Linda Yaccarino Is Out as CEO of X
In a move that has sent ripples across the tech and advertising industries,Linda Yaccarinohas officially stepped down as the CEO ofX(formerly Twitter) after a two-year tenure marked by intense efforts to stabilize the platform's advertising business and navigate the turbulent vision of ownerElon Musk. Her departure underscores the unique challenges of leading a company under a highly hands-on and outspoken principal, even highlighting complex dynamics with Musk.
Yaccarino, a seasoned advertising executive with over a decade at NBCUniversal, was brought in by Musk in June 2023 with a clear mandate: to restore advertiser confidence and transform X into his envisioned 'Everything App.' During her time, she spearheaded initiatives like Community Notes and worked towards the upcoming launch of X Money, while consistently praising the team's 'historic business turnaround' in prioritizing user safety and rebuilding advertiser trust. She expressed immense gratitude to Musk, calling her role 'the opportunity of a lifetime' and thanking him for entrusting her with the mission of protecting free speech.
However, Yaccarino's working relationship with Elon Musk was always under intense scrutiny and often described as uniquely challenging. Despite holding the CEO title, many industry observers, including Forrester research director Mike Proulx, contend that Musk 'is and always has been at the helm of X,' effectively making Yaccarino 'CEO in title only.' This dynamic meant Yaccarino frequently found herself in a supporting role to Musk's outsized persona, often having to navigate controversies stemming from his content moderation policies and his unfiltered public statements. She ardently defended Musk's approach at times, even amid ongoing legal disputes with advertisers who paused spending due to concerns about hate speech on the platform.
Her departure comes at a pivotal time for X, just months after Musk merged the social media platform with his artificial intelligence company, xAI. Recent controversies surrounding xAI's chatbot, Grok, which reportedly posted antisemitic content, further highlighted the complex environment. While Yaccarino did not specify her reasons for leaving, her exit signals a new chapter for X as it deepens its integration with Musk's AI ventures, and for Yaccarino as she looks to her next endeavors.
After two incredible years, I've decided to step down as CEO of 𝕏.
When@elonmuskand I first spoke of his vision for X, I knew it would be the opportunity of a lifetime to carry out the extraordinary mission of this company. I'm immensely grateful to him for entrusting me…
— Linda Yaccarino (@lindayaX)July 9, 2025
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