One brings the technology, talent, and focus to help us deliver faster decisions, smarter planning, and measurable impact where it matters most.' Greater Than One's employees will join Real Chemistry and continue operating under the brand Greater Than One, part of Real Chemistry. 'Finding a match like Real Chemistry, where our employees and clients will benefit, is exactly what we wanted for Greater Than One,' said Elizabeth Izard Apelles, President and CEO, Greater Than One. 'Our shared belief that building innovative, client-first partnerships leads to impact and results is a powerful force behind this acquisition.' ALSO READ: Adobe Partner to Launch GenStudio The Martechvibe team works with a staff of in-house writers and industry experts. 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VISIT WEBSITE Liferay DXP helps marketers deliver personalised and connected digital experiences across a broad range of channels, including customer portals, websites, intranets, mobile apps, and connected devices. It offers intuitive CMS, user analytics, and site management tools that businesses need to launch, test and optimise digital experiences for faster go-to-market. VISIT WEBSITE Powered by IBM Consulting, IBM iX offers a composable DXP, providing a comprehensive solution to make enterprises' systems future-ready. Utilising its data-driven insights and intelligent workflows, marketers can design and deliver human-centred experiences across the customer lifecycle. VISIT WEBSITE HCL Digital Experience (DX), forms part of a wider HCL Customer Experience (CX) product portfolio, offering core capabilities such as content management, DAM, CDP called Signals, and low-code application development. It provides services in government, life sciences, insurance, financial services, and other verticals. VISIT WEBSITE Contentstack is a headless CMS and Composable Digital Experience Platform (DXP) solution provider that helps marketers gain a competitive edge. It recently launched into Google Cloud Marketplace, and is also available on Microsoft Azure and AWS. It seamlessly enables mid-market brands to adopt its omnichannel campaign engine to drive higher conversions and sales. VISIT WEBSITE Bloomreach Commerce Experience Cloud provides businesses an edge with its modular capabilities: Content Management System (CMS), Discovery features for search and merchandising optimisation, and Engagement tools such as Customer Data Platforms (CDP) for personalisation and analytics. VISIT WEBSITE Adobe Experience Cloud offers a comprehensive set of services specifically designed to address the day-to-day requirements for personalised customer experience at scale. Its platform helps manage different digital content and assets to improve customer satisfaction. Some of its products include Adobe Gen Studio, Experience Manager Sites, Real-time CDP, and Marketo Engage. VISIT WEBSITE Acquia offers DXP solutions, comprising of two main elements: Acquia Drupal Cloud and Acquia Marketing Cloud. It can be accessed in both platform-as-a-service (PaaS) and software-as-a-service (SaaS) with additional components such as Site Factory for multisite management, digital asset management (DAM), CDP, personalisation, and Campaign Studio. VISIT WEBSITE
National Post
7 days ago
- Business
- National Post
Real Chemistry Deepens Media and Technology Edge With Acquisition of Greater Than One
Article content Acquisition brings proprietary media planning and analytics tools into Real Chemistry's platform – enhancing strategy, performance and measurable impact for pharma and biotech clients. Article content NEW YORK — Real Chemistry, a leader in AI-driven insights and marketing communications for the healthcare sector, today announced it has acquired Greater Than One, an award-winning agency specializing in healthcare-first media, technology and omnichannel strategy. The acquisition brings expanded precision, stronger performance analytics and greater strategic clarity to Real Chemistry clients along every step of the commercialization journey. Article content 'Greater Than One brings deep media expertise, powerful proprietary tools and a culture that matches ours—focused, fast-moving and built to deliver results,' said Shankar Narayanan, CEO of Real Chemistry. 'Greater Than One brings deep media expertise, powerful proprietary tools and a culture that matches ours—focused, fast-moving and built to deliver results,' said Shankar Narayanan, CEO of Real Chemistry. 