These Beach Towels Belong in Every Fashion Girl's Bag
Paired with your favorite summer sandals and a woven tote stocked with your must-have beauty essentials (hello, tinted SPF and lip oil), these towels complete the look, whether you're poolside at a boutique hotel or stretched out on the sand with a paperback. Because let's be honest: Even your SPF deserves a stylish companion.
From high fashion to budget-friendly finds, these are the beach towels editors and shoppers alike swear by.
Sun-soaked days call for a spritz in hand, feet in sand, and, of course, your go-to beach towel. Matouk's Zebra Palm towel, rendered in bold animal print, brings a sense of high fashion to your beachside rotation. Consider it the towel equivalent of a designer caftan: timeless, luxe, and effortlessly cool.
Dimensions: Length: 70 inches; width: 40 inches
Color: Canary
Material: 100% cotton
Effortlessly elegant with a nod to vintage Riviera glam, Business & Pleasure's Premium Beach Towel is as photogenic as it is plush. Made from 100 percent cotton with a velvety-soft feel and classic fringe trim, it brings resort-level refinement to every beach day.
Dimensions: Length: 66 inches; width: 34 inches
Color: Pink
Materials: 100% cotton
Brooklinen's Boardwalk Beach Towel brings laid-back luxury to the shore, and we are here for it. 'I am such a Brooklinen girl, through and through. From my sheets to my bath towels, this brand has never steered me wrong. This summer, you can find me sunning on this plush option,' says associate fashion commerce editor Meg Donohue.
Dimensions: Length: 70 inches; width: 34 inches
Colors: Striped Pool, Striped Marigold, Striped Grass, Striped Spa, Striped Pineapple
Materials: 100% cotton
Beach days just got an upgrade with this two-in-one chic combo: a plush terry towel and olive-striped tote, making it the effortless fits-everything statement piece to pair with your best beach hat. From impromptu dips to golden hour lounging, it's the ultimate grab-and-go essential for stylish summer days.
Dimensions: Length: 59 inches; width: 59 inches
Color: Olive Stripe
Materials: 100% cotton
Gucci's GG Terrycloth Jacquard Beach Towel turns a poolside essential into a status symbol. Woven with the iconic monogram in bold colorways, it's the kind of piece that makes a stylish, understated statement about your tastes. Toss it over a chaise and let the logo do the talking.
Dimensions: Length: 66.9 inches; width: 37.4 inches
Colors: Pink, Light Green
Materials: 100% cotton
For those who prefer their beachside moments with a touch of Scandinavian cool, the OAS Forest Waver Towel delivers. It's the kind of towel that pairs effortlessly with your chicest swimwear, strappy sandals, and minimalist tote. In other words: quiet luxury, but make it beach.
Dimensions: Length: 59 inches; width: 39.25 inches
Color: Green
Materials: 100% cotton
This towel speaks for itself—striking yet minimalist. Just add a linen wrap and your go-to sunglasses. 'I fell in love with Baina's towels the moment I laid eyes on them. I have some for my bathroom, and it's time to add some beach towels to the mix. The vintage-inspired prints feel undeniably chic, and the touch and feel of them are unparalleled,' says senior fashion commerce editor Dale Arden Chong.
Dimensions: Length: 65 inches; width: 50 inches
Color: Sand and Noir
Materials: 100% cotton
Bottega Veneta's Banana Beach Towel is a clear splurge, but with its vibrant hue and signature woven texture, it's guaranteed to be the ultimate statement piece for your luxe seaside escape. Meg Donohue loves this towel, saying, 'I wish I wasn't such a sucker for this kind of thing, but I totally am. Bottega Veneta and the beach? Those are two of my favorite things.'
Dimensions: Length: 66 inches; width: 39 inches
Color: FondantBanana
Materials: 100% cotton
Assistant accessories editor Madison Rexroat shares, 'Dusen Dusen has such funky and chic patterns for summer and the coolest color combinations. They're perfect for sunny, sandy beach days.' The Fence Beach Towel is no exception—its vibrant, graphic design brings major main-character energy to your seaside setup.
