Latest news with #Xtep
The Wire
09-07-2025
- Business
- The Wire
Xtep's First Elite Runner Program Nears Application Deadline: Professional Running Gear to Power PB Breakthroughs
XIAMEN, China, July 9, 2025 /PRNewswire/ -- Xtep, a leading Chinese performance sportswear brand, announces that applications for its inaugural global Elite Runner Program will close on July 14. The first edition of the program kicks off at Shenyang Marathon in China on September 14, offering elite runners worldwide exclusive access to premier marathons. The program provides world-class athletes with a unique opportunity to pursue personal bests (PBs) at premier marathons. Beyond this, Xtep supports elite runners by sponsoring professional-grade Xtep race apparel & footwear, and covering entry fees and accommodations. Selected participants will also receive an exclusive tour of Xtep Innovation Center to experience firsthand advanced technologies powering the brand's performance running footwear. This initiative aims to provide elite runners with the platform and resources to achieve PB breakthroughs and gain greater exposure. It also fosters connections among top athletes for sharing experiences. Following Shenyang Marathon, the program continues with another three marquee marathons in China: Taiyuan (September 21), Xi'an (October 19), and Changsha (October 26). Beyond empowering elite athletes, Xtep recognizes that the running community's essence lies in connection—a truth quantified by global research showing 74% of runners prioritize social bonds when running with others (World Athletics, 2022). To serve this spectrum of needs—from record-chasing professionals to community-seeking enthusiasts—the XRC Program integrates four strategic pillars: • Elite Runner Program: Extending invitations to elite runners globally to compete in China's premier marathons, Xtep directly supports their pursuit of speed and career-defining performances, by sponsoring top-tier competition gear to empower PB achievements on competitive racecourses. • Regional Podium Program : Xtep equips elite runners with professional-grade race gear to compete in regional or World Athletics-certified global marathons, making them eligible for Xtep's record-breaking bonuses. • X-RUN Camp: Providing professional coaching and structured training to support athletes during race preparation. • XRC Activities: Fostering community through fun running activities, inclusive community runs, and knowledge-sharing platforms. In parallel, Xtep continues to execute on its international growth strategy as the official apparel sponsor of the upcoming Hanoi Marathon in Vietnam this November, underscoring its commitment to the Southeast Asian market. The event organizers are currently recruiting certified pacers, with details of a dedicated training camp to be announced in October. Participants can follow updates on the event's official channels, including its Facebook page (@Standard Chartered Hanoi Marathon - Heritage Race) and the Pacer Recruitment Post. Through the XRC Program, Xtep is building a dynamic, athlete-first running platform to support elite athletes, engage everyday runners, and partner with races worldwide. By bridging competition and community, training and racing, as well as connecting China to the global running scene, Xtep is helping define the future of the sport. Looking ahead, the brand remains focused on growing the global running culture through performance-driven products and innovative runner services. About XTEP XTEP Group, one of the leading sports brands in China, was founded in 1987 and officially established as the brand XTEP in 2001. The Group was listed on the Hong Kong Stock Exchange on June 3, 2008 ( In 2019, the Group launched its global strategy, incorporating Saucony, Merrell, K•SWISS, and Palladium to become a leading international sports group with multiple sports brands. For more about XTEP, please visit (Disclaimer: The above press release comes to you under an arrangement with PRNewswire and PTI takes no editorial responsibility for the same.).
Korea Herald
09-07-2025
- Business
- Korea Herald
Xtep's First Elite Runner Program Nears Application Deadline: Professional Running Gear to Power PB Breakthroughs
XIAMEN, China, July 9, 2025 /PRNewswire/ -- Xtep, a leading Chinese performance sportswear brand, announces that applications for its inaugural global Elite Runner Program will close on July 14. The first edition of the program kicks off at Shenyang Marathon in China on September 14, offering elite runners worldwide exclusive access to premier marathons. The program provides world-class athletes with a unique opportunity to pursue personal bests (PBs) at premier marathons. Beyond this, Xtep supports elite runners by sponsoring professional-grade Xtep race apparel & footwear, and covering entry fees and accommodations. Selected participants will also receive an exclusive tour of Xtep Innovation Center to experience firsthand advanced technologies powering the brand's performance running footwear. This initiative aims to provide elite runners with the platform and resources to achieve PB breakthroughs and gain greater exposure. It also fosters connections among top athletes for sharing experiences. Following Shenyang Marathon, the program continues