Latest news with #UltaBeauty
Business Wire
2 days ago
- Health
- Business Wire
ARMRA ® Announces Nationwide Retail Launch at Ulta Beauty
BONITA SPRINGS, Fla.--(BUSINESS WIRE)-- ARMRA ®, the physician-founded wellness brand pioneering whole-body vitality through the power of bovine colostrum, has launched at Ulta Beauty in stores nationwide and online, establishing itself as the first colostrum-based ingestible within the retailer's wellness assortment. This pivotal partnership with the nation's largest beauty retailer introduces ARMRA® into The Wellness Shop at Ulta Beauty – a curated destination dedicated to self-care and holistic wellbeing – and commences a shared mission to redefine beauty routines through internal nourishment, making skin, hair, and gut health transformation an integrated part of beauty from within. Ulta Beauty's wellness expansion signals a larger shift in how consumers approach skin, hair, and overall health, with guests increasingly seeking beauty solutions that deliver both visible results and internal benefits. ARMRA® fills the white space of clinically backed ingestibles that bridges beauty and wellness with a product that is potent, trusted, and supported by science. ARMRA Colostrum™ delivers real results from within, supported by clinical research and proven by the experience of over 1.5 million loyal customers. Primarily focused on direct-to-consumer sales, the retail expansion boosts consumer access and visibility for ARMRA's innovative bovine colostrum products within the beauty space. 'ARMRA® has always been about rewriting the rules by returning to nature's original source code. True beauty isn't something applied, it's orchestrated from within by the matrix of nutrients and bioactives that instruct your cells to flourish exactly as nature designed. ARMRA Colostrum™ delivers this matrix to guide, coordinate, and awaken the cellular vitality encoded within us all,' said Dr. Sarah Rahal, CEO and Founder of ARMRA®. 'Bringing ARMRA® into Ulta Beauty's wellness assortment opens the door for more people to reclaim their inherent brilliance, not just on the surface but woven through every cell. It marks a new chapter where beauty and wellness are indistinguishable, rooted in the rigorous biology of true health." Underscoring the importance of implementing foundational health tools into everyday routines, ARMRA® is redefining the landscape of consumer beauty and wellness with its groundbreaking bovine colostrum concentrate that unlocks the 1,000+ tangible benefits offered by nature's first food and original blueprint for health. Backed by over 5,000 research studies, colostrum has been shown to enhance skin radiance, promote hair growth, strengthen nails, support gut health, and improve immune function, focus, sleep, and metabolism, offering a comprehensive approach to both beauty and long-term well-being. Further health benefits include strengthening immunity, elevating mood, focus and energy, while providing a complete beauty and overall wellness solution. 'At Ulta Beauty, we're committed to evolving alongside our guests and leading at the intersection of beauty and wellness,' said Laura Beres, Vice President of Wellness at Ulta Beauty. 'We're thrilled to welcome ARMRA to The Wellness Shop at Ulta Beauty as our first-ever colostrum ingestibles brand. As interest in beauty from within continues to grow, ARMRA's science-backed approach to whole-body vitality offers our guests a compelling solution to feel and look their best – inside and out.' ARMRA's Travel Sticks in the Unflavored, Blood Orange, and Vine Watermelon flavors are now available at all 1,400 Ulta Beauty locations nationwide and at The complete assortment of ARMRA® products can be discovered at About ARMRA ® ARMRA® is a physician-founded wellness brand revolutionizing whole-body health and vitality through the power of bovine colostrum, nature's unrivaled nutrient powerhouse. Founded by Dr. Rahal, a double board-certified pediatric neurologist, ARMRA Colostrum™ spawned from a personal health battle and launched with a mission to increase education and access to a transformational tool that holds the body's blueprint for optimal health. Dr. Rahal spearheaded the colostrum category with a proprietary Cold-Chain BioPotent™ Technology, which harnesses ARMRA Colostrum's 400+ bioactive nutrients in their purest and most bioavailable form. Working in synergy, and honed by nature for over 300 million years, these science-backed compounds act as the body's source code, architecting its cellular regeneration, to ensure youthful, optimal functioning from the inside out for thousands of benefits you can see and feel. Safe for all ages, ARMRA® upholds the highest bars of transparency, scientific excellence, and safety, and is made in the USA under the most rigorous quality and 3rd party testing standards. Furthermore, ARMRA® is committed to sustainability and the health and welfare of all living beings, abiding by calf-first sourcing that ensures only surplus colostrum is collected from grass-fed cows on family-owned dairy farms throughout the US.
