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Associated Press
5 days ago
- Business
- Associated Press
New Survey Reveals 83% of Users Prefer AI Search Over Traditional Google Searches
Denver, CO, July 25, 2025 -- Innovating with AI, a leading publication focused on artificial intelligence trends and applications, announced the results of a survey revealing that 83% of respondents find AI-powered search tools more efficient than traditional search engines. The survey of frequent AI users highlights a dramatic shift in how consumers are finding information online. The survey findings come at a time when traditional search is experiencing notable disruption. According to data from Statcounter cited in the report, Google's global market share fell below 90% for the first time since 2015 in October 2024, with the growing popularity of AI-driven search tools like ChatGPT, Grok, and Perplexity AI likely contributing to this decline. Key findings from the Innovating with AI survey include: 'AI snippets answer my questions more efficiently and equally accurately at least 75% of the time, and they're only going to improve,' said Rob Howard, CEO of Innovating with AI. 'This is a good thing for consumers, because there were tons of ethical problems with SEO content, which was often predicated on commissions from products featured on popular pages.' The research indicates that AI search tools are gaining momentum by providing answers in plain language, summarizing complex information, and eliminating the need to navigate through pages of SEO-driven content. Traditional search engines are now responding by incorporating AI-generated summaries into their own results, with Google's AI overviews reaching 1.5 billion monthly active users. However, the study also identifies challenges facing AI search adoption. The phenomenon of AI 'hallucinations'—where language models generate incorrect information—remains a significant concern. Research cited in the report shows that even advanced models can produce false information up to 33% of the time, leading some users to continue relying on traditional search for fact-critical queries. Despite these challenges, industry experts interviewed for the study suggest that AI search represents an evolution rather than a replacement of traditional search methods. The technology excels at answering exploratory questions and summarizing unfamiliar topics, while traditional search maintains advantages for browsing current news and accessing specific sources. The full survey report is available at: About Innovating with AI is a premier publication dedicated to exploring the latest developments in artificial intelligence technology and its impact on business and society. Through in-depth analysis, original research, and expert insights, Innovating with AI helps readers understand and navigate the rapidly evolving AI landscape. Media Contact Full Name: Rob Howard Title: CEO Company Name: Innovating with AI Email: [email protected] Phone Number: +1 (720) 900-1030 Website: Release ID: 89164998 In case of identifying any errors, concerns, or inconsistencies within the content shared in this press release that necessitate action or if you require assistance with a press release takedown, we strongly urge you to notify us promptly by contacting [email protected] (it is important to note that this email is the authorized channel for such matters, sending multiple emails to multiple addresses does not necessarily help expedite your request). Our expert team is committed to addressing your concerns within 8 hours by taking necessary actions diligently to rectify any identified issues or supporting you with the removal process. Delivering accurate and reliable information remains our top priority.
Fox News
6 days ago
- Fox News
What happens when Windows 10 support ends in 2025?
Windows 11 has had poor adoption, with many people sticking to the good old Windows 10. Microsoft has been pushing users to upgrade, threatening to end software support and warning about potential cybersecurity risks. But Windows 11 isn't exactly the best OS to come out of Redmond. Even if it were, many people simply can't upgrade because of its steep system requirements. In fact, it took Windows 11 nearly four years after its 2021 debut to finally surpass its predecessor in user numbers. Now that Windows 10 is being phased out, many users, especially those with older PCs that don't meet the hardware requirements, are understandably concerned. Tony from Wisconsin recently asked us the same thing: "I heard that Microsoft will stop providing security patches for Windows 10 after October. My laptop can't be upgraded to Windows 11 because the CPU is too old. Since I'm not tech-savvy and don't feel comfortable replacing the CPU (nor do I want to), I'm wondering if I have a good antivirus program, do I still need to upgrade? Or will my system still be vulnerable to hackers and viruses?" I understand your concern, Tony. Sticking with an unsupported OS brings security risks. Security researchers warn that unsupported systems, such as Windows 10, will become increasingly attractive targets for hackers. Hackers often reverse-engineer patches released for newer systems like Windows 11 to find similar flaws in older ones like Windows 10. With no more fixes coming, those vulnerabilities remain wide open, making unsupported systems a tempting target. However, you are not without options, and you have a defense. Let's walk through what you can do if your PC is still running Windows 10. Sign up for my FREE CyberGuy ReportGet my best tech tips, urgent security alerts, and exclusive deals delivered straight to your inbox. Plus, you'll get instant access to my Ultimate Scam Survival Guide - free when you join my According to Statcounter, Windows 11 has finally overtaken Windows 10 in terms of desktop and laptop usage as of early July. The newer OS now accounts for 52 percent of all Windows installations, up sharply from just under 48 percent in June. In the same period, Windows 10 dropped from 53.2 percent to 44.6 percent. Interestingly, Windows 7 still holds a small but notable presence, with 2.35 percent of users refusing to let it go. This shift comes nearly four years after Microsoft announced Windows 11 in June 2021. From the start, it was criticized for strict hardware rules. It required a TPM 2.0 chip and newer processors. Many functional PCs were left unable to upgrade. The operating system also introduced a revamped user interface that some users found unnecessary or confusing, leading to a slow adoption rate. Windows 10 is reaching the end of its official support on October 14, 2025. That means Microsoft will stop releasing new features and routine security updates for the general public. For most users, this marks the end of the road, unless they take specific steps to keep receiving updates. To extend security updates beyond this deadline, Microsoft is offering a program called Extended Security Updates (ESU). Normally, this would cost $30 per year for personal users. However, Microsoft is making the first year free if you back up your PC using the Windows Backup app and sync your settings to OneDrive, or if you redeem 1,000 Microsoft