Latest news with #Vrinda
Hans India
14-07-2025
- Business
- Hans India
Shifting Threads: The Rise of Conscious Clothing in India
Bengaluru: In a country where textiles have historically been the cornerstone of identity and economy, the Indian fashion industry is undergoing a quiet but meaningful transformation. As fast fashion racks up environmental and ethical debt, a new wave of homegrown, conscious clothing brands is shifting the narrative, offering alternatives that are rooted, responsible, and real. India's fashion market is one of the largest globally, with rising disposable incomes and increased awareness fuelling interest in sustainable living. However, true conscious clothing, which integrates environmentally safe practices, indigenous crafts, fair labour, and long-term usability, is still nascent and largely boutique. The challenge lies in balancing aesthetics, accessibility, and authenticity. One such brand breaking ground in the sector is Mayori Conscious Clothing – a Jaipur-born label redefining how Indian women experience sustainable fashion. Founded in 2016 by Vrinda Agrawal, Mayori marries Indian textile traditions with Japanese minimalism to offer clothing that feels as good as it looks. From handblock-printed kurtas to clamp-dyed co-ords, each piece is crafted in small batches using natural, anti-allergic fabrics suited to Indian climates. But what sets Mayori apart isn't just its materials, it's the mindset. Vrinda's approach focuses on building garments that serve the wearer's lifestyle, not dictate it. Designed for ease of movement, daily wear, and machine washing, Mayori garments are thoughtful in both form and function. They come with deep pockets, extra margins for alterations, and a promise of longevity that resists the 'wear-once' culture. What also makes Mayori stand out is its production philosophy. The brand works closely with artisan communities, many of them women, ensuring fair wages, zero child labour, and ethical processes. With Japanese design consultant Sueyoshi San helping shape the aesthetic since its early days, Mayori has incorporated global standards of quality into a distinctly Indian narrative. In Vrinda's words, 'We don't inherit the earth, we share it, briefly. With Mayori, I set out to build something that respects that truth: a brand that treads lightly, gives back generously, and honours both nature and tradition with every thread.' As the demand for conscious fashion grows, whether through boutique collaborations in Singapore and Dubai or evolving product categories like home and junior wear, Mayori stands at the forefront of a movement that's as much about heritage as it is about the future. Because in India, the thread has always mattered. Mayori just reminds us that it still does.
India.com
22-06-2025
- Entertainment
- India.com
Meet Kishore Kumar's lesser-known granddaughter, who is as beautiful as other Bollywood heroines, name is..., works as a..., Shah Rukh Khan was her...
Meet Kishore Kumar's lesser-known granddaughter, who is as beautiful as other Bollywood heroines, name is..., works as a..., Shah Rukh Khan was her... Born on August 4, 1929, Kishore Kumar is the renowned name of the music industry's face which doesn't require any introduction. King of melodious songs, he was not just an iconic singer but also a terrific actor. Apart from his remarkable career, his personal life always remained a topic of intrigue among fans. Meet Kishore Kumar's granddaughter One of the most popular chapters of his life was his marriage with Madhubala. He first tied the knot in 1950 with Satyajit Ray's niece, Ruma Guha Thakurta. The couple was blessed with a son, named Amit Kumar. He became a well-known Indian actor, director, music director and playback singer. Married to Reema Ganguly, they have two daughters Vrinda Ganguly and Muktika Ganguly. While Muktika decided to carry forward her family's legacy and is an aspiring singer, Vrinda chose a different line, and something not related to acting or singing. Kishore Kumar's granddaughter, Vrinda Ganguly, is an astrologer Apparently, Vrinda is a tarot card reader, who runs her own YouTube Channel with over 2.9 thousand subscribers. As per Instagram bio, she is an astrologer and a tarot card reader. Her bio reads, 'I help you align with your Life Purpose, Love Life, Financial Future, Etc with my Tarot Readings!.' Vrinda has over 6000 followers on Instagram, and likes to share her daily snippets, along with some astrological posts. According to reports, before becoming a tarot card reader, she had thoughts of learning acting and venture into the entertainment industry. She even enrolled herself in John Berry acting School, who had Shah Rukh Khan as one of their proud alumnus. However, in 2017, she dropped the idea of becoming an actress, and tried her luck in astrology. Today, she is leading her craft quite well, leaving back a tremendous legacy, and pursuing her passion with hard work, diligence and perseverance.