Business of Fashion
3 days ago
- Business
- Business of Fashion
The Fragrance Market's Squeezed Middle
Just a year ago, Nest was all about accessible luxury. The premium fragrance brand, best known for its home candles and diffusers, expanded its line into body sprays that launched at Ulta Beauty for $39 – a category that's been booming thanks to younger shoppers. But in May, the 17-year-old brand decided that upmarket was the way to move, wiping its Instagram feed clean and replacing it with its new Voyages collection of fine perfumes sold for $250 at Harrods and Bergdorf Goodman. The accompanying campaign, shot by photographer Nick Knight, lends it a higher-fashion positioning than past products. Knight told The Business of Beauty he spent four weeks photographing the fragrances with the goal 'to create images that live in your memory and your emotions.' Nest CEO Edgar Huber, who joined the brand in March 2023, said, 'One of the key elements we have identified for us is really to elevate the brand, make the brand more sophisticated, modernize it, [and make] it more attractive on a global basis.' Still, the body sprays are staying put at Ulta Beauty, and its core sub-$200 range of fragrances is remaining in retailers like Sephora. At first glance, this low-to-high oscillation might seem chaotic, especially in context: Nest's beloved founder Laura Slatkin announced her departure from day-to-day activities earlier in the month in the midst of its rebranding. But consumer desire for affordable scents you can layer and ultra-luxury fragrances that are cult-worthy reflect the current state of the fragrance market: price points low and high are booming, while prestige sales are lagging. ADVERTISEMENT According to data from Circana, sales of fragrances with an average price under $50 grew by 11 percent in the first quarter of this year, while those over $150 increased by 14 percent. The accessible spray categories continue to skyrocket, with body spray sales doubling their sales and hair perfumes up 70 percent. The $50 to $150 range, however – where the smaller sizes of classic icons like Chanel No. 5 and Miss Dior sit — has seen sales decline 3 percent. 'After Covid, niche kind of exploded,' said fragrance consultant Robert Sorce, a former president of Byredo who has also worked at Creed and Amouage. 'A lot of prestige brands are thinking, 'How do I really upscale to compete with those niche brands?'' Brands with products in the mid-price range — which is where Nest's core fragrances land, at $102 — have several challenges when expanding to both the high and the accessible ends of the spectrum. Both require a calibration of brand equity, whether that means elevation to support fine fragrance launches or preservation when going downmarket. Nest's revamp strategy has gone beyond an Instagram reset and high-end campaign. Behind the scenes, it has meant 'closing distribution we didn't want to have,' including combating third-party marketplace sellers on Amazon, as well as reducing discounts and promotions, said Huber. In addition, the brand has pursued more 'consistent and coherent brand expression' with packaging redesign. Stretching the Limits With the continuous popularization of niche fragrances well above the $250 price range, the price of what qualifies as 'luxury' fragrance has shifted far upward. The sub-$200 fragrances, typically designer in nature, feel inexpensive compared to niche labels pushing the boundaries of what fragrance collectors are willing to pay. 'The prices just keep going up,' said Sorce. Kering-owned Creed's 100 mL signature Aventus fragrance has climbed above $500, while Maison Francis Kurkdjian's Baccarat Rouge retails at $335 for 50 mL. Brands such as Roja can sell bottles over $3,300. The number of luxury fashion brands with upmarket fragrance offerings has steadily risen in recent years. Following Dior's La Collection Privée ($220 for the smallest size) and Chanel's Les Exclusifs de Chanel ($350), which debuted in the 2000s, Gucci came out with its Alchemist's Garden line ($280 to $415) in 2019 and Louis Vuitton launched its Les Extraits in 2021 ($585). Luxury fashion brands entering or restarting fragrance have skipped over the prestige category entirely and gone straight to luxury, such as Puig-owned Dries Van Noten with its collection ranging from $310 to $365 and Kering-owned Bottega Veneta's Colpo di Sole fragrance at $450. Even premium brands have climbed up, with Diptyque launching Les Essences de Diptyque ($330) last year. 'They saw this surge in niche and that people were paying for $500 for a bottle of Creed,' said Sorce. 'They were like, 'There's no price resistance, so we're going to cut out the bottom. It makes more sense to just invest more in the top.'' ADVERTISEMENT For Nest, the reasons to go upmarket were numerous, said Huber. He noted that luxury is the 'fastest growing sub-category of fine fragrances,' and has global appeal – while body sprays are a very North America-centred phenomenon. The new line will help the brand's goal of moving further into luxury retailers in Europe and the Middle East, he said. Margins are also better on fine fragrances, even with the higher cost of luxury ingredients, said Sorce. The High-Low Shopper While a highly concentrated eau de parfum with an expensive campaign is one of the only ways perfumiers can go upmarket, there are nearly infinite ways to go more accessible. In addition to less concentrated options like body sprays and hair perfumes, minis, rollerballs, and 'ancillaries' like lotions are all seeing high demand. These launches are still coming in rapid succession, with Boy Smells and By Rosie Jane both being the latest to join the body spray craze last week. 