Latest news with #StrawberryLetter
Daily Mirror
17-06-2025
- Entertainment
- Daily Mirror
‘I found the perfect strawberries and cream perfume to wear for Wimbledon'
You can't have Wimbledon without strawberries and cream, and Juliette Has a Gun's Miami Shake perfume is the perfect scent to see you through summer's tennis season When it comes to Wimbledon, strawberries and cream are as synonymous with the event as all-white outfits and tennis rackets, which is why I was thrilled when I found the perfect fragrance to pair with a courtside look. Juliette Has a Gun's Miami Shake perfume is a relatively new launch from the cult favourite brand, and its combination of strawberries, cream and vanilla make it an absolute essential for Wimbledon season. As someone who's tried plenty of different perfumes over the years, I've become quite the die hard fan of Juliette Has a Gun's fragrances because of how long lasting and powerful they are. So I was even happier when I got my hands on the Miami Shake perfume, which had the perfect combination of sweet and fruity notes and was an instant go-to for summer. One spritz of Miami Shake and I knew it was going to be the perfect pairing for Wimbledon events, with a light, sweet scent that lasted without being too sugary or overpowering. It has a musky finish and a creamy element to it which stopped it being too cloying and kept it grown up and sophisticated, whilst still being playful and light. The exact notes are wild strawberry, whipped cream, vanilla and musk, which keep it simple and not too complex, making it an easy to wear scent that you could always layer with other perfumes if you wanted. You can pick it up in 7.5ml, 50ml and 100ml bottles, and currently Sephora's major beauty sale has slashed 15% off the price of each size. The 100ml bottle is usually priced at £135 but is now available for £114.75, whilst the 50ml bottle is down from £100 to £85. If you want to try before you commit to a full size bottle, the 7.5ml travel size is now £21.25, down from £25. You can also pick up the fragrance at Space NK. Also at Space NK you can pick up Phlur's Strawberry Letter perfume at £99 for a 50ml bottle, which is ideal for those who prefer a more fruity, less sweet scent. It opens with top notes of cassis leaves, strawberry gariguette and plum nectar. Heart notes of wild lily, red poppy and apple blossom add a touch of freshness, while tonka beans and amber make the base sensual and bold. For a more affordable option, Sol de Janeiro's Cheirosa '40 Perfume Mist is £24 for 90ml or £38 for a huge 240ml bottle. It combines fruity notes with vanilla and musk for a handbag-friendly scent that's easy to top up on the go. However the Miami Shake scent has been getting plenty of rave reviews from shoppers, with one saying: 'Mother's Day I tried every perfume in the store literally and I absolutely fell in love with this one and I bought it for all of the mothers in my life and then I had to come back and get one for myself.' Another wrote: 'Amazing scent! Everyone around is asking what I'm wearing. Love it a lot!' However the scent seems to be polarising opinions from some shoppers, with one writing: 'I saw an add on Facebook for this and thought 'heck yeah, I love strawberry and vanilla, this will be an amazing scent!!' Purchased it online, and just received it today. I can't describe the scent, but it's not good. The longevity of the scent is why I have it two stars.' Others couldn't get enough of it, however, saying: 'I fell in love…. I love it . It's sweet but not too much it's feminine, it's powerful.' Join our Shopping & Deals WhatsApp for the best bargains and fashion news WHATSAPP: Get the best deals and exclusive discount codes straight to your phone via our WhatsApp group. Users must download or already have WhatsApp on their phones to join in. All you have to do to join is click on this link, select 'Join Chat' and you're in! We may also send you stories from other titles across the Reach group. We will also treat our community members to special offers, promotions, and adverts from us and our partners. Some of these articles will contain affiliate links where we will receive a commission on any sales we generate from them. If you don't like our community, you can check out any time you like. To leave our community click on the name at the top of your screen and choose Exit group. If you're curious, you can read our Privacy Notice.
