Latest news with #SwiggyOne
Mint
01-07-2025
- Business
- Mint
Swiggy whips up treat for price-conscious and Gen Z foodies, launches '99 Store' with free delivery. Check details
Swiggy, one of the major food delivery brands in India, has launched a new segment on its online platform called the '99 Store', offering single-serve dishes at flat ₹ 99 with free delivery. The category aims to attract price-conscious users and high-frequency Gen Z consumers. The recently added category in the Swiggy app allows a user to order a quick-prep meal for flat ₹ 99 without paying a delivery fee, the company said in a statement. Earlier, users could only avail the option of free delivery if they order items above ₹ 199 with Swiggy One membership. Under the 99 Store, users can now get free delivery for orders worth ₹ 99 via the 'eco saver' delivery mode, which groups multiple orders together to reduce trips. This feature is currently available in more than 175 cities, including Bengaluru, Ahmedabad, Kolkata, Hyderabad, Delhi, Pune, and Chennai, Lucknow, Vadodara, Trivandrum, Tirupati, Patna, Surat, Bhopal, Dehradun, Mysore and Ludhiana. Through this feature, customers can explore dishes across a wide variety of cuisines at a low price. The menu includes food items such as rolls, burgers, biryani, North Indian and South Indian food, pizzas, and cakes, ensuring that affordability doesn't come at the cost of choice or taste. Speaking about the new initiative, Rohit Kapoor, CEO, Swiggy Food Marketplace, said, 'At ₹ 99, this isn't just a price point—it's a promise'. 'A promise that good food can be both affordable and accessible, especially for our younger customers,' he said. The CEO further emphasised that the store is a way of making sure daily meals don't burn a hole in your wallet.
Mint
01-07-2025
- Business
- Mint
Swiggy whips up treat for price-conscious and Gen Z users, launches '99 Store' with free delivery. Check details
Swiggy, one of the major food delivery brands in India, has launched a new segment on its online platform called the '99 Store', offering single-serve dishes at flat ₹ 99 with free delivery. The category aims to attract price-conscious users and high-frequency Gen Z consumers. The recently added category in the Swiggy app allows a user to order a quick-prep meal for flat ₹ 99 without paying a delivery fee, the company said in a statement. Earlier, users could only avail the option of free delivery if they order items above ₹ 199 with Swiggy One membership. Under the 99 Store, users can now get free delivery for orders worth ₹ 99 via the 'eco saver' delivery mode, which groups multiple orders together to reduce trips. This feature is currently available in more than 175 cities, including Bengaluru, Ahmedabad, Kolkata, Hyderabad, Delhi, Pune, and Chennai, Lucknow, Vadodara, Trivandrum, Tirupati, Patna, Surat, Bhopal, Dehradun, Mysore and Ludhiana. Through this feature, customers can explore dishes across a wide variety of cuisines at a low price. The menu includes food items such as rolls, burgers, biryani, North Indian and South Indian food, pizzas, and cakes, ensuring that affordability doesn't come at the cost of choice or taste. Speaking about the new initiative, Rohit Kapoor, CEO, Swiggy Food Marketplace, said, 'At ₹ 99, this isn't just a price point—it's a promise'. 'A promise that good food can be both affordable and accessible, especially for our younger customers,' he said. The CEO further emphasised that the store is a way of making sure daily meals don't burn a hole in your wallet. The food delivery brand is working closely with restaurant partners and delivery teams to make everyday meals more affordable without cutting corners.
Time of India
01-07-2025
- Business
- Time of India
What is Swiggy's 99 store for Gen Z and price-conscious users?