Dimensions: Length: 70 inches; width: 36 inches
Materials: 100% cotton
Leave it to Missoni to turn a simple beach towel into a runway moment. The Hugo towel features the brand's signature zigzag motif in saturated hues that instantly elevate your seaside aesthetic. Woven from soft velour cotton with an absorbent terry cloth underside, it's as functional as it is fabulous.
Dimensions: Length: 71 inches; width: 40 inches
Color: Orange Multi
Materials: 100% cotton
Every product featured on ELLE.com is independently researched, tested, or editor-approved. We only recommend products that we stand behind, and the merchandise featured on our site is always driven by editorial and product testing standards, not by affiliate deals or advertising relationships. Any content created in partnership with advertisers is marked as such.
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Business of Fashion
28-06-2025
- Business of Fashion
Can TikTok's ‘Shirtless Race' Become More than a Trend?
NEW YORK — For three days in May, 14,000 men and women stormed New York City's Pier 76, just west of Hudson Yards, many of them in various states of athletic undress — not to party, but certainly to sweat. They were there for what outsiders viewing from TikTok call 'the shirtless race,' and what is known to proponents as Hyrox, a strength-and-endurance fitness race that combines an eight kilometre run with eight functional workouts, including a 330-pound sled drag. Some athletes collapse from exhaustion at the finish line. The last 2024–2025 season attracted over 600,000 participants, who competed in over 80 races worldwide. (Courtesy) Yet, Hyrox has built a devoted and growing global following. Fitness influencer Eric Hinman, NFL tight end Darren Waller and actor Patrick Wilson were among those who competed during the New York event, which had a waitlist, according to Hyrox and its Swiss parent company Infront Sports & Media. The first race, held in 2017 in Hamburg, Germany, drew about 650 participants; the last 2024–2025 season attracted over 600,000, who competed in over 80 races worldwide, culminating in the World Championships in Chicago last week. By combining familiar functional movements like rowing and wall balls with running in an open-entry, festival-like marathon atmosphere, Hyrox has become the latest global fitness craze, with almost equal participation by men (52 percent) and women (48). In the past, millions of everyday gym-goers didn't have anything to work towards besides looking good and getting healthy. 'We gave them a definition [and competition] for what they were already doing,' said Moritz 'Mo' Fürste, who, along with Christian Toetzke, co-founded the company in 2017. ADVERTISEMENT Each athlete paid anywhere from $70 to over $200 to participate. While company reps declined to disclose revenue figures, Fürste shared on a Business of Sport podcast earlier this year that the average entry fee is around €130 ($150), putting its annual ticket sales revenue at roughly $90 million. They also generate revenue from event brand sponsors like Redbull, a constellation of 8,000 gyms that pay up to $150 a month to be its affiliates, spectator tickets and partnerships with brands like Puma, which sells co-branded products at the events, its stores and third-party retail partners. 'There's a real loyalty from participants to support the brands that are involved with Hyrox,' said Erin Longin, Puma's vice president of running and training. 'It's really helping us reach more consumers that way.' As the social distancing era fades, athletes are seeking community-driven fitness beyond the walls of traditional gyms. (Courtesy) Hyrox arrives at an opportune moment. As the social distancing era fades, athletes are seeking community-driven fitness beyond the walls of traditional gyms. With its stickiness and built-in social media appeal, Hyrox has the makings of a spectator sport like a marathon or a triathlon. Still, like any sport, it needs to continually find ways to keep its athletes and audiences engaged to avoid becoming another fleeting fad. Off to the Races Hyrox isn't the first strength-and-endurance race out of the blocks. In the 2010s, cultish CrossFit peaked with 415,000 participants in their 2018 Games, and rugged adventure Spartan Race saw 1.3 million participants each year at its height. But most CrossFit Games participants competed in their local affiliate gyms (called 'boxes'), and most Spartan Races were held in far-flung locations without mass-level audiences. During the pandemic, both saw declines in participation. On the surface, Hyrox follows the same formula, but with accessible twists: Athletes can compete in various division such as singles, doubles and relay teams, allowing different ability levels to take part. The format is also simpler. Unlike other races with their involved scoring systems, whoever finishes Hyrox first wins, and the standardized workouts make it a straightforward race for time. 