'Together, we'll help clients make smarter decisions and create more meaningful engagement with the audiences who matter most. We are rewriting the next chapter of what's possible for healthcare marketing and adding Greater Than One to our team gives us even more firepower to drive this revolution.' Article content Precision That Drives Performance Article content Founded nearly 25 years ago, Greater Than One has earned a reputation for helping healthcare brands get the most from their omnichannel and media investments through a combination of data, predictive modeling and proprietary planning tools. These include: Article content Greater Reach, a predictive media planning engine that helps brands model budget and channel mix based on audience and engagement goals. Greater Score, an advanced engagement scoring tool that empowers healthcare brand marketers and sales teams by providing a holistic view of healthcare professional interactions across all addressable media and CRM channels that helps marketers prioritize outreach and improve performance. Greater Omni, Greater Than One's centralized omnichannel platform strategy and implementation capability, gives teams real-time visibility across campaigns—so clients know what's working, where to spend, and how to pivot. Their Omnichannel Maturity Model breaks the process down into clear, actionable stages – no jargon, just a roadmap to smarter engagement, better measurement and stronger returns. Article content These capabilities will be integrated into Real Chemistry's platform – giving clients access to unified planning, measurement and activation strategies grounded in data-driven behavioral science. Article content At the same time, Greater Than One clients will benefit from Real Chemistry's offerings in AI-driven strategy, creative, influencer engagement, medical communications, integrated communications and market access – unlocking a more complete and connected experience for healthcare marketers. Article content 'This move multiplies our capability,' said Kevin Johnson, Group President and Managing Partner at Real Chemistry. 'In a healthcare environment that demands more agility and precision than ever, Greater Than One brings the technology, talent, and focus to help us deliver faster decisions, smarter planning, and measurable impact where it matters most.' Article content Aligned Cultures. Shared Ambition. Integrated Growth. Article content Greater Than One's employees will join Real Chemistry and continue operating under the brand Greater Than One, part of Real Chemistry. The agency will maintain its New York headquarters and remote-first structure. Article content 'Finding a match like Real Chemistry, where our employees and clients will benefit, is exactly what we wanted for Greater Than One,' said Elizabeth Izard Apelles, President and CEO, Greater Than One. 'Our shared belief that building innovative, client-first partnerships leads to impact and results is a powerful force behind this acquisition.' Article content Terms of the transaction are not disclosed. Article content The acquisition builds on a year of strong momentum for Real Chemistry, which was ranked the No. 2 Healthcare Network at Cannes Lions Health 2025, named PRWeek's no. 1 PR Agency, and placed no. 3 on MM+M's Agency 100. The firm was also honored as Outstanding Healthcare Agency of the Year at the 2025 PRWeek U.S. Awards – underscoring its consistent leadership in strategy, innovation and measurable client impact in healthcare. Article content About Greater Than One Article content Greater Than One, part of Real Chemistry, is an advanced media and technology agency serving the healthcare industry. The agency delivers precision media, proprietary technology solutions, and strategic expertise to help clients navigate complexity and drive measurable growth. Greater Than One's unique technology products empowers marketers to understand customer journeys, build evidence-based strategies, forecast marketing budgets, and take actionable steps to drive prescriptions. Article content About Real Chemistry Article content Article content Article content Article content Article content Article content
National Post
16-07-2025
- Business
- National Post
Real Chemistry Appoints New Leaders to Drive Innovation and Global Scale
Article content JJ Schmuckler appointed to company's executive leadership team; named Group President and Chief Revenue Officer Michele Terra appointed to President, 21GRAMS Brenna Terry joins as a President in Integrated Communications Article content NEW YORK — Real Chemistry, a global leader in healthcare marketing and communications, today announced three strategic leadership appointments as part of the company's ongoing commitment to attract transformative talent to fuel growth, spark innovation and redefine what's possible for clients across healthcare's dynamic ecosystem. Article content 'Our ability to attract leaders like JJ, Brenna and Michele, in the midst of the industry transformation that is happening, speaks to Real Chemistry's strength and potential,' said Shankar Narayanan, CEO of Real Chemistry. 'As we enter our next chapter of growth, we're bringing the full breadth of our capabilities to clients around the globe – more strategically, more cohesively and with greater impact. Clients want deeper integration, global reach and smarter, more collaborative partnerships,' said Shankar Narayanan, CEO of Real Chemistry. 