Latest news with #YangoAdsMEA
Campaign ME
17-07-2025
- Business
- Campaign ME
Yango Ads introduces new monetisation tools for mobile app developers
Yango Ads has introduced new monetisation opportunities for mobile app publishers in the region. With enhanced access to global demand, smarter ad formats, and features designed to drive deeper user engagement, the company's latest offering empowers developers to significantly increase in-app revenue and improve ad performance. These advancements are delivered through an updated software development kit (SDK), introducing smarter ad formats and expanded access to global demand. The intention is to help developers earn more without interrupting the user experience. Yango Ads claims the the new interactive formats are already delivering up to 11 per cent higher engagement, while AI-powered video previews have increased click-through rates by up to 4 per cent. 'Developers face increasing challenges to grow revenue while maintaining a seamless user experience,' said Evgenii Pavlov, General Manager at Yango Ads MEA. 'Our latest updates make it easier than ever for developers to access premium ad demand and maximise the value of every user interaction.' Ad Network by Yango Ads also supports integration with over 50 DSPs, including advertisers in high-value markets like the U.S. and South Korea, opening up stronger competition for ad placements and better monetisation opportunities. Additional upgrades to banner and horizontal video layouts are helping developers increase visibility and interaction, generating up to 5 per cent more revenue. The SDK has also been optimised for speed and ease of integration, with a lighter build that reduces app load times and ensures smoother ad rendering. It includes improved banner auto-refresh logic, support for SKAdNetwork attribution on iOS, and adherence to standards for added transparency and compliance. 'These enhancements demonstrate our commitment to providing powerful yet easy-to-integrate tools that deliver meaningful business results,' said Pavlov. The timing of the release aligns with significant growth in the region's app economy. According to Yango Ads, consumers in the UAE will spend over $500m on mobile apps in 2025. MENA advertisers are also expected to increase in-app ad spend by more than 14 per cent year-on-year. With smartphone penetration in the UAE projected to surpass 97 per cent by 2029, mobile-first monetisation strategies are becoming a top priority for app developers and publishers. These enhancements are part of Yango Ads' broader strategy to deliver complete monetisation solutions that combine AI-powered formats, performance marketing, and actionable audience insights. With the MENA mobile advertising market expected to reach $17.36bn by 2029, Yango Ads claims it remains focused on helping developers scale sustainably through smarter advertising technology.
Mid East Info
26-05-2025
- Business
- Mid East Info
Yango Ads Wins Silver at SMARTIES MENA for ‘Journey into Her Story' Campaign - Middle East Business News and Information
Yango Ads Wins Silver at SMARTIES MENA for 'Journey into Her Story' Campaign Dubai, UAE, 26 May 2025 – Yango Ads, the Ad Tech division of Yango Group, a global tech company, has won the Silver award in the Real-Time Marketing category at the MMA MENA SMARTIES™ 2025 for its campaign 'Journey into Her Story,' created in partnership with Al-Futtaim Toyota, Memac Ogilvy and PHD Media MENA. Launched to commemorate Emirati Women's Day last year, the campaign transformed a typical navigation experience into a platform for cultural discovery by spotlighting the lives, contributions and legacies of Emirati women who have streets named in their honour across the UAE. The project invited users to engage with UAE heritage through Yango Maps, using branded pins, banners, 3D objects, and audio narratives to surface the stories behind iconic street names such as Latifa Bint Hamdan Street. The campaign recorded over 1.8 million banner impressions, reached more than 200,000 unique users, and saw 668,000 impressions from search menu icons. Interactive 3D objects alone generated over 155,000 impressions with a strong 2.5% click-through rate (CTR), while push notifications achieved an exceptional CTR of 5%. With Bassem Yousri, Head of Agency Partnership at Yango Ads MEA, leading the campaign's execution, the project's success demonstrated the platform's ability to deliver precise, context-aware advertising that resonates with local audiences. 'Our goal was to make advertising feel less like an interruption and more like a discovery,' said Evgenii Pavlov, General Manager at Yango Ads MEA. 'As the UAE's digital advertising market is set to exceed $8 billion in 2025 , brands are seeking smarter, more impactful ways to cut through the noise. Through geo-ads, we're enabling brands to reach people in real-time, making each journey more engaging and relevant. For our team and our partners, this recognition validates our belief that advertising should not only perform well, but it should add value to the user experience and reflect the community it speaks to.' Yuliya Kim, Head of Partnerships at Yango Ads MEA, highlighted the importance of creative and strategic alignment: 'This campaign represents what's possible when storytelling and data work together. We want to build a bridge between brands and the communities they serve, and create impact in the real world. The response, both in terms of user engagement and now industry recognition, reinforces that audiences want more than impressions. They want experiences that matter.' Yango Ads entered this campaign from a strong foundation, having already established a robust portfolio of advertising solutions within its ecosystem. From Geo Ads, Retail Media, App Monetization, to its in-house creative bureau, Yango Ads Campaigns, the company has steadily equipped brands with the tools to monetise space and attention in smarter ways. The introduction of geo-ads, as showcased in this award-winning campaign, marked a major leap forward in delivering location-aware messaging to help brands boost visibility as users navigate their surroundings. The Silver win at the MMA MENA SMARTIES™ 2025 reflects a growing track record of innovation for Yango Ads. With operations across 30+ countries, access to 50,000 websites, and integration with over 20,000 apps, the platform empowers brands with AI-driven tools and more than 600 targeting options. This campaign stands as proof of Yango Ads' ability to turn cultural moments into measurable success, cementing its role in shaping the future of digital advertising across the region. For more information, visit About Yango Ads Yango Ads is a global ad platform that helps businesses monetize and grow. We help brands reach relevant audiences through the websites, apps, and services they use daily. With access to one of the largest ad networks, we connect brands to engaged users within the Yango Group ecosystem. Whether you're looking to boost app revenue, run campaigns, or make data-driven decisions, Yango Ads has the tools to make it happen.
