Latest news with #TheEternaut
Scottish Sun
10 hours ago
- Entertainment
- Scottish Sun
Netflix admits it used AI to make ‘amazing' scene in hit TV show – but did YOU spot it?
Click to share on X/Twitter (Opens in new window) Click to share on Facebook (Opens in new window) NETFLIX has admitted to using generative AI to create visual effects in a new original TV show - are you able to spot it? The streaming giant confirmed the move in its latest earnings call, with co-CEO Ted Sarandos saying they traded in traditional VFX for generative AI in one scene. Sign up for Scottish Sun newsletter Sign up 2 The Eternaut began airing on Netflix in April Credit: Netflix Doing so was not only faster, but much cheaper than outsourcing the shot to a traditional VFX house, Engadget first reported. Creators of the sci-fi Netflix original, The Eternaut, wanted a collapsing building sequence to anchor a key moment in the story. But to detail such a scene would have required VFX that was apparently out of budget for the Argentine post-apocalyptic drama. "Using AI-powered tools, they were able to achieve an amazing result with remarkable speed," Sarandos said. READ MORE ON AI PER-FUMING Gobsmacked Molly-Mae targeted by AI scam as she issues warning to fans "In fact, that VFX sequence was completed 10 times faster than it could have been completed with... traditional VFX tools and workflows." Sarandos added that the shot "just wouldn't have been feasible for a show on that budget." Generative AI, or Gen AI, is a type of artificial intelligence that can create text, images, music, and videos from prompts given to it by humans. This content can be in all kinds of style - cartoonish, or even hyper-realistic, and therefore difficult to distinguish from real life. Netflix has reportedly got plans to roll out AI-generated adverts for ad-tier subscribers in 2026. The company is also testing a new search feature powered by OpenAI models, according to Bloomberg. Hugely popular Netflix show is ENDING after seven years – leaving fans devastated But The Eternaut marks a milestone, becoming "the very first Gen AI final footage to appear on screen in a Netflix original series or film," Sarandos said. The shift towards generative AI is already happening within Hollywood. Films like 10-time Oscar nominee The Brutalist and Late Night with the Devil faced backlash for even light AI involvement. The issue is already on the radar of SAG-AFTRA, a union whose members went on strike against AI use in video games last summer. "The video game industry generates billions of dollars in profit annually. The driving force behind that success is the creative people who design and create those games," SAG-AFTRA president, Fran Drescher, said at the time. "That includes the SAG-AFTRA members who bring memorable and beloved game characters to life, and they deserve and demand the same fundamental protections as performers in film, television, streaming and music: fair compensation and the right of informed consent for the AI use of their faces, voices and bodies."
The Sun
10 hours ago
- Entertainment
- The Sun
Netflix admits it used AI to make ‘amazing' scene in hit TV show – but did YOU spot it?
NETFLIX has admitted to using generative AI to create visual effects in a new original TV show - are you able to spot it? The streaming giant confirmed the move in its latest earnings call, with co-CEO Ted Sarandos saying they traded in traditional VFX for generative AI in one scene. 2 Doing so was not only faster, but much cheaper than outsourcing the shot to a traditional VFX house, Engadget first reported. Creators of the sci-fi Netflix original, The Eternaut, wanted a collapsing building sequence to anchor a key moment in the story. But to detail such a scene would have required VFX that was apparently out of budget for the Argentine post-apocalyptic drama. "Using AI-powered tools, they were able to achieve an amazing result with remarkable speed," Sarandos said. "In fact, that VFX sequence was completed 10 times faster than it could have been completed with... traditional VFX tools and workflows." Sarandos added that the shot "just wouldn't have been feasible for a show on that budget." Generative AI, or Gen AI, is a type of artificial intelligence that can create text, images, music, and videos from prompts given to it by humans. This content can be in all kinds of style - cartoonish, or even hyper-realistic, and therefore difficult to distinguish from real life. Netflix has reportedly got plans to roll out AI-generated adverts for ad-tier subscribers in 2026. The company is also testing a new search feature powered by OpenAI models, according to Bloomberg. Hugely popular Netflix show is ENDING after seven years – leaving fans devastated But The Eternaut marks a milestone, becoming "the very first Gen AI final footage to appear on screen in a Netflix original series or film," Sarandos said. The shift towards generative AI is already happening within Hollywood. Films like 10-time Oscar nominee The Brutalist and Late Night with the Devil faced backlash for even light AI involvement. The issue is already on the radar of SAG-AFTRA, a union whose members went on strike against AI use in video games last summer. "The video game industry generates billions of dollars in profit annually. The driving force behind that success is the creative people who design and create those games," SAG-AFTRA president, Fran Drescher, said at the time. "That includes the SAG-AFTRA members who bring memorable and beloved game characters to life, and they deserve and demand the same fundamental protections as performers in film, television, streaming and music: fair compensation and the right of informed consent for the AI use of their faces, voices and bodies." 2