Rewards points. Microsoft hasn't disclosed pricing beyond the first year, so it's unclear whether the $30/year rate will remain the same in 2026 and 2027. If you don't opt into either of those methods, you'll need to pay the $30 to continue receiving critical patches through October 2026. This is especially relevant for those who can't upgrade to Windows 11 due to hardware limitations. Even after general support ends, Microsoft will keep updating Microsoft Defender Antivirus on Windows 10 until October 2028. So while full system security updates will stop for most, basic malware protection will continue for a few more years. You can continue using Windows 10 until October 14, 2025, with full access to regular security and stability updates. After that, you can extend protection by enrolling in Microsoft's Extended Security Updates program. The first year is free if you use the Windows Backup app to sync your settings to OneDrive, or if you redeem 1,000 Microsoft Rewards points. If your computer meets the hardware requirements for Windows 11, upgrading is the easiest long-term solution. You'll get access to ongoing feature updates, improved security, and long-term support through at least 2031. Google offers a free operating system called ChromeOS Flex, designed for older PCs and laptops. It's based on the same system used in Chromebooks and focuses on speed, simplicity, and security. However, it doesn't support Android apps or some hardware features like fingerprint readers and may not work for tasks like video editing or gaming.. This can be a great option if you mostly use web apps like Gmail, Google Docs, or Zoom. Linux distributions like Ubuntu, Linux Mint, or Zorin OS provide a stable and user-friendly experience, especially for those coming from Windows. You can use them on older hardware without any licensing fees, and they come with access to thousands of free applications. While there may be a bit of a learning curve, many users find Linux reliable and surprisingly easy to adapt to for everyday tasks like browsing, writing, and media playback. If your current system can't handle Windows 11 and you are not interested in alternatives like ChromeOS or Linux, investing in a new computer may be the most straightforward path. New devices come with Windows 11 pre-installed and are built to support it fully. This ensures you'll continue to receive updates, features, and support for several years without additional effort. Check out our top picks for the best desktop computers for 2025 at and also our top picks for best laptops at Learn how to securely get rid of your old PC or Mac by clicking If you decide to stick with Windows 10 beyond its official support period, having strong third-party antivirus protection becomes even more important. While Microsoft Defender will continue receiving updates until 2028, it may not be enough on its own once the system stops getting core security patches. Installing a reputable antivirus program can help protect your device from malware, phishing, and other threats. Get my picks for the best 2025 antivirus protection winners for your Windows, Mac, Android & iOS devices at Before making any big changes, be sure to back up your important files. You can use cloud services like OneDrive or Google Drive, or plug in an external hard drive. If you mainly use your computer for email, browsing, or video calls, a tablet or Chromebook might be all you need. They're low-maintenance, secure, and often more affordable than a new Windows laptop. Check out our top picks for the best tablets of 2025 at The end of Windows 10 support isn't a crisis, but it does require action. You should start planning your next move now. Consider upgrading to a newer version of Windows. You could also switch to a different operating system. Another option is investing in stronger security tools. And be on alert: as Windows 10's end-of-life nears, scammers will take advantage. Watch out for phone calls, emails, or pop-ups pretending to be from Microsoft offering "urgent upgrade help." Microsoft doesn't call users out of the blue—these are scams trying to steal your personal info or install malware. Whatever you choose, don't delay the decision. Make sure your PC stays protected and up to date. Key Windows 10 Dates to Know: Will you pay for Extended Security Updates or use the free options Microsoft is offering? Let us know by writing us at Sign up for my FREE CyberGuy ReportGet my best tech tips, urgent security alerts, and exclusive deals delivered straight to your inbox. Plus, you'll get instant access to my Ultimate Scam Survival Guide - free when you join my Copyright 2025 All rights reserved.
Globe and Mail
22-07-2025
- Globe and Mail
OpenAudo is Poised to Upset the WHAS Market Like Never Before
Everyone agrees, from tech pundits to my mum, the release of the OpenAudio Plus-GC and Ultra-GC would be the best thing ever… With the launch of OpenAudio Plus-GC and Ultra-GC, we're setting a new standard in the multi-room streaming amplifier and whole home audio system market. These cutting-edge models fully support Google Cast, delivering seamless multi-zone streaming like never before. This isn't just an upgrade—it's a game changer that proves OpenAudio's commitment to innovation and excellence in home audio technology. Get ready to experience unmatched audio flexibility and control, as OpenAudio shakes up the WHAS market like never before. Market Share of iOS and Android According to Statcounter Global Stats, Android leads globally with about 70 to 72% market share, while iOS holds the remaining 28 to 30%. Seeing this clear trend, we realized the huge potential in expanding into the Android market. This insight has driven us to focus on developing products and features that cater specifically to Android users, ensuring we reach the largest audience possible and deliver the best experience across platforms. The chart's 15-year trajectory further reinforces this strategic focus: Android's dominance isn't a fleeting phase but a sustained pattern forged by its ecosystem flexibility, which has allowed it to capture diverse markets from budget to premium segments. Meanwhile, iOS's consistent hold on a dedicated slice reflects a stable user base with distinct preferences, reminding us that while prioritizing Android aligns with scale, maintaining cross-platform excellence remains key to holistic market penetration. Apple or Android Nation? Operating System Popularity Across Countries Let focus on US. In the US, iPhone has a 57.68% market share, while Android has a 42.06% market share. iPhone has led the US smartphone market since at least 2009. The closest Android came to beating iPhone was in 2011 when it captured a sizable amount of former Blackberry users Although iOS (represented by the blue bar for iPhones) holds a relatively larger proportion in the US market, Android (the green bar) still accounts for 42.06% of the market. This significant share underscores Android's crucial role — it not only maintains strong competitiveness, continuously providing diverse choices for users, but also drives industry innovation. Even in a market long - dominated by iPhones, Android, leveraging its own advantages, has become an