'I'm a prestige value shopper. I love beautiful products, but I also want to have an attainable price point that doesn't feel like a luxury,' said By Rosie Jane founder Rosie Jane Johnston, who launched a fragrance-forward body care collection in May. The most obvious customer for these launches is the entry-level shopper, which is as young as Gen Alpha, thanks to Sol de Janeiro. According to Huber, 64 percent of Nest's body mist customers are new to the brand, creating a ladder for shoppers who might upgrade to the core fragrances and Voyages eventually. More than ever, it appears masstige, premium and luxury brands are finding common ground, creating cheaper formats or ultra-luxe options. Few, however, are revitalizing their core segments. But the premium price range slump isn't affecting all brands equally, as popular designer perfume franchises remain resilient: LVMH listed Dior's J'adore as one of its scents with 'enduring appeal' in its first-quarter 2025 earnings report. Buzzy scents like Glossier You have won over TikTok and brought newness to the classic category. As more luxury brands like Balenciaga plan their entries and re-entries into fragrance, it's unlikely that new launches will be in the $100 price range, according to Sorce. 'They'll look at more of the $200-and-above range,' he predicted. Sign up to The Business of Beauty newsletter, your complimentary, must-read source for the day's most important beauty and wellness news and analysis.
Yahoo
5 days ago
- Business
- Yahoo
Gen Z forecast to become most loyal purchasers of private label
This story was originally published on Retail Dive. To receive daily news and insights, subscribe to our free daily Retail Dive newsletter. Dive Brief: By mid-2026, Gen Z is projected to spend more on private label brands than other generations, according to a new report from Numerator. By that time, Gen Z is project to spend 18.4% of their consumer packaged goods and general merchandise budget on private label brands, outspending baby boomers (18.3%), millennials (17.5%) and Gen X (17.2%). Private label products from brands and retailers like Ulta Beauty, Wild Fable, Trader Joe's and Costco's Kirkland Signature are popular among Gen Z shoppers, per the report. Though Gen Z consumers are forecast to spend more on private label, the cohort has concerns about quality, retailer trust, packaging and design of such brands, according to the report. Dive Insight: Though Gen Z previously had hesitation around buying private label products, their budgets and changing perception of store brands are driving an increased consumption of items the category. The category is opening the door for younger consumers to obtain affordable luxuries, per the report. Beyond the lower prices that private label brands offer, Gen Zers are associating these brands with 'innovation, trendiness, and premiumization,' according to Numerator. 'In a retail landscape shaped by economic headwinds, generational turnover, and changing definitions of value, private label brands are emerging not only as budget-friendly alternatives but also as reflections of consumer values,' Numerator said in its report. 'And at the forefront of this shift is Generation Z.' Other research indicates that consumers overall are increasingly seeking store brands. Last year, private label brand sales reached a record high of $271 billion, according to Circana data cited by the Private Label Manufacturers Association. While national brand sales rose 1% last year compared to 2023, private label sales saw a 3.9% bump during that period. Inflation is one of several factors driving price-conscious consumers to purchase private-label products, according to another Circana study. Gen Z and younger millennials are leading the way with trying owned labels for the first time. As shoppers warm to store brand products, major retailers have introduced their own private label brands for a range of merchandise. Kohl's and Macy's have debuted their own home goods brands this year, Lowe's recently introduced its Lowe's Essentials brand featuring items that sell for under $10. Meanwhile, Dollar General announced a plan to add around 100 new private brand products to its lineup, with a focus on its Clover Valley label. Walmart this week announced the debut of a private label apparel brand for tweens, dubbed Weekend Academy, wherein most products are priced below $15. Recommended Reading Millennials, Gen Z to spend the most on Halloween, study says Sign in to access your portfolio
Miami Herald
6 days ago
- Health
- Miami Herald
Why everyone's obsessed with this ‘boring' skin care brand
