Latest news with #Wegz
Campaign ME
2 days ago
- Entertainment
- Campaign ME
Samsung, DDB Egypt feature Man City's Marmoush, rapper Wegz in latest campaign
For the latest Samsung campaign titled 'Samsung Galaxy A Series… How Smart?!' rolled out in July 2025, DDB Egypt has brought together two icons from the footballing and music industries to highlight the various forms of 'intelligence' – both in and out of the spotlight – and how 'smart' gets even smarter when powered by the Galaxy A Series. Manchester City's Egyptian footballer Omar Marmoush and top-charting rapper and trap artist Wegz add a touch of 'smart' stardom to the Samsung campaign, proving that being smart goes beyond one definition, whether on stage, on the pitch or in life. The campaign, which is now live across digital and social platforms, was brought to life by DDB Egypt, in partnership with production agencies Good People and Ruffmercy, post-production agency Barbershop, as well as Snap Arts, The Garage Studios and the Wegz team. At the heart of the campaign is an exclusive track by Wegz that emphasises how to stand out through the power of smart choices. Footballer Marmoush and rapper Wegz are seen using the Samsung Galaxy Series A, showcasing how Samsung, Wegz, and Marmoush are smart in different ways but even smarter together thanks to the Series A's standout AI-powered tools. 'Our goal was to highlight the intelligence built into the Galaxy A Series through real, relatable talent,' said DDB Egypt's Associate Creative Director, Gihad Mansour. 'Marmoush and Wegz each bring their own form of intelligence, and the Galaxy A Series brings it all together,' Mansour added. The campaign intended to redefine what it means to be 'smart,' showing that intelligence has many forms, including emotional, athletic, creative, technological and more. It aims to demonstrate that no matter what type of intelligence people have, Samsung's AI tools are here to support it. 'People are smart in different ways, hence every individual looks for tools that help them shine in their chosen path. Our goal was to show how Samsung brings all of that together,' Gihad added. 'That insight led to the campaign's Arabic tagline: 'Shoft el zaka2?' [Did you see the smartness?]' From intelligent photo editing to smart suggestions and productivity features, the Galaxy A Series is highlighted as the phone for every kind of smart. CREDITS: Client: Samsung Agency: DDB Egypt Co-CEO & Partner: Basel El Deeb Chief Communication Officer: Hazem El Saadani Managing Director: Dalia Khairy Business Director: Alia Ahmed Account Manager: Enas Salamouny Account Manager: Farida Heidar Senior Account Executive: Malak Siag Creative Director: Hosam Akil Associate Creative Director: Gihad Mansour Creative Copywriter: Mohamed Kassem Senior Copywriter: Abdelrahman Youssry Senior Graphic Designer: Amira Elkhouly Head of Digital Creative: Nada El Marsafy Senior Digital Copywriter: Salma Abdullah Digital Copywriter: Youssef Abou Allam Production agency: Good People CEO: Khaled Zaki Director: Maged Nassar Executive Producer: Moataz Fahmy Producer: Nour Abdellatif Group Account Director: Iman Abu Sharkh Line producer: Sarah Walid Post producer : Hussein Aziz, Mohamed fayed DOP: Carl Knight Stylists: Sophie Finnigan and Jermaine Robinson Art Director: Lisa westwell Production agency: Ruffmercy Artist : Russ Executive Producer: Jamie Clark Post-production: Barbershop Edit: Amr rabea Assistant Editor: Omar Shereen MP: Osama Bendary Supers Online: Diggers Sound: The Garage Studios CGI and VFX: Snap Arts CGI: Muhammed Etman VFX Supervisor: Basam Hussain Snap MD: Samar Hegazy VFX Team: Mohamed Nagy, Ahmed El-Gendy and Islam Mohamed Assistant Post Producer: Marina Sayed Music Production and Mixing: Hussein Gamal Mastering: Mokhtar El Sayeh Wegz Team Asem Tag, Zein Abdelmeguid and Ahmed Rafaat. Voiceover: Youssef Tohami
Al-Ahram Weekly
04-07-2025
- Entertainment
- Al-Ahram Weekly
From Angham to Wegz: Six weeks of stars in third New Alamein Festival
The third edition of the New Alamein Festival, scheduled to take place over six weeks between 18 July and 29 August, features the biggest stars from Egypt and the Arab world. This year's festivities will be held in the U-ARENA, a vibrant new venue located in the heritage district of New Al-Alamein City designed to accommodate thousands of visitors and serve as a hub for music and cultural events. The festival will feature a stellar lineup of top artists from Egypt and the Arab world, including Amr Diab, Angham, Assala Nasri, Tamer Hosny, Tamer Ashour, Marwan Pablo, Lege-Cy, Wegz, Cairokee, and others. Some of the artists are returning, having performed in the festival's second edition (2024), while others will perform in Al-Alamein for the first time. Besides concerts, the festival offers a variety of artistic, sports, entertainment, and culinary events. Last year's New Alamein Festival highlights included Mohamed Mounir, Kadim Al-Sahir, Tamer Hosny, Hany