indispensable force, deeply shaping the smartphone ecosystem landscape in the US. iPhone vs Android Market Share In The US In 2009, Android had a negligible share, but it steadily expanded over the years. By 2015, Android's market share had climbed to nearly half of iOS's, narrowing the gap significantly. From 2015 to 2020, Android maintained a consistent share, hovering around 40 - 50%, proving its ability to retain a substantial user base. Even as iOS saw periodic upticks, Android didn't lose ground drastically. This trend highlights Android's strength in catering to diverse user needs through various device manufacturers and price points. Its open - source nature and adaptability have allowed it to carve out a crucial space in the US market, competing fiercely with the iOS ecosystem. All other brands are unfriendly to Android On reddit, some reader ask JUKE if they can have one version support Google Cast, they said no. Two-plus years on, it's obvious they were just blowing smoke. Trying to pass off janky Bluetooth as a replacement for Google Cast? That's not a workaround—it's treating customers like chumps. But when customer ask OpenAudio for this, the answer is yes, of course OpenAudio can build one to satisfy you. Because OpenAudio want to satisfy all Android user, and want to be friendly to Android world. Same on Reddit, our customer has pre-order. Even something supports Google Cast, it only support 1x google cast, not 8x google cast from HOLOWHAS Ultra-GC and HOLOWHAS Plus-GC. Maybe they will release Max-GC also, that will beat other brand from both power and Android friend degree. World only Multi-room Streaming Amplifier with 8x GoogleCastThe built-in Google Cast module has passed all our lab tests with flying colors, and we're gearing up for the first production we didn't expect? The overwhelming demand. Turns out, a huge portion of users are on Android, but most multi-room gear out there only supports Airplay. Once word got out that HOLOWHAS Plus-GC is the first to offer native Google Cast across eight zones, pre-orders took off fast. Everyone agrees, from tech pundits to my mum, the release of the OpenAudio Plus-GC would be the best thing ever. Estimated shipping in about 4 months (just waiting on standard certifications like FCC or other Procedural matters)Orders will ship in strict payment order – first come, first servedQuantities are limited – early reservations are highly recommended Learn more： Unlike many other devices that don't support Google Cast or just support 1x Google Cast, our system offers true 8x Google Cast functionality (also 8x Airplay, 8x Spotify, etc). When you use 8x Google Cast, it is look like following, About OpenAudio OpenAudio is dedicated to pushing the boundaries of audio technology. With a focus on innovation and user experience, the company aims to provide solutions that enhance the way people interact with sound. OpenAudio's products are designed to meet the needs of modern audio consumers and professionals alike. For more information about OpenAudio and its products, please visit Media Contact Company Name: OpenAudio Contact Person: Lidiya Email: Send Email Country: United States Website:
Martechvibe
22-07-2025
- Business
- Martechvibe
83% of Users Prefer AI Search Over Traditional Google Searches
AI-powered search tools like ChatGPT are disrupting the search landscape, with 83% of users now preferring AI search over traditional search engines for faster, more relevant answers. Are traditional search engines losing their edge? A new trend suggests they are. As more users turn to conversational AI for faster, more relevant answers, traditional search engines are feeling the pressure. A recent survey conducted by Innovating with AI reveals that 83% of respondents find AI search tools more efficient than traditional search engines. The survey of frequent AI search users highlights a dramatic shift in how consumers are finding information online. The survey findings come at a time when traditional search is experiencing notable disruption. According to data from Statcounter cited in the report, Google's global market share fell below 90% for the first time since 2015 in October 2024, with the growing popularity of AI-driven search tools like ChatGPT, Grok, and Perplexity AI likely contributing to this decline. Users Favour Relevance and Efficiency The convenience and speed of AI search tools are driving a major shift in search behaviour. A growing majority of users now prefer AI-driven search experiences for their efficiency and ease of use. According to the report; 91% of frequent AI search users utilise popular large language models (LLMs) such as ChatGPT for their internet searches. 83% of users find AI search tools more efficient than traditional search. Users cite the ability to receive cohesive responses without clicking through multiple links as a primary advantage. 'AI snippets answer my questions more efficiently and equally accurately at least 75% of the time, and they're only going to improve,' said Rob Howard, CEO of Innovating with AI. 'This is a good thing for consumers, because there were tons of ethical problems with SEO content, which was often predicated on commissions from products featured on popular pages.' The research indicates that AI search tools are gaining momentum by providing answers in plain language, summarising complex information, and eliminating the need to navigate through pages of SEO-driven content. Traditional search engines are now responding by incorporating AI-generated summaries into their own results, with Google's AI overviews reaching 1.5 billion monthly active users. Challenges Remain, But AI Complements Search The study also identifies challenges facing AI search adoption. The major among them is AI hallucinations, where LLMs generate wrong or misleading information. Research cited in the report shows that even advanced models can produce false information up to 33% of the time, leading some users to continue relying on traditional search for fact-critical queries. Still, experts suggest that AI search represents an evolution rather than a replacement of traditional search methods. The technology excels at answering exploratory questions and summarising unfamiliar topics, while traditional search maintains advantages for browsing current news and accessing sources. Chris Andrew, CEO and Co-Founder of Scrunch AI, 'Google is challenging its own business model as they figure out new ways to monetise AI overviews. It might not happen overnight, but we will see a world where the traditional kind of search results will get pushed further down or become completely irrelevant.' As AI search continues to improve in accuracy and usability, it's clear that it will become a permanent fixture of the search ecosystem. The future is not AI versus traditional search, but a hybrid model delivering a smarter, more seamless experience. ALSO READ: CMOs Are Burning Out and Martech Might Be to Blame The Martechvibe team works with a staff of in-house writers and industry experts. View More Locala's omnichannel advertising platform leverages granular insights and cutting-edge AI to help marketers plan, activate, and measure campaigns that are personalised to the local consumer. It specialises in transforming complex mobility and consumer data into actionable audience insights, fueling advanced media strategies. VISIT WEBSITE Blue Prism is a global software provider, offering ROM 2, an intelligent automation implementation methodology that empowers teams to scale their digital workflow. One of its use cases is sales and marketing solutions, which is powered by artificial intelligence (AI) and machine learning (ML) algorithms. 