Latest news with #TequilaDonJulio
Hypebeast
13 hours ago
- Entertainment
- Hypebeast
Tequila Don Julio Unveils a Sensory Tasting Experience at Mercer Labs
Every sip of Tequila Don Julio tells a story — the story of Don Julio González and his dedicated approach to perfecting the spirit, while also championing his Mexican heritage. The luxury tequila brand invited audiences to experience that story for themselves at Por Amor: An Immersive Tasting Experience at Mercer Labs. González's journey began at his first tequila distillery in La Primavera — and now, that legacy comes to life in a high-tech, multisensory takeover. Set within the museum's art-meets-technology space, the experience transports guests to the nutrient-rich clay soils and warm climate of the Jaliscan highlands, where the story of Tequila Don Julio first took root. 1 of 5 2 of 5 3 of 5 4 of 5 5 of 5 The sensory installation ran from June 12-15. While some parts of the activation revealed the spirit's origin story, other rooms invited visitors to guided tastings of Tequila Don Julio Reposado, Tequila Don Julio 70 Añejo Cristalino Anejo, and Tequila Don Julio 1942. While guests savored the layered flavors of Tequila Don Julio and it's award-winning 100% Blue Weber Agave tequila, they were also immersed in the scent of roasted agave and rich oak—hallmarks of the brand's signature character—set against the vibrant rhythms and energy of Mexico. Reflecting the brand's blend of passion and artistry, the experience invited attendees to tap into their own creativity by crafting custom artisanal cocktails. 'Mercer Labs is a home to the world's most forward-thinking creators, and this collaboration with Tequila Don Julio represents a perfect union of creative vision,' said Roy Nachum, Co-founder and Creative Director of Mercer Labs. 'We're proud to host the brand's first immersive takeover and give guests the opportunity to experience tequila in a way that's never been done before.'
Forbes
5 days ago
- Entertainment
- Forbes
Hozier's Two Biggest Singles Tie One Another
Hozier's 'Too Sweet' ties 'Take Me to Church' as his longest-running hit on Billboard's rock and ... More alternative charts, as both have spent 64 weeks on the rankings. WEST HOLLYWOOD, CALIFORNIA - MARCH 02: Hozier attends the Elton John foundation annual viewing party with Tequila Don Julio at West Hollywood Park on March 02, 2025 in West Hollywood, California. (Photo byfor Tequila Don Julio) More than a decade ago, Irish rocker Andrew Hozier-Byrne — known mononymously as Hozier — became a global superstar with his breakout single "Take Me to Church." The tune, which called out the hypocrisy of religious institutions, was noted as controversial to some, but also hugely commercially successful all around the world. The hit turned Hozier into one of the most exciting new names in his field. Now, 10 years after "Take Me to Church," "Too Sweet" has helped the musician stray from one-hit wonder status, and it's the latter track that is in the midst of a thrilling period on the charts in America at the moment. 'Too Sweet' Ties "Take Me to Church" "Too Sweet" remains a huge smash across more than half a dozen Billboard charts in the United States. The track is still living inside the top 10 on many of the company's rock and alternative tallies, including those focused on streaming activity, pure purchases, and overall consumption. As "Too Sweet" holds on and earns its sixty-fourth stay on both the Hot Rock & Alternative Songs and Hot Rock Songs rankings, it ties "Take Me to Church" as Hozier's longest-running hit on those lists. 'Too Sweet' Vs. "Take Me to Church" Both "Take Me to Church" and "Too Sweet" may have spent 64 weeks on Billboard's rankings of the most consumed rock and alternative tracks and rock-only tunes, but their performances on the two tallies are not exactly the same. On the Hot Rock & Alternative Songs chart, "Take Me to Church" ruled for 23 weeks, while "Too Sweet" racked up 17 stays at No. 1. The opposite is true when looking specifically at the Hot Rock Songs chart. On that ranking, "Too Sweet" has managed to reign for 63 of the 64 weeks it has spent somewhere on the list, while "Take Me to Church" scored just 23 frames at the summit. Hozier Could Replace Billie Eilish at No. 1 "Too Sweet" could easily return to the No. 1 spot on the Hot Rock & Alternative Songs ranking at some point, as it's currently not far from the throne, sitting in the runner-up space. At the moment, only "Birds of a Feather" by Billie Eilish is beating Hozier, as her poppy cut dominates for a forty-fifth nonconsecutive stint.