Phone Arena
a day ago
- Entertainment
- Phone Arena
Netflix shows will, and already do, feature AI-generated scenes
AI-generated images, videos, and music are a contentious topic on the internet, but that's not going to stop Netflix from utilizing it. The streaming service has already used AI in one show prior that it's told the press about, and is now experimenting with the services provided by startup company Runway recently confirmed that it had used generative AI for the show 'The Eternaut' this year. The show follows a global catastrophe that, at first, appears as something much different to what it actually is. I quite liked the show, though it may be a bit slow for those of you who prefer faster-paced confirmed that it used AI to speed up the production process for a particular scene. Debate about this online has accused the company of cost-cutting and robbing artists of a job. Some claimed that the only process that was sped up was interference from higher-ups, as you can't yet finetune an AI model's output to your personal liking. Netflix has decided to continue utilizing AI for production, despite the backlash. Disney is also reportedly in talks with Runway AI, though the company says that it has no plans for incorporating AI into its products at this has made some very controversial decisions in the past: from canceling excellent shows, to hiking up its pricing, to displaying ads even on paid plans. Continuing to use AI is just another one of these decisions, one that will very likely be adopted by rivals soon. 'The Eternaut' used AI in its production. | Image credit — Netflix As AI models continue to advance at an unprecedented rate, I think it's only a matter of time before it is prevalent in every aspect of society. The recent improvements in AI agents — models that can perform complex tasks on computers — only further risks putting many people out of work. As with many technological advancements before — the camera, the record player, and the automobile jump to mind — AI will face strict condemnation. However, AI is here to stay, and will power many devices of the future. Netflix, in my eyes, is just one of the first to adopt a practice that is about to become very commonplace.
Tom's Guide
2 days ago
- Entertainment
- Tom's Guide
Netflix just gave its reasons for using generative AI in a TV show — and it could be a watershed moment
AI video has come a long way in recent years. As the quality has risen, so have people's concerns about its implications for the creative industries. Now, it looks like the tech is making its way further into Hollywood with Netflix giving it its blessing. In an earnings call, Netflix co-CEO Ted Sarandos opened up on how the Netflix team behind the TV show The Eternaut utilised AI to speed up the production process. The use of AI appears in one scene in the show. It depicts a building collapsing and was made in collaboration between Netflix's internal production team and a group of producers using AI to help create the scene. Sarandos claimed that, through the use of AI, the scene was completed 10 times faster than would have been possible with traditional tools. It was also done at a much lower cost. Through the use of AI, the scene was completed 10 times faster than would have been possible with traditional tools. It was also done at a much lower cost. 'We remain convinced that AI represents an incredible opportunity to help creators make films and series better, not just cheaper. There are AI-powered creator tools. So this is real people doing real work with better tools,' Sarandos said during the call. 'Our creators are already seeing the benefits in production through pre-visualization and shot-planning work, and certainly visual effects. It used to be that only big-budget projects would have access to advanced visual effects like de-aging.' Netflix's other CEO, Greg Peters, has also said that the company is using generative AI in other parts of the business. Get instant access to breaking news, the hottest reviews, great deals and helpful tips. This includes personalization, search and advertisements. However, this is the first time Netflix has publicly used AI in the production of one of its shows. Just a few years ago, the quality of AI video was so poor that any reasonable person would have spotted it in a TV show or film. However, that is no longer the case. The likes of Google's Veo 3 have shown how far not just AI video has come but even AI audio generation. Recently, the first copyright-free AI video generator was announced. It claimed to be able to produce AI video at movie-level quality and aimed to help movie makers speed up the production process and reduce costs. While it is not clear which AI software Netflix used in this process, the quality was high enough to be undetectable. Netflix has seemingly become pretty comfortable with the use of AI. It uses AI art generators for the intro of its Marvel TV show Secret Invasion, and has been rolling out AI features across different parts of its platform. Based on the success of this latest project, and the company's positive attitude towards it, I wouldn't be surprised to see Netflix delve deeper into the use of AI in future projects. Follow Tom's Guide on Google News to get our up-to-date news, how-tos, and reviews in your feeds. Make sure to click the Follow button.