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Utilising patented algorithms, proprietary data models and predictive analytics, Ncyte delivers actionable insights for various marketing functions. With Nycte, data and marketing teams can pre-define events such as attributed campaign performance to evaluate their efforts with live notifications. VISIT WEBSITE CleverTap is a customer engagement and retention platform that offers the functionality to integrate app analytics and marketing. Powered by TesseractDB, a purpose-built database for engagement & retention, it combines the features of audience analytics, omnichannel engagement, and product A/B testing for marketing functions. VISIT WEBSITE Oracle Advertising and Customer Experience (CX), lets advertisers personalise their campaigns. Its flagship product, Oracle Moat, a comprehensive analytics and measurement platform, provides a suite of solutions across marketing and ad intelligence. 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Its workflow automation enables tasks like lead management and campaign execution and supports integration with popular marketing tools to streamline processes. VISIT WEBSITE Tealium is a comprehesive customer data platform helping brands orchestrate and manage their data activation from a marketing standpoint. Its AudienceStream CDP functionality enables marketers to create custom campaigns via 1300+ integration options for several use cases. VISIT WEBSITE Qualaroo is a saas-based online survey creator offering Qualaroo Nudge, a proprietary technology for uploading custom properties for airtight targeting. It enables marketers to 'nudge' when user clicks on a page element, helping them to target visitors on their real-time activity. VISIT WEBSITE Zendesk is a Danish-American company that offers software-as-a-service products with the capabilities of omnichannel integrations. Its omnichannel messaging platform enables sales and marketing teams to easily track and consolidate customer tickets from various sources, ensuring enhanced customer experiences. VISIT WEBSITE WebEngage is an all-in-one marketing platform that integrates omnichannel engagement with live analytics features. It offers AI/ML-driven product recommendations engine that enables marketers to boost conversion for all channels, including the web and mobile apps. VISIT WEBSITE Sprinklr is a comprehensive enterprise software company offering omnichannel support capabilities for all customer-focused marketing functions. It provides no-code, easy-to-build API integrations to access real-time customer data from multiple sources — such as CRM, CDP and ecommerce platforms. VISIT WEBSITE SAP provides omnichannel marketing capabilities through its flagship product: SAP Emarsys. By accessing its purpose-built reports, teams can determine the effectiveness of their marketing campaigns, segments, and channels in achieving sales goals. Its B2B account engagement features let brands deliver predictable and personalised marketing-led B2B insights at scale. VISIT WEBSITE MoEngage is a global AI-driven marketing platform that enables brands to orchestrate omnichannel campaigns from a single intuitive interface. Utilising MoEngage's User Path Analysis capabilities, marketing teams can target customers across 10+ channels, depending on their purchase behaviour. VISIT WEBSITE Intuit Mailchimp is an AI-powered omnichannel platform that offers email and marketing automation functions. With its customised pre-built audience segments, marketers can scale their campaigns based on individual contacts' demographic information and shopping behaviour. VISIT WEBSITE Hubspot is a cloud-based, scalable customer platform that offers various marketing automation solutions with omnichannel support capabilities. It enables marketers to create omnichannel campaigns to connect and interact with customers across multiple channels in real-time. VISIT WEBSITE Bloomreach is an all-inclusive marketing automation platform that comes with omnichannel orchestration supports for various use cases, such as marketing campaign personalisation, and headless CMS commerce platform experience. VISIT WEBSITE Agillic specialises in offering global brands a comprehensive Omnichannel Marketing Automation Platform that enables them to create personalised marketing campaigns. Its multichannel marketing capabilities support multiple integrations, such as Playable and Sleeknote for lead generation, Zapier for automating routine processes, among others. VISIT WEBSITE Adobe Experience Cloud features Adobe Campaign, enabling marketers to synchronise their customer data from various channels for omnichannel marketing. By leveraging its omnichannel integration with Adobe Journey Optimiser, brands can build multi-step journeys, campaigns, and personalised real-time moments that follow their customers across channels. VISIT WEBSITE ActiveCampaign is an intelligent multichannel marketing automation platform that enables marketers to seamlessly connect campaigns across the channels that matter most to them. It helps enterprises streamline personalised marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle. VISIT WEBSITE UiPath offers a comprehensive AI-powered robotic automation platform, enabling marketers to streamline recurring functions, such as lead automation and customer engagement. Utilising its capabilities, marketers can personalise and automate customer interactions, depending on their needs and preferences. VISIT WEBSITE SAP is a composable marketing automation technology provider, offering SAP Intelligent RPA solutions to automate repetitive, rules-based business processes, including marketing and sales. Using its tech stack, marketers can automatically extract product data from manufacturers' websites, update online inventory and import website and email sales. VISIT WEBSITE Microsoft offers Power Automate, a low-code and AI-powered RPA software that helps marketers streamline tasks like lead management, email campaigns, social media management, data analysis, content publishing, and customer feedback. Leveraging its capabilities, businesses can automate repetitive tasks, such as lead capture and email marketing workflows. VISIT WEBSITE IBM offers AI-powered Robotic Process Automation capabilities for CRM and marketing functions. It enables users to automate workflows with integrated OCR and intelligent chatbots, distribute work across multiple bots without human interventions and manage emails via low-code authoring tools. VISIT WEBSITE Hyland offers an AI-powered comprehensive robotic automation software suite, enabling marketers' teams to automate their campaigns. Its Natural Language Processing (NLP) technology allows businesses to