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Chhattisgarh Govt's Big Push Under CM Vishnu Deo Sai: 'JashPure' trademark to be transferred to industry department
Chhattisgarh Govt's Big Push Under CM Vishnu Deo Sai: 'JashPure' trademark to be transferred to industry department

India Gazette

time05-07-2025

  • Business
  • India Gazette

Chhattisgarh Govt's Big Push Under CM Vishnu Deo Sai: 'JashPure' trademark to be transferred to industry department

Raipur (Chhattisgarh) [India] July 5 (ANI): JashPure, the unique brand of natural forest-based food products crafted by tribal women in the remote Jashpur district, is set to transcend regional boundaries and make a mark on national and international platforms, said a release. In a significant move, Chief Minister Vishnu Deo Sai-led Chhattisgarh government has decided that the trademark of this ambitious women-led brand will now be formally transferred to the Department of Industries. The decision aligns with Prime Minister Narendra Modi's Vocal for Local campaign and marks a decisive step towards scaling up production, institutional branding, and global outreach. According to the release, JashPure is more than a label - it is a testament to women's entrepreneurship rooted in traditional wisdom. Managed by tribal women from Jashpur, the enterprise focuses on creating natural, nutritious, preservative-free food products while generating livelihoods and promoting sustainable development. The brand aims to process Chhattisgarh's rich agricultural and forest produce into value-added foods that can compete commercially across markets. Every JashPure product is crafted without artificial colours, preservatives, or flavourings and is offered in eco-friendly packaging - capturing the essence of Chhattisgarh's soil and the hard work of its Indigenous women. JashPure has built a diverse range of traditional and health-focused products using mahua and millets. The flagship offerings include Mahua Nectar, Mahua Vanyaprash, Mahua Cookies, Ragi Mahua Laddus, Mahua Candy, and Mahua Nectar Cocoa. In addition, Jawa Phool rice, millet pasta, and assorted items made with kodo, kutki, ragi, and tau are gaining recognition across India. Beyond commerce, JashPure stands as a powerful model for women's economic empowerment. Over 90% of the workforce comprises tribal women who manage every aspect of production and packaging. Through this platform, they are not only achieving financial independence but also transforming traditional knowledge into products that meet modern market standards. Every product tells the story of their resilience and commitment, now reaching shelves in stores nationwide - a clear sign of the brand's growing footprint. At World Food India 2024, held on 20 September at Pragati Maidan, New Delhi, JashPure's stall drew widespread attention. Health-conscious consumers, nutritionists, and entrepreneurs alike appreciated the preservative-free, naturally processed range. The products are entirely free from additives and stabilisers, thereby reinforcing their safety and nutritional value. JashPure's reach is set to expand further through a strategic partnership with Rare Planet. In the first phase, mahua and other products will be retailed at five major airport stores across the country - opening doors to a nationwide consumer base. The MoU was signed virtually in the presence of Chief Minister Vishnu Deo Sai, underscoring the government's commitment to taking local produce to the world stage. Samarth Jain, a young scientist from Jashpur associated with the initiative, shared that efforts are underway to rebrand mahua beyond its traditional association with liquor, positioning it instead as 'Forest Gold' or 'Green Gold.' JashPure has proven that healthy food can be delicious, too. According to Jain, this move will accelerate JashPure's evolution into a global brand and unlock fresh opportunities for forest-produce gatherers and local entrepreneurs across Chhattisgarh. The historic decision to transfer the trademark is expected to drive higher demand for raw materials and create more employment for tribal women. With the Industry Department's stewardship, the brand will be empowered to scale up production, invest in advanced processing facilities, and pursue more effective marketing - paving the way for JashPure to emerge as a world-class label. (ANI)

153 countries importing toys from India: Piyush Goyal
153 countries importing toys from India: Piyush Goyal

