04-07-2025
The supermarket ice cream that's identical to Magnum – and it's 46% cheaper too
We reveal how you can save money buying summer essentials below
WE ALL SCREAM The supermarket ice cream that's identical to Magnum – and it's 46% cheaper too
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A SUPERMARKET ice cream has come out joint top with Magnum in a blind taste test - and it's 46% cheaper.
M&S' chocolate sticks shared the crown for best Magnum-type lolly in a recent Which? taste test, with an overall 82% score.
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M&S' Magnum dupe ice creams scored joint top in a Which? blind taste test
Credit: Getty - Contributor
The posh retailer's own-brand version, which comes in a pack of three and costs £2.40, scored highly with shoppers in terms of sweetness and strength of chocolate flavour, as well as vanilla flavour.
The chocolate sticks were some of the most expensive own-label ice creams included in the taste test, at 80p per lolly, but still came in 46% cheaper than the branded Magnum ones.
Magnum's classic ice creams also scored 82% overall among blind taste testers.
Shoppers loved the well-balanced sweetness, vanilla flavour and indulgent creamy texture of the classic hot weather treats.
However, at £3.50 for a pack of three, they came out the priciest of all the ice creams tested.
Lidl's Gelatelli Classic ice cream sticks came third in the Which? taste test, with a 79% score.
The pack of six, costing £2.85, was well-liked by tasters who said they had just the right sweetness, creaminess and vanilla flavour.
They were also one of the cheapest ice creams in the round-up, costing just 48p per lolly.
Aldi Gianni's milk chocolate ice creams came in fourth with a score of 77%. A pack of four costed £1.69.
Shoppers weren't so impressed with the texture of the ice cream on these though and some said it wasn't creamy enough.
Shopping discounts - How to make savings and find the best bargains
But at just 42p per ice cream, they offer a decent quality budget-friendly option, especially if you don't have a Lidl near you.
Iceland's Belgian milk chocolate Majestics also scored 77%, with a pack of four costing £2.
Tasters said the ice creams looked great and creamy, but nearly a third said they were too sweet.
How the other supermarkets scored
Waitrose's milk chocolate sticks scored 74%, with tasters liking them overall but almost half saying the vanilla flavour was too weak.
Shoppers can buy a pack of three for £2.25 (75p per ice cream).
Morrisons' classic milk chocolate amour sticks, costing £2.25 for a pack of three (75p each), scored 73%.
Half of the tasters thought the ice cream wasn't creamy enough but otherwise they fared well.
Asda's milk chocolate coated ice creams received a score of 72% with most people happy with the sweetness and strength of chocolate flavour.
Customers can pick up a pack of three for £2.10 (70p per ice cream).
Tesco's milk chocolate ice creams also scored 72% with tasters, but just over half thought the vanilla flavour was too weak.
A pack of three is priced at £1.39, or 46p per ice cream.
Co-op's dipped milk chocolate vanilla ice creams scored 69% in the taste test - a pack of three costs £2.10 (70p each).
Tasters said the ice cream on these wasn't creamy enough and the chocolate wasn't chocolatey enough.
Jessica Carson, Which? food and health editor, said: "Cooling down with a delicious ice cream on a hot day is the stuff that summer holidays are made of, so having a box full in the freezer is bound to please - whether you are entertaining or you've got kids.
"While the Classic Magnum wasn't beaten in our test, one supermarket brand matched it and a bargain alternative from Lidl wasn't far behind - and is less than half the price."
How to save money on summer essentials
SUNNIER days and warmer weather will leave many of us wanting to kit out gardens and outdoor areas.
Sun Savers Editor Lana Clements explains how to get a great deal on summer essentials…
It pays to know how to bag big savings on the likes of hot tubs paddling pools, egg chairs and outside bars.
Many retailers have flash sales across entire ranges – often this ties into payday at the end of the month or Bank Holiday weekends.
Sign up to the mailing lists of your favourite brands and you'll be first to know of special offers. It can be worth following retailers on social media too.
Keep a close eye on the specialbuys at Aldi and middle of Lidl drops which drop a couple of times a week and usually mean great value seasonal items such as beach gear and paddling pools.
If you are not in a hurry to buy an item, try adding it to the shopping cart and leaving it for a couple of days.
Sometimes big brands will try to tempt you into the sale by offering you a discount.
Always check if you can get cashback before paying. It's especially worth using sites such as Topcashback, Quidco and app Jamdoughnut when buying bigger ticket items such as garden furniture as you'll get a nice kickback.
Do you have a money problem that needs sorting? Get in touch by emailing money-sm@
Plus, you can join our Sun Money Chats and Tips Facebook group to share your tips and stories