automate repetitive marketing functions, such as execution of targeted and personalised strategies in near real-time. VISIT WEBSITE Datamatics is an intelligent automation platform, offering TruBot RPA designer, a low-code bot design tool for marketing teams to create customised bots quickly. It provides 500 pre-built components, enabling low-code design and rapid deployment capabilities with drag-and-drop options. VISIT WEBSITE Automation Anywhere offers Automation Success Platform powered by Vertex AI, enabling enterprises to develop a cloud-based digital workforce at scale. Leveraging its bots, ML, and AI technologies, marketers can automate their marketing and sales processes. One of its popular offerings is Automation Co-Pilot, a genAI-powered assistant that empowers businesses to create and summarise content. VISIT WEBSITE Appian is a global technology provider, delivering end-to-end process automation with RPA, AI, IDP and API integrations. Utilising the readily available APIs of this low-code platform, teams can create a series of connected digital business applications including customer management and marketing. VISIT WEBSITE Powered by Zoho Corporation, Zoho Analytics enables marketers to track all critical metrics in a single platform to enhance marketing outcomes. The company offers 75 pre-built data visualisation reports and dashboards on marketing performance for collaborative analysis. With its AI-powered assistant, marketers can generate automated insights, predict future trends, and configure smart alerts. VISIT WEBSITE Semrush is an online visibility management and content marketing SaaS platform, offering marketing analytics tools to global businesses. Its open-source analytical tools include Market Explorer and Traffic Analytics for understanding market trends and website traffic respectively. VISIT WEBSITE Nielsen is a global audience insights, data and analytics solution provider, helping marketers measure what people listen to and watch. It offers a comprehensive, AI-powered Nielsen Marketing Cloud platform with sub-products such as Audience Segments, Scarborough, and Advanced Audiences to understand audiences for different targeting initiatives. VISIT WEBSITE MoEngage is a full-stack marketing automation platform, offering consumer insights and analytics solutions for marketers to understand customer LTV. With MoEngage Analytics, they can measure user engagement, spot behavioural patterns, and act on retention to prevent app uninstalls. VISIT WEBSITE Microsoft Clarity is a behavioural analysis tool that helps marketers understand user interaction with their website. It supports features like Session recordings, Heatmaps, and ML insights in real time. Processing more than a petabyte of data from over 100 million users per month, Clarity accommodates limitless traffic for various marketing measurements at scale. VISIT WEBSITE Powered by AI-led insights, Merkle offers scalable marketing analytics and CX technology solutions, helping brands to optimise their campaigns. Some of its flagship solutions are Measurement & Media analytics, Consumer & Experience insights, and Product & Market intelligence. VISIT WEBSITE Hubspot offers marketing analytics and dashboard software, enabling businesses to make data-backed decisions for use cases, such as revenue generation, site analytics and detailed reporting. Leveraging the capabilities of its multi-touch revenue attribution model, marketers can monitor real-time website traffic via unique tracking codes. VISIT WEBSITE Google Analytics is an open-source analytics tool by Google, enabling marketing teams within organisations to better understand their customers via valuable insights. Consequently, businesses can use those insights to take action, such as website improvement and tailored audience list creation. VISIT WEBSITE Adverity is an integrated data analytics platform, enabling marketers to automate their customer's data integration and visualisation functions. It offers 600+ pre-built data connectors to popular marketing platforms, social media networks, SEO tools, and marketing automation solutions. The platform also provides pre-build dashboards to generate tailored reports. VISIT WEBSITE Adobe Experience Cloud offers Adobe Analytics and Adobe Target within its analytics tools solutions, enabling marketers to execute in-depth analysis of their customer data. Adobe Analytics allows the sales and marketing teams to mix, match, and analyse data from any digital point in the customer journey. VISIT WEBSITE Ahrefs features a suite of analytics tools under its Ahref Enterprise offering. It offers API and Looker Studio connectors, enabling marketing teams to elevate their SEO strategy with enterprise-grade and insights. Some of the criteria for its API endpoints include Backlinks, Organic & Paid Traffic, SERPs, Website health score and more. VISIT WEBSITE StackAdapt is a multi-channel programmatic advertising platform, enabling digital marketers to customise their strategy. It offers open and flexible DSP (Digital Signal Processing) capabilities for executing tailored ad campaigns. Furthermore, its ad previewer lets marketing teams preview video, display and native ads on desktop or mobile across 500+ publishers, covering 23 verticals. VISIT WEBSITE Rakuten is a global affiliate ad technology company, enabling advertisers to optimise their marketing strategies with data-driven insights. It offers AI-powered forecasting and benchmarking capabilities and dynamic multi-touch commissioning tools, allowing advertisers to customise their campaigns. It also supports first-party data collection integrations for both B2B and B2C marketers. VISIT WEBSITE Nielsen offers Nielsen Ad Intel, a cross-platform advertising intelligence platform with actionable insights to identify prospects, analyse brand strategies and learn from past advertising campaigns. It offers various advertising intelligence features such as ad spend monitoring, competitive benchmarking, global competitive insights and expert data harmonisation. VISIT WEBSITE Magnite is an independent sell-side advertising technology provider, enabling publishers to monetise their content across all screens and formats. It offers Magnite Streaming, a singular supply-side platform that merges technology from the Magnite CTV and SpotX platforms. Utilising this functionality, marketers can identify their potential audiences to restructure their targeting strategies. VISIT WEBSITE IBM offers a comprehensive suite of Watson Advertising to agencies and marketers. With Watson Advertising's AI-powered assistant, advertisers can customise their advertisements, based on real-time ad results. It also supports functionalities of cookieless advertising, ad fraud management and brand safety measurements. VISIT WEBSITE Google features a comprehensive list of AI-powered Ad tools under its Google Ads offering. Some of its popular tools include Keywords Planner, Ads Editor, Reach Planner, Ads Mobile App, Insights Finder, Ads API, and Recommendations Page. Additionally, it offers Google AdMob to help businesses plan their in-app revenue generation strategy. VISIT WEBSITE Criteo is an all-in-one connected commerce media platform, enabling