Academy Empower your mind, elevate your skills Company Images As Rapido gets set to enter the food delivery segment starting in Bengaluru, Swiggy has rolled out a new segment on its platform called the '99 store', aimed at attracting price-conscious users and high-frequency Gen Z comes at a time when Rapido, in which Swiggy is an investor, is launching its own food delivery service and has asked its restaurant partners to ensure 4–5 menu items are priced below Rs 150 — as it plans to run a sub-Rs 150 offering on its soon-to-be launched food delivery app, Ownly . ETtech explains what's 99 store is a new segment offering single meals priced at Rs 99. It is available in over 175 cities, including Bengaluru, Ahmedabad, Kolkata, Hyderabad, Delhi, Pune, and users could avail of free delivery on orders above Rs 199 with Swiggy One membership . Under the 99 store, users can now get free delivery for orders worth Rs 99 via the 'eco saver' delivery mode, which groups multiple orders together to reduce says this segment is 'specially curated to meet the needs of price-conscious users and provide affordable options for high-frequency Gen Z consumers.''The 99 store is our way of making sure daily meals don't burn a hole in your wallet,' said Rohit Kapoor, CEO of Swiggy Food Marketplace . 'Whether you're on a college budget or just looking for a fuss-free lunch, this is Swiggy's most value-driven offering yet.'In May, Swiggy also launched an exclusive discount program for students, offering Swiggy One and One Lite subscriptions at discounted segment features quick-prep dishes at a flat Rs 99. A look at the app shows items such as snacks (french fries, sandwiches, momos, pizza), single meals (thalis, burgers, biryani), beverages, and Swiggy highlights Rs 99 pricing, some items are available for Rs 49, and certain meal combos are priced at Rs has partnered with local restaurants and quick-service chains like KFC, Pizza Hut, La Pino'z Pizza, Taco Bell, and more.'We have worked closely with our restaurant partners and delivery teams to make everyday meals more affordable without cutting corners,' Kapoor marks Swiggy's continued expansion into new food delivery use cases. Beyond standard delivery, Swiggy offers 10-minute meals under Bolt and has an in-house rapid food delivery segment called 99 store launch comes as Rapido prepares to roll out its own food delivery pilot, Ownly , in Bengaluru over the next 8–10 days, starting with Koramangala, HSR, and Sarjapur. Rapido is challenging the Swiggy-Zomato duopoly by offering lower commission rates of 8–15% to restaurants, compared to the 16–30% charged by the incumbents.
News18
14-06-2025
- Business
- News18
Swiggy Drops ‘Dilli Se Hu BLCK' Newspaper Ad. No, The Internet Isn't Laughing
Last Updated: Swiggy made a high-profile announcement on the front page of a leading newspaper to mark One BLCK's arrival in the national capital. It has been almost half a year since Swiggy launched One BLCK, its exclusive, invitation-only premium membership offering a range of perks on deliveries, dining and more. Now, as the food delivery giant expands the service to Delhi, the move has sparked criticism from many quarters. Swiggy recently made a high-profile announcement on the front page of a leading newspaper to mark One BLCK's arrival in the national capital, only to face immediate backlash from the public. What caught everyone's attention was a bold phrase that read, 'Dilli Se Hu BLCK," suggestively mimicking a popular Hindi slang. Notorious advertising, allowed on the front page of a prestigious newspaper. This is a play on an abusive slang. Amazing how all this is cool and normalised. @Swiggy @EconomicTimes. — Sanket Upadhyay (@sanket) June 12, 2025 Journalist Sanket Upadhyay shared the same on his X (formerly known as Twitter) handle, calling out the advertisement as 'notorious." Along with the pictures of the newspaper, Sanket wrote, 'Notorious advertising, allowed on the front page of a prestigious newspaper. This is a play on an abusive slang. Amazing how all this is cool and normalised." Many took to the comments section and agreed with Sanket's views. One wrote, 'There is a need for a code to put reasonable restrictions on these kinds of abusive advertisements," while another added, 'Newspapers alone should not be blamed for this; those with the power to communicate bear the primary responsibility." Speaking about Swiggy's One BLCK services, it is an exclusive membership aimed at customers seeking premium convenience and better services. As per the company, the invite-only membership offers a range of benefits like faster deliveries and complimentary drinks and desserts when dining out. Besides, members will also have access to priority support from the platform's top-tier customer care agents. Apart from the benefits of One BLCK, the upgrade will retain all the features of the existing Swiggy One membership. First Published:
Hans India
10-06-2025
- Business
- Hans India
SWIGGY ROLLS OUT CORPORATE REWARDS PROGRAM IN 7000 COMPANIES ACROSS INDIA: UNLOCKS EXCITING BENEFITS FOR CORPORATE EMPLOYEES
Swiggy Limited (NSE: SWIGGY / BSE: 544285), India's leading on-demand convenience platform, has launched its Corporate Rewards Program, a first-of-its-kind initiative designed to bring added value, convenience, and delight to working professionals across the country. The company shared that it has rolled out the Corporate Rewards Program across 7000 companies in India. Swiggy has received a great response for this program and is in the process of expanding it to 15,000+ organizations across India by the end of 2025. Through this program, employees of the partner companies can access a range of exclusive offers by verifying their official work email address on the Swiggy app. The Corporate Rewards Program is currently live in companies across top 10 corporate hubs in the country including Delhi NCR, Mumbai, Bengaluru, Chennai, Hyderabad, Noida, Pune and Kolkata. Swiggy will be adding more benefits and perks to the Corporate Rewards Program in the coming weeks. In line with Swiggy's broader strategy to cater to specific consumer segments, the Corporate Rewards Program focuses on enhancing the food ordering and dining experience for India's corporate workforce. The offers include Swiggy One membership at discounted price, flat discount of Rs. 125 to Rs. 200 on food delivery orders, flat 20% off on large/ party orders on the food delivery app, as well as flat discount of upto Rs. 2000 on Swiggy Dineout. Once a user verifies his/her corporate email ID in the dedicated 'Corporate Rewards' section within the Swiggy app, they are granted access to a suite of curated benefits that are tailored to the needs of the corporate employees and enables them to have a great time while at work or off it. So, whether it is busy workdays, team lunches, office parties, or late-night work sessions as well as for a great evening out with loved ones, the perfect weekend plan or the feast that one may want to order in on a special day, Swiggy's Corporate Rewards Program offers a host of benefits for all its users. With its intuitive access, expansive corporate network, and compelling offers, the Corporate Rewards Program positions Swiggy as not just a food delivery platform, but a reliable companion for India's urban professionals. Swiggy's Corporate Rewards Program is currently running across a range of industries including Consulting, E-commerce, Banking/ Finance, IT/ Software/ Technology, Manufacturing/ Heavy Industries, VCs, FMCG Companies, Automobile/ Auto Ancillary, Pharmaceutical and Healthcare, Telecom, Energy/ Oil & Gas and Utilities, Retail, Education, Media and Entertainment, Aerospace/ Defense, Hospitality/ Travel and Tourism, Agritech/ Agriculture, Mining and Natural Resources. Commenting on the launch, Deepak Maloo, Vice President-Food Strategy, Customer Experience and New Initiatives, said, 'The Corporate Rewards Program reflects Swiggy's commitment to offering an enhanced, hyper-relevant, lifestyle-integrated experience for working professionals across age groups. Whether it's a working professional looking for reliable lunch options during a busy day, a team celebrating a successful project, a late-night worker seeking comfort food after hours, planning a weekend get together with friends, or hosting a group of friends on a match day, Swiggy's Corporate Rewards Program makes the experience more rewarding and cost-effective. With exclusive offers designed for those with busy schedules, we're helping people save time, save money, and still eat well — no matter where work takes them.' The sign-up process for this program is seamless and designed with user convenience in mind—requiring just a few steps to verify a work email and instantly access all associated perks. The launch of this program builds on the success of Swiggy's recently announced Students Rewards Program and marks another step in Swiggy's effort to build a targeted, meaningful ecosystem of benefits around specific user communities. While the Student Rewards offering was created to meet the needs of collegegoers living away from home, the Corporate Rewards Program addresses the rhythm of the modern workplace—fast-paced, digitally connected, and always on the move.
