Latest news with #SweetChilli
The Wire
25-06-2025
- Business
- The Wire
Blue Tribe Foods Extends Its Portfolio with KLAW, A Devilishly Good Supergrain Snack for the Modern Snacker
Backed by an integrated launch strategy across digital platforms and modern trade, KLAW aims to bring a fresh choice in the healthy snacking aisle Mumbai, Maharashtra, India (NewsVoir) Blue Tribe Foods, best known for its plant-based offerings, proudly announces the launch of KLAW Super grain Protein Puffs - a bold and flavorful snack range that combines clean nutrition with unapologetic indulgence. KLAW is here to break the monotony of boring health snacks with a range that's playful, protein-rich, and Devilishly Good. Positioned to break the clutter in the wholesome snacking category, KLAW builds on the Blue Tribe Foods commitment to purposeful innovation in food. With its unique supergrain blend and unconventional Indian-inspired flavours, KLAW is designed to stand out in a cluttered snacking market — adding energy and attitude to everyday snacks. KLAW brings together clean ingredients and uncompromising taste in Supergrain puffs that's light on the conscience and heavy on satisfaction. With a signature flour blend comprising Jowar, Moong Daal, Pea Protein, Red Rice, Quinoa, Rice, Chickpeas, and Soy Protein, every bite is a celebration of nutrition and indulgence. The snacks are baked, not fried, contains 9g of protein, and use a combination of rice bran oil and olive oil, keeping them clean, crunchy, and craveable. But what really sets KLAW apart is its devilishly good approach to flavor. Launched in three bold variants – Sweet Chilli, Spicy Guava, and Pudina Blast – each puff is an unexpected explosion of taste designed to delight and surprise. Sweet Chilli offers a Thai-inspired tangy heat, Spicy Guava plays with a uniquely Indian fruit-and-fire combo, and Pudina Blast gives a refreshing punch with an edge. Speaking on the launch, Sandeep Singh, Co-founder of Shivanika Foods, said, 'We're seeing a clear shift in what people expect from their snacks — they want something genuinely wholesome, but also full of flavour (taste). With KLAW, we've used a thoughtful mix of supergrains that not only add nutritional depth but also give the product its unique texture and taste. It's designed to be a smarter choice for those moments of indulgence — baked, not fried, made with olive oil, and offering 9g of protein. Our aim is to build a brand that lives at the intersection of better-for-you nutrition and bold, modern snacking — a space that's rapidly growing in India. With our first launch on Swiggy Instamart and select offline stores, we're targeting a digital-first, GenZ urban audience actively looking for smart, functional snacks that fit into their fast-paced lives.' Nikki Arora Singh, Co-founder of Shivanika Foods, added, 'We created KLAW to bring a spark back to healthy snacking. Everything — from the product to the packaging to the tonality — is designed to feel fun, cheeky, and energetic while still being the healthier, more mindful choice. We wanted it to speak to a new generation of snackers who are health-aware but not willing to give up on taste or personality. That's why we've built this 'Devilishly Good' identity — it captures our brand spirit perfectly. You'll see that mischief in the flavor profiles like Spicy Guava, Sweet Chilli and Pudina Blast, in the bold colors of the packs, and in the language we use across platforms. KLAW isn't just a snack — it's a mood, it's a vibe.' KLAW Supergrain Protein Puffs are now available on quick commerce platforms Zepto and Swiggy Instamart across Delhi, Mumbai & Bangalore. They are also available across General Trade and Modern Trade channels in Delhi and Mumbai. Priced at an MRP of Rs. 50 per pack, KLAW offers an accessible and attractive option for smart snacking throughout the day — whether it's post-gym, between meetings, or simply when the munchies hit To amplify the launch, KLAW has rolled out a multi-platform marketing campaign that includes influencer-led content, promoter-led wet sampling at modern retail stores, and on-ground RWA activities to drive awareness and product trials across key markets. About Shivanika Foods Shivanika Foods Private Limited is on a mission to reshape the future of food, making sustainable, conscious, and guilt-free snacking a delicious everyday choice. At the heart of this journey are its two distinctive brands: Blue Tribe and KLAW Snacks. Blue Tribe leads India's plant-based revolution, offering flavourful, sustainable meat alternatives powered by advanced R&D, reinventing popular frozen favourites for a guilt-free experience. KLAW Snacks brings a bold twist to clean eating with Supergrain Puffs in wild, devilishly good flavours, making healthy snacking as exciting as it is wholesome. With these healthy snacking brands, Shivanika Foods is focused on creating a healthier, tastier, and more responsible world - one snack at a time. (Disclaimer: The above press release comes to you under an arrangement with Newsvoir and PTI takes no editorial responsibility for the same.).