Hypebeast
21-06-2025
- Entertainment
- Hypebeast
What Went Down at the Tequila Don Julio Immersive Tasting Experience at Mercer Labs
Tequila Don Juliohosted the first-ever brand takeover atMercer Labs, bringing the house's rich history to life through art and technology. Mercer Labs has ushered in a new wave of sensory-driven experiences, and this one invited guests into the sights and sounds of Mexico, allowing them to be immersed in the legacy of the famed tequila maker. Tequila Don Julio is shaped by the warm climate, rich natural ingredients and strong spirit of Mexico. The brand actually began with Reposado, and each of its expressions — including Tequila Don Julio 70 Añejo Cristalino and Tequila Don Julio 1942 as well — are imbued with notes of oak and roasted agave, two ingredients that are expertly cultivated in the Jaliscan highlands. Through floor-to-ceiling light displays, 4D activations and even custom cocktail-creating stations, visitors were transported through the journey of the spirit. Guests who attended thePor Amor: An Immersive Tasting Experience, from June 12-15, were also guided through the founder Don Julio González's history, when he started the brand and his La Primavera-based distillery decades ago, and now it's has become an internationally-recognized staple in the luxury tequila arena. If you couldn't make it to Mercer Labs to step into the story of Tequila Don Julio, you can check out what went down above. DON JULIO Tequila. 40% Alc/Vol. Imported by Diageo Americas, New York, NY. Sip Responsibly. Don't share with anyone under 21.
Time Out
09-06-2025
- Entertainment
- Time Out
A free Don Julio exhibition—with tequila tastings—is coming to Mercer Labs this week
In a margarita-loving town like New York, we'd never say no to free tequila, especially when said tequila is being served at a cool new exhibition hosted by one of the spirit's most popular brands. Tequila Don Julio is coming to Mercer Labs Museum of Art and Technology in New York City with a first-of-its-kind, free multi-sensory tasting experience from Thursday, June 12 to Sunday, June 15, celebrating the craft of Mexican spirit-making as well as the legacy of Don Julio González in high tech—and delicious—fashion. Marking the museum's first-ever brand takeover, Por Amor: An Immersive Tasting Experience will utilize the venue's 4D spatial sound system, LED-mirrored infinity rooms and volumetric light displays to chronicle how Don Julio tequila is made and enjoyed the world over. Guests will be guided through interactive rooms, each designed to unlock your senses: One features the rhythmic sounds of Mexica as well as the warm aromas of roasted agave and rich oak, while another lets attendees sip their way through several varieties of the spirit (Tequila Don Julio 70 Añejo Cristalino, Tequila Don Julio Reposado and Tequila Don Julio 1942) alongside immersive projections. You'll even get a chance to craft your own signature Tequila Don Julio cocktails using fresh ingredients and artisanal tools. 'Don Julio González devoted his life to crafting tequila of the highest quality,' said Karina Sánchez, Global Brand Ambassador for Tequila Don Julio. 'This experience honors his unwavering spirit of innovation—a place where tradition and imagination converge, inviting guests to celebrate the extraordinary that can be achieved when passion fuels every step of the journey.'
Hypebeast
07-06-2025
- Entertainment
- Hypebeast
Tequila Don Julio Unveils a Multi-Sensory Tasting Experience at Mercer Labs in NYC
Tequila Don Juliohas teamed up with New York City'sMercer Labs Museum of Art and Technologyto presentPor Amor: An Immersive Tasting Experience,which takes you on a journey through the Blue Weber agave harvesting process,the history and legacy of founder Don Julio González and more — using proprietary technology to reimagine how tequila is experienced and celebrated through art and technology. Mercer Labs is a cultural institution that bridges the gap between art and technology, and this is the museum's first-ever full brand takeover. Tequila Don Julio continues to honor its long-standing tradition of pushing boundaries through innovation with this first-of-its-kind experience, which invigorates the expressions and flavors of the spirit. As guests enter the four-day only installation, they will be met with the sounds, flavors and rhythms of Mexico, which will be personified through interactive rooms that tap into the five senses. Tequila Don Julio tells the story of its founder, as well as its aged expressions — Tequila Don Julio Reposado, Tequila Don Julio 70 Añejo Cristalino, and Tequila Don Julio 1942 — through 4D spatial sound, LED mirrored infinity rooms and volumetric light displays, fusing its passion for innovation with Mercer Labs' capacity for boundless creativity. As visitors are enveloped by the sounds of Mexico and the rich scent of roasted agave and oak, they will also have the chance to craft and sip on their own signature Tequila Don Julio cocktails using fresh ingredients and artisanal tools. Mexico is the home of Don Julio, so the brand wanted this project to encapsulate the magic of the region and connect visitors to Mexico in a deeper way. 'Don Julio González devoted his life to crafting tequila of the highest quality,' said Karina Sánchez, Global Brand Ambassador for Tequila Don Julio. 'This experience honors his unwavering spirit of innovation—a place where tradition and imagination converge, inviting guests to celebrate the extraordinary that can be achieved when passion fuels every step of the journey.' The experience will take place from June 12-15, and complimentary tickets are available on a first-come, first-serve basis