'To meet this moment, we're investing in talent that drives results and reimagines how we deliver impact – through AI, analytics and creativity. We help our clients create transformative moments through powerful storytelling at the intersection of science and patient care.' Article content JJ Schmuckler named Group President, Chief Revenue Officer Article content With nearly two decades of experience driving growth and transformation across the WPP network, Schmuckler brings deep expertise in client leadership, business development and creative strategy. He joins Real Chemistry from VML, where he served as global chief growth officer. At VML, Schmuckler led business development efforts across an international 30,000-person network, and he was instrumental in securing and expanding partnerships with major healthcare brands in the pharma and biotech space. He played a key role in driving major growth opportunities for both VML and the broader WPP network. Schmuckler will serve on Real Chemistry's Executive Leadership Team and report to CEO Shankar Narayanan. Article content In this newly created role, Schmuckler will partner closely on the firm's largest client partnerships to unlock new opportunities and deliver meaningful impact. His cross-functional approach and track record of scaling global operations will help deepen client partnerships and drive value across Real Chemistry's portfolio and its growing international network. Article content 'Real Chemistry is all about momentum through an unabashed focus on all things health,' said Schmuckler. 'The network is at a pivotal point in its growth – a moment fueled by incredible energy and progress. From the firm's Cannes Lion wins to its top industry rankings, to its demonstrated sense of purpose. I'm excited by the opportunity to harness that momentum to build long-term client partnerships, expand our business globally and create meaningful career opportunities for our people.' Article content Michele Terra appointed as President, 21GRAMS Article content In her new role as President of 21GRAMS, Terra will lead business operations, client and account management, and project execution. She will focus on scaling the agency's impact, strengthening team collaboration, and delivering standout creative experiences that move both clients and audiences. Article content Terra has more than two decades of experience in advertising, medical communications and client leadership and a strong track record of building high-performing teams and delivering growth through client-centric strategies. Prior to joining Real Chemistry, she was a senior executive at Omnicom for over 14 years, where she was President of the Healthcare Consultancy Group. Terra joined Real Chemistry in 2024 and played a pivotal role in establishing the firm's Global Client Lead model, aligning cross-functional teams around client needs and strategic growth. She has deep industry knowledge, operational savvy and a leadership style rooted in candor, creativity and collaboration. Article content Brenna Terry joins as a new President in Integrated Communications Article content Terry joins Real Chemistry from Burson, where she served as Global Chair of Healthcare, leading a 1,000-person practice across 50 countries and launching new capabilities, including Decipher Health AI and Gen Z Health. Over her 25+ year career, she also served as Global Client Lead for AstraZeneca and Johnson & Johnson and played a key role in post-merger integration. Previously, she led enterprise engagement and executive communications for Janssen North America, helping unify the voice of the company and elevate its leadership. Article content At Real Chemistry, Terry will strengthen Integrated Communications capabilities, drive new business growth, and help clients address complex health challenges through audience intelligence and creative strategy. With her deep experience on both the agency and client side, she brings a valuable perspective to Real Chemistry, helping it evolve its offerings and earn trust at every stage of engagement. Article content 'Our ability to attract leaders like JJ, Brenna and Michele, in the midst of the industry transformation that is happening, speaks to Real Chemistry's strength and potential,' said Narayanan. 'With them, we're accelerating our ability to drive impact on a global scale through smarter strategy, stronger collaboration and the brightest minds in the business.' Article content About Real Chemistry Article content Article content Article content Article content Article content Contacts Article content Article content Article content
Int'l Business Times
01-07-2025
- Business
- Int'l Business Times