India Gazette

time04-07-2025

  • Business
  • India Gazette

153 countries importing toys from India: Piyush Goyal

New Delhi [India], July 4 (ANI): India's toy industry, once heavily dependent on imports, is now manufacturing domestically and exporting to 153 countries, Union Minister of Commerce and Industry, Piyush Goyal addressing the 16th Toy Biz International B2B Expo 2025 on Friday said as he highlighted this remarkable transformation. He said that this shift has been made possible through consistent policy support, the enforcement of quality standards, and the strengthening of local manufacturing clusters. The implementation of the Quality Control Order (QCO), he added, has helped make India a quality-conscious country and enabled domestic toy manufacturers to meet global benchmarks. The Minister stated that India's population of 1.4 billion offers a vast captive market, which creates a natural advantage for scaling up manufacturing. With this scale, the industry can achieve cost efficiency and become globally competitive. The large domestic market, he said, not only supports expansion but also acts as a foundation for international growth. To capture the global market, Goyal stressed the need for the industry to focus on good branding, attractive packaging, and strong product design. He said that if these three aspects are prioritised, Indian toys can gain stronger appeal across international markets. The growth of the toy industry, Goyal noted, reflects the broader journey of development in the country. He recalled that when Prime Minister Narendra Modi launched the Vocal for Local initiative, it was met with skepticism by many, as foreign products dominated consumer preference. However, under the vision of Atmanirbhar Bharat and the belief that Local can go Global, awareness and support for home-grown industries have steadily increased. Goyal stated that startups developing innovative toy concepts have received significant support through the Pradhan Mantri Mudra Yojana, which has now been extended to 20 years. This, he said, has provided access to collateral-free loans for small businesses. He further informed that to promote domestic production, 18 toy clusters across the country have been supported by the Ministry of MSME. To build on this progress, the Minister said that the government is planning to introduce a new promotional scheme for the toy sector. The scheme, he explained, will aim to help Indian toy manufacturers become world-class by enhancing design capabilities, ensuring quality manufacturing, strengthening packaging, and supporting brand building. With sustained focus on innovation, quality, and market development, Goyal expressed confidence that India's toy industry is poised to become a key player in the global market. (ANI)

Big step by Modi government as India exports THIS to Saudi Arabia and UAE for the first time, commercial shipment to..., profit of...
Big step by Modi government as India exports THIS to Saudi Arabia and UAE for the first time, commercial shipment to..., profit of...

India.com

time23-06-2025

  • Business
  • India.com

Big step by Modi government as India exports THIS to Saudi Arabia and UAE for the first time, commercial shipment to..., profit of...

PM Narendra Modi New Delhi: Union Minister of Commerce and Industry Piyush Goyal has said that the first commercial shipment of premium cherries from Jammu and Kashmir is being sent to Saudi Arabia and the UAE. The minister has informed that a major market has opened up for 'cherry farmers' and now they will get better value for their produce. Union Minister Goyal posted, 'It is a matter of great joy. The first commercial shipment of premium cherries from Jammu & Kashmir has been dispatched to Saudi Arabia and the UAE.' He added, 'A huge market has now opened up for our cherry farmers, who will now get better value for their produce.' A Big Win for 'Vocal for Local': Union Minister The minister has said that the government is working relentlessly to end the logistical bottlenecks to establish India as a global supplier of premium agri-products. He said, 'This is a big win for 'Vocal for Local'. The government is committed to removing logistical challenges and enhancing market access for Indian agricultural and processed food products. In April, Union Minister Piyush Goyal appreciated the efforts of the Agricultural and Processed Food Products Export Development Authority (APEDA) for facilitating the first commercial sea shipment of the Indian saffron variety of pomegranate to the United States. This initiative is expected to create new opportunities for farmers to benefit from the growing global demand for high-quality agricultural produce. Pomegranates Shipped by Sea for the First Time The first-ever sea shipment of Indian pomegranates—comprising 4,620 boxes weighing around 14 tonnes—reached New York in the second week of March, five weeks after departing from Ahilyanagar in Maharashtra. The consignment was warmly received in the United States. The quality of the pomegranates was described as excellent, and customers were captivated by the visual appeal and exceptional taste of the Indian 'Bhagwa' variety.

Retailers launch call centre to promote local garments in MP
Retailers launch call centre to promote local garments in MP