'There is this repetitive combination of things that you have to do, which makes it stickier,' said Fürste. The challenge of completing the race is a draw, allowing participants to not only compete against one another but their own personal records. 'The endorphins you get from doing something that hard are insanely rewarding, and that sense of accomplishment is worth chasing and repeating,' added Heber Cannon, a fitness filmmaker. 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'We almost can't figure out the right stock levels to have at these events, because each event just keeps outdoing the last,' said Longin. Tribe Check Behind the social media hype, Hyrox's growth is driven by its 8,000 (and growing) partner gyms, which Fürste called 'the backbone of its ever-expanding global community.' He explained how Hyrox has, in some ways, solved problems for the crowded traditional gym industry, where many businesses compete for fickle consumers solely based on price and convenience. 'It's very difficult for a gym, usually, to create a strong community,' he said. Most are built for solo experiences and feel outdated in a moment where people are craving more social fitness activities, as evidenced by the rise of running clubs and climbing gyms. 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In his 17 years in the fitness business, he's seen plenty of fitness trends come and go. 'The next evolution is going to be hybrid training like Hyrox,' he said. 'People want to be able to run fast and be strong at the same time, where, typically, in the past, it was one or the other.' For the upcoming season, which starts next month, many races — in Singapore, Sydney, London — have already sold out, often in minutes of being announced. 'I think it's still in that building phase, building awareness, building participation,' said Longin, noting the previous season's awareness wasn't as widespread. Now the company is preparing to scale further to keep up with growing demand by planning to add more cities and race days. 'The next evolution is going to be hybrid training like Hyrox,' Ruben Belliard said. (Courtesy) But long-term staying power is far from guaranteed. 'It's been proven that people will always train for marathons. 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Elle
23-06-2025
- Elle
These Beach Towels Belong in Every Fashion Girl's Bag
A beach towel may be the most underrated accessory in your summer arsenal—but that's about to change. The newest wave of towels goes far beyond basic terry cloth, blending high design with plush practicality. Think bold prints, elevated textures, and oversized silhouettes that double as picnic blankets or impromptu wraps. Paired with your favorite summer sandals and a woven tote stocked with your must-have beauty essentials (hello, tinted SPF and lip oil), these towels complete the look, whether you're poolside at a boutique hotel or stretched out on the sand with a paperback. Because let's be honest: Even your SPF deserves a stylish companion. From high fashion to budget-friendly finds, these are the beach towels editors and shoppers alike swear by. Sun-soaked days call for a spritz in hand, feet in sand, and, of course, your go-to beach towel. Matouk's Zebra Palm towel, rendered in bold animal print, brings a sense of high fashion to your beachside rotation. Consider it the towel equivalent of a designer caftan: timeless, luxe, and effortlessly cool. Dimensions: Length: 70 inches; width: 40 inches Color: Canary Material: 100% cotton Effortlessly elegant with a nod to vintage Riviera glam, Business & Pleasure's Premium Beach Towel is as photogenic as it is plush. Made from 100 percent cotton with a velvety-soft feel and classic fringe trim, it brings resort-level refinement to every beach day. Dimensions: Length: 66 inches; width: 34 inches Color: Pink Materials: 100% cotton Brooklinen's Boardwalk Beach Towel brings laid-back luxury to the shore, and we are here for it. 