with another three marquee marathons in China: Taiyuan (September 21), Xi'an (October 19), and Changsha (October 26). Beyond empowering elite athletes, Xtep recognizes that the running community's essence lies in connection—a truth quantified by global research showing 74% of runners prioritize social bonds when running with others (World Athletics, 2022). To serve this spectrum of needs—from record-chasing professionals to community-seeking enthusiasts—the XRC Program integrates four strategic pillars: In parallel, Xtep continues to execute on its international growth strategy as the official apparel sponsor of the upcoming Hanoi Marathon in Vietnam this November, underscoring its commitment to the Southeast Asian market. The event organizers are currently recruiting certified pacers, with details of a dedicated training camp to be announced in October. Participants can follow updates on the event's official channels, including its Facebook page (@Standard Chartered Hanoi Marathon - Heritage Race) and the Pacer Recruitment Post. Through the XRC Program, Xtep is building a dynamic, athlete-first running platform to support elite athletes, engage everyday runners, and partner with races worldwide. By bridging competition and community, training and racing, as well as connecting China to the global running scene, Xtep is helping define the future of the sport. Looking ahead, the brand remains focused on growing the global running culture through performance-driven products and innovative runner services. About XTEP XTEP Group, one of the leading sports brands in China, was founded in 1987 and officially established as the brand XTEP in 2001. The Group was listed on the Hong Kong Stock Exchange on June 3, 2008 ( In 2019, the Group launched its global strategy, incorporating Saucony, Merrell, K•SWISS, and Palladium to become a leading international sports group with multiple sports brands. For more about XTEP, please visit
The Wire
04-07-2025
- Business
- The Wire
XTEP Ignites Global Night Running Frenzy: Over 1,000 Runners Chase Summer PBs in 'Acceleration' Night-Training Footwear
Xiamen, China, July 4, 2025 /PRNewswire/ -- Beginning June 10, over 1,000 runners across China, Vietnam, Malaysia, Kazakhstan, Norway, and France laced up for Xtep's global night running series. This surge in evening activity underscores a key summer training reality: intense heat makes night running essential for effective high-intensity intervals and endurance work. Directly addressing this core need, Xtep debuted its "Acceleration" colorway collection—footwear engineered specifically for the demands of summer night training. On night runs, runners wearing the 360X 2.0 "Acceleration" edition represent more than just visual impact—it reflects a mindset. "Acceleration" isn't just speed; it's a commitment to forward momentum in life. This drive requires resilient support: Research in the British Journal of Sports Medicine shows 40-50% of recreational runners sustain injuries—primarily in feet and lower limbs—where effective cushioning is proven to mitigate impact forces. Addressing this critical need, the 360X 2.0 features a premium midsole foam synergized with a streamlined carbon plate, dispersing impact energy to reduce joint stress and injury risk while maintaining responsive speed. Through this science-backed design, XTEP footwear empowers athletes to safely pursue PBs after work—transforming biomechanical insights into enduring running joy. The brand's "Make it Different" philosophy thrives here—championing breakthroughs where protective engineering meets human potential. The dynamic "Acceleration" colorway extends beyond the 360X 2.0, also revitalizing Xtep's core performance models for specific running goals, including: Designed for elite racing, the 160X series has propelled 95 athletes worldwide to secure 451 marathon victories. Complementing the race-day dominator, the 260X is built for professional-level training, helping runners break through plateaus and sustain long-term progress. These performance-driven models became the engine of our global XRC night run series, powering over 1,000 runners as they illuminated cityscapes worldwide, their strides tracing landmarks from Malaysia to Vietnam, Norway, and beyond. From daily runs to race-day goals, Xtep's performance ecosystem delivers tiered solutions for every runner. The "Acceleration" ethos embodies the relentless pursuit of progress—now amplified through the global Xtep Running Club (XRC). We invite runners worldwide to join XRC: unlock exclusive access to dynamic pop-up runs in iconic cities, where community and cutting-edge gear converge. About XTEP XTEP Group, one of the leading sports brands in China, was founded in 1987 and officially established as the brand XTEP in 2001. The Group was listed on the Hong Kong Stock Exchange on June 3, 2008 ( In 2019, the Group launched its global strategy, incorporating Saucony, Merrell, K•SWISS, and Palladium to become a leading international sports group with multiple sports brands. For more about XTEP, please visit (Disclaimer: The above press release comes to you under an arrangement with PRNewswire and PTI takes no editorial responsibility for the same.). This is an auto-published feed from PTI with no editorial input from The Wire.
