Latest news with #ToyotaTrucks
The Drive
22-07-2025
- Automotive
- The Drive
Toyota's Air Shock Seats Are Finally Making It Into the Tundra TRD Pro
Get The Drive's daily newsletter The latest car news, reviews, and features. Email address Sign Up Thank you! Terms of Service & Privacy Policy. Toyota trucks aren't as simple as they once were. Then again, nothing is. Still, it's wild to think that the manufacturer is currently selling pickups with supercar levels of horsepower and torque just two years after ditching drum brakes. It doesn't stop at electrified powertrains, either, as the new Tacoma TRD Pro even has seats with stinkin' air shocks in the back. And now, those IsoDynamic thrones are making their way to the full-size Tundra. This makes sense, really. In case you've never seen them before, these seats are thick—so thick, in fact, that a human can't sit behind me in the Tacoma whenever I have them adjusted to my driving position. Granted, I'm 6'5″, but everything ought to fit a lot better in the half-ton Tundra. Here I am, seated behind an average-sized man in the Tacoma TRD Pro. I can only imagine this won't be such a problem in the Tundra. Caleb jacobs When we asked Sheldon Brown, the Tacoma's chief engineer, to explain these air-over-oil shocks at the truck's launch event, he said: 'We started with some very basic technology, obviously increasing the bolsters both in the seat as well as in the rear seat back. And that obviously helps snuggle up the occupant, makes sure they're nice and tight. In the front, we added a swivel joint. 'In the back is our superstructure. It's a hot-formed steel tube. We basically blow it and quench it so we get the strength out of that. Obviously, that adds a little bit of mass, so behind this, we have gone from a metal back frame and a metal seat pan to a reinforced resin, and that helps us take some of the mass back out of the seat. The way this fundamentally works is we have the swivel joint there in the front, we have a spring-loaded ball joint, and then, of course, we have an articulation structure below. 'What we have here is air-over-oil, and what we can do is with a simple air Schrader valve. You can pull this off with something like a mountain bike-type pump; you can pump that up and we can set it to a specific pressure. We give you recommended pressures based on the occupant's mass, and then from there, you can customize it however you like, and you can change the damping force.' You don't lose any luxury with these high-performing seats, either, unless you count power recline as a luxury. They're still heated, ventilated, and adjustable up, down, fore, and aft. Toyota The difference between the IsoDynamic seats and regular ones is tangible, for sure. You can run 10 or 15 mph faster with the air-suspended seats than you can without them and not lose your dental fillings. And with the extra cab space in the Tundra, I think it'll finally be a net positive as I couldn't fully get behind them in the Tacoma—either literally or figuratively speaking. Got a tip or question for the author? Contact them directly: caleb@
Yahoo
12-06-2025
- Automotive
- Yahoo
Toyota Gears Up for an Epic Summer as Official Sponsor of the 2025 Concacaf Gold Cup
Campaign highlights the unstoppable spirit of Fútbol fans and Toyota Trucks PLANO, Texas, June 12, 2025 /PRNewswire/ -- Soccer fans get ready for a thrilling summer as they cheer on their favorite teams battling for the champion title in the electrifying 2025 Concacaf Gold Cup. Toyota proudly returns as the tournament's official automotive sponsor, showcasing the power and enduring nature of the Tundra, Tacoma and 4Runner, while celebrating the indomitable spirit of soccer enthusiasts. This year, Toyota launches a dynamic marketing campaign focusing on fans' unwavering loyalty to their teams and the unparalleled durability of Toyota trucks. "Partnering with the Concacaf Gold Cup is a celebration of culture, community, and shared values," said Paul Doleshal, general manager Motorsports and Sponsorships, Toyota. "Soccer holds a special place in the hearts of Latino fans, where the game is more than a sport — it's tradition, pride, and passion passed down through generations. That same spirit of endurance and strength is what drives our trucks. We're honored to be part of this premier event." To channel the relentless energy of fútbol fans, three Mexican soccer icons will join Toyota in a series of vibrant social and digital videos throughout the tournament. These legends will also make appearances for photo opportunities at various games and surprise in-game moments. Jared Borgetti – former Mexican national team player, forward, holds the record as the second all-time leading scorer for the Mexican national team; June 14 at Sofi Stadium (Inglewood, Calif.) Pavel Pardo – former Mexican national team player, midfielder, fifth most capped player in the history of the Mexican national team; June 18 at AT&T Stadium (Arlington, Texas) Oribe Peralta – former Mexican national team player, forward, and Olympic gold medalist; June 28 at State Farm Stadium (Glendale, AZ) Fan Zone, Trophy Appearances and MoreGold Cup attendees will enjoy a diverse range of pre-game activities at the tournament Fan Zone, featuring the Toyota Fútbol Club. This engaging experiential space, designed for soccer enthusiasts of all ages, includes vehicle displays, exciting games, lively music, and giveaways. Fans will also have photo opportunities with the Mexican soccer legends aforementioned as well as the official Gold Cup Trophy at select venues. The integrated campaign includes a broadcast spot for Toyota's truck lineup – the Tundra, Tacoma and 4Runner –highlighting their spirit of adventure and heritage of endurance. Creative content will roll out across digital and social media platforms, along with in-game branding. The sponsorship and creative elements were developed by Conill, Toyota's Hispanic marketing partner. This is Toyota's fifth consecutive partnership with the Concacaf Gold Cup as the official automotive sponsor. Held biennially, the tournament features the top 15 Concacaf national teams plus this year's invited guest team, Saudi Arabia. Now in its 18th edition, the tournament runs from June 14 to July 6 across 14 stadiums in 11 cities in the U.S. and Canada. Fans can catch all the soccer action by following Toyota Latino on Instagram and Facebook as well as on the Concacaf Gold Cup Instagram page. About Toyota Toyota (NYSE: TM) has been a part of the cultural fabric in North America for nearly 70 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands, plus our more than 1,800 dealerships. Toyota directly employs nearly 64,000 people in North America who have contributed to the design, engineering, and assembly of nearly 49 million cars and trucks at our 14 manufacturing plants. In spring 2025, Toyota's plant in North Carolina will begin to manufacture automotive batteries for electrified vehicles. With more electrified vehicles on the road than any other automaker, Toyota currently offers 32 electrified options. For more information about Toyota, visit MEDIA CONTACTS: Sam MahoneyToyota Motor North Delia LópezConill for View original content to download multimedia: SOURCE Toyota Motor North America Sign in to access your portfolio
