The House of Rare launches first unified Rareism and Rare Ones store in Mumbai
The new store aims to provide a cohesive shopping experience for mothers and their children, showcasing the brands' Spring/Summer 2025 collections across varied silhouettes, colours, and transitional styles, The House of Rare announced in a press release. Rareism focuses on womenswear, combining comfort and modern styling, while Rare Ones caters to boys aged six to sixteen with trend-driven premium apparel.
'With the opening of this unified store in Mumbai, we are bringing our Rareism and Rare Ones customers together in a thoughtfully designed space that celebrates modern Indian families,' said Rareism's chief brand officer Abhishek Srivastava in a press release. 'We see this as a pivotal step in expanding our retail footprint and giving our consumers more of what they love– style, comfort, and a shopping experience tailored for both women and young boys.'
The store launch reinforces The House of Rare's strategy to create design-led fashion environments across India, according to the business. The Mumbai store is the first in a series of concept stores planned nationwide in the coming year.
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