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Business Standard
07-07-2025
- Business
- Business Standard
Naukri Gives CAs Their Moment -- Humour, Hampers, and a Hashtag That is Going Viral!
VMPL New Delhi [India], July 7: Seven out of ten CFOs in India are Chartered Accountants. CA jobs have grown 103% year-on-year, outpacing overall finance roles. Yet, despite their demand and influence, CAs rarely receive the public recognition they deserve. On CA Day, Naukri launched a campaign to change that--celebrating the community in a way that was humorous, heartfelt, and highly relatable. A standout moment was a satirical video created in collaboration with The Fauxy, which imagined a world without Chartered Accountants. The fictional news bulletin struck a chord with finance professionals, and reached over 5 million users on social media. It sparked a flurry of reactions, memes, and shared stories, with the internet embracing the campaign's witty yet insightful take. The conversation was further amplified by some of the most influential voices in the CA community--CA Sarthak Ahuja (1M+ reach), CA Isha Jaiswal, and Finance with Sumit--who shared content around the evolving role of CAs, salary trends, and in-demand skills. Their posts reflected a strong sense of identity and pride, with high engagement and wide community participation. Adding a personal touch, Naukri sent curated hampers to over 200 registered CAs. Each box included an indoor plant, custom coffee mug, quirky stress ball, themed coasters, a luggage tag, highlighter, and a personalized CA Day note. Recipients shared pictures across their networks, proudly flaunting the custom LinkedIn badge #ProudCA, which quickly gained traction. "CAs are essential to business, but they're rarely in the spotlight," said Sumeet Singh, Group CMO, Infoedge. "We wanted to celebrate them with more than just a social media post. The idea was to combine humour, insight and a bit of surprise, and to give the community a moment they could truly call their own." The campaign reached over 10 million people, most of it organically, and sparked a strong wave of engagement and appreciation across platforms. More importantly, it reminded people, inside and outside the profession, of the value CAs bring every single day.


News18
04-07-2025
- News18
UK's Stranded Fighter Jet Is Now A Keralite: ‘F-35B Nair Is Urged To Link Pan With Aadhaar'
Last Updated: F-35 made an emergency landing at Thiruvananthapuram airport on June 14. The British Royal Navy's F-35 fighter jet, currently stranded in Kerala for around 20 days, has turned out to be a full-blown meme template. The aircraft has taken over social media, with users creating hilarious dubbed dialogue edits and funny videos of the fighter jet. Amid this, a particular viral post imagining the F-35 as an Indian citizen, complete with a digitally-generated Aadhaar card that has its photo, has won the internet. The identity card shows the aircraft's name to be 'F-35B Nair." The date of birth is mentioned as June 14, the same as the day it made an emergency landing at Kerala's Thiruvananthapuram Airport. F-35B Nair Continuing the streak of memes, another user shared a picture of the fighter jet's newly issued PAN card. The side note read, 'F-35B Nair got its PAN card. Now it's time to link it with Aadhaar as per Govt. rules." See the post here: F-35B Nair got its PAN card. Now it's time to link it with Aadhaar as per Govt. rules. — Pranjal Pandey (@Me_ppranjal) July 3, 2025 Earlier this week, Kerala Tourism also joined the F-35 meme fest with a post of its own. They shared the fighter jet's review of its stay in Kerala, which read, 'Kerala is such an amazing place. I don't want to leave. Definitely recommend," followed by a five-star rating. The caption read, 'Kerala, the destination you'll never want to leave. Thank you, The Fauxy." The F-35B fighter jet, which was part of the HMS Prince of Wales Carrier Strike Group, encountered technical issues due to bad weather and low fuel while operating 100 nautical miles off Kerala's coast. This forced the aircraft to make an emergency landing in Thiruvananthapuram, where the Indian Air Force provided crucial assistance with refuelling and logistics. Despite multiple attempts to repair the jet, it seems unlikely that it will be able to fly back to the UK under its power. Instead, the British Royal Navy is planning to transport the F-35 back home on a heavy-lift cargo aircraft after partially disassembling it. To facilitate the recovery operation, a team of 40 technical specialists from the UK, along with a tow vehicle, is scheduled to arrive in Thiruvananthapuram on July 5.


NBC News
04-07-2025
- NBC News
Stranded UK F-35 jet becomes unexpected star in Indian tourism campaign
NEW DELHI — India's southern state of Kerala has found a unique ambassador to promote its coconut palm-lined beaches, backwaters and vibrant culture to tourists — a British F-35 fighter jet that has been stranded there since mid-June. The Royal Navy aircraft was forced to make an emergency landing at the airport of the state capital Thiruvananthapuram on June 14 and has been grounded ever since, despite efforts to repair it. An AI-generated image of the stealth aircraft parked on the tarmac surrounded by coconut trees has gone viral after it was shared by Kerala's tourism department on Wednesday. 'This was part of our tourism campaign. It has been one of the most innovative and eye-catching ones... It's all in good humor and creativity,' Biju K., Kerala's tourism secretary, told Reuters. In the viral social media post, originally created by entertainment website The Fauxy, the jet can be seen giving the state of Kerala five golden stars, calling it 'an amazing place'. 'I don't want to leave. Definitely recommend,' the image quotes the jet as saying. 'Though tourism is under the government, it has moved out of government space in promoting the destination,' said Roy Mathew, director of Stark Communications, the tourism department's brand promotion agency. Kerala is among India's most popular tourist destinations, and markets itself with the tagline 'God's own country'. Last year, 22.2 million tourists visited the state. It boasts natural beauty along India's south-western coastline and a rich heritage of classical dances, temple festivals and vibrant cuisine. The Indian Air Force said last month it would help in the repair and return of the F-35, which made an emergency landing on June 14 when it was flying over the Arabian Sea off Kerala's coast. A British High Commission spokesperson told Reuters the UK had accepted an offer to move the aircraft to the Maintenance Repair and Overhaul facility at the airport. The jet will be moved to the hangar once engineering teams arrive from the UK with specialist equipment, the spokesperson added. The Royal Navy did not immediately respond to a request for comment. UK's Minister for the Armed Forces Luke Pollard said in Parliament on Monday that a Royal Air Force crew were in Thiruvananthapuram and working with Indian counterparts.


