18-07-2025
- Business
- Wall Street Journal
Goodbye, Gold Jewelry? Budget-Friendly Silver Is Now ‘Cooler, Sharper and More Fashion-Forward.'
Call it the opposite-of-gold rush. You might say it started in 2022, when the debut of Bottega Veneta's bulbous silver-drop earrings spawned countless dupes, leading many women to ardently seek out argent accessories. Over the past few seasons, silver has arguably overtaken gold as the metal de rigueur.
What's behind the shift?