From Field to Cloud: How Shankar Narayanan Is Reinventing Energy Infrastructure with AI and Systems Thinking
Shankar Narayanan's professional arc is a powerful illustration of how domain expertise, digital transformation, and systems thinking can come together to reshape global energy infrastructure. From his early days as a controls engineer in oil and gas fields to his current role leading energy partnerships at Amazon Web Services (AWS), Narayanan has helped define the future of operational reliability and energy resiliency. Narayanan's strategic leadership has empowered leading energy companies to strike the optimal balance between performance, cost efficiency, and operational risk. Today, he is widely recognised as a subject matter expert and leading authority in industrial optimisation and AI-driven energy solutions. Foundations in Field Controls Engineering Narayanan began his career deep in the field, designing control logic for high-horsepower rotating equipment critical to the oil and gas supply chain. Early in his tenure at GE, he developed and deployed OptiComp-BN, an innovative software platform that used real-time sensor fusion to prevent compressor surges, an event that could trigger plant-wide shutdowns, pose safety risks, and cost operators over $2.5 million per incident. The solution enabled operators to detect and mitigate surge conditions before they occurred, eliminating the need for high-risk testing and reducing unplanned downtime by more than 30%. OptiComp-BN has become a foundational control platform, adopted across operations in Alaska, Southeast Asia, and the Middle East, and remains embedded in many of today's extraction fields, compressor stations, and refineries. 'Field controls engineering taught me the importance of stability, repeatability, and responsiveness. That experience became the foundation for how I think about reliability at scale,' Narayanan reflects. Scaling Impact Through Global Leadership After delivering several field-level innovations, Narayanan transitioned into broader technical and commercial leadership roles. From 2014 to 2021, he led major initiatives across product strategy, engineering delivery, and go-to-market operations for GE & Baker Hughes's global energy business. He built engineering hubs in Hyderabad and Dubai, trained and scaled international teams, and spearheaded a new approach to customer engagement rooted in control system modernisation and reliability engineering. This technology-centric model enabled GE to better serve North American oil and gas customers with tailored solutions that addressed system uptime, asset longevity, and risk mitigation. His hybrid skill set, combining technical credibility with business acumen, became a defining advantage. It positioned him to bridge sales, engineering, and field services, earning him multiple leadership recognitions and a place in GE and Baker Hughes' elite Executive Leadership Program. Driving Methane Reduction at Baker Hughes Narayanan's role in Baker Hughes marked a new chapter, one that brought together his technical depth and business vision to address one of the industry's most pressing challenges: methane emissions. As Director of Sales and Commercial Operations, he led the launch of a novel methane leak detection and abatement platform. The product used advanced algorithms and sensor orchestration to identify high-risk leaks and prioritise field response, enabling faster remediation and reduced loss. More than a compliance tool, it became a core offering in Baker Hughes' digital solutions portfolio, helping U.S. operators significantly reduce methane emissions, improve system integrity, and minimise waste. For many North American producers, the solution enabled the recovery of millions of dollars in lost gas revenue. It improved the economics of field operations by reducing both risk and operational costs. Leading the Cloud Revolution in Energy Today, Narayanan serves as a senior leader at AWS, where he focuses on helping industrial energy companies harness cloud, AI, and analytics to modernise field operations. Under his leadership, energy firms are now deploying Generative AI, IoT, and predictive analytics to gain a real-time, contextual understanding of their assets. In practical terms, this has allowed them to prevent unplanned downtime, improve technician response times, and ensure continuity in the most remote and high-stakes locations. One of his most influential initiatives has been helping North American oil and gas firms transition from reactive maintenance to predictive operations, redefining their cost structure, increasing system availability, and future-proofing their infrastructure. His co-authored publication on this subject has become a go-to reference across the industry, highlighting real-world use cases of AI-driven operational intelligence. An Authority on Operational Excellence Shankar Narayanan's journey, from