Fashion Value Chain
24-06-2025
- Business
- Fashion Value Chain
Blue Tribe Foods Extends Its Portfolio with KLAW, A Devilishly Good Supergrain Snack for the Modern Snacker
Blue Tribe Foods, best known for its plant-based offerings, proudly announces the launch of KLAW Super grain Protein Puffs – a bold and flavorful snack range that combines clean nutrition with unapologetic indulgence. KLAW is here to break the monotony of boring health snacks with a range that's playful, protein-rich, and Devilishly Good. KLAW – All 3 flavors – Spicy Guava, Pudina Blast & Sweet Chilli Positioned to break the clutter in the wholesome snacking category, KLAW builds on the Blue Tribe Foods commitment to purposeful innovation in food. With its unique supergrain blend and unconventional Indian-inspired flavours, KLAW is designed to stand out in a cluttered snacking market – adding energy and attitude to everyday snacks. KLAW brings together clean ingredients and uncompromising taste in Supergrain puffs that's light on the conscience and heavy on satisfaction. With a signature flour blend comprising Jowar, Moong Daal, Pea Protein, Red Rice, Quinoa, Rice, Chickpeas, and Soy Protein, every bite is a celebration of nutrition and indulgence. The snacks are baked, not fried, contains 9g of protein, and use a combination of rice bran oil and olive oil, keeping them clean, crunchy, and craveable. But what really sets KLAW apart is its devilishly good approach to flavor. Launched in three bold variants – Sweet Chilli, Spicy Guava, and Pudina Blast – each puff is an unexpected explosion of taste designed to delight and surprise. Sweet Chilli offers a Thai-inspired tangy heat, Spicy Guava plays with a uniquely Indian fruit-and-fire combo, and Pudina Blast gives a refreshing punch with an edge. Speaking on the launch, Sandeep Singh, Co-founder of Shivanika Foods, said, 'We're seeing a clear shift in what people expect from their snacks – they want something genuinely wholesome, but also full of flavour (taste). With KLAW, we've used a thoughtful mix of supergrains that not only add nutritional depth but also give the product its unique texture and taste. It's designed to be a smarter choice for those moments of indulgence – baked, not fried, made with olive oil, and offering 9g of protein. Our aim is to build a brand that lives at the intersection of better-for-you nutrition and bold, modern snacking – a space that's rapidly growing in India. With our first launch on Swiggy Instamart and select offline stores, we're targeting a digital-first, GenZ urban audience actively looking for smart, functional snacks that fit into their fast-paced lives.' Nikki Arora Singh, Co-founder of Shivanika Foods, added, 'We created KLAW to bring a spark back to healthy snacking. Everything – from the product to the packaging to the tonality – is designed to feel fun, cheeky, and energetic while still being the healthier, more mindful choice. We wanted it to speak to a new generation of snackers who are health-aware but not willing to give up on taste or personality. That's why we've built this 'Devilishly Good' identity – it captures our brand spirit perfectly. You'll see that mischief in the flavor profiles like Spicy Guava, Sweet Chilli and Pudina Blast, in the bold colors of the packs, and in the language we use across platforms. KLAW isn't just a snack – it's a mood, it's a vibe.' KLAW Supergrain Protein Puffs are now available on quick commerce platforms Zepto and Swiggy Instamart across Delhi, Mumbai & Bangalore. They are also available across General Trade and Modern Trade channels in Delhi and Mumbai. Priced at an MRP of Rs. 50 per pack, KLAW offers an accessible and attractive option for smart snacking throughout the day – whether it's post-gym, between meetings, or simply when the munchies hit To amplify the launch, KLAW has rolled out a multi-platform marketing campaign that includes influencer-led content, promoter-led wet sampling at modern retail stores, and on-ground RWA activities to drive awareness and product trials across key markets. About Shivanika Foods Shivanika Foods Private Limited is on a mission to reshape the future of food, making sustainable, conscious, and guilt-free snacking a delicious everyday choice. At the heart of this journey are its two distinctive brands: Blue Tribe and KLAW Snacks. Blue Tribe leads India's plant-based revolution, offering flavourful, sustainable meat alternatives powered by advanced R&D, reinventing popular frozen favourites for a guilt-free experience. KLAW Snacks brings a bold twist to clean eating with Supergrain Puffs in wild, devilishly good flavours, making healthy snacking as exciting as it is wholesome. With these healthy snacking brands, Shivanika Foods is focused on creating a healthier, tastier, and more responsible world – one snack at a time.
Barnama
20-05-2025
- Business
- Barnama
Mamee Unveils New Daebak Korean Sauces Tailored For Malaysian Taste Buds
PETALING JAYA, May 20 (Bernama) -- Mamee-Double Decker Distribution (M) Sdn Bhd has introduced a refreshed lineup of its DAEBAK Korean sauces, featuring bold new flavours and revamped packaging designed to appeal to Malaysian tastes. Unveiled at the DAEBAK Engagement Workshop held at TCH Foodworks, the updated trio, Sweet Chilli, Soy Garlic, and Tteokbokki, reflects Mamee's commitment to localising Korean cuisine while upholding Halal standards and strict food safety protocols. Mamee-Double Decker's director of Food Service, Jennifer Chee, said the relaunch aims to spark consumer excitement and highlight the versatility of DAEBAK Korean sauces in everyday Malaysian meals. 'We're also deepening our engagement with customers and chefs to better meet the rising Halal demand among Muslim consumers,' she said at the event. As part of the Nikmati Rasa Authentik Korea campaign, Mamee chefs Faizul Hazly and Korean chef Byungyoon Kim conducted live cooking demonstrations, showcasing dishes such as Budae Jjigae, Kogi Chicken, and the fiery Ghost Pepper Ramyun, all designed to highlight the versatility of Korean flavours in local cuisine. Chee noted that while Korean cuisine remains a niche segment, its popularity is rising rapidly, fuelled by the cultural wave of K-dramas and K-pop. 'Our sauces go beyond traditional Korean dishes. They can be easily fused into Malaysian favourites, from hotel buffets to festive banquets,' she said. Developed in collaboration with Korea's Shinsegae Food, the sauces are crafted for versatility across multiple channels, including ready-to-eat meals, central kitchens and HORECA establishments. In line with the relaunch, Mamee is ramping up brand presence and outreach through hotel tours, food truck activations, café collaborations and participation in key trade events such as Food Hotel Malaysia 2025.
