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Malaysian Reserve
07-07-2025
- Automotive
- Malaysian Reserve
Insurance Meets Interactive: The General Creates Custom Experience in Fortnite
The General Road Test Royale™ aims to bring the brand's mission to life — giving people a break, whether they're behind the wheel or behind a controller NASHVILLE, Tenn., July 7, 2025 /PRNewswire/ — Road anxiety is on the rise, especially with Gen Z drivers. That's why The General® — an empathetic insurance provider committed to offering flexible, reasonably priced coverage for drivers when they need it most — is expanding its footprint in the gaming ecosystem with the launch of The General Road Test Royale. This custom gaming experience helps drivers tackle road test challenges, inspired by iconic real-world driving locations, in a safe, fun virtual environment. The General Road Test Royale is a custom-built map that is being unveiled as its own universe in The Glitch on July 7. The game is a direct reflection of The General's commitment to showing up where its customers already are — and in a space where they're having fun, connecting and competing. 'At The General, we're constantly looking for ways to meet our customers where they are and, increasingly, that's in gaming environments like Fortnite,' said Kale Sligh, AVP of marketing at The General. 'With The Glitch, we're going beyond a logo placement to create a true experience that reflects our brand, connects with players' passion points, and gives them a break by offering an escape from the everyday.' In The General Road Test Royale, players are invited to navigate obstacles quickly and efficiently with an equal amount of strategy and caution to earn in-map currency that help unlock new challenges and rewards in-game. Three city maps are available for players to race and practice safe driving on some of the nation's most iconic driving locations: Miami, New York City and San Francisco. The game is paired with fun branded components — such as The General mustache shaped monument and The General helmet map marker — and is open to multiple players, but can also be experienced solo. Created in partnership with Twitch and Look North World, The General Road Test Royale is unlike any other game, as it rewards players for smart, efficient driving — like staying on course, avoiding obstacles, and maintaining control under pressure. Developed in consultation with National Driving Training (NDT), the game incorporates real-world principles of safe driving in a way that's fast-paced, fun, and engaging. 'I'm proud that Look North World and Twitch are partnering to bring The General Road Test Royale to life — it's a smart, immersive way for the brand to show up in Fortnite with purpose,' said Alexander Seropian, Founder and CEO of Look North World. 'Fortnite is the perfect platform to connect with young, aspirational drivers — and as a parent of newly licensed teens, I know how powerful and timely this message really is. And oh my gosh, turning the typical racing game mechanics on their ear is so much fun!' The General will be hosting a streamer tournament between sixteen of the top Fortnite streamers on Twitch to generate excitement and fun. As part of this brand collaboration and activation, The General has partnered with a number of popular streamers, including T-Pain — Grammy-winning artist, beloved gamer and Twitch personality — who will be livestreaming playthroughs of the experience in July and competing in The General's tournament on Twitch in August. 'Being a part of The General's new commercial was pretty cool, and getting to take that energy into Fortnite is even better,' said T-Pain. 'I can't wait to stream my experience of The General Road Test Royale and show the community what the brand built. It's creative, it's chaotic, and it's truly one of a kind.' To drive additional excitement around The General's tournament streams on Twitch, viewers can participate in two separate giveaways: one for a chance to win a 2025 Honda Civic, and another featuring prizes like a PlayStation 5, Beyerdynamic DT 990 Pro 250 Headphones, and Ray-Ban Meta Wayfarer Glasses. No purchase is necessary to enter either giveaway. Each giveaway is sponsored and administered by The General's promotional partners. Full details, including official rules and eligibility requirements, will be available by early August. Gamers can find The General on Twitch and can use Island Code 9524-2023-3031 to access The Glitch on Fortnite. To learn more about The General, visit and follow the brand on TikTok, Instagram, X, and YouTube. Legal Disclaimer: This is an independently created Fortnite island and is not sponsored, endorsed, or administered by Epic Games, Inc. About The General Insurance The General Automobile Insurance Services, Inc. (The General®) is a licensed auto insurance agency and a subsidiary of Sentry Insurance Company. For over 60 years, The General has served under-served drivers who may find it difficult to secure coverage. The General takes an empathetic approach to insurance—ensuring all drivers have a flexible and reasonably priced option available when they need it most. Visit or follow The General on X, Instagram, and Facebook. Media Contact:Tommy Derkenthegeneral@
Yahoo
08-04-2025
- Business
- Yahoo
Domino's expands remit of AOR WorkInProgress after campaign wins
This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Domino's Pizza has extended its partnership with independent agency WorkInProgress (WIP), which will now serve as the chain's social media agency of record (AOR) in addition to leading strategic and creative duties, per a press release. The brand first enlisted WIP as its lead creative shop in 2021 as it navigated a post-pandemic environment marked by rapid change. The agency has developed a number of noteworthy campaigns for Domino's, including an Emergency Pizza promotion that became one of the company's most successful ever. WIP's new contract runs through 2027, with the expanded remit speaking to a bigger focus on social-first marketing. True AOR appointments have become rarer but Domino's is betting that WIP can help it weather another period of global uncertainty. Domino's is deepening its relationship with WIP following a four-year partnership that has seen the Boulder, Colorado-based indie deliver work that consistently generated consumer buzz and drove loyalty. The scope of the new contract notably gives WIP social AOR duties, an indication that Domino's is vying to ramp up its work in the creator space and on apps such as TikTok. Another brand that recently named a social AOR is JCPenney, which last month hired VaynerMedia to support its turnaround plan. The crown jewel of WIP's output for Domino's is Emergency Pizza, a promotion that gives customers a free medium, two-topping pizza to order when in a pinch. The concept has been iterated on several times since its debut in 2023, with recent versions including a tie-in with Netflix's 'Squid Game' and Twitch's sponsored The Glitch space in the online video game Fortnite. The first Emergency Pizza campaign generated 5 billion earned media impressions, the most in Domino's history, and became a 'powerhouse' in standing up what was at the time a recently revamped loyalty program. Other campaigns led by WIP include a 'Mind Ordering' effort for hit streaming series 'Stranger Things' and several promotions addressing tip fatigue and inflation. Domino's doubling down on WIP follows changes in its marketing leadership. The company in October promoted longtime exec Kate Trumbull from chief brand officer to CMO, a move that seeks to bring greater cohesion to global marketing. WIP has played an important role in supporting a Hungry for MORE strategy that Domino' is looking to implement in more international markets. The commitment to WIP is also notable at a time when AOR relationships are generally perceived as on the decline with marketers hiring more agencies on a project-based basis. Independent creatives have picked up some additional notice as large holding companies put a priority on media and data capabilities amid a period of intense consolidation. Domino's creative was handled by the agency then-known as Crispin Porter + Bogusky before the switch to WIP. 'We have one of the rarest agency partnerships in the history of our industry,' said Trumbull in a statement around the WIP news. 'WorkInProgress' team, many of whom have worked on the brand for more than 10 years, brings both institutional knowledge and a relentless work-in-progress passion to keep taking bold action and making breakthrough advertising that never stops.' Domino's has kept busy building out its loyalty initiatives, broadening its third-party delivery network and developing a new e-commerce platform that will roll out throughout 2025. Same-store sales, an important measure of restaurant health, were up just 0.4% in Q4, a sluggishness that executives attributed to a higher amount of carryout purchases versus delivery transactions. Domino's will likely continue to contend with price-concious consumers as the global economy enters a slump. Recommended Reading Domino's CMO on how Emergency Pizzas meet consumers where they are Sign in to access your portfolio