Shaker, Omar Khairat, Hamza Namira, Massar Egbari, Souad Massi, Wegz, Cairokee, Folklorita, and others. The festival also staged several theatre performances, some of which were exclusively performed for Al-Alamein audiences. The plays, performed by a group of Egypt's top actors, included El-Setat Ayza Eih (What Do Women Want), Al-Shuhra (Fame), Al-Televizyon (Television), Bulaq Rouge, and Amloha Ezay (How Did They Do It). Last year's edition attracted visitors from over 104 nationalities, as well as a wide range of public figures, officials, and diplomats from across the Arab world and beyond. The previous edition aimed to draw 2 million visitors and tourists, and was praised for its diverse mix of musical, cultural, and sports events. Egyptian Prime Minister Mostafa Madbouly lauded the festival's role in showcasing the rapid development of New Al-Alamein and its growing importance in boosting tourism and promoting Egypt globally. New Al-Alamein is one of Egypt's fastest-growing tourist cities, thanks to its strategic location on the Mediterranean coast and its massive urban development in recent years. Last summer alone, the city welcomed over 1 million tourists. Follow us on: Facebook Instagram Whatsapp Short link:
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![3ala Mazag: Monopunk [Curated Playlist]](/_next/image?url=https%3A%2F%2Fall-logos-bucket.s3.amazonaws.com%2Fcairoscene.com.png&w=48&q=75){kind=small}
CairoScene
01-07-2025
- Entertainment
- CairoScene
3ala Mazag: Monopunk [Curated Playlist]
Monopunk, AKA the IT-photographer of Egypt's rap scene, curated a playlist of his favourite tunes that he'd always keep on rotation. (Naturally, they were mainly Egyptian rap gems). Jul 01, 2025 In this installation of our '3ala Mazag' series, Monopunk aka Ali Kassab - the IT-photographer of Egypt's rap scene, who previously worked with the likes of Wegz, Khaled Mokhtar, and Shahyn - curates a playlist of his ultimate 10/10 tunes that he'd usually keep on rotation. His curation is naturally packed with pure rap songs, dominated by a slew of prominent Egyptian emcees, including ZIAD ZAZA, Marwan Pablo, and Abyusif. A few world-famous alternative R&B and indie-rock artists also make the list. His selection features staples like 'KKK' by Shehab and Omar Keif, '7elmet Ado 5' by ElGrandeToto, 'El Lakta' by Wegz, along with global hits like The Weeknd's 'House of Balloons/Glass Table Girls', and Cash Cobain's 'rump punch'. Stream Monopunk's curated playlist below:
Egypt Today
19-06-2025
- Entertainment
- Egypt Today
Wegz & Ali El Arabi: From Ez El Arab to the Big Screen with Wattar Wahed
For the third time, Wegz and acclaimed director Ali El Arabi are teaming up—but this time, they're taking their creative synergy to a whole new level with their first feature film Wattar Wahed. After making waves with powerful music videos like Ez El Arab during the World Cup and the emotional hit Ba'wda Ya Belady, the duo is shifting from music videos to cinema. Wattar Wahed continues the humanistic and artistic thread that has defined El Arabi's collaborations with Wegz, offering a fresh cinematic experience that blends music and storytelling with a raw, contemporary lens. Known for his socially driven and emotionally charged films, Ali El Arabi has built an impressive reputation on the international stage. His documentary Captains of Zaatari earned widespread acclaim and was screened at prestigious festivals like Cannes and Sundance. He's also co-produced award-winning titles such as 52 Blue, Arze, and Goodbye Julia—films that have been contenders for the Oscars. While full details about Wattar Wahed remain under wraps, casting, shooting dates, and release plans are set to be announced soon. But what's clear is that One String promises a fresh cinematic voice, one that speaks to an entire generation through powerful sound and compelling visuals. This collaboration isn't just a bold new chapter for both Wegz and El Arabi—it might just spark a new wave of Egyptian cinema: youthful, grounded, and deeply resonant.
CairoScene
19-06-2025
- Entertainment
- CairoScene
Wegz & Ali El Arabi reunite for their debut feature film 'Watar Wahid'
After their powerful music video collaborations, Wegz and filmmaker Ali El Arabi shift into cinema with 'Watar Wahid', a debut feature film promising real stories, bold vision, and human connection. Jun 19, 2025 After shaking up the music world with 'Ez El Arab' and 'Ba'oda Ya Blady', rap star Wegz and acclaimed Egyptian director Ali El Arabi are taking their creative partnership to new heights. The duo is now teaming up for their first feature-length film, 'Watar Wahid'. Known for his emotionally charged, socially rooted storytelling in films like 'Captains of Zaatari', which screened at Cannes and Sundance, El Arabi brings his signature realism and global festival pedigree to the collaboration. Meanwhile, Wegz's voice, already an anthem for a generation, continues to evolve in new directions.
