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Sylvester Stallone BTS of SouthMED Ad
Sylvester Stallone BTS of SouthMED Ad

CairoScene

time02-05-2025

  • Entertainment
  • CairoScene

Sylvester Stallone BTS of SouthMED Ad

Stallone was joined by Egyptian actor Mohamed Al-Saadi, football icon Thierry Henry, and director Ali Ali May 02, 2025 American action legend Sylvestor Stallone dropped behind-the-scenes snaps from his second campaign for SouthMED, Talaat Moustafa Group's (TMG) ultra-luxury North Coast enclave. Joined by Egyptian actor Mohamed Al-Saadi, football icon Thierry Henry, and director Ali Ali, the shoot highlights the project's sprawling 11km Mediterranean shoreline and yacht-friendly marinas. SouthMED is TMG's flagship coastal development, sprawling over 23 million square metres in El Dabaa along Egypt's North Coast. The resort is set to feature over 2,000 hotel rooms, more than 60,000 residential units, an international marina, an 18-hole golf course, and a variety of shopping, dining, and entertainment venues. The development aims to position itself as a global destination on the southern Mediterranean, offering a blend of luxury living and leisure experiences. With its strategic location near Al Alamein Airport and a range of upscale amenities, SouthMED is poised to become just the kind of place Rambo would settle down in.

Hisham Talaat Moustafa, leading Egyptian real estate mogul, among the Middle East's top real estate leaders in 2025
Hisham Talaat Moustafa, leading Egyptian real estate mogul, among the Middle East's top real estate leaders in 2025

Egypt Today

time16-04-2025

  • Business
  • Egypt Today

Hisham Talaat Moustafa, leading Egyptian real estate mogul, among the Middle East's top real estate leaders in 2025

Forbes Middle East magazine today, Wednesday, announced the recognition of Mr. Hisham Talaat Moustafa, CEO and Managing Director of Talaat Moustafa Group Holding, as one of the most influential real estate company leaders in the Middle East for 2025. Hisham Talaat Moustafa ranked fourth in the list of the Most Influential Real Estate Company Leaders in the Middle East for 2025, becoming the only Egyptian in the top ten. He advanced from seventh place in 2024 to fourth place this year, following his success in launching significant real estate and tourism projects, notably SouthMED on the North Coast of Egypt and Banan in Riyadh, Saudi Arabia. This success propelled the Group's sales volume to exceed half a trillion Egyptian pounds for the first time for an Egyptian real estate company. Forbes magazine listed the achievements of businessman Hisham Talaat Moustafa, who has over 40 years of experience. In 2024, he succeeded in increasing the real estate group's sales by nearly threefold, reaching $10 billion, after selling more than 29,000 units. This growth was attributed to the launch of two major projects: Banan project in Saudi Arabia and SouthMED project on the North Coast of Egypt. The magazine explained that Hisham successfully completed the acquisition of Legacy Hotels and Tourism Projects, adding 7 historic hotels in Egypt and expanding their hotel room capacity to 5,000. This strategic move resulted in a remarkable 225% jump in hospitality sector revenues, reaching $255 million in 2024. As of March 2025, the Group's total land holdings for projects amounted to 107 million square meters.

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