3 days ago
Labubu Mania Fuels Pop Mart's 1,828% Sales Boom on TikTok Shop U.S.
The Labubu mania is not slowing down. The little monster toy has helped Pop Mart's sales on TikTok Shop U.S. grow from $429,259 in May 2024 to $4.8 million in May 2025, according to data from Partial sales numbers from June indicate that the Chinese toy company has reached a new high on the platform, selling more than $5.5 million last month — a 1,828 percent increase from June 2024 to June 2025.
The data also reveals that Pop Mart's revenue from the TikTok Shop U.S. in 2025 has already surpassed its total for the entire 2024 year by more than four times, with sales of $21.3 million on the platform so far in 2025.
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According to a platform that specializes in providing detailed analytics and insights for businesses and influencers, Pop Mart's TikTok Shop U.S. revenue growth had notable surges from October 2024 onward, with the most significant jumps in April and May 2025. By April 2025, Pop Mart accounted for 0.55 percent of all TikTok Shop U.S. sales.
Labubu appeared in 2015 as a character in 'The Monsters' storybook and made its leap to collectible toy four years later, thanks to China's Pop Mart. The company has other toy characters available for sale, including Skullpand, Crybaby, Hirono, Kubo and more. Labubu, however, has become a viral sensation with fashionistas and celebrities pairing the toy with their luxury bags and stylish outfits. More recently, designer Marc Jacobs and June Ambrose were spotted with their own Labubus.
'Labubu has become more than just a collectible; it's a bold statement of individual style,' Emily Brough, Pop Mart's head of IP licensing, the Americas, previously told WWD. The global collectibles company has launched more than 300 styles of Labubu since 2019, including collaborations with Coca-Cola and Uniqlo.
View Gallery Launch Gallery: Labubu Street Style Wave: How the Viral Charms Are Styled as Accessories, Photos
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