I've tried the fancy stuff. The moisturizers that come in frosted glass jars with gold foil lids. The ones that cost more than a pair of shoes. For years, I chased the hype. The serums that go viral on Instagram, the clean girl brand your favorite model swears by, the $100 moisturizer I convinced myself I needed. And every time, I'd use them until the bottle ran dry. (Can't let it go to waste. Am I right?) But...I'd then quietly go back to the one brand that always worked. This cycle repeated more times than I care to admit. A new brand would promise glowing skin, tighter pores, fewer breakouts. I'd splurge. I'd hope. I'd wait for the miracle. Related: Ulta makes bold move that will thrill skin care and beauty fans And when it didn't come? I'd end up in the drugstore aisle grabbing the same blue-and-white bottle I always do - the one my dermatologist first told me about in college. The one I never had a reaction to. The one that Last year, I finally gave in. I stopped fighting it. I stopped trying to be the girl with a $400 skin care shelf. I embraced the truth: I'm a CeraVe girl. And apparently, I'm not alone. CeraVe isn't "trendy." It doesn't come in a millennial pink jar or promise to "activate your skin barrier with ancient glacier dew." It doesn't need to. Because somehow, in a sea of aesthetic serums and $300 creams, this brand with its plain packaging and no-frills formulas has completely taken over. It's the number one dermatologist-recommended skin care brand in the U.S. It's earned cult status on TikTok. And it did it all by staying clinical, consistent, and a little bit funny. The shift started quietly. Influencers weren't paid to love it - they already did. Dermatologists were already recommending it. Then came the Michael Cera Super Bowl ad. And the fake rom-com trailer. Related: Ulta Beauty makes surprise huge expansion goat. Her name is Sarah V. (Yes, really.) She's the face of CeraVe's latest campaign positioning itself as the G.O.A.T., or greatest of all time. And the marketing move is more than just cute. It's strategic. CeraVe calls its approach "medutainment" - using humor and pop culture to get people to care about serious skin care. It's educational, but not boring. Funny, but not gimmicky. And unlike trend-driven brands, it doesn't burn out. It builds trust. CeraVe figured out what most beauty brands still don't get: you don't have to be exclusive or expensive to win. You just have to be useful and smart about how you show up. That's why a goat in a lab coat makes sense. The brand understands that younger consumers don't separate entertainment from education. They expect both at once. And if you can explain ceramides while making someone laugh? Even better. Their campaigns don't just go viral for the sake of it. They land. Because they're based on a real product that people already trust. More in Retail: Why the latest Messi Stanley collab is smarter than it looksNike eliminating some classic sneaker modelsLululemon's pricing change sends an ominous sign The Super Bowl ad worked because people knew the name. The influencer partnerships worked because they were real fans first. And the goat? It works because it doesn't feel like it's trying too hard. I'd hang out with Sarah V. any day. CeraVe sold over $2 billion in products last year. But more than that, it became the default brand for people who are done experimenting. It's the one you go back to when everything else over-promises and under-delivers. And maybe that's why so many of us end up with it in our routines. Not because it's cool. But because it's honest. Because it does exactly what it says it will. And because sometimes, boring is exactly what your skin needs. Related: Say goodbye to those perfect travel-size hotel toiletries The Arena Media Brands, LLC THESTREET is a registered trademark of TheStreet, Inc.
Globe and Mail
7 days ago
- Business
- Globe and Mail
Ulta Beauty: A Strong Contender in the Beauty Retail Market
Explore the exciting world of Ulta Beauty (NASDAQ: ULTA) with our contributing expert analysts in this Motley Fool Scoreboard episode. Check out the video below to gain valuable insights into market trends and potential investment opportunities! *Stock prices used were the prices of Jun. 11, 2025. The video was published on Jul. 16, 2025. Should you invest $1,000 in Ulta Beauty right now? Before you buy stock in Ulta Beauty, consider this: Where to invest $1,000 right now? Our analyst team just revealed what they believe are the 10 best stocks to buy right now. Continue » The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks for investors to buy now… and Ulta Beauty wasn't one of them. The 10 stocks that made the cut could produce monster returns in the coming years. Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you'd have $679,653!* Or when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you'd have $1,046,308!* Now, it's worth noting Stock Advisor's total average return is 1,060% — a market-crushing outperformance compared to 179% for the S&P 500. Don't miss out on the latest top 10 list, available when you join Stock Advisor. See the 10 stocks » *Stock Advisor returns as of July 15, 2025 Nicholas Sciple has no position in any of the stocks mentioned. Tyler Crowe has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Ulta Beauty. The Motley Fool has a disclosure policy.