Cosmopolitan
10-06-2025
- Entertainment
- Cosmopolitan
12 Best Phlur Perfumes of All Time, Tested and Reviewed for 2025
If you spend as much time scrolling #PerfumeTok as I do, there's a good chance you've heard of Phlur. Ever since the astronomical success of its Missing Person perfume in 2022, the brand has released over a dozen buzzy new scents. That's why our editors have embarked on a near-impossible task: narrowing the brand's extensive collection down to just the 12 best Phlur fragrances (so far). With each launch, Phlur seems to spark a flurry of conversation: from Strawberry Letter, which helped reignite our obsession with fruity perfumes, to Vanilla Skin, which seems to be the internet's favorite body mist. The brand's fragrances span nearly every category, including delicate florals, sunny citruses, smokey woods, and beyond—so there's something to please every perfume palate. Best of all, every single scent is under $100, with body mists starting at $25 (our wallets are shaking). Not sure where to start? Don't sweat: our editors smell-tested Phlur's entire scent collection. After many spritzes, these are the 12 Phlur perfumes that are worth the hype.
Cosmopolitan
03-06-2025
- Entertainment
- Cosmopolitan
Strawberry perfumes are trending for summer 2025, here are 10 of the best that won't sour quickly
Fruity fragrances are nothing new. I spend more time than I'd like to admit wandering Sephora's perfume aisles, where I always find a wide range of fruity scents packed with notes like citrus, pear, apple, and cherry. Even though there's no shortage of fruit-forward options, I noticed strawberry notes were difficult to come by... Until recently. All of a sudden, fresh strawberry scents have been appearing left and right – by my tally, five have launched so far this year – and it seems like the berry has become the bona fide 'it girl' of the perfume world. What gives? "Strawberry is having a total renaissance in fragrance," says Gustavo Romero, founder of the Fragrance Alliance Network. "We're in this wave of nostalgic, playful beauty—think TikTok's obsession with coquette aesthetics and the collective craving for dopamine-inducing scents after years of minimalist 'clean girl' perfumes. Strawberry fits right in. It's fun, recognisable, and instantly mood-boosting," explains Romero. Strawberry scents have technically been around for years. I even grew up dousing myself in a candied strawberry mist from Bath & Body Works. That said, perfumers have finally found a way to make strawberry smell greener, juicier, and more life-like, which gives the note newfound sophistication. The process hasn't been simple or straightforward, mainly because strawberries don't produce essential oil. "Perfumers have to build their scent profile using a cocktail of aroma molecules," explains Romero, and he says there's a very fine line between producing the scent of vine-ripe berries versus a scratch-and-sniff strawberry sticker. When I spoke with Phlur's creative director, Chriselle Lim, at the launch of Strawberry Letter last year, she told me the perfume took years to develop due to the berry's finicky nature. "Strawberry is a beautiful, vibrant note, but it can be tricky to get just right," she says. "It has a natural tartness that can lean too sharp or sour if it's not balanced properly. The key is in the layering, you have to pair strawberry notes with ones that enhance the fruit's juiciness without overpowering it." Romero emphasises the fact that it's not just a matter of engineering the perfect strawberry note. "If you don't balance the tartness with something creamy or warm, it can lean sharp or sour," he says. "On top of that, strawberry is volatile—it smells juicy and delicious at first, but it can fade quickly on the skin if other ingredients do not support it." And now that perfumers have started to master that delicate balancing act, we're seeing more strawberry scents that are bright and airy, as well as some that are jammy and rich rather than perfumes that are nothing more than syrupy sweet. "Strawberry notes are often sweet and colourful on the skin, reminiscent of a natural strawberry," says DSM-Firmenich perfumer Berenice Watteau. "Some can have a jam-like and appetising effect, while others could be a bit fresher and slightly tart, like an apple." It all depends on your body chemistry—remember, all scents will smell a little different on everyone, as well as the other notes that make up the finished perfume. "When mixed with vanilla, strawberry becomes creamy, sensual, and totally addictive," explains Watteau. "As for florals, strawberry can either amplify the flower's natural sweetness or add a touch of bright, fruity colour to the overall scent." Strawberry can even take on a more sultry identity when paired with warm woods or spices, like oud and pink pepper. Research shows that people continue to look for fragrances that feel nostalgic, comforting, and joyful. "Humans are naturally drawn to scents that make them feel good, and strawberry, with its inherent sweetness and joy-evoking qualities, perfectly fits that role," says Watteau. Lucky for you, the best strawberry perfumes are ripe for the picking just in time for spring. Whether you want to smell like a blooming strawberry field or a succulent strawberry shortcake, you'll find your perfect strawberry match below.