NZ Herald
2 days ago
- Entertainment
- NZ Herald
AI influencer Mia Zelu stuns Wimbledon with lifelike Instagram posts
The model, who bills herself as a 'digital storyteller' and 'AI influencer', captioned one picture: 'Still not over the event … but the party's a whole other game.' She asked her thousands of followers, who often leave compliments and answers in her comment section: 'Which Wimbledon match was your fave?' Another post portrayed the tennis influencer watching a match on what appeared to be Centre Court, where A-listers rub shoulders with royalty every summer. The AI-generated model presents a hyper-realistic front, coupled with human-like feelings and thoughts expressed in her captions. Photo / AI-generated Influencers have been more prominent in SW19's star-studded crowd in recent years, with glamorous tennis 'WAG' Morgan Riddle taking centre-stage this month. The partner of Taylor Fritz, the American professional, Riddle championed Wimbledon's sporty chic aesthetic with viral posts across her social media platforms from the courtside. The former model was profiled in Netflix's Break Point series in 2023, in which she became known for her 'tennis-core' chic. The New York Times later dubbed her 'the most famous woman in men's tennis'. Morgan Riddle, partner of Taylor Fritz, the American tennis pro, is a real person. Photo / Getty Images It seems Zelu, whose creator remains unknown, may be aiming to capitalise on the same trend with her picture-perfect, elegant outfits and flowing blonde hair. Despite disclosing the use of AI in her bio, the model was inundated with admirers who took to the platform commenting 'will you marry me' and 'you look stunning'. She even has a brunette 'sister' named Ana, who has amassed 266,000 followers on her own page. In one post, appearing to be at the French Open, Zelu's pictures on court were captioned, arguably misleadingly: 'Pure sunshine and good vibes! Soaking up every bit of this energy … Which photo is your favourite?' Generative AI in the entertainment industry It comes after Netflix said it had used the controversial technology in one of its TV shows for the first time. Ted Sarandos, the streaming giant's co-chief executive, said visual effects were created by generative AI, which produces videos and images based on human-inputted prompts, in one of its original series. It was used to create a scene of a building collapsing in The Eternaut, the Argentine science fiction show. Sarandos said the technology had allowed the show's production to finish the scenes at a lower cost and 10 times faster than if they had used traditional special effects tools. Generative AI could be useful for productions with smaller budgets in the long term, but remains controversial in the entertainment world, however. Politicians and creatives are fighting to protect artists' copyright amid concerns that AI will create content using others' work without their consent. Some of Britain's most prominent artists and musicians have demanded more protections in the last year. They include Kate Bush, Annie Lennox, Damon Albarn, Billy Ocean, The Clash, Cat Stevens and Hans Zimmer. AI-generated content might prove more difficult to police within the sphere of social media. Meta has introduced an opt-in label for the content, but there have long been fears that AI image tools could be used to create highly convincing 'deepfakes' and images or videos that could help spread disinformation or influence elections. While Zelu might not present an electoral threat, the fake model's plausible captions and hyper-realistic images may have fooled even the most tech-savvy Wimbledon fans.
