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Economic Times
13-07-2025
- Business
- Economic Times
Linda Yaccarino's two years at X were about restabilising a platform in crisis
Shortly after Elon Musk bought Twitter and overhauled the microblogging site into a more politicised platform X, he roped in Linda Yaccarino to head its business operations while he focussed on product and technology. She stepped down from this role on July 9 after a little over two years in the role. This comes days after Grok, the chatbot created by Musk's xAI, was embroiled in controversy around its antisemitic comments. This is only the last of a series of controversies Yaccarino waded through during her time at Musk's social media platform. Time of crisis When she joined the recently rebranded X, it was undergoing a major policy shift under Musk's leadership. It was going from a social media app to an "everything app", on track to integrate audio-video calls, job search and long-form was also facing a drop in global usage and a fall in advertising revenue, mainly driven by controversial statements made by Musk. Many brands threatened to (and some did) pull ads from the platform due to concerns over content moderation and brand safety. On the cusp of the generative AI (GenAI) boom, the platform, like other social media platforms, was riddled with misinformation and scrambling to deal with it. Musk had also gotten rid of legacy Twitter features, with profile verification turned into a subscription service. Musk was also in the headlines for suspending journalist accounts, hurting sentiment among brands, and garnering advertiser distrust. What Yaccarino was bringing to the table When he hired Yaccarino, Musk said her strong background in advertising from her time at NBCUniversal, would help prop up what had become a shaky future for X's ad sales. But soon after she took the reins, Musk made matters more difficult for her, publicly rebuking advertisers for boycotting X, telling them to f**k embraced Musk's vision of the "everything app". Under her leadership, X focussed on developing new product offerings such as Community Notes, a user-driven fact-checking feature, and X Money, a financial services initiative slated to launch did not disclose her next move but indicated she will continue to engage with the platform's community. 'I'll be cheering you all on as you continue to change the world,' she wrote. 'As always, I'll see you on X.'
Hypebeast
10-07-2025
- Business
- Hypebeast
Linda Yaccarino Is Out as CEO of X
Summary In a move that has sent ripples across the tech and advertising industries,Linda Yaccarinohas officially stepped down as the CEO ofX(formerly Twitter) after a two-year tenure marked by intense efforts to stabilize the platform's advertising business and navigate the turbulent vision of ownerElon Musk. Her departure underscores the unique challenges of leading a company under a highly hands-on and outspoken principal, even highlighting complex dynamics with Musk. Yaccarino, a seasoned advertising executive with over a decade at NBCUniversal, was brought in by Musk in June 2023 with a clear mandate: to restore advertiser confidence and transform X into his envisioned 'Everything App.' During her time, she spearheaded initiatives like Community Notes and worked towards the upcoming launch of X Money, while consistently praising the team's 'historic business turnaround' in prioritizing user safety and rebuilding advertiser trust. She expressed immense gratitude to Musk, calling her role 'the opportunity of a lifetime' and thanking him for entrusting her with the mission of protecting free speech. However, Yaccarino's working relationship with Elon Musk was always under intense scrutiny and often described as uniquely challenging. Despite holding the CEO title, many industry observers, including Forrester research director Mike Proulx, contend that Musk 'is and always has been at the helm of X,' effectively making Yaccarino 'CEO in title only.' This dynamic meant Yaccarino frequently found herself in a supporting role to Musk's outsized persona, often having to navigate controversies stemming from his content moderation policies and his unfiltered public statements. She ardently defended Musk's approach at times, even amid ongoing legal disputes with advertisers who paused spending due to concerns about hate speech on the platform. Her departure comes at a pivotal time for X, just months after Musk merged the social media platform with his artificial intelligence company, xAI. Recent controversies surrounding xAI's chatbot, Grok, which reportedly posted antisemitic content, further highlighted the complex environment. While Yaccarino did not specify her reasons for leaving, her exit signals a new chapter for X as it deepens its integration with Musk's AI ventures, and for Yaccarino as she looks to her next endeavors. After two incredible years, I've decided to step down as CEO of 𝕏. When@elonmuskand I first spoke of his vision for X, I knew it would be the opportunity of a lifetime to carry out the extraordinary mission of this company. I'm immensely grateful to him for entrusting me… — Linda Yaccarino (@lindayaX)July 9, 2025
India Today
10-07-2025
- Business
- India Today
From X CEO to ex CEO: Full story of Linda Yaccarino's surprise exit in 5 points
Linda Yaccarino has officially stepped down as CEO of X, formerly known as Twitter, ending a turbulent chapter that began about two years ago. In a post on X, she called the past two years 'incredible' and said she was proud of what the company had achieved. 'The historic business turnaround we have accomplished together has been nothing short of remarkable,' she wrote. Yaccarino also said that she is grateful to Elon Musk for the opportunity, and that she is proud of the X team. Here is the full story behind her surprise departure — in five key was brought in to calm the chaos after Musk's takeoverElon Musk appointed Yaccarino in June 2023, not long after he acquired Twitter and renamed it X. The decision came at a time when Tesla shareholders were urging Musk to hand over daily operations and focus on his core companies. Yaccarino, a seasoned advertising executive and former chairman of global advertising and partnerships at NBCUniversal, was seen as the right person to repair X's fractured relationship with brands and advertisers.'I'm incredibly proud of the X team - the historic business turn around we have accomplished together has been nothing short of remarkable,' Yaccarino wrote in her exit announcement on X. She pushed Musk's