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78.8% of Saudi travellers go solo this summer: Wego
78.8% of Saudi travellers go solo this summer: Wego

Zawya

time3 days ago

  • Business
  • Zawya

78.8% of Saudi travellers go solo this summer: Wego

Wego, the Middle East's online travel marketplace, has revealed a shift in travel patterns for summer 2025, highlighting a sharp rise in solo travel and a growing demand for luxury accommodations among Saudi travellers. Single travellers now account for 78.82% of bookings, driven by youth seeking personal exploration, study, or business opportunities. Luxury travel continues to dominate, with five-star hotels making up 40.92% of bookings and four-star hotels at 32.22%. The data points to a new era of Saudi tourism, driven by visa flexibility, value for money, and access to authentic cultural offerings. Egypt, India, Pakistan, and Türkiye remain the top-searched destinations among Saudi travellers, with Pakistan showing a 4.78% year-on-year surge in interest despite a 21.29% rise in airfares. European countries like Georgia, Azerbaijan, and Italy saw moderate increases in search activity, while Asian destinations like Indonesia, Thailand, and the Philippines continue to attract tourists with their natural beauty, rich traditions, and affordable prices. Vietnam has emerged as one of the fastest-growing travel options, with a 322.43% increase in searches compared to last year. Industry experts attribute this trend to the launch of luxury halal-compliant resorts and a 43.06% drop in average airfare prices from Saudi Arabia. Armenia is also drawing increased interest from Saudi travellers, with a 142.68% jump in search volume following the government's recent decision to waive visa requirements for Saudi citizens starting July 2025. "We are witnessing a clear shift among Saudi travellers toward discovering destinations that offer deeper cultural and experiential value," said Mamoun Hmidan, Chief Business Officer at Wego. "Summer 2025 reflects this transformation in travel behavior, where the focus is not just on the destination itself, but on the richness of the journey." "The rise in interest for Vietnam and Armenia underscores the growing demand for diverse, value-driven travel experiences. At Wego, we aim to empower travellers with data and insights that help them make confident, personalised choices." -TradeArabia News Service Copyright 2024 Al Hilal Publishing and Marketing Group Provided by SyndiGate Media Inc. (

Wego partners with MNTO to promote summer travel to Morocco
Wego partners with MNTO to promote summer travel to Morocco

Yahoo

time5 days ago

  • Business
  • Yahoo

Wego partners with MNTO to promote summer travel to Morocco

Wego, a leading travel app and online marketplace in the Middle East and North Africa (MENA) region, has announced a partnership with the Moroccan National Tourist Office to launch a summer travel campaign for the country. The initiative is designed to showcase Morocco's diverse attractions to travellers across the MENA region, highlighting cities and coastal retreats while offering a range of experiences to suit various travel preferences. Wego chief business officer Mamoun Hmidan said: 'We're excited to collaborate with the Moroccan National Tourist Office to broaden the horizons of our users and introduce them to the richness Morocco has to offer. 'Our goal is to make it easier for travellers to find meaningful experiences, whether they're looking for adventure, history, or relaxation, through curated content and seamless travel planning.' The collaboration will also focus on Morocco's unique blend of tradition and modernity. Travellers will be encouraged to delve into the country's heritage through its markets, historical architecture, and local art scenes in cities such as Marrakech, Rabat, and Fez. Moroccan cuisine will be a key feature of the campaign, with an emphasis on traditional dishes and the best places to experience authentic flavours. In particular, the coastal towns of Essaouira and El Jadida will be highlighted for their seafood and seaside settings. Moroccan National Tourist Office Middle East and Asia director Rachid Hamzaoui said: 'The campaign will feature exclusive destination guides, influencer-curated content, and digital promotions that highlight Morocco as a top summer choice for travellers in the GCC [Gulf Cooperation Council] and beyond. With Wego's platform offering real-time comparisons and travel inspiration, discovering Morocco has never been more convenient.' In May 2024, Wego expanded its services by launching WegoBeds, a new business-to-business accommodation platform. This platform is designed to cater to the growing demand for accommodation options in the MENA region, connecting Middle Eastern hotels with Wego's extensive global partner network. "Wego partners with MNTO to promote summer travel to Morocco" was originally created and published by Hotel Management Network, a GlobalData owned brand. The information on this site has been included in good faith for general informational purposes only. It is not intended to amount to advice on which you should rely, and we give no representation, warranty or guarantee, whether express or implied as to its accuracy or completeness. You must obtain professional or specialist advice before taking, or refraining from, any action on the basis of the content on our site. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data