Time of India

time09-06-2025

  • Business
  • Time of India

Retailers launch call centre to promote local garments in MP

Indore: In a move to promote local products, the retail garment manufacturers of Indore launched a call centre aimed at mobilising traders across Madhya Pradesh. This initiative came just a day after representatives from 125 trade associations pledged their commitment to promoting locally manufactured goods under the 'Vocal for Local' campaign. Tired of too many ads? go ad free now The Indore Retail Garments Association is targeting to reach out to approximately 10 lakh traders in a concerted effort to encourage a boycott of goods imported from China and Bangladesh. A dedicated call centre has been established to facilitate communication and encourage more traders to join the movement. Akshay Jain, President of the Indore Retail Garments Association, announced that they amassed data on around 10 lakh traders from various social and nationalist organisations. The goal is to appeal to these traders not only to stop selling foreign garments from China and Bangladesh but also to reject products from Turkey and Azerbaijan. "Our message has already reached over 350,000 consumers," Jain said. The association claimed to return stocks worth Rs 20 crore purchased from stockists dealing in foreign clothing, particularly in light of these countries' support for Pakistan amidst ongoing conflicts with India. The initiative garnered significant support, with more than 600 retail garment traders pledging to refrain from selling clothes sourced from China and Bangladesh. The association said that as a result of this boycott, local market will shift its focus towards ready-made garments produced in cities such as Ludhiana, Mumbai, Delhi, Ahmedabad, Bellary, Surat, Jaipur, and Indore, aiming to strengthen local garment industry and reduce reliance on foreign imports.

More than 100 trade associations pledge to promote local goods
More than 100 trade associations pledge to promote local goods

Time of India

time09-06-2025

  • Business
  • Time of India

More than 100 trade associations pledge to promote local goods

Indore: Over 100 trade associations in Indore pledged to prioritise local products and refrain from selling imported goods. This commitment emerged as part of the 'Vocal for Local' campaign, which culminated in a ceremonial oath-taking event on Sunday, hosted by the Ahilya Chambers of Commerce. A total of 125 trade organisations participated, promising to bolster the local economy by promoting indigenous products. Ramesh Khandelwal, president of the Ahilya Chambers of Commerce Industries, said, "The aim is to transform this into a mass movement, engaging citizens and businesses alike in support of local enterprises. This is not just a campaign, it is a movement for self-reliance and unity. By choosing local products, we are investing in our communities and our nation's future." Sunil Jeevrajji Singhi, chairman of National Traders Welfare Board, urged a collective boycott of imports from nations considered adversarial to India. "We must provide a robust platform for local products to thrive and expand their market reach," he said. Members of the Indore Retail Garments Association were also part of the campaign. The association announced a boycott of clothing items sourced from China and Bangladesh, citing these countries' support for Pakistan amidst ongoing conflicts. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like 5 Books Warren Buffett Wants You to Read In 2025 Blinkist: Warren Buffett's Reading List Undo In a bold move, the association reported returning stocks valued at Rs 20 crore that were originally procured from stockists dealing in these imports. Furthermore, they instituted a fine of Rs 1.11 lakh against member shopkeepers who continue to sell garments from these countries. Akshay Jain, co-secretary of Ahilya Chambers of Commerce Industries, welcomed the initiative as a means to not only strengthen local businesses but also to fulfil their patriotic duty by supporting the nation's economy. The 'Vocal for Local' campaign is poised to enhance awareness and appreciation for domestic products, encouraging shoppers to make more informed choices. Indore: Over 100 trade associations in Indore pledged to prioritise local products and refrain from selling imported goods. This commitment emerged as part of the 'Vocal for Local' campaign, which culminated in a ceremonial oath-taking event on Sunday, hosted by the Ahilya Chambers of Commerce. A total of 125 trade organisations participated, promising to bolster the local economy by promoting indigenous products. Ramesh Khandelwal, president of the Ahilya Chambers of Commerce Industries, said, "The aim is to transform this into a mass movement, engaging citizens and businesses alike in support of local enterprises. This is not just a campaign, it is a movement for self-reliance and unity. By choosing local products, we are investing in our communities and our nation's future." Sunil Jeevrajji Singhi, chairman of National Traders Welfare Board, urged a collective boycott of imports from nations considered adversarial to India. "We must provide a robust platform for local products to thrive and expand their market reach," he said. Members of the Indore Retail Garments Association were also part of the campaign. The association announced a boycott of clothing items sourced from China and Bangladesh, citing these countries' support for Pakistan amidst ongoing conflicts. In a bold move, the association reported returning stocks valued at Rs 20 crore that were originally procured from stockists dealing in these imports. Furthermore, they instituted a fine of Rs 1.11 lakh against member shopkeepers who continue to sell garments from these countries. Akshay Jain, co-secretary of Ahilya Chambers of Commerce Industries, welcomed the initiative as a means to not only strengthen local businesses but also to fulfil their patriotic duty by supporting the nation's economy. The 'Vocal for Local' campaign is poised to enhance awareness and appreciation for domestic products, encouraging shoppers to make more informed choices.

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