building anti-surge logic on compressor decks to shaping digital strategy in boardrooms, illustrates what happens when deep domain expertise meets visionary execution. His sustained achievements and impact have resulted in his current standing as a top authority on energy systems reliability and industrial transformation. His insights are helping energy operators strengthen their technical foundation in an increasingly competitive global market. By rethinking control systems, optimising field workflows, and integrating advanced AI across the energy value chain, Narayanan is not just digitising operations; he's enabling a more resilient, responsive, and reliable energy infrastructure for the future. AI Artificial intelligence
Business Wire
18-06-2025
- Entertainment
- Business Wire
21GRAMS Wins Its First Gold Lion for Branded Pharma Campaign at Cannes Lions International Festival of Creativity
CANNES, France & NEW YORK--(BUSINESS WIRE)--Real Chemistry continued its rise as a global creative leader in health, earning a Gold Pharma Lion at the 2025 Cannes Lions International Festival of Creativity for Biogen's 'Friedreich's Back' campaign developed by 21GRAMS, part of Real Chemistry. 'Winning at Cannes is not just about the work; it's about the willingness to push boundaries in how healthcare shows up in culture,' said Shankar Narayanan, CEO of Real Chemistry. Share Further cementing its creative leadership, 21GRAMS was named the N o. 2 Healthcare Agency, and Real Chemistry was ranked the No. 2 Healthcare Network globally in the prestigious Cannes Lions Health 2025 rankings, a testament to the company's bold, data-driven storytelling and impact-driven innovation in healthcare. 'Winning at Cannes is not just about the work; it's about the willingness to push boundaries in how healthcare shows up in culture,' said Shankar Narayanan, CEO of Real Chemistry. 'These campaigns reflect our belief that creativity is a force multiplier for health outcomes when paired with science, technology and a deep understanding of humanity. We believe that healthcare deserves to be treated as inspirational and creative as any other category, and our results at Cannes prove what's possible.' Real Chemistry's 2025 Cannes Lions Highlights Pharma Lion Win Gold Lion: 'Friedreich's Back' – Biogen / 21GRAMS Friedreich's Back is a darkly funny campaign that reimagines 19th-century scientist Nikolaus Friedreich rising from the grave to make sense of a world where a treatment now exists for the disease he discovered. The campaign supported the launch the first FDA-approved treatment for Friedreich ataxia (FA), a rare, genetic and progressive disease that damages the nervous system and impacts muscle control over time. 'This win is extraordinary not just because it's a Gold Lion in Pharma, but because it's for branded work for a rare disease using comedy, which rarely breaks through in shows like these,' said Frank Mazzola, Managing Founder of 21GRAMS and Co-Global Chief Creative Officer at Real Chemistry. 'We didn't do this campaign for awards. We did it for the people who deserve to have their story told, to make a community laugh, connect and help to cope with a devastating condition. 'Friedreich's Back' proves that authentic, client-led creativity still matters – and still wins. Winning means reaching more patients and helping people. That's ultimately our purpose.' Shortlisted Campaigns Work from 21GRAMS also received 10 shortlists across the Pharma, Health & Wellness and Sustainable Development Goals categories, representing some of the most acclaimed creative work in the industry this year: These wins follow a year of strong creative momentum for Real Chemistry, which was named the No. 1 PR Agency by PRWeek, No. 3 in MM+M's Agency 100, and continues to expand its AI-driven storytelling and integrated intelligence platforms for pharma clients worldwide. The firm was recognized as U.S. Agency of the Year at the 2025 SABRE Awards North America and honored with Outstanding Healthcare Agency of the Year at the 2025 PRWeek US Awards. Real Chemistry was ranked as the No. 1 healthcare PR firm globally and No. 2 U.S. PR firm overall by O'Dwyer's, reflecting the agency's consistent leadership across creativity, communications and client impact. About Real Chemistry Real Chemistry is a trusted partner to the world's most successful life sciences and healthcare companies. As a leading provider of AI-powered audience analytics and insights, we help the healthcare industry better understand, reach and engage patients and professionals using bold ideas to create human-centric healthcare experiences. Anchored by our culture of innovation and boundless creativity, our 2,000+ experts across the life sciences, marketing communications and technology enable modern medical therapies and those they were designed to help, meet and exceed their potential.
