Latest news with #Yashash
Daily Tribune
04-07-2025
- Business
- Daily Tribune
India-Bahrain digital bridge
TDT | Manama India-based gamification company Gamezop has announced a USD 4 million investment to establish its Middle East headquarters in Bahrain, positioning the Kingdom as its strategic entry point into the region's fast-expanding digital economy. The move marks a significant step in strengthening digital collaboration between India and Bahrain, as Gamezop aims to transform how apps and websites across the Middle East engage users. The expansion is backed by BITKRAFT Ventures and supported by the Bahrain Economic Development Board (EDB). Strategic gateway Founded by brothers Yashash and Gaurav Agarwal in 2016, Gamezop allows apps and websites to embed casual games, quizzes, astrology, and cricket content to increase user engagement and ad revenue. With its Bahrain hub, the company plans to onboard more than 1,000 new partner platforms across the region and double its global revenue within 18 months. Gamezop's co-founder Gaurav Agarwal said the company chose Bahrain for its business-friendly policies, digital readiness, and regional accessibility. 'Our presence here marks the beginning of what we hope will become a strong digital bridge between India and the Middle East,' he said. Backing Bahrain's vision According to Musab Abdulla, Executive Director of ICT at the Bahrain EDB, the arrival of Gamezop aligns with the Kingdom's vision to become a regional creative and digital content hub. 'Bahrain's gaming and content creation ecosystem is building strong momentum, powered by robust digital infrastructure and a growing pool of creative talent,' he said. The company's model is simple but powerful: it allows digital platforms to embed games and share the ad revenue generated. With over 45 million monthly users across 70+ countries and integration into more than 9,000 platforms, Gamezop brings international experience to its MENA expansion. Digital future Bahrain's selection as Gamezop's headquarters signals growing interest from Indian tech firms in using the Kingdom as a launchpad into the Gulf. The region's high smartphone usage, young population, and surging demand for interactive digital content make it a promising market for gamification-driven growth. Gamezop's entry is expected to create local job opportunities, foster partnerships with regional platforms, and contribute to Bahrain's long-term strategy of becoming a digital innovation leader.
Biz Bahrain
04-07-2025
- Business
- Biz Bahrain
Gamezop Announces USD 4 Million into Middle East Expansion with Headquarters in Bahrain
Gamezop, one of the world's leading gamification platforms, has announced its plans for strategic expansion across the Middle East following the successful establishment of its wholly-owned subsidiary in Bahrain, which was supported by the Bahrain Economic Development Board (Bahrain EDB). The India-headquartered company plans to invest USD 4 million to accelerate operations, hire local talent, and explore acquisitions to support its growth plans. Gamezop enables apps and websites to integrate games that boost user engagement and drive revenue. Ads shown inside the games generate earnings that are shared between Gamezop and the host platforms. Founded in 2016 by Yashash and Gaurav Agarwal, Gamezop is leveraging Bahrain as a gateway to expand into the rapidly growing Middle Eastern digital landscape. The company's expansion comes in line with its global growth strategy, with additional markets in the pipeline. Gamezop aims to onboard over 1,000 new app and website partners from its Bahrain hub, as well as double its group revenue over the next 18 months. Musab Abdulla, Executive Director of ICT at the Bahrain EDB, said, 'Bahrain's gaming and content creation ecosystem is building strong momentum, powered by robust digital infrastructure, supportive government initiatives and a growing pool of ambitious, creative talent. The arrival of innovative companies like Gamezop further accelerates this growth, creating new opportunities for local developers and reinforcing Bahrain's position as a hub for creative industries in the region.' Bahrain offers Gamezop an ideal springboard into the Middle East – a region undergoing rapid digital transformation, characterised by high smartphone penetration, a young tech-savvy population, and surging demand for interactive content. With thousands of consumer-facing apps and websites actively seeking new ways to boost engagement and monetisation, MENA is a fertile market for Gamezop's offerings. Gaurav Agarwal, co-founder of Gamezop, said: 'We chose Bahrain for its strategic location, business-friendly environment, and access to the wider region. We anticipate Bahrain will continue to attract leading global companies to establish their regional hubs here, thanks to its forward-looking policies and the proactive support of the Bahrain Economic Development Board, which has been instrumental in supporting our expansion,' Agarwal noted. 'Our presence here marks the beginning of what we hope will become a strong digital bridge between India and the Middle East.' Backed by BITKRAFT Ventures – one of the world's largest video gaming venture capital firms – Gamezop is integrated into over 9,000 platforms across 70+ countries, through which it engages over 45 million users every month. With its MENA headquarters, Gamezop is poised to strengthen its regional footprint, forge new partnerships, and contribute to Bahrain's vision of becoming a leading digital innovation hub in the Middle East.