Associated Press
04-07-2025
- Business
- Associated Press
XTEP Ignites Global Night Running Frenzy: Over 1,000 Runners Chase Summer PBs in "Acceleration" Night-Training Footwear
Xiamen, China, July 4, 2025 /PRNewswire/ -- Beginning June 10, over 1,000 runners across China, Vietnam, Malaysia, Kazakhstan, Norway, and France laced up for Xtep's global night running series. This surge in evening activity underscores a key summer training reality: intense heat makes night running essential for effective high-intensity intervals and endurance work. Directly addressing this core need, Xtep debuted its 'Acceleration' colorway collection—footwear engineered specifically for the demands of summer night training. On night runs, runners wearing the 360X 2.0 'Acceleration' edition represent more than just visual impact—it reflects a mindset. 'Acceleration' isn't just speed; it's a commitment to forward momentum in life. This drive requires resilient support: Research in the British Journal of Sports Medicine shows 40-50% of recreational runners sustain injuries—primarily in feet and lower limbs—where effective cushioning is proven to mitigate impact forces. Addressing this critical need, the 360X 2.0 features a premium midsole foam synergized with a streamlined carbon plate, dispersing impact energy to reduce joint stress and injury risk while maintaining responsive speed. Through this science-backed design, XTEP footwear empowers athletes to safely pursue PBs after work—transforming biomechanical insights into enduring running joy. The brand's 'Make it Different' philosophy thrives here—championing breakthroughs where protective engineering meets human potential. The dynamic 'Acceleration' colorway extends beyond the 360X 2.0, also revitalizing Xtep's core performance models for specific running goals, including: Designed for elite racing, the 160X series has propelled 95 athletes worldwide to secure 451 marathon victories. Complementing the race-day dominator, the 260X is built for professional-level training, helping runners break through plateaus and sustain long-term progress. These performance-driven models became the engine of our global XRC night run series, powering over 1,000 runners as they illuminated cityscapes worldwide, their strides tracing landmarks from Malaysia to Vietnam, Norway, and beyond. From daily runs to race-day goals, Xtep's performance ecosystem delivers tiered solutions for every runner. The 'Acceleration' ethos embodies the relentless pursuit of progress—now amplified through the global Xtep Running Club (XRC). We invite runners worldwide to join XRC: unlock exclusive access to dynamic pop-up runs in iconic cities, where community and cutting-edge gear converge. About XTEP XTEP Group, one of the leading sports brands in China, was founded in 1987 and officially established as the brand XTEP in 2001. The Group was listed on the Hong Kong Stock Exchange on June 3, 2008 ( In 2019, the Group launched its global strategy, incorporating Saucony, Merrell, K•SWISS, and Palladium to become a leading international sports group with multiple sports brands. For more about XTEP, please visit View original content to download multimedia: SOURCE Xtep
Korea Herald
04-07-2025
- Business
- Korea Herald
XTEP Ignites Global Night Running Frenzy: Over 1,000 Runners Chase Summer PBs in "Acceleration" Night-Training Footwear
Xiamen, China, July 4, 2025 /PRNewswire/ -- Beginning June 10, over 1,000 runners across China, Vietnam, Malaysia, Kazakhstan, Norway, and France laced up for Xtep's global night running series. This surge in evening activity underscores a key summer training reality: intense heat makes night running essential for effective high-intensity intervals and endurance work. Directly addressing this core need, Xtep debuted its "Acceleration" colorway collection—footwear engineered specifically for the demands of summer night training. On night runs, runners wearing the 360X 2.0 "Acceleration" edition represent more than just visual impact—it reflects a mindset. "Acceleration" isn't just speed; it's a commitment to forward momentum in life. This drive requires resilient support: Research in the British Journal of Sports Medicine shows 40-50% of recreational runners sustain injuries—primarily in feet and lower limbs—where effective cushioning is proven to mitigate impact forces. Addressing this critical need, the 360X 2.0 features a premium midsole foam synergized with a streamlined carbon plate, dispersing impact energy to reduce joint stress and injury risk while maintaining responsive speed. Through this science-backed design, XTEP footwear empowers athletes to safely pursue PBs after work—transforming biomechanical insights into enduring running joy. The brand's "Make it Different" philosophy thrives here—championing breakthroughs where protective engineering meets human potential. The dynamic "Acceleration" colorway extends beyond the 360X 2.0, also revitalizing Xtep's core performance models for specific running goals, including: Designed for elite racing, the 160X series has propelled 95 athletes worldwide to secure 451 marathon victories. Complementing the race-day dominator, the 260X is built for professional-level training, helping runners break through plateaus and sustain long-term progress. These performance-driven models became the engine of our global XRC night run series, powering over 1,000 runners as they illuminated cityscapes worldwide, their strides tracing landmarks from Malaysia to Vietnam, Norway, and beyond. From daily runs to race-day goals, Xtep's performance ecosystem delivers tiered solutions for every runner. The "Acceleration" ethos embodies the relentless pursuit of progress—now amplified through the global Xtep Running Club (XRC). We invite runners worldwide to join XRC: unlock exclusive access to dynamic pop-up runs in iconic cities, where community and cutting-edge gear converge. About XTEP XTEP Group, one of the leading sports brands in China, was founded in 1987 and officially established as the brand XTEP in 2001. The Group was listed on the Hong Kong Stock Exchange on June 3, 2008 ( In 2019, the Group launched its global strategy, incorporating Saucony, Merrell, K•SWISS, and Palladium to become a leading international sports group with multiple sports brands. For more about XTEP, please visit