marketers and agencies to scale their digital and physical assets. Leveraging the capabilities of its AI-powered technology, brands can develop strategies for intent-based product recommendations, multi-prolonged accessibility, contextual advertising, and more. VISIT WEBSITE Basis Tecnologies (formerly known as Centro), is a programmatic advertising platform, offering ad management tools for search, social and site direct via a single interface. Its flagship products are Basis Assistant and Basis Automate+. Basis Assistant is a Chrome extension, connecting 20+ platforms and tools, and Basis Automate+ is a digital advertising automation tool for simplifying campaign process. VISIT WEBSITE AppsFlyer is a mobile attribution company, helping mobile advertisers to identify their ad network. It offers a measurement suite, giving app marketers full visibility into their customer journeys while preserving their privacy. Utilising its AI-powered Creative Optimisation platform, marketers can formulate their creative strategy. VISIT WEBSITE Adtriba is a cross-channel digital marketing management platform based on data-driven attribution modelling. Its solutions include Adtriba Triangulation, enabling advertisers to witness the integration of diverse measurement methods, such as Marketing Mix Modelling (MMM), Multi-Touch Attribution (MTA) and Incrementality Testing. VISIT WEBSITE Adobe Experience Cloud offers connected advertising solutions with its natively integrated Adobe Advertising platform. Its consultancy-based reporting options come with AI-powered optimisation features, helping advertisers analyse their ad performance via 200+ measurement metrics. Utilising its connected TV (CTV) and search, social, and commerce tools, marketers can optimise their customer acquisition strategy. VISIT WEBSITE specialises in Conversational AI, generating autonomous conversations that appear human-like. These conversations form the foundation of brand engagement. Their AI-powered, no-code Dynamic Automation Platform manages around two billion conversations from a multitude of channels in numerous languages. VISIT WEBSITE Sprinklr offers a comprehensive suite of 250+ AI-intent bot templates for various industry verticals to accelerate bot development. Its specialised AI and compliant rule engine enables marketers to modify and automate their promotional campaigns for better engagement via suggestion-based personalised bots. VISIT WEBSITE Meta's new class of generative AI features and creative tools allow users to create and share custom stickers or update the visual style of their photos with a simple text prompt. They can also chat with 28 different AIs and get unique perspectives on topics like travel, games and food. VISIT WEBSITE is a UI-based platform that allows marketers to create a chatbot quickly and deploy it easily on multiple channels. Leveraging the capabilities of its conversational builder, enterprises can build the Dialogflow using dialogue messages. Some of its popular offerings include XO: Experience Optimisation and GALE(Beta). VISIT WEBSITE IBM watsonx Assistant is an interactive virtual agent that utilises natural language and AI, enabling users to set it up on their app and website. It offers fast and accurate responses to customers, enhancing their overall experience and satisfaction with its adaptive learning capabilities. VISIT WEBSITE Haptik helps enterprises manage their customer lifecycle with generative AI-powered conversational solutions to boost marketing and sales. It offers Contakt and Interakt to enhance overall CX, where Interakt enables marketers to send hyper-targeted and personalised campaigns to drive customers to take action on WhatsApp. VISIT WEBSITE Dialogflow is an all-in-one platform for developing chatbots, voice bots, and virtual agents using natural language understanding and Google AI. It helps marketing teams create conversational agents that can handle common customer requests and issues, such as FAQs, and order status at scale. VISIT WEBSITE Dialpad is a fully integrated unified conversation intelligence platform that utilises ongoing ML(Machine Learning) algorithms and does not require coding to configure a chatbot. It offers real-time insights and tips, helping marketing teams customise their approach for every customer. VISIT WEBSITE is a low code-no code, enterprise-grade generative AI platform offering readily available LLMs for CX transformations. Its omnichannel reporting and analytics suite for marketing enables organisations to streamline their customer journeys. VISIT WEBSITE is a global conversational AI technology provider optimised for operational efficiency at scale. It offers self-learning AI capabilities that emphasise Natural Language Understanding (NLU) along with intent suggestions. VISIT WEBSITE Avaamo is an all-in-one conversational AI platform for enterprises offering a suite of industry-specific skills developed to automate and resolve common use cases. It offers Outreach, which enables marketers to educate and engage with customers across existing touchpoints through proactive and personalised communication. VISIT WEBSITE Amazon Lex offers fully managed conversational AI interfaces with advanced natural language models to design, build, test, and deploy conversational interfaces in applications. It enables sales and marketing teams to automate user tasks in their applications like the CRM and across any digital channel. VISIT WEBSITE Zendesk is an AI-powered customer feedback software provider, offering customer satisfaction (CSAT) software to businesses across multiple industries. Its marketplace offers 1600+ apps and integrations, enabling marketers to create a complete customer feedback system. VISIT WEBSITE UserVoice provides product feedback management software for SaaS businesses. Its UserVoice Validation tool delivers actionable user insights to inform roadmap strategy. From testing ideas to ensuring satisfaction with released features, it helps research and marketing teams gather quick user feedback throughout the entire product lifecycle. VISIT WEBSITE Twilio provides integrated Mindful Feedback functionality within its Flex offering, enabling marketers to automatically take action based on real-time customer feedback. It automatically collects customer feedback after Flex interactions by capturing feedback over post-call voice IVR, outbound voice IVR, conversational SMS, Web SMS, email, and web surveys. VISIT WEBSITE Trustpilot offers ML and AI-powered feedback management tools, helping marketers build trust and loyalty through customer reviews. Its AI-driven Review Insights tool enables marketers to identify growth areas from negative feedback, whereas its Image Generator tool lets them enhance social media engagement. VISIT WEBSITE Survey Monkey is a global online survey and forms tech stack provider, offering AI-fueled market research solutions to businesses. Its enterprise feedback management program provides 250+ templates with the capabilities of customisation, allowing organisations to build tailored survey forms. VISIT WEBSITE Sprinklr is a unified customer experience platform (CXM), offering AI-powered feedback management capabilities with