Wego, ONMT Launch Campaign to Boost Summer Tourism to Morocco Across MENA
Wego, ONMT Launch Campaign to Boost Summer Tourism to Morocco Across MENA

Morocco World

time5 days ago

  • Business
  • Morocco World

Wego, ONMT Launch Campaign to Boost Summer Tourism to Morocco Across MENA

Rabat – Wego, the largest online travel platform in the Middle East and North Africa (MENA), has partnered with the Moroccan Tourism Office (ONMT) to launch a campaign encouraging travelers from across the region to visit Morocco this summer. The partnership aims to 'inspire a new wave of travel to Morocco, focusing on the country's vibrant cities, coastal escapes, and natural landscapes,' said Wego in a press release today. The company emphasized Morocco's tourism potential and the rich mix of experiences it offers travelers. 'Whether it's discovering the colorful streets of Chefchaouen, relaxing along the beaches of Agadir, or exploring the highland trails of the Atlas Mountains, Morocco offers a diverse getaway that caters to a wide range of travel interests,' Wego added. The campaign will spotlight Morocco's unique mix of tradition and modern fun. It will feature local markets, historic buildings, and art scenes in cities like Marrakech, Rabat, and Fez. Travelers will also be able to enjoy detailed guides, influencer content, and online promotions to help them plan their summer vacation to the North African country. Mamoun Hmidan, Chief Business Officer at Wego, said they are excited to work with ONMT and introduce their users to the 'richness Morocco has to offer.' 'Our goal is to make it easier for travelers to find meaningful experiences whether they're looking for adventure, history, or relaxation—through curated content and seamless travel planning,' Hmidan added. Meanwhile, Rachid Hamzaoui, Director for the Middle East and Asia at ONMT, said the campaign will help travelers from the Gulf and other parts of MENA discover Morocco more easily. 'With Wego's platform offering real-time comparisons and travel inspiration, discovering Morocco has never been more convenient,' Hamzaoui said. Food lovers are in for a treat too, Wego says, as the campaign will include guides to traditional Moroccan dishes like couscous, harira soup, and pastilla. Travelers will also be able to learn where to enjoy street food or dine on rooftops with amazing views. Coastal towns such as Essaouira and El Jadida will also be in the spotlight. The Moroccan tourism office has been stepping up its efforts to position Morocco as a must-visit destination for travelers from around the world. In recent months, ONMT has focused on expanding Morocco's reach in key international markets, including China, where it has launched initiatives to attract more Chinese tourists. ONMT has launched similar campaigns targeting different regions to showcase Morocco's unique mix of culture, nature, and hospitality. Tags: MENAONMTTourismwego

Morocco's tourism office partners with Wego to attract MENA tourists this summer
Morocco's tourism office partners with Wego to attract MENA tourists this summer

