Latest news with #Ultimune
Wales Online
12-07-2025
- Health
- Wales Online
Shiseido launches 'age-reversing' serum that 'shrank' women's fine lines in weeks
Shiseido launches 'age-reversing' serum that 'shrank' women's fine lines in weeks Shiseido's new and improved Ultimune serum has been proven to combat the seven signs of ageing - and shoppers are already raving about the results The serum claims to help reduce the visible signs of aging (Image: Shiseido ) Customers are praising a 'miracle' product that reportedly improves the look of fine lines in just a few days. Shiseido's 'new and improved' Ultimune serum has been hailed as a miracle worker - boosting brightness, eliminating dark circles and smoothing wrinkles. Clinically proven to tackle the seven signs of ageing, the Ultimune Serum promises a smooth and glowing complexion and well-moisturised skin, thanks to its "exclusive Patented Power Fermented Camelia+, fortified with Japanese biotechnology. Absorbing into 30 million surface cells, it strengthens the moisture barrier and reduces visible ageing signs." Shiseido claims that an impressive 95% of participants in a study reported more youthful-looking skin after just one week of using the product, making it appear to be quite the wonder serum. After eight weeks of regular use, study participants noticed their skin was 86% more elastic, had 51% more radiance, showed a 26% decrease in fine lines, exhibited 40% more even skin tone and had over 38% firmer skin. READ MORE: IBS sufferers claim to have 'banished discomfort' with 'game changing' supplement READ MORE: Practitioner-grade 55p-a-day supplement for thinning hair makes it 'healthy, happy' If you're on the lookout for a product that's loved by users and don't mind spending a bit more, the Shiseido Serum sells at £90 for the 50ml bottle or £67 for the smaller 30ml bottle, reports Birmingham Live. Meanwhile, the L'Oreal Paris Revitalift Filler serum with 1.5% Pure Hyaluronic Acid is turning heads at £31.99 – and it's receiving high praise for its ability to reduce wrinkles. Beauty Pie is also turning heads with their luxurious £67 Youthbomb 360° Double Vitamin Radiance Concentrate, packed with a blend of 15 active ingredients including Vitamin B3. Satisfied customers are noting significant benefits, with one particularly pleased individual stating, "I can see a visible difference in my crows' feet. My aesthetician complimented my skin after using it for two weeks." Another user expressed her joy at the glowing skin and shower of compliments, asserting: "Fantastic product. My skin glows and I get compliments on my complexion often." For beauty aficionados ready to test Shiseido's Ultimune Serum, there are glowing testimonials about its smooth application and clear finish. One buyer said: "I love how glowing my skin looks after using this serum, it absorbs so nicely into my skin without leaving a sticky residue. My skin feels so soft and smells lovely." A customer was bowled over by the serum's instant impact, adding: "Incredible product, make my skin feel and look rejuvenated after just one use." Within eight weeks, testers of the product found changes to their smoothness, radiance, wrinkles and moisture (Image: Shiseido ) Despite the plethora of positive feedback on Shiseido's own site, where it boasts a remarkable 4.6-star rating, not everyone was satisfied. One shopper observed: "It's nice and smooth but no difference with one use of course." Another added: "This serum left my skin feeling very sticky upon application and did not blend well with foundation." Article continues below But there is plenty of positive feedback, too, with another user gushing over the serum's effects, saying: "This power-infusing serum sinks into the skin beautifully and creates brilliant age-reversing effects on the skin. My skin feels so soft, radiant, hydrated, and supple after using it! I apply it daily morning and evening after cleansing and moisturising the face and neck. The little amount is sufficient to cover the face and neck." Expanding on their praise, they added: "This serum is very light in texture and absorbs into the skin very easily and does not leave greasiness or sheen afterwards. It has turned my dull, dry and saggy skin into radiant, supple and youthful skin after a few uses. I can already see the improvement in my fine lines, dullness and age spots."
