Real Chemistry Deepens Media and Technology Edge With Acquisition of Greater Than One

National Post

2 days ago

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Acquisition brings proprietary media planning and analytics tools into Real Chemistry's platform – enhancing strategy, performance and measurable impact for pharma and biotech clients.
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NEW YORK — Real Chemistry, a leader in AI-driven insights and marketing communications for the healthcare sector, today announced it has acquired Greater Than One, an award-winning agency specializing in healthcare-first media, technology and omnichannel strategy. The acquisition brings expanded precision, stronger performance analytics and greater strategic clarity to Real Chemistry clients along every step of the commercialization journey.
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'Greater Than One brings deep media expertise, powerful proprietary tools and a culture that matches ours—focused, fast-moving and built to deliver results,' said Shankar Narayanan, CEO of Real Chemistry.
'Greater Than One brings deep media expertise, powerful proprietary tools and a culture that matches ours—focused, fast-moving and built to deliver results,' said Shankar Narayanan, CEO of Real Chemistry. 'Together, we'll help clients make smarter decisions and create more meaningful engagement with the audiences who matter most. We are rewriting the next chapter of what's possible for healthcare marketing and adding Greater Than One to our team gives us even more firepower to drive this revolution.'
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Precision That Drives Performance
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Founded nearly 25 years ago, Greater Than One has earned a reputation for helping healthcare brands get the most from their omnichannel and media investments through a combination of data, predictive modeling and proprietary planning tools. These include:
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Greater Reach, a predictive media planning engine that helps brands model budget and channel mix based on audience and engagement goals.
Greater Score, an advanced engagement scoring tool that empowers healthcare brand marketers and sales teams by providing a holistic view of healthcare professional interactions across all addressable media and CRM channels that helps marketers prioritize outreach and improve performance.
Greater Omni, Greater Than One's centralized omnichannel platform strategy and implementation capability, gives teams real-time visibility across campaigns—so clients know what's working, where to spend, and how to pivot. Their Omnichannel Maturity Model breaks the process down into clear, actionable stages – no jargon, just a roadmap to smarter engagement, better measurement and stronger returns.
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These capabilities will be integrated into Real Chemistry's platform – giving clients access to unified planning, measurement and activation strategies grounded in data-driven behavioral science.
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At the same time, Greater Than One clients will benefit from Real Chemistry's offerings in AI-driven strategy, creative, influencer engagement, medical communications, integrated communications and market access – unlocking a more complete and connected experience for healthcare marketers.
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'This move multiplies our capability,' said Kevin Johnson, Group President and Managing Partner at Real Chemistry. 'In a healthcare environment that demands more agility and precision than ever, Greater Than One brings the technology, talent, and focus to help us deliver faster decisions, smarter planning, and measurable impact where it matters most.'
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Aligned Cultures. Shared Ambition. Integrated Growth.
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Greater Than One's employees will join Real Chemistry and continue operating under the brand Greater Than One, part of Real Chemistry. The agency will maintain its New York headquarters and remote-first structure.
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'Finding a match like Real Chemistry, where our employees and clients will benefit, is exactly what we wanted for Greater Than One,' said Elizabeth Izard Apelles, President and CEO, Greater Than One. 'Our shared belief that building innovative, client-first partnerships leads to impact and results is a powerful force behind this acquisition.'
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Terms of the transaction are not disclosed.
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The acquisition builds on a year of strong momentum for Real Chemistry, which was ranked the No. 2 Healthcare Network at Cannes Lions Health 2025, named PRWeek's no. 1 PR Agency, and placed no. 3 on MM+M's Agency 100. The firm was also honored as Outstanding Healthcare Agency of the Year at the 2025 PRWeek U.S. Awards – underscoring its consistent leadership in strategy, innovation and measurable client impact in healthcare.
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About Greater Than One
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Greater Than One, part of Real Chemistry, is an advanced media and technology agency serving the healthcare industry. The agency delivers precision media, proprietary technology solutions, and strategic expertise to help clients navigate complexity and drive measurable growth. Greater Than One's unique technology products empowers marketers to understand customer journeys, build evidence-based strategies, forecast marketing budgets, and take actionable steps to drive prescriptions.
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About Real Chemistry
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