vision of an 'everything app'During her time as CEO, Yaccarino helped steer X toward a broader platform strategy. This included launching new features like X Money, a digital payments product, and expanding creator and live video tools. She championed initiatives such as Community Notes and laid the groundwork for connected TV apps. Her goal, in line with Musk's vision, was to turn X from just a social media site into a full-fledged digital ecosystem.'I'm immensely grateful to him [Elon Musk] for entrusting me with the responsibility of protecting free speech, turning the company around, and transforming X into the Everything App,' wrote ad revenue and controversies were ongoing challengesDespite her efforts, X continued to struggle with advertisers. Ad revenue remained about 50 per cent lower than in 2021, before Musk's takeover. Yaccarino had to manage damage control after Musk's controversial remarks to advertisers boycotting the platform and legal disputes with advertising groups. One of the biggest setbacks came when X sued an industry coalition, which later shut down, further complicating her mission to restore stayed visible and optimistic until the endYaccarino was actively promoting X right up to her departure. Last month, she appeared at the Cannes Lions Festival in France, where she announced a new podcast featuring Serena and Venus Williams, set to stream exclusively on X. Her presence at global events and her public optimism gave no clear sign that she was preparing to step down. Her exit marks the end of a brief but defining era at XWith her departure, X loses one of its few top executives with deep ties to the advertising world. Her tenure may have been short, but it helped shape Musk's broader ambitions for the platform. 'As always, I'll see you on X,' she signed off. A successor has yet to be named.- Ends
Time of India
10-07-2025
- Business
- Time of India
Linda Yaccarino's two years at X were about restabilising a platform in crisis
Academy Empower your mind, elevate your skills Shortly after Elon Musk bought Twitter and overhauled the microblogging site into a more politicised platform X , he roped in Linda Yaccarino to head its business operations while he focussed on product and technology. She stepped down from this role on July 9 after a little over two years in the role. This comes days after Grok, the chatbot created by Musk's xAI, was embroiled in controversy around its antisemitic is only the last of a series of controversies Yaccarino waded through during her time at Musk's social media she joined the recently rebranded X, it was undergoing a major policy shift under Musk's leadership. It was going from a social media app to an "everything app", on track to integrate audio-video calls, job search and long-form was also facing a drop in global usage and a fall in advertising revenue, mainly driven by controversial statements made by Musk. Many brands threatened to (and some did) pull ads from the platform due to concerns over content moderation and brand the cusp of the generative AI (GenAI) boom, the platform, like other social media platforms, was riddled with misinformation and scrambling to deal with it. Musk had also gotten rid of legacy Twitter features, with profile verification turned into a subscription was also in the headlines for suspending journalist accounts, hurting sentiment among brands, and garnering advertiser he hired Yaccarino, Musk said her strong background in advertising from her time at NBCUniversal, would help prop up what had become a shaky future for X's ad sales. But soon after she took the reins, Musk made matters more difficult for her, publicly rebuking advertisers for boycotting X, telling them to f**k embraced Musk's vision of the "everything app". Under her leadership, X focussed on developing new product offerings such as Community Notes, a user-driven fact-checking feature, and X Money, a financial services initiative slated to launch did not disclose her next move but indicated she will continue to engage with the platform's community. 'I'll be cheering you all on as you continue to change the world,' she wrote. 'As always, I'll see you on X.'
Time of India
10-07-2025
- Business
- Time of India
Twitter CEO Linda Yaccarino told employees she was leaving before ‘Grok went rouge'
X CEO Linda Yaccarino. (AP Photo) Linda Yaccarino , CEO of X (formerly Twitter), reportedly shared her intention to leave the company before the incident involving Grok, the platform's AI chatbot, which began generating pro-Hitler content . She informed colleagues of her plans to step down, citing recent changes in the company's business landscape. According to a report by The Wall Street Journal, Yaccarino reportedly told people close to her that a recent uptick in returning advertisers, along with a corporate merger that reduced X's share of overall revenue, made this a suitable moment for her exit. Yaccarino steps down as CEO of X after two years at the helm Yaccarino resigned from her position concluding her two-year tenure. In a lengthy post on X, Yaccarino described her role as "the opportunity of a lifetime," thanking Elon Musk for entrusting her with the mission of "safeguarding free speech, revitalising the company, and evolving X into the 'Everything App.'" Yaccarino, a former NBCUniversal advertising executive, joined the company in June 2023, following Musk's acquisition and rebranding of Twitter. Her primary task was to stabilise the platform's advertising business amidst challenges posed by Musk's more relaxed content moderation policies. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like 5 Books Warren Buffett Wants You to Read In 2025 Blinkist: Warren Buffett's Reading List Undo During her leadership, X focused on rebuilding advertiser trust and enhancing user safety, particularly for children. Key initiatives under her guidance included the introduction of Community Notes, a crowdsourced fact-checking tool, and the development of X Money, an upcoming financial services feature. 'I'm incredibly proud of the X team - the historic business turn around we have accomplished together has been nothing short of remarkable. We started with the critical early work necessary to prioritize the safety of our users—especially children, and to restore advertiser confidence. This team has worked relentlessly from groundbreaking innovations like Community Notes, and, soon, X Money to bringing the most iconic voices and content to the platform. Now, the best is yet to come as X enters a new chapter with @xai,' she said in her Goodbye note.