Daily Mirror
01-07-2025
- Health
- Daily Mirror
Shiseido giving away £90 anti-ageing serum that shrinks 'fine lines'
Fans of the beauty brand Shiseido are in for a real treat as it is giving shoppers the opportunity to claim a free sample of its 'new and improved' Ultimune Serum Shiseido is giving shoppers to a complimentary sample of its 'new and improved' Ultimune Serum. Touted as a miracle worker for enhancing brightness, banishing dark circles, and smoothing wrinkles, this serum has been clinically proven to combat the seven signs of ageing. The Ultimune serum promises a complexion that's not only smooth and radiant but also well-hydrated, thanks to its "exclusive Patented Power Fermented Camelia+, fortified with Japanese biotechnology. Absorbing into 30 million surface cells, it strengthens the moisture barrier and reduces visible ageing signs". An impressive 95% of participants in a study reported more youthful-looking skin after just one week of using the product, making it seem like quite the wonder serum. And now, with a free sample available through this link, you can experience its benefits without spending a penny. After eight weeks of consistent use, study participants noticed their skin was 86% more elastic, had 51% more radiance, showed a 26% decrease in fine lines, exhibited 40% more even skin tone, and had over 38% firmer skin. If you're on the hunt for a product that's beloved by users and don't mind splurging, the Shiseido serum normally retails at £90, but it's currently £67.50 for a 50ml bottle. Elsewhere, L'Oreal Paris Revitalift Filler with 1.5% Pure Hyaluronic Acid Serum could be the ticket at £31.99 – and it's been earning accolades for its wrinkle-reducing prowess, reports Bristol Live. Turning to other top-tier options, Beauty Pie offers the luxe £67 Youthbomb 360° Double Vitamin Radiance Concentrate, boasting a formula enriched with 15 active ingredients, such as Vitamin B3. Delighted users report marked improvements — like one effusive fan who said: "I can see a visible difference in my crows' feet. My aesthetician complimented my skin after using for 2 weeks." Another user was thrilled, noting their radiant skin and heaps of compliments, declaring: "Fantastic product. My skin glows and I get compliments on my complexion often." And if you're itching to try the Shiseido Ultimune Serum, simply click on this link to nab yourself a free sample. Fans have been singing praises for its smooth application and residue-free finish. A happy customer shared their glowing review: "I love how glowing my skin looks after using this serum, it absorbs so nicely into my skin without leaving a sticky residue. My skin feels so soft and smells lovely." Another eager shopper, who got their hands on a complimentary sample, lavished a five-star review and expressed: "Sample was enough for 2-3 days, I felt a visible difference in my skin. Would definitely use it." One shopper was amazed by the serum's immediate effects, exclaiming: "Incredible product, make my skin feel and look rejuvenated after just one use." While most feedback on the Shiseido website was glowing, with an impressive 4.6 star rating, a handful of less enthusiastic reviews did emerge. One customer remarked: "It's nice smooth but no difference with one use of course." Another dissatisfied customer shared their experience, stating: "This serum left my skin feeling very sticky upon application and did not blend well with foundation." However, another person said: "This power infusing serum sinks into the skin beautifully and creates brilliant age reversing effects on the skin. My skin feels so soft, radiant, hydrated and supple after using it! I apply it daily morning and evening after cleansing and moisturising the face and neck. The little amount is sufficient to cover the face and neck." They continued to extol the virtues of the serum: "This serum is very light in texture and absorbs into the skin very easily and does not leave greasiness or sheen afterwards. It has turned my dull, dry and saggy skin into radiant, supple and youthful skin after a few uses. I can already see the improvement in my fine lines, dullness and age spots."