Deccan Herald
04-07-2025
- Entertainment
- Deccan Herald
British F35 in India: From fake OLX listing to meme Aadhar card, all you need to know about the fighter jet stranded in Kerala
♦️BREAKING: Indians List F-35 Fighter Jet on OLX for Sale♦️ In a hilarious twist, Indians have jokingly put up an F-35 fighter jet for sale on OLX. While obviously fake, the post went viral highlighting Indian netizens' unbeatable humor. From negotiating over parking space to… — BharatPaksh (@PakshForBharat) June 20, 2025 Kerala, the destination you'll never want to leave. Thank you, The Fauxy. #F35 #Trivandrum #KeralaTourism — Kerala Tourism (@KeralaTourism) July 2, 2025 😁🤣🤣 — sreenadh ST (@sreenadhST) July 2, 2025 Finally iska aadhar bhi ban gaya . Videshi se direct swadeshi 😂 — SKB (@sanatana_simha) July 3, 2025


Indian Express
03-07-2025
- Entertainment
- Indian Express
Kerala Tourism turns stranded British F-35 fighter jet into viral marketing sensation: ‘Bro found peace, toddy, and banana chips'
A British F-35 fighter jet that made an emergency landing at Kerala's Thiruvananthapuram International Airport has unexpectedly become the star of hilarious marketing moment. Stranded for weeks, the high-tech jet has sparked a wave of memes, and Kerala Tourism isn't missing a beat. Jumping on the online chatter, the state's tourism department shared a witty social media post on July 2, showing the fighter jet soaking in the Kerala vibes. The image featured a cheeky five-star 'review' from the UK F-35B itself: 'Kerala is such an amazing place, I don't want to leave. Definitely recommend.' Kerala, the destination you'll never want to leave. Thank you, The Fauxy.#F35 #Trivandrum #KeralaTourism — Kerala Tourism (@KeralaTourism) July 2, 2025 Acknowledging the parody handle The Fauxy—which first shared a similar joke with the line, 'Kerala: Once you land, you won't want to leave. Ask the British F-35'—Kerala Tourism turned an awkward logistical situation into digital gold. #𝐁𝐑𝐄𝐀𝐊𝐈𝐍𝐆: 𝐊𝐞𝐫𝐚𝐥𝐚 𝐓𝐨𝐮𝐫𝐢𝐬𝐦 𝐔𝐬𝐞𝐬 𝐁𝐫𝐢𝐭𝐢𝐬𝐡 𝐅-𝟑𝟓 𝐏𝐚𝐫𝐤𝐞𝐝 𝐚𝐭 𝐓𝐫𝐢𝐯𝐚𝐧𝐝𝐫𝐮𝐦 𝐀𝐢𝐫𝐩𝐨𝐫𝐭 𝐭𝐨 𝐏𝐫𝐨𝐦𝐨𝐭𝐞 '𝐆𝐨𝐝'𝐬 𝐎𝐰𝐧 𝐂𝐨𝐮𝐧𝐭𝐫𝐲 – 𝐊𝐞𝐫𝐚𝐥𝐚 — The Fauxy (@the_fauxy) July 1, 2025 Soon, others joined in. One post showed the jet chilling with locals, sipping tea and munching banana chips. 'No wonder it refuses to leave now—bro found peace, toddy, and banana chips,' a user said. No wonder it refuses to leave now- bro found peace, toddy, and banana chips. 🥴 — The ChagalaToka (@Pratyush0511) July 2, 2025 Another user wrote, 'New tourism poster from Kerala.' New tourism poster from Kerala — ಮೀಮರ್ ಮುತ್ತಣ್ಣ (@ijnani) June 21, 2025 An F-35B stealth fighter jet, which had been flying from the UK's aircraft carrier HMS Prince of Wales, had to make an unexpected landing at Thiruvananthapuram airport on June 14 after running low on fuel, according to The Times of India. While the landing was executed safely, a hydraulic failure emerged soon after the jet touched down, delaying its return to active service. To fix the issue, a UK-based engineering crew is now heading to Kerala, carrying specialised equipment for on-site repairs. The plan is to shift the aircraft to the airport's Maintenance, Repair and Overhaul (MRO) facility to avoid disrupting commercial flights. However, if the damage proves too extensive to fix locally, defence sources say the jet may have to be flown back to the UK aboard a military transport aircraft. In the wake of the incident, the British High Commission extended its appreciation to Indian authorities, highlighting the swift assistance provided by the Indian Air Force, Navy, and local airport staff — from refuelling and ground clearance to securing the aircraft. They called it 'a great example of professional cooperation and mutual support between close partners.'