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Newbie set to open 10th UK store at the Lexicon, Bracknell
Newbie set to open 10th UK store at the Lexicon, Bracknell

Fashion Network

time2 days ago

  • Business
  • Fashion Network

Newbie set to open 10th UK store at the Lexicon, Bracknell

Sustainable kidswear/lifestyle brand Newbie is having another growth spurt with its latest UK store opening at The Lexicon, Bracknell, Berkshire, on 10 July. The Swedish Kappahl Group-owned brand promotes 'timeless design and a nostalgic style' in its clothing for babies, children, and women. This includes its latest Summer Fields collection features strawberry prints and gingham checks in soft pink, yellow, and green, alongside ruffles, accessories, and matching outfits. The Bracknell opening becomes the brand's 10th UK store following recent openings in Bromley in South London, and Windsor in Berkshire, while a store is also set to open in Ealing in West London during November. Gemma Keenor, Newbie UK country manager, said that "on our opening weekend, Windsor broke sales records for a UK store opening, and we very much hope for the same reception in our Bracknell store.' Kappahl Group said it has a clear long-term growth strategy for Newbie 'where the focus is on a three-pillar strategy of establishing a presence in key markets'. This includes 'meeting increased demand and creating inspiring in-store experiences [with] success built on creating an inspiring shopping environment and on its firm focus on sustainability, characterised by quality, timeless design and a nostalgic style'. Thomas Kusoffsky, VP at Newbie, added: 'The British market is exciting and full of potential, and we are eagerly looking forward to continuing our growth journey here. Our British customers have given Newbie a very warm reception and they clearly appreciate our focus on timeless design, our nostalgic style and our PreLoved concept. The UK is an important market in our global expansion strategy, as we aim to also establish the Newbie brand in more markets across Europe.'

Newbie set to open 10th UK store at the Lexicon, Bracknell
Newbie set to open 10th UK store at the Lexicon, Bracknell

Fashion Network

time2 days ago

  • Business
  • Fashion Network

Newbie set to open 10th UK store at the Lexicon, Bracknell

Sustainable kidswear/lifestyle brand Newbie is having another growth spurt with its latest UK store opening at The Lexicon, Bracknell, Berkshire, on 10 July. The Swedish Kappahl Group-owned brand promotes 'timeless design and a nostalgic style' in its clothing for babies, children, and women. This includes its latest Summer Fields collection features strawberry prints and gingham checks in soft pink, yellow, and green, alongside ruffles, accessories, and matching outfits. The Bracknell opening becomes the brand's 10th UK store following recent openings in Bromley in South London, and Windsor in Berkshire, while a store is also set to open in Ealing in West London during November. Gemma Keenor, Newbie UK country manager, said that "on our opening weekend, Windsor broke sales records for a UK store opening, and we very much hope for the same reception in our Bracknell store.' Kappahl Group said it has a clear long-term growth strategy for Newbie 'where the focus is on a three-pillar strategy of establishing a presence in key markets'. This includes 'meeting increased demand and creating inspiring in-store experiences [with] success built on creating an inspiring shopping environment and on its firm focus on sustainability, characterised by quality, timeless design and a nostalgic style'. Thomas Kusoffsky, VP at Newbie, added: 'The British market is exciting and full of potential, and we are eagerly looking forward to continuing our growth journey here. Our British customers have given Newbie a very warm reception and they clearly appreciate our focus on timeless design, our nostalgic style and our PreLoved concept. The UK is an important market in our global expansion strategy, as we aim to also establish the Newbie brand in more markets across Europe.'

Newbie set to open 10th UK store at the Lexicon, Bracknell
Newbie set to open 10th UK store at the Lexicon, Bracknell

Fashion Network

time2 days ago

  • Business
  • Fashion Network

Newbie set to open 10th UK store at the Lexicon, Bracknell

Sustainable kidswear/lifestyle brand Newbie is having another growth spurt with its latest UK store opening at The Lexicon, Bracknell, Berkshire, on 10 July. The Swedish Kappahl Group-owned brand promotes 'timeless design and a nostalgic style' in its clothing for babies, children, and women. This includes its latest Summer Fields collection features strawberry prints and gingham checks in soft pink, yellow, and green, alongside ruffles, accessories, and matching outfits. The Bracknell opening becomes the brand's 10th UK store following recent openings in Bromley in South London, and Windsor in Berkshire, while a store is also set to open in Ealing in West London during November. Gemma Keenor, Newbie UK country manager, said that "on our opening weekend, Windsor broke sales records for a UK store opening, and we very much hope for the same reception in our Bracknell store.' Kappahl Group said it has a clear long-term growth strategy for Newbie 'where the focus is on a three-pillar strategy of establishing a presence in key markets'. This includes 'meeting increased demand and creating inspiring in-store experiences [with] success built on creating an inspiring shopping environment and on its firm focus on sustainability, characterised by quality, timeless design and a nostalgic style'. Thomas Kusoffsky, VP at Newbie, added: 'The British market is exciting and full of potential, and we are eagerly looking forward to continuing our growth journey here. Our British customers have given Newbie a very warm reception and they clearly appreciate our focus on timeless design, our nostalgic style and our PreLoved concept. The UK is an important market in our global expansion strategy, as we aim to also establish the Newbie brand in more markets across Europe.'

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