Ya Biladi

time6 days ago

  • Ya Biladi

Morocco's tourism office partners with Wego to attract MENA tourists this summer

The Moroccan National Tourist Office (ONMT) has joined forces with Wego, the leading travel app and online marketplace in the Middle East and North Africa (MENA), to launch a summer campaign promoting Morocco as a top travel destination for regional tourists. Designed to boost Morocco's visibility among Gulf and MENA travelers, the campaign highlights the country's diverse offerings, from cultural landmarks and historic cities to seaside escapes and mountain adventures. The promotion showcases popular destinations such as the blue-washed town of Chefchaouen, the sun-soaked beaches of Agadir, and the scenic trails of the Atlas Mountains. It also shines a spotlight on major cities like Marrakech, Rabat, and Fez, known for their blend of heritage and modern charm. Cultural immersion is a key focus. Travelers are encouraged to explore local craftsmanship, attend festivals, and sample Moroccan cuisine, from medina street food to rooftop restaurants serving classics like couscous and pastilla. The campaign also appeals to those seeking a more laid-back escape, with coastal towns like Essaouira and El Jadida offering ocean views, fresh seafood, and artistic atmospheres. «We're excited to collaborate with the Moroccan National Tourist Office to broaden the horizons of our users and introduce them to the richness Morocco has to offer», said Mamoun Hmidan, Chief Business Officer at Wego. «Our goal is to make it easier for travelers to find meaningful experiences, whether they're looking for adventure, history, or relaxation». The campaign includes destination guides, digital promotions, and influencer-driven content. According to Rachid Hamzaoui, ONMT's Director for the Middle East and Asia, the partnership aims to position Morocco as «a top summer choice» for travelers across the region.

Wego Partners with Moroccan National Tourist Office to Unlock Summer Adventures in Morocco for MENA Travelers
Wego Partners with Moroccan National Tourist Office to Unlock Summer Adventures in Morocco for MENA Travelers

Malaysian Reserve

time6 days ago

  • Business
  • Malaysian Reserve

Wego Partners with Moroccan National Tourist Office to Unlock Summer Adventures in Morocco for MENA Travelers

DUBAI, UAE, June 23, 2025 /PRNewswire/ — Wego, the #1 travel app and the largest online travel marketplace in the Middle East and North Africa (MENA), is partnering with the Moroccan National Tourist Office (MNTO) to roll out a regional campaign that brings Morocco's unique summer experiences closer to travelers from across the MENA region. This collaboration aims to inspire a new wave of travel to Morocco, focusing on the country's vibrant cities, coastal escapes, and natural landscapes. Whether it's discovering the colorful streets of Chefchaouen, relaxing along the beaches of Agadir, or exploring the highland trails of the Atlas Mountains, Morocco offers a diverse getaway that caters to a wide range of travel interests. 'We're excited to collaborate with the Moroccan National Tourist Office to broaden the horizons of our users and introduce them to the richness Morocco has to offer,' said Mamoun Hmidan, Chief Business Officer at Wego. 'Our goal is to make it easier for travelers to find meaningful experiences whether they're looking for adventure, history, or relaxation—through curated content and seamless travel planning.' As part of the campaign, Wego and MNTO will spotlight Morocco's immersive travel offerings where culture and tradition intersect with modern leisure. From exploring artisan markets and architectural gems in Marrakech to tracing local art movements in Rabat and Fez, the country promises enriching experiences across every itinerary. Mr. Rachid Hamzaoui, Director Middle East & Asia, the Moroccan National Tourist Office, said: 'The campaign will feature exclusive destination guides, influencer-curated content, and digital promotions that highlight Morocco as a top summer choice for travelers in the GCC and beyond. With Wego's platform offering real-time comparisons and travel inspiration, discovering Morocco has never been more convenient.' The culinary side of Morocco will also take center stage. With guided features on must-try dishes like couscous, harira, and pastilla, and tips on where to find the best street eats or dine in hidden rooftops, travelers will gain a deeper taste of Moroccan life. Coastal towns such as Essaouira and El Jadida will also be highlighted for their fresh seafood and seaside ambiance. About Wego Wego is the number 1 travel app and the largest online travel marketplace in the Middle East and North Africa (MENA). It provides award-winning travel search websites and top-ranked mobile apps for travelers living in the Asia Pacific and the Middle East regions. Wego harnesses powerful yet simple to use technology that automates the process of searching and comparing results from hundreds of airlines, hotels, and online travel agency websites. Wego presents an unbiased comparison of all travel products and prices offered in the marketplace by merchants, both local and global, and enables shoppers to quickly find the best deal and place to book whether it is from an airline or hotel directly or with a third-party aggregator website. The company was founded in 2005 and is dual headquartered in Dubai and Singapore with regional operations in Bangalore, Riyadh, Cairo, Lahore, and Kuala Lumpur. Photo – View original content:

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