23-06-2025
These Beach Towels Belong in Every Fashion Girl's Bag
A beach towel may be the most underrated accessory in your summer arsenal—but that's about to change. The newest wave of towels goes far beyond basic terry cloth, blending high design with plush practicality. Think bold prints, elevated textures, and oversized silhouettes that double as picnic blankets or impromptu wraps.
Paired with your favorite summer sandals and a woven tote stocked with your must-have beauty essentials (hello, tinted SPF and lip oil), these towels complete the look, whether you're poolside at a boutique hotel or stretched out on the sand with a paperback. Because let's be honest: Even your SPF deserves a stylish companion.
From high fashion to budget-friendly finds, these are the beach towels editors and shoppers alike swear by.
Sun-soaked days call for a spritz in hand, feet in sand, and, of course, your go-to beach towel. Matouk's Zebra Palm towel, rendered in bold animal print, brings a sense of high fashion to your beachside rotation. Consider it the towel equivalent of a designer caftan: timeless, luxe, and effortlessly cool.
Dimensions: Length: 70 inches; width: 40 inches
Color: Canary
Material: 100% cotton
Effortlessly elegant with a nod to vintage Riviera glam, Business & Pleasure's Premium Beach Towel is as photogenic as it is plush. Made from 100 percent cotton with a velvety-soft feel and classic fringe trim, it brings resort-level refinement to every beach day.
Dimensions: Length: 66 inches; width: 34 inches
Color: Pink
Materials: 100% cotton
Brooklinen's Boardwalk Beach Towel brings laid-back luxury to the shore, and we are here for it. 'I am such a Brooklinen girl, through and through. From my sheets to my bath towels, this brand has never steered me wrong. This summer, you can find me sunning on this plush option,' says associate fashion commerce editor Meg Donohue.
Dimensions: Length: 70 inches; width: 34 inches
Colors: Striped Pool, Striped Marigold, Striped Grass, Striped Spa, Striped Pineapple
Materials: 100% cotton
Beach days just got an upgrade with this two-in-one chic combo: a plush terry towel and olive-striped tote, making it the effortless fits-everything statement piece to pair with your best beach hat. From impromptu dips to golden hour lounging, it's the ultimate grab-and-go essential for stylish summer days.
Dimensions: Length: 59 inches; width: 59 inches
Color: Olive Stripe
Materials: 100% cotton
Gucci's GG Terrycloth Jacquard Beach Towel turns a poolside essential into a status symbol. Woven with the iconic monogram in bold colorways, it's the kind of piece that makes a stylish, understated statement about your tastes. Toss it over a chaise and let the logo do the talking.
Dimensions: Length: 66.9 inches; width: 37.4 inches
Colors: Pink, Light Green
Materials: 100% cotton
For those who prefer their beachside moments with a touch of Scandinavian cool, the OAS Forest Waver Towel delivers. It's the kind of towel that pairs effortlessly with your chicest swimwear, strappy sandals, and minimalist tote. In other words: quiet luxury, but make it beach.
Dimensions: Length: 59 inches; width: 39.25 inches
Color: Green
Materials: 100% cotton
This towel speaks for itself—striking yet minimalist. Just add a linen wrap and your go-to sunglasses. 'I fell in love with Baina's towels the moment I laid eyes on them. I have some for my bathroom, and it's time to add some beach towels to the mix. The vintage-inspired prints feel undeniably chic, and the touch and feel of them are unparalleled,' says senior fashion commerce editor Dale Arden Chong.
Dimensions: Length: 65 inches; width: 50 inches
Color: Sand and Noir
Materials: 100% cotton
Bottega Veneta's Banana Beach Towel is a clear splurge, but with its vibrant hue and signature woven texture, it's guaranteed to be the ultimate statement piece for your luxe seaside escape. Meg Donohue loves this towel, saying, 'I wish I wasn't such a sucker for this kind of thing, but I totally am. Bottega Veneta and the beach? Those are two of my favorite things.'
Dimensions: Length: 66 inches; width: 39 inches
Color: FondantBanana
Materials: 100% cotton
Assistant accessories editor Madison Rexroat shares, 'Dusen Dusen has such funky and chic patterns for summer and the coolest color combinations. They're perfect for sunny, sandy beach days.' The Fence Beach Towel is no exception—its vibrant, graphic design brings major main-character energy to your seaside setup.
Dimensions: Length: 70 inches; width: 36 inches
Materials: 100% cotton
Leave it to Missoni to turn a simple beach towel into a runway moment. The Hugo towel features the brand's signature zigzag motif in saturated hues that instantly elevate your seaside aesthetic. Woven from soft velour cotton with an absorbent terry cloth underside, it's as functional as it is fabulous.
Dimensions: Length: 71 inches; width: 40 inches
Color: Orange Multi
Materials: 100% cotton
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