India.com
18-06-2025
- Entertainment
- India.com
Meet Kishore Kumar's granddaughter, who gives competition to actresses in beauty, was Shah Rukh Khan's junior, not an actress or a singer, she is...
Meet Kishore Kumar's granddaughter, who gives competition to actresses in beauty, was Shah Rukh Khan's junior, not an actress or a singer, she is... In the glitzy and glamorous world of Bollywood, many actors come and go every day. While some became an overnight sensation with their one viral performance, others disappeared soon after their blockbuster debut. But there are a few stars who earn such name and fame, that their legacy resonates for years and their contribution in the industry remains untouched. One such example of this is a rare gem, the legendary singer Kishore Kumar. As soon as his name pops up, we think of timeless melodies and blockbuster cult classics that rule the industry even today. But besides leaving his iconic songs behind, he also left his legacy behind. While his son Amit Kumar followed in his footsteps and ventured into playback singing, many are unaware of his next generation. Recently, Kishore Kumar's granddaughter, Vrinda Ganguly, came into the limelight. Away from the world of the limelight, Vrinda chose a cosmic path and has carved a niche for herself. Vrinda Ganguly is the daughter of Kishore Kumar's eldest son, Amit Kumar. Amit Kumar is a famous singer who has also performed with his father, Kishore Kumar, and made a name for himself in the industry. Amit has 2 daughters – Vrinda and Muktika. While Vrinda is the black sheep of the family, Muktika has also followed her father and grandfather's footsteps. She performs live music concerts and pursues it professionally. Making a name for herself, Vrinda Ganguly is an established tarot card reader and psychic expert who also runs a YouTube channel called VriEvolution. Sharing spiritual insights and guidance, she already has 3,000 subscribers, while her Instagram bio reads, 'I help guide your life purpose, love life, financial future, etc. with my tarot readings.' On Instagram, she has 6k followers, and on Facebook, she has 5k followers. Besides this, Vrinda has also tried her hand at acting. She did a course at the famous John Berry Acting School. Shah Rukh Khan and many other stars have also received their training from here. However, in 2017, she chose the path of astrology and tarot card reading, away from the limelight. She helps people navigate people through their life struggles with spiritual guidance. Besides her unexpected professional path, her beauty also caught the eyes of the audience. A lot of people cherished her natural beauty and even believed that she had the looks of an actress who could easily surpass any top heroine today.
New Indian Express
13-05-2025
- Entertainment
- New Indian Express
Hemanth Kumar: We are not business people yet. We are still storytellers
At a time when the line between audience and artist continues to blur, journalists Hemanth Kumar and Vrinda Prasad have made the leap from observing cinema to making it. Their debut production Muthayya, a heartwarming Telugu indie written and directed by Bhaskhar Maurya, was born not out of a boardroom plan but a shared restlessness. The film, which stars Sudhakar Reddy Kethiri in a breakout performance, has travelled to several festivals and earned praise from industry giants including SS Rajamouli and Samantha Ruth Prabhu. But for Hemanth and Vrinda, it's not just about acclaim, it's about integrity too. Vrinda says the shift began when she grew disillusioned with television. 'There's only so much you can do on TV,' she adds, 'There's a format, and there's no space to explore stories with heart. I'd always told Hemanth, who's been my best friend for over 15 years, that we should do something on our own one day. But we didn't have the courage then.' In 2019, the duo started planned to do something else but it didn't last long. Then, in 2021, Vrinda, working at Zee at the time, decided she'd had enough of corporate restraiants. She recalls quitting on May 30. Five days later, a friend brought Bhaskhar's Muthayya script to them. 'He said, 'It's your kind of film.' We heard it on June 5, and by June 7, we told Bhaskhar we were in. No investors, no plan; we just knew we had to make it.' Funding came from a friend, equipment came from well-wishers, and goodwill fuelled the production. Cinematographer Divakar Mani joined on a friendly basis and was later given co-producer credit. 'Everything about this film happened because of people who just believed in the story,' Vrinda says. Hemanth's entry into production, he says, stems from his 'genuine love for Telugu cinema.' A mechanical engineering graduate from BITS Pilani, he found his calling in criticism, blogging about movies from 2007. 