'I am such a Brooklinen girl, through and through. From my sheets to my bath towels, this brand has never steered me wrong. This summer, you can find me sunning on this plush option,' says associate fashion commerce editor Meg Donohue. Dimensions: Length: 70 inches; width: 34 inches Colors: Striped Pool, Striped Marigold, Striped Grass, Striped Spa, Striped Pineapple Materials: 100% cotton Beach days just got an upgrade with this two-in-one chic combo: a plush terry towel and olive-striped tote, making it the effortless fits-everything statement piece to pair with your best beach hat. From impromptu dips to golden hour lounging, it's the ultimate grab-and-go essential for stylish summer days. Dimensions: Length: 59 inches; width: 59 inches Color: Olive Stripe Materials: 100% cotton Gucci's GG Terrycloth Jacquard Beach Towel turns a poolside essential into a status symbol. Woven with the iconic monogram in bold colorways, it's the kind of piece that makes a stylish, understated statement about your tastes. Toss it over a chaise and let the logo do the talking. Dimensions: Length: 66.9 inches; width: 37.4 inches Colors: Pink, Light Green Materials: 100% cotton For those who prefer their beachside moments with a touch of Scandinavian cool, the OAS Forest Waver Towel delivers. It's the kind of towel that pairs effortlessly with your chicest swimwear, strappy sandals, and minimalist tote. In other words: quiet luxury, but make it beach. Dimensions: Length: 59 inches; width: 39.25 inches Color: Green Materials: 100% cotton This towel speaks for itself—striking yet minimalist. Just add a linen wrap and your go-to sunglasses. 'I fell in love with Baina's towels the moment I laid eyes on them. I have some for my bathroom, and it's time to add some beach towels to the mix. The vintage-inspired prints feel undeniably chic, and the touch and feel of them are unparalleled,' says senior fashion commerce editor Dale Arden Chong. Dimensions: Length: 65 inches; width: 50 inches Color: Sand and Noir Materials: 100% cotton Bottega Veneta's Banana Beach Towel is a clear splurge, but with its vibrant hue and signature woven texture, it's guaranteed to be the ultimate statement piece for your luxe seaside escape. Meg Donohue loves this towel, saying, 'I wish I wasn't such a sucker for this kind of thing, but I totally am. Bottega Veneta and the beach? Those are two of my favorite things.' Dimensions: Length: 66 inches; width: 39 inches Color: FondantBanana Materials: 100% cotton Assistant accessories editor Madison Rexroat shares, 'Dusen Dusen has such funky and chic patterns for summer and the coolest color combinations. They're perfect for sunny, sandy beach days.' The Fence Beach Towel is no exception—its vibrant, graphic design brings major main-character energy to your seaside setup. Dimensions: Length: 70 inches; width: 36 inches Materials: 100% cotton Leave it to Missoni to turn a simple beach towel into a runway moment. The Hugo towel features the brand's signature zigzag motif in saturated hues that instantly elevate your seaside aesthetic. Woven from soft velour cotton with an absorbent terry cloth underside, it's as functional as it is fabulous. Dimensions: Length: 71 inches; width: 40 inches Color: Orange Multi Materials: 100% cotton Every product featured on is independently researched, tested, or editor-approved. We only recommend products that we stand behind, and the merchandise featured on our site is always driven by editorial and product testing standards, not by affiliate deals or advertising relationships. Any content created in partnership with advertisers is marked as such.
Bloomberg
23-06-2025
- Bloomberg
Eight Bosses Share Their Favorite Nonalcoholic Cocktails
Welcome to the CEO Diet, a monthly series in Bloomberg Businessweek, where executives from around the world tell us how they manage their time in and out of the office. Among the topics they've discussed: their favorite commuting podcasts and playlists, go-to snacks, exercise routines and fashion uniforms. This month we asked the C-suite bosses what their nonalcoholic drink of choice is. Fancy coffee or tea is all well and good, but what we really wanted to know about was their power drink when they've decided they don't want booze. The responses run the gamut from a new 0% alcohol beer backed by a famous actor to an elaborate, kombucha-based cocktail for in-house entertaining. Here's what the bosses drink when they're not drinking (alcohol).
