Latest news with #TheHouseofRare
New Indian Express
15-07-2025
- Business
- New Indian Express
The House of Rare Goes Big in Banjara Hills
What began as an experimental foray into menswear has now evolved into one of India's most stylish and thoughtfully curated fashion houses. The House of Rare recently unveiled its largest flagship store in Hyderabad's upscale Banjara Hills, an expansive 10,500 sqft retail haven spread across four distinct levels. On the ground floor, Rare Rabbit sets the tone with progressive menswear that marries contemporary flair with timeless sophistication. Head up to the first floor and discover Rare'Z by Rare Rabbit, where bold, street-smart fashion and statement footwear cater to the design-forward consumer. The second floor is home to Rareism, a celebration of effortless femininity and individuality through chic womenswear. Finally, the third floor is dedicated to Rare Ones by Rare Rabbit, a vibrant, playful space designed for boys aged six to 16. Every corner of this futuristic store reflects The House of Rare's design-first philosophy. Gallery-like white walls offer a blank canvas for expressive fashion, while soft architectural curves, mirrored installations, and elevated zoning craft an environment that feels both intimate and avant-garde. In an exclusive conversation with CE, Lavish Soni, chief business officer (retail) at The House of Rare, shares insights into the brand's evolving vision and its bold steps in shaping India's fashion future. Excerpts Tell us about this four-floor flagship store. Hyderabad has always been a surprise element for us. When we started here seven to eight years ago, we thought it might not adapt to fashion trends quickly. But to our surprise, the city showed incredible adaptability. This is actually our 13th store in Hyderabad; the only other city with more is Bengaluru, which houses our head office. The year-round consumer acceptance here has been amazing. We call it 'trading density', essentially, the value generated per square foot in relation to footfall and conversions, and Hyderabad has impressed us on that front. So, naturally, we felt this was the perfect city to open our largest store in India. It is spread across 10,500 sqft in Banjara Hills, which I believe is one of the top two high streets in South India — alongside Bengaluru's Brigade Road and MG Road. Everything here, from the facades to the interiors and the lifestyle, feels larger than life. It was the perfect choice.
Fashion Network
18-06-2025
- Entertainment
- Fashion Network
The House of Rare launches 'RareFore' event concept
Apparel business The House of Rare has introduced RareFore, a new experiential event property designed to blend fashion with music, art, and conversation to celebrate the cultural richness of India. The recent debut edition brought together artists, performers, and thought leaders in an immersive setting curated to inspire dialogue and creative expression. RareFore featured live music from Kashmiri rabab player Adnan Manzoor and contemporary folk group The Aahvaan Project, alongside a performance of dastangoi, the Urdu storytelling tradition, by Himanshu Bajpai, the business announced in a press release. A community-led installation by The Aravani Art Project, a collective of trans-women and cis-women artists, added a visual layer to the event. The evening also included conversations with Shoba Narayan, Shilpa Sharma, Manu Chandra, and Akshika Poddar, who explored themes of identity and cultural continuity. Chef Manu Chandra designed a bespoke menu, complementing the artistic experience with a curated culinary journey. 'RareFore is not just an event– it's a night of discovery,' said RareFore's founder Akshika Poddar, in a press release. 'It's for those who seek something deeper, slower, and more soulful." Through RareFore, The House of Rare continues to expand its vision of fashion as a multidimensional experience, positioning itself as a cultural innovator in India's contemporary fashion landscape.
Hans India
13-05-2025
- Business
- Hans India
Rare'Z by Rare Rabbit Steps into New Territory with Premium Leather Slip-Ons for Men
In a strategic move to diversify its product offering and capture a fast-growing segment of the Indian footwear market, Rare'Z by Rare Rabbit has announced the launch of its first-ever open footwear category: Premium Leather Slip-Ons for Men. With this introduction, The House of Rare deepens its commitment to thoughtful design, everyday versatility, and consumer-led innovation. The initial launch includes five distinctive styles in multiple colorways such as Beige, Bordo, Silver, Black, Sand, Tan and Navy, all crafted in genuine leather with customized ergonomic soles. These slippers blend Rare'Z's signature design sophistication with the comfort and ease demanded by today's casual lifestyle. 'We observed a clear white space in the market for premium slip-ons that deliver both comfort and aesthetics, particularly in South India, where our brand already enjoys a strong presence,' said Pulkit Verma, Chief Business Officer, The House of Rare. 'This new category allows us to respond to a consumer need that aligns naturally with our design DNA and retail momentum.' The launch comes at an opportune time: the global sandals market is projected to reach USD 102.21 billion in 2025, while the Indian market is expected to cross USD 10.26 billion the same year. Despite the category's scale, premium options remain limited, particularly those combining high-quality materials with long-wear comfort. Rare'Z seeks to fill this gap by offering a refined product built for both form and function. Designed in-house, each pair features exclusive branded molds, ergonomic footbeds, and high-grade leather uppers, bringing a premium sensibility to a product often overlooked in the fashion hierarchy. The slippers are positioned to serve a range of use cases, ranging from casual lounging and weekend errands to work-from-home days and travel-ready wardrobes. A permanent category addition to Rare'Z's expanding footwear portfolio, the brand has planned a phased rollout across India, beginning with South Indian markets such as Tamil Nadu, Karnataka, and Kerala where open footwear enjoys strong cultural and climate-led relevance. Over time, the brand intends to scale this into a parallel category alongside its existing closed footwear offerings, while deepening its presence in multi-brand outlets and exclusive retail formats. This category launch reinforces Rare'Z's mission to offer premium, well-crafted wardrobe solutions for the contemporary Indian man. With lifestyle preferences shifting toward relaxed silhouettes and functional fashion, the brand's leather slip-ons arrive at a moment where design, comfort, and culture intersect. The collection is now available on and at select Rare Rabbit stores across India. Price: INR 3299 onwards
Fashion Network
05-05-2025
- Business
- Fashion Network
The House of Rare launches first unified Rareism and Rare Ones store in Mumbai
The House of Rare has launched its first unified Rareism and Rare Ones store in Mumbai, marking a key milestone in the label's retail expansion. Located on the first floor of Phoenix Market City Mall in Kurla West, the 1,350 square foot space offers contemporary fashion for women and boys under one roof. The new store aims to provide a cohesive shopping experience for mothers and their children, showcasing the brands' Spring/Summer 2025 collections across varied silhouettes, colours, and transitional styles, The House of Rare announced in a press release. Rareism focuses on womenswear, combining comfort and modern styling, while Rare Ones caters to boys aged six to sixteen with trend-driven premium apparel. 'With the opening of this unified store in Mumbai, we are bringing our Rareism and Rare Ones customers together in a thoughtfully designed space that celebrates modern Indian families,' said Rareism's chief brand officer Abhishek Srivastava in a press release. 'We see this as a pivotal step in expanding our retail footprint and giving our consumers more of what they love– style, comfort, and a shopping experience tailored for both women and young boys.' The store launch reinforces The House of Rare's strategy to create design-led fashion environments across India, according to the business. The Mumbai store is the first in a series of concept stores planned nationwide in the coming year.