its flagship product: Sprinklr Surveys. It integrates solicited customer feedback with unified-CXM data, enabling brands to derive meaningful, actionable insights. Utilising its genAI-powered survey builder, marketers can create conversational surveys to streamline their NPS strategies. VISIT WEBSITE Salesforce is a comprehensive customer-oriented technology provider offering a feedback management suite. Salesforce's survey responses help marketers create personalised surveys based on their existing customers' data. Some of the supported applications of its feedback management platform are genAI-powered survey form development and sentiment-insights-based survey collections. VISIT WEBSITE QuestionPro is an online feedback software provider, offering ready-made survey templates to businesses across 40+ countries. Leveraging the capabilities of its customer satisfaction templates, advertisers and marketers can create and gather tailored questions. VISIT WEBSITE Qualtrics is an all-in-one customer experience solution provider, offering website & app feedback tools for organisations to collect customer feedback efficiently. Its digital experience analytics capabilities combined with DXA integrations, bring together verbal and behavioural data for in-depth analysis of user feedback. VISIT WEBSITE HubSpot is a one-stop marketing platform, providing customer feedback software under its Service Hub offerings. Its pre-built APIs include net promote score (NPS), customer effort score (CES), and customer satisfaction (CSAT) surveys, allowing marketers to strengthen their customer loyalty strategy. VISIT WEBSITE Medallia is a comprehensive platform, enabling marketers to capture feedback from all customer touch points. Some of its popular feedback management software capabilities include Sense360 for analysing consumer spending, Medallia Video to automatically extract meaningful insights from customer's feedbacks and Agile Research for creating branded surveys in real-time. VISIT WEBSITE Zeotap lets brands integrate, unify, segment and orchestrate customer data, fostering a cookieless future. It offers a 'Non-Customer Entity Data' feature that helps marketers to integrate both customer and non-customer entity data. VISIT WEBSITE Twilio provides, Twilio Segment, an AI-powered CDP, enabling marketers to streamline their personalised customer engagement journeys. It brings together clean, consented customer data for real-time insights with 450+ pre-built connectors. VISIT WEBSITE Syntasa provides data-ready CDP capabilities, equipping marketers with essential tools to prepare their customer data. It offers real-time sentiment analytics capabilities, helping enterprises derive behavioural insights from unified user profiles to foster hyper-personalised experiences. VISIT WEBSITE SAP is a company-wide customer data management platform, helping marketers improve engagement, conversion, and retention. It offers a genAI-powered data model, enabling enterprises to unify their B2B and B2C customers' profiles to reach their personalisation goals. VISIT WEBSITE Oracle is a global database management company, providing CDP solutions, under its flagship product: Oracle Unity. Its AI-powered models enable marketers to create hyper-personsalised campaigns with predictive insights by streamlining real-time customer data from heterogeneous sources. VISIT WEBSITE Growthloop is a composable CDP platform, allowing marketing and sales team to action their data at scale. It offers GrowthLoop Audience Builder, enabling marketers to initiate their lead generation functions. VISIT WEBSITE Adobe Experience Cloud offers a real-time CDP, letting users create high-value audience segments for B2C and B2B use cases across their marketing funnel. It follows a cookieless marketing approach to automatically unify customer data across various online and offline channels in real-time. VISIT WEBSITE ActionIQ is a composable CDP platform that offers audience segmentation, acquisition marketing, and Customer 360 capabilities. It integrates analytical tools, enabling marketers to collect and analyse their first-party customer data at scale. VISIT WEBSITE Zoho CRM leverages automation and comprehensive analytics to empower any sales team, fostering stronger customer loyalty. Ideal for both small businesses and enterprises, this software enables enhanced productivity and tailored solutions through predictive intelligence. VISIT WEBSITE Zendesk offers Zendesk Sell, an easy-to-deploy CRM platform that is simple to deploy and navigate, catering to businesses of any scale. Its mobile-friendly Sell app has the functionalities of geolocation, helping sales and marketing teams. Offering an all-in-one CRM platform, organisations can implement use cases like prospecting, engagement, lead generation and communication capabilities. VISIT WEBSITE SugarCRM is a global CRM software provider, helping marketing, sales, and service teams improve efficiency through automation, data, and intelligence in near real-time. It offers Sugar Market, an all-in-one marketing automation platform that helps marketers to automate their campaign with higher ROI. VISIT WEBSITE Salesforce is a one-stop sales and support CRM software that regularly updates customer records, tracks emails and calls, and creates organised support processes for quicker customer responses. Its simple and scalable infrastructure is ideal for businesses of all sizes. VISIT WEBSITE Pipedrive stands out with its emphasis on automation, tailorability, and seamless integration. Purposefully built to enhance the efficiency and productivity of sales professionals, this CRM solution has an intuitive setup and robust capabilities. It facilitates lead generation, comprehensive sales analytics, and seamless business expansion. VISIT WEBSITE Oracle NetSuite CRM, a component of Oracle's business software suite, is for all midsize and booming businesses that want a comprehensive, integrated CRM solution with ERP capabilities. Using it, customers and partners can directly interact with the platform, freeing the additional work load for their sales team. VISIT WEBSITE Microsoft Dynamics 365 Sales represents a robust cloud-based CRM solution brimming with features such as pipeline assessment, relationship analytics, and conversational intelligence. It utilises AI-powered insights to provide actionable intelligence via predictive analytics, lead scoring and sentiment analysis. VISIT WEBSITE Less Annoying is a CRM software that utilises a straightforward search feature within its contact management system, making it easy to track contacts. It is ideal for small-sized businesses and offers a highly intuitive and user-friendly interface. VISIT WEBSITE Insightly offers CRM software solutions for enterprises looking to understand their audience data across various marketing functions. It integrates seamlessly with third-party apps, streamlining workflow automation, including bulk emailing and report generation. VISIT WEBSITE HubSpot's sleek dashboard with consolidated CRM tools simplify complex customer data, further transforming it into meaningful insights. Complementing typical CRM functionalities, HubSpot provides tailored options, including