Latest news with #SlamJam
Fashion Network
30-06-2025
- Business
- Fashion Network
Lee taps Slam Jam for distribution of premium Lee 101 line in Europe
The denim brand, owned by American Kontoor Brands, has signed an exclusive distribution agreement with Italian company Slam Jam for its premium Lee 101 line. The agreement is effective for spring-summer 2026 sales throughout the Europe-Middle East-Africa region. The Lee 101 collection brings together the brand's most elaborate pieces. Delving deep into the brand's archives, with elaborate tailoring and a qualitative choice of materials, Lee 101 brings a more cutting-edge interpretation of denim. Lee's management also decided to draw on the expertise of the Italian distribution company founded in 1989 in Ferrara by Luca Benini, a recognized player among premium fashion retailers in the street and heritage worlds. Slam Jam had a showroom in Paris until June 28. This agreement comes at a time when Kontoor Brands is optimizing its organization under the Jeanius plan. In 2024, overall sales fell by 6% to $2.5 billion, including $791 million for the Lee brand. The start of 2025 has confirmed this trend, with a 9% decline in the first quarter. Through this agreement, Lee aims to achieve a targeted redeployment of its Lee 101 line, strengthening its presence in a selective distribution channel and drawing on Slam Jam's expertise to adapt its product discourse to markets in demand for authentic storytelling and textile know-how.
Fashion Network
30-06-2025
- Business
- Fashion Network
Lee taps Slam Jam for distribution of premium Lee 101 line in Europe
The denim brand, owned by American Kontoor Brands, has signed an exclusive distribution agreement with Italian company Slam Jam for its premium Lee 101 line. The agreement is effective for spring-summer 2026 sales throughout the Europe-Middle East-Africa region. The Lee 101 collection brings together the brand's most elaborate pieces. Delving deep into the brand's archives, with elaborate tailoring and a qualitative choice of materials, Lee 101 brings a more cutting-edge interpretation of denim. Lee's management also decided to draw on the expertise of the Italian distribution company founded in 1989 in Ferrara by Luca Benini, a recognized player among premium fashion retailers in the street and heritage worlds. Slam Jam had a showroom in Paris until June 28. This agreement comes at a time when Kontoor Brands is optimizing its organization under the Jeanius plan. In 2024, overall sales fell by 6% to $2.5 billion, including $791 million for the Lee brand. The start of 2025 has confirmed this trend, with a 9% decline in the first quarter. Through this agreement, Lee aims to achieve a targeted redeployment of its Lee 101 line, strengthening its presence in a selective distribution channel and drawing on Slam Jam's expertise to adapt its product discourse to markets in demand for authentic storytelling and textile know-how.
Fashion Network
17-06-2025
- Entertainment
- Fashion Network
It's promising to be big! Umbro and designer Throup announce statement collab
A 14-year gap in an important collaboration requires a statement launch. Which is why Umbro 's regroup with designer Aitor Throup is being hailed by the UK sportswear brand as 'revolutionary'. It isn't happening until next April but it will be 'cutting-edge' with their third association 'seek[ing] to challenge and disrupt conventional football training apparel through forward-thinking product innovation'. Also expect the collection 'to rewrite the design rulebook not only in football, but the world of performance apparel as a category'. Umbro first partnered with Throup on its 2009 England football home kit, when he first brought his 'signature progressive yet minimalist design aesthetic to the 'Beautiful Game'.' Following the success of this collaboration, Umbro developed its partnership with Throup in 2011 through the launch of Archive Research Project, reimagining a capsule of iconic Umbro styles and defining a new football-specific language of apparel design. The third chapter of Umbro and Aitor Throup will launch in time for SS26 in partnership with Italian sports and streetwear pioneer Slam Jam to spearhead international distribution. As they say, watch this space…
Fashion Network
17-06-2025
- Entertainment
- Fashion Network
It's promising to be big! Umbro and designer Throup announce statement collab
A 14-year gap in an important collaboration requires a statement launch. Which is why Umbro 's regroup with designer Aitor Throup is being hailed by the UK sportswear brand as 'revolutionary'. It isn't happening until next April but it will be 'cutting-edge' with their third association 'seek[ing] to challenge and disrupt conventional football training apparel through forward-thinking product innovation'. Also expect the collection 'to rewrite the design rulebook not only in football, but the world of performance apparel as a category'. Umbro first partnered with Throup on its 2009 England football home kit, when he first brought his 'signature progressive yet minimalist design aesthetic to the 'Beautiful Game'.' Following the success of this collaboration, Umbro developed its partnership with Throup in 2011 through the launch of Archive Research Project, reimagining a capsule of iconic Umbro styles and defining a new football-specific language of apparel design. The third chapter of Umbro and Aitor Throup will launch in time for SS26 in partnership with Italian sports and streetwear pioneer Slam Jam to spearhead international distribution. As they say, watch this space…
Fashion Network
02-06-2025
- Business
- Fashion Network
Authentic Brands inks new distribution deal for Reebok across North America and Europe
Authentic Brands Group announced on Monday a new distribution deal for its Reebok brand across North America and Europe. The New York-based brand management firm has tapped Slam Jam, a European premium lifestyle company, to expand Reebok's presence across the United States, Canada, Central, and Eastern Europe. Through the partnership, Slam Jam will work in close coordination with RDG, the Reebok's global design hub and supplier, ensuring the sportswear brand reaches consumers through key global retail partners, according to a press release. 'Slam Jam is a proven leader and tastemaker in the global fashion and streetwear space,' said Steve Robaire, EVP, Reebok at Authentic. 'Their history, credibility, and connection to top retail partners make them the ideal partner to help usher Reebok into its next era. This partnership reflects a complete rebirth of our strategy, bringing Reebok to market with a sharp cultural lens and the authenticity that Slam Jam has embodied for over three decades.' Founded by Luca Benini in 1989, Italy-based Slam Jam has introduced several global brands to Europe, evolving into a retail player that intersects underground culture and high fashion. 'We are thankful and excited to embark on this journey together with Authentic and Reebok. The brand has been pushing the edges of culture through sport and lifestyle for generations, giving voice to local and global movements with impact,' said Benini. Last month, Reebok announced the appointment of Jide Osifeso to the role of head of basketball.