North Wales Live
27-06-2025
- Health
- North Wales Live
Shiseido is giving away free £90 'miracle' anti-ageing serum delivering 'visible difference' in 2 days
Fans of the beauty brand Shiseido are in for a real treat as it is giving shoppers the opportunity to claim a free sample of its 'new and improved' Ultimune Serum. The serum, which shoppers are declaring as a bit of a miracle worker when it comes to brightness, dark circles and wrinkles, has been clinically proven to slow down the seven signs of ageing - something we all worry about as we get older. Promising a smooth, radiant and hydrated complexion, the Ultimune serum features "exclusive Patented Power Fermented Camelia+, fortified with Japanese biotechnology. Absorbing into 30 million surface cells, it strengthens the moisture barrier and reduces visible ageing signs". With 95% of participants from a study in which they tested out the product seeing more youthful-looking skin in one week, it sounds to be a bit of a wonder product. With the brand offering a free sample of the serum via this link, it's a great way to try it out without breaking the bank. Further more, after eight weeks of use, the participants of the study found their skin had 86% more elasticity, 51% more radiance, a 26% reduction in fine lines, 40% more skin tone evenness and over 38% more skin firmness. Now, should users love the product, it does retail for £90.00 (although it's currently on sale for £67.50 for a 50ml bottle), and so for those after a more long-term product - if the Shiseido serum's price tag is a little steep - L'Oreal Paris Revitalift Filler 1.5% Pure Hyaluronic Acid Serum costs £31.99 and has had some amazing reviews that share how it has helped reduce the signs of ageing by diminishing the appearance of fine lines and wrinkles. Elsewhere, Beauty Pie's £67 supercharged Youthbomb 360° Double Vitamin Radiance Concentrate includes 15 active ingredients, including Vitamin B3. One person shared, after using the serum for just 2 weeks: "I can see a visible difference in my crows' feet. My aesthetician complimented my skin after using for 2 weeks." Another raved: "Fantastic product. My skin glows and I get compliments on my complexion often." Although for those who do want to get their hands on the Shiseido Ultimune Serum, visit the link here to sign up for a free sample. The serum itself, which has been described by shoppers as 'absorbing nicely' without leaving a 'sticky residue'. One said: "I love how glowing my skin looks after using this serum, it absorbs so nicely into my skin without leaving a sticky residue. My skin feels so soft and smells lovely." Another, who bagged themselves a free sample, added their thoughts with a five star rating and added: "Sample was enough for 2-3 days, I felt a visible difference in my skin. Would definitely use it." Someone else couldn't believe how fast-acting the serum was and said: "Incredible product, make my skin feel and look rejuvenated after just one use." While the majority of reviews were four and five star, with an overall 4.6 star rating on the Shiseido website, there were a few lower rated comments that shared how they didn't really see much of a difference. One person said: "It's nice smooth but no difference with one use of course." Another shopper left their disgruntled thoughts and said: "This serum left my skin feeling very sticky upon application and did not blend well with foundation." However, it does seem the positive comments for this 'miraculous' product outweigh the negatives, with another glowing review raving about the reversing effects of ageing. They wrote: "This power infusing serum sinks into the skin beautifully and creates brilliant age reversing effects on the skin. My skin feels so soft, radiant, hydrated and supple after using it! I apply it daily morning and evening after cleansing and moisturising the face and neck. The little amount is sufficient to cover the face and neck. "This serum is very light in texture and absorbs into the skin very easily and does not leave greasiness or sheen afterwards. It has turned my dull, dry and saggy skin into radiant, supple and youthful skin after a few uses. I can already see the improvement in my fine lines, dullness and age spots."
Straits Times
20-06-2025
- Business
- Straits Times
Shiseido taps AI, online channels and slow ageing trend to stay relevant
SHISEIDO Asia Pacific president and CEO Nicole Tan said brick-and-mortar outlets remain a key part of the brand's strategy and appeal. ST PHOTO: NG SOR LUAN SINGAPORE - The beauty industry has changed significantly over the last decade, and beauty companies have had to adjust accordingly to stay relevant. Among them is Japanese beauty brand Shiseido, which is tapping technology to better meet evolving consumer demands. One key move has been the integration of artificial intelligence (AI) into its customer experience. Shiseido offers a visualiser device that captures detailed facial images to assess skin condition as well as blood circulation beneath the skin's surface. 'The visualiser takes a photo of your face and is able to capture not just the condition of your skin but also the circulation in your skin,' said Ms Nicole Tan, president and chief executive officer of Shiseido Asia Pacific. Combined with a short customer questionnaire, this technology enables a personalised skincare experience for customers, as opposed to generic product recommendations. Shiseido has also expanded beyond operating solely in physical stores to also having a strong online presence, with its products now available on e-commerce platforms like Shopee and Lazada. 'Online platforms have become a viable and indispensable avenue to shop and are complementary to the brick and mortar business model,' said Ms Tan. She added that brick-and-mortar outlets remain a key part of the brand's strategy and appeal. 