conversation intelligence and email monitoring. VISIT WEBSITE Apptivo delivers adaptable and web-based CRM solutions, enabling marketing and sales teams to streamline all customer service requirements across various devices and browsers. Despite its focused feature set, it encompasses over 65 interconnected applications alongside a robust sales pipeline management tool, ensuring efficient tracking of potential leads without any downtime. VISIT WEBSITE Sitecore offers composable cloud solutions with its flagship products, Sitecore Experience Platform(XP) and Sitecore Experience Manager (XM). They help marketers to overcome scalability challenges. Some of its features include intuitive visual editing, headless delivery, marketing automation, scalable personalisation, data and machine learning capabilities. VISIT WEBSITE Salesforce Experience Cloud is a platform that helps enterprises link clients, partners, and employees to securely exchange information and documents. Built on its Customer 360 platform, Salesforce's DXP ensures seamless integration with any solution in the Salesforce ecosystem. VISIT WEBSITE Oracle Cloud offers a comprehensive suite of platform-based marketing automation solutions for personalised B2B and B2C automation campaigns. Some of its featured products are Eloqua Marketing Automation, CrowdTwist Loyalty and Engagement, and Unity Customer Data Platform. VISIT WEBSITE Optimizely is a digital experience platform (DXP) provider that offers Optimizely One, an easy-to-use and fully integrated suite. It provides a single, unified workflow with thoughtfully embedded AI and machine-learning algorithms, accelerating work across the entire marketing lifecycle. VISIT WEBSITE OpenText offers a cloud-native, scalable platform for enterprises to streamline their marketing functions. It provides fully composable content management, digital asset management, creative workflows, personalisation, targeting and customer data technologies in one place, ensuring a holistic approach to B2B, B2E and B2C experiences. VISIT WEBSITE Neptune DXP is a PaaS(Platform-as-a-Service) provider, helping marketing teams build custom apps based on modular, reusable application building blocks. The company offers flexible environments to businesses across different verticals, further providing personalised digital solutions at scale. VISIT WEBSITE Magnolia is a composable DXP that comes with no-code connector packs and low-code micro-frameworks for third-party integrations. It also offers an open-source version alongside its commercial plans enabling enterprises to build tailored use cases. VISIT WEBSITE Liferay DXP helps marketers deliver personalised and connected digital experiences across a broad range of channels, including customer portals, websites, intranets, mobile apps, and connected devices. It offers intuitive CMS, user analytics, and site management tools that businesses need to launch, test and optimise digital experiences for faster go-to-market. VISIT WEBSITE Powered by IBM Consulting, IBM iX offers a composable DXP, providing a comprehensive solution to make enterprises' systems future-ready. Utilising its data-driven insights and intelligent workflows, marketers can design and deliver human-centred experiences across the customer lifecycle. VISIT WEBSITE HCL Digital Experience (DX), forms part of a wider HCL Customer Experience (CX) product portfolio, offering core capabilities such as content management, DAM, CDP called Signals, and low-code application development. It provides services in government, life sciences, insurance, financial services, and other verticals. VISIT WEBSITE Contentstack is a headless CMS and Composable Digital Experience Platform (DXP) solution provider that helps marketers gain a competitive edge. It recently launched into Google Cloud Marketplace, and is also available on Microsoft Azure and AWS. It seamlessly enables mid-market brands to adopt its omnichannel campaign engine to drive higher conversions and sales. VISIT WEBSITE Bloomreach Commerce Experience Cloud provides businesses an edge with its modular capabilities: Content Management System (CMS), Discovery features for search and merchandising optimisation, and Engagement tools such as Customer Data Platforms (CDP) for personalisation and analytics. VISIT WEBSITE Adobe Experience Cloud offers a comprehensive set of services specifically designed to address the day-to-day requirements for personalised customer experience at scale. Its platform helps manage different digital content and assets to improve customer satisfaction. Some of its products include Adobe Gen Studio, Experience Manager Sites, Real-time CDP, and Marketo Engage. VISIT WEBSITE Acquia offers DXP solutions, comprising of two main elements: Acquia Drupal Cloud and Acquia Marketing Cloud. It can be accessed in both platform-as-a-service (PaaS) and software-as-a-service (SaaS) with additional components such as Site Factory for multisite management, digital asset management (DAM), CDP, personalisation, and Campaign Studio. VISIT WEBSITE
Forbes
24-06-2025
- Forbes
Millions More Windows Users Get Microsoft's Free Upgrade Offer
Windows 11 finally catches up. With little more than 100 days until the end of Windows 10, Microsoft has just hit a huge milestone that's been years in the making. This changes the PC landscape and follows years of warnings and nags. At times it seemed we'd never get here. Windows 10's vast user base has proven remarkably stubborn and difficult to move. This is not helped by the hardware hurdles in upgrading a PC to Windows 11, which means at least 240 million users — likely more — need to buy a new device. Last week, I reported that Windows 11 was finally closing the gap, with a surge in upgrades. Today, for the first time Windows 11's global share matches that of Windows 10. That means it will overtake it within days, finally dominating the market. Windows 10 Vs Windows 11 (End May 2025) Last year the trickle of upgrades moved back and forth, creating some heartburn in the cyber community, as the prospect of a security nightmare with hundreds of millions of Windows users running unsupported PCs started to seem very real. Even as recently as April this year, Windows 11 saw a surprising reversal, as it seemed to win back some market share at its newer sibling's expense. All this data comes courtesy of Statcounter and won't be exact, but will be directional. It's all we have. Windows 11 Vs Windows 10 (Current June data) This Windows 11 overtake has already happened in the U.S. and some other key markets, but most markets have dragged. But it's now increasingly likely eligible PCs will be pushed to Windows 11 anyway, and others will be nagged until PCs are changed. At the end of last May, Statcounter reported that Windows 11 (43.22%) still lagged Windows 10 (53.19%) by around 10% — that's around 150 million users. Now just three weeks later, both versions of Windows are dead level on 47.65%. We've seen u-turns before, but this does finally look like the surge needed to isolate those PCs that can't upgrade and outline the size of the problem that will hit on October 14. Whether you need an upgrade or a new PC, don't let your device fall off support.