'I took a film studies elective in my final semester and watched Nostalgia by Tarkovsky,' he says, 'It blew my mind. I didn't even understand what I was watching, but I knew I wanted to study film seriously.' The idea of enabling other people's stories rather than telling their own is a conscious one. Vrinda admits she has no interest in writing fiction, and Hemanth laughingly says he would be 'the worst director'. But as producers, they have clarity of purpose. 'Our job is to spot the potential in an idea and create the best environment to bring it alive,' she says. That clarity also comes with an awareness of risk. 'Nobody wakes up and says they want the headache of producing a film,' Hemanth laughs and adds, 'But producers are the unsung heroes. From scouting talent and building a crew to thinking two years ahead about where the market will be, it's exhausting and invisible work.' Hemanth specifies that the film was made in just 15 days, including reshoots. 'We didn't have the luxury of time, but the clarity of vision helped. Bhaskhar, our director, had a very unique approach; he didn't want to overwhelm the actors, many of whom were new. That affected how we framed the scenes too. The camera just observed,' he says. The film's visual language, composed of long takes and static shots, initially worried Vrinda. 'There were no close-ups, no coverage,' she recalls. 'I was terrified. But once we saw the rough cut, we knew it worked.' Their debut might have been an emotional leap of faith, but they are more pragmatic now. 'If you ask me today to make Muthayya again, I don't know if I'll do it unless I have a streaming deal in place,' Vrinda says. 'The struggle was real. We made it during COVID, aimed for OTT. The streamers were taking any film that was available in the market. By the time we were done, then theatres reopened. Suddenly, the world changed. Now, everybody is going behind theatres. It was a battle for us to bring the film out.' Despite all this, Muthayya found its home. Eventually released on ETVWin. The film also went on to premiere at festivals, gaining attention from industry heavyweights. 'Nani released our teaser, Kajal launched our poster, and Suriya sir tweeted about it,' Vrinda recounts, her voice still tinged with disbelief. 'That's the beauty of the relationships we've built over the years. These are people who've seen us grow, just as we've seen them evolve.' Hemanth agrees and says, 'That support doesn't come from nowhere. People knew we were genuine, that we give our heart and soul to a project.' Their past in film journalism remains both a foundation and a lens. Hemanth adds, 'When I reviewed films, I never claimed to know everything. It was just my personal perspective. That humility stays. We think of the audience first. I don't bring that understanding here. The media world gave me access to every part of the industry. I learnt so much just by asking questions on sets and in interviews. That's what shaped my understanding of cinema.' Today's audience, they believe, is fragmented. 'Everyone is busy with something now,' Hemanth says. 'If people have two hours, they might go to YouTube, Instagram, or Netflix. That's why films have to earn their time. If you're spending two hundred rupees, you need to walk into an experience.' Still, both are clear about one thing: they are not in it just for survival. 'There's a reason we didn't chase stars or big names for Muthayya,' Vrinda says, 'The story was the star. Sudhakar gaaru brought a kind of magic no big name could have.' As for what kind of stories they want to tell, both cite a blend of instinct and economics. 'You have to play by certain rules,' Hemanth says, 'The crowd matters. We might love European cinema, but that can't always dictate our choices. Still, we believe there's space for both.' Vrinda concludes saying, 'The industry definitely needs more producers. Not just businessmen, but people who care about stories and processes. Because this job is lonely, unpredictable, and hard, but it is also full of possibilities.' Hemanth agrees, 'At heart, we're still storytellers, not business people yet. We want to help tell stories we believe in. Because making cinema could be a journey of 1 or 2 years, and through all that, if you don't believe in your film, there's no point.' As they look ahead, their plans are more structured. They're working on a rural comedy, a rom-com, and a horror film. They are also actively pitching scripts to platforms and looking for collaborative partners. 'You can't stick to one model anymore,' Hemanth says. 'Some projects are OTT-bound, others are theatrical. But you have to think of the crowd. Our taste cannot be the only filter.'