'Although consumers like to cart out their items online, they still like having a physical store where they can try out the items, which is why we incorporated both brick-and-mortar shops and online platforms into our business model,' said Ms Tan. 'It cannot be one or the other; selling both online and physically have to go hand-in-hand.' Shiseido's growth strategy includes listening to and being aware of changing consumer needs with market trends, said Ms Tan. One of the biggest trends observed in recent years is the rise in demand for slow-ageing beauty products, or products that slow the process of ageing. Slow-aging is a movement focuses on prevention and long-term skin health rather than simply treating visible signs of ageing. In line with this trend, Shiseido launched its new Ultimune serum in March, targeting skin resilience and the root causes of ageing. The new addition to Shiseido's Ultimune series will add to its current product portfolio, which includes brands from Japan, the United States and Europe, including Shiseido, Anessa and Issey Miyake. Another part of Shiseido's growth strategy is also catering to customers who are now more aware and concerned about the ingredients in their skincare and beauty products, said Ms Tan. 'During and after the Covid-19 pandemic, we know that many consumers are having an increasing level of awareness and concern about ingredients that go into their products,' she said. For customers who want more ingredient transparency and control over the type of skincare they use, Shiseido's portfolio now also includes US brand Drunk Elephant, which offers its users skincare 'cocktails', which are combinations of serums and moisturisers tailored to individual needs. Shiseido's growth strategy includes listening to and being aware of changing consumer needs with market trends, said Ms Tan. ST PHOTO: NG SOR LUAN Shiseido is also focusing on expanding into new markets. In 2023, for example, it launched US cosmetics brand Nars in India. 'This is part of our growth strategy – increasingly looking at our portfolio of brands and bringing to our markets the brands that are relevant and resonate with the market,' said Ms Tan. While the market has been very challenging, the good thing is that Shiseido has been consistently gaining market share, said Ms Tan. 'We'd like to continue in that aspect to do well and do well in each of our markets by being intentionally relevant. I think what's important is continuing to build the talent that we have,' she said. Shiseido is also diverse in terms of female leadership – with 67 per cent of women in director-level positions and above, said Ms Tan, who is the first female CEO for Shiseido. 'It'll be a key priority that we continue to focus on, ensuring that we have a positive work environment that's inclusive and a home for talent, so that talent chooses to come (to our company),' she added. Join ST's Telegram channel and get the latest breaking news delivered to you.
Elle
16-06-2025
- Health
- Elle
This J-Beauty Serum Has Completely Transformed My Skin
Every item on this page was chosen by an ELLE editor. We may earn commission on some of the items you choose to buy. Just off the western coast of Japan, the Goto Islands have stunningly blue water, tree-covered hills, and a special plant: the camellia flower. Camellias look almost like a mono-colored kaleidoscope, their petals overlapping to create a perfect circle. These flowers aren't just beautiful, they're also functional, which is why Shiseido has whipped them into skin care. Most recently, these camellias are the star ingredient in Shiseido's new Ultimune Power Infusing Serum—which has made me a believer in the idea that flowers can transform your skin. According to the Japanese skin care brand, the camellia's picturesque environment in the Goto Islands is also what makes them so nourishing. Though these islands are pretty, they also have a semi-harsh climate—they're prone to strong winds and whiplash weather changes. Camellias have adapted, making them resilient. (Hardy plants being used in skin care is nothing new—think about drought-resistant flowers like lavender or calendula.) In the new Ultimune serum, Shiseido used the same fermentation process as Japanese sake makers to boost the camellia's efficacy. 'Through the fermentation, we are able to increase the amino acid volume to 3.4 times higher,' a representative for Shiseido tells ELLE. In your skin, amino acids (the building blocks of proteins, to take you back to biology class) may work to help boost collagen, help repair wounds, and balance your skin's microbiome, according to a 2020 study in Amino Acids in Nutrition and Health. The serum doesn't just use fermented camellia to bolster skin health—it also utilizes the entire plant, from the petals to the stems. The seed oil and extract promote collagen production and boost moisture, while the leaf and flower extracts tamp down inflammation. The serum also has other actives, like reishi mushroom and iris root, which work to protect the skin barrier. Using this serum is a truly sensorial experience. First of all, I'm a sucker for anything red (it's kind of my color), so I already knew the bottle would have a place front-and-center on my vanity. The formula feels like it sinks into your skin instantly and leaves you with a dewy glow. I rarely finish serums—I have so many to test that I barely get halfway done with one before I'm onto the next. I used this serum every day for three months, but it still caught me off guard when I found that I was out of it. To me, actually finishing a bottle of anything is a testament to how good it is. After using the Ultimune Power Infusing Serum consistently, I found that my normally dry skin looked much glowier and plumper, and I even felt like the fine lines and wrinkles on my face looked less pronounced. It mixes well with my routine and never pills under moisturizer, sunscreen, or makeup. In a rare move, I'm planning to open another bottle. It's one of the few products I've tried that has earned a permanent spot in my ever-changing rotation.
