Latest news with #creativeprofessionals


The Guardian
16-07-2025
- Business
- The Guardian
WeTransfer says user content will not be used to train AI after backlash
The popular filesharing service WeTransfer has said user content will not be used to train artificial intelligence after a change in its service terms had triggered a public backlash. The company, which is regularly used by creative professionals to transfer their work online, had suggested in new terms that uploaded files could be used to 'improve machine learning models'. The clause had previously said the service had a right to 'reproduce, modify, distribute and publicly display' content, and the updated version caused confusion among users. A WeTransfer spokesperson said user content had never been used, even internally, to test or develop AI models and that 'no specific kind of AI' was being considered for use by the Dutch company. The firm said: 'There's no change in how WeTransfer handles your content in practice.' WeTransfer revised the new terms of service on Tuesday to 'make the language easier to understand' and removed any mention of machine learning or AI. The spokesperson added: 'We hope that amending our legal terms to remove mention of machine learning and make the licensing conditions clearer will reassure those among our customers who were wondering what the update meant for them.' The relevant section in the terms of service now reads: 'You hereby grant us a royalty-free license to use your content for the purposes of operating, developing, and improving the service, all in accordance with our privacy & cookie policy.' Some users of the service, including a voice actor, a film-maker and a journalist, had shared their discontent with the new terms on X and threatened to cancel their subscriptions. The use of copyright-protected work by AI companies has become a particularly sensitive issue for the creative industries, which argue that using their output without permission endangers their livelihoods by denying them income and also potentially helping to create tools that compete with their own work. The Writers' Guild of Great Britain said it was glad to learn that WeTransfer had 'provided clarity' and said: 'Members' work should never be used to train AI systems without their permission.' WeTransfer said: 'As a company with deep roots in the creative community, we hold our customers and their work in the highest regard. We will continue to work to make sure WeTransfer is the best product it can be for our customers.' The company was founded in 2009 to allow users to send large files via email without creating an official account. The service is now used by 80 million monthly users across 190 countries.

Associated Press
16-07-2025
- Business
- Associated Press
Slate360 Provides Insights on Innovations in Tradeshow Booth Design from Concept to Approved Design with AI as a Copilot
07/15/2025, Las Vegas, NV // KISS PR Brand Story PressWire // From a science fiction concept to a powerful tool leveraged by creative professionals, AI has come a long way in a short time. While some are putting off their use of AI as long as possible for various reasons, at Slate360, we're embracing it to enhance our creative process, work more efficiently, and collaborate more effectively with our clients. We have found that using AI tools in our booth design process, in particular, accelerates ideation, giving us and our clients more time to consider a wider array of concepts. As a result, they tend to view the design they ultimately choose as the best possible solution for meeting their needs and making their tradeshow appearances even more beneficial. While future articles will address how companies can use AI to increase in-booth engagement, improve data capture and analysis, and other related topics, this one focuses on how and why AI is so helpful in the booth design process. Tradeshow Booth Design: The Foundation of Productive Interactions Before diving into the design process, it's important to consider why tradeshow booth design matters. Someone new to tradeshows in general and healthcare tradeshows in particular might understandably think, 'The booth is just where you meet with people. What's most important is the products and services a company offers.' It's true that a company's offerings are a primary driver of booth traffic and engagement. If your products or services aren't meeting attendees' needs or are viewed as inferior or ineffective, no booth design is going to convince people to talk with you about them. However, assuming you have excellent offerings, a well-designed booth can act as a magnet, drawing show attendees in and encouraging them to engage with your brand. As experienced marketers can attest, often, the difference between someone becoming a customer or walking away uninterested is that light that goes on in their mind when they view a compelling piece of content, engage with an interesting and informative display, etc. There truly are multiple make-or-break moments as an attendee considers a company's products at a tradeshow. A thoughtfully developed booth design plays a pivotal role in tilting the odds in the business's favor. From Concept to Approved Design: AI as Our Copilot To be clear, involving AI in developing tradeshow booth designs doesn't mean allowing it to drive the process. Instead, using AI empowers our skilled and experienced designers with powerful tools that help them reach critical insights. Having AI as a 'copilot' provides (or will soon offer) multiple benefits, including: If you've ever been in a creative brainstorming meeting, you know that it can involve all kinds of exercises to get the creative juices flowing and help the participants reach a shared mental model. The sessions can be very effective, but they take time. AI does something similar but in a matter of seconds, considering user prompts and an array of inputs, including images of a client's existing tradeshow properties and others they like, to generate the requested number of concepts for consideration. Designers and company stakeholders can then discuss these concepts and have AI iterate further—in real time—on any that seem promising, repeating the process until participants land on one or a few ideas that the design team will explore further. AI tools can be used in all phases of ideation, from mood board creation to booth concept development, and they can even leverage rough inputs like simple sketches to create gorgeous, lifelike images. Capitalizing on their impressive processing power can be a huge time-saver. The best booth designs are informed by client preferences but also results from past tradeshows. AI will increasingly capitalize on vast datasets from events to provide recommendations on how a booth can best attract attendees and support a company's marketing strategy and sales efforts. The predictive analytics capabilities of AI tools will continue to take more of the guesswork out of booth design. As a result, it will empower design teams to replace statements like, 'We believe these design features will engage your target audience effectively,' with 'The data tells us you'll get the best results with these design features.' We'll expand on this concept in future articles, but success at healthcare tradeshows rides on a company's ability to deliver relevant and targeted information to attendees. AI can help create booth designs that support those goals. After ideation and concept selection, AI helps refine rough concepts into fully realized designs. Tools can be used to integrate input from our designers, booth construction experts, and clients to create a design that is eye-catching and helps the client achieve their tradeshow goals while also being executable in the real world. From 3D renderings to virtual walkthroughs, AI can produce deliverables that enable faster feedback and better decision-making, resulting in a smoother and more efficient design process. By optimizing the design process and reducing the need for multiple physical prototypes, AI tools can help companies save money on concept development and booth design. AI can also assist in identifying and vetting the latest eco-friendly practices in tradeshow booth creation, including providing insights on sustainable materials and waste reduction. AI in Tradeshow Booth Design: Looking Ahead One of the most remarkable things about AI is its exponential growth. AI tools are learning and evolving at a rate humans almost can't comprehend, so it's impossible to say where the technology will be even a year from now. Our approach—and our advice to clients—is to be as open-minded and flexible as possible. Of course, that doesn't mean abandoning critical thinking. The companies behind AI tools, like all companies, will likely make certain promises their products can't keep. So, while we eagerly anticipate each advance in AI technology, we're focused on only adding to our toolkit the products that improve our design processes and deliver value to our clients. That said, the future of AI in healthcare marketing is bright! At Slate360, we're excited about the possibilities AI presents in helping healthcare organizations stand out in a competitive landscape, ensuring their brand messages resonate and their tradeshow investments produce exceptional returns. If you're looking to enhance your tradeshow strategy by creating a new tradeshow booth or modifying an existing property, we encourage you to contact us. Together, we can explore how an AI-powered design can transform our shared vision into a reality. About Slate360 Our team of seasoned healthcare industry pros crafts unique, immersive exhibit experiences that attract attendees and create lasting impressions of clients and their offerings. We work as an extension of a client's team to streamline strategy development, execution, and analytics and to ensure an onsite or virtual trade show presence furthers their marketing objectives. Slate360 Media Contact Pam Laferriere, 657-204-1916 Source: Release ID: 1650617


CNET
07-07-2025
- Business
- CNET
This 2-in-1 Laptop Is a Dream for Creatives and Prime Day Has It Slashed By Up to $450
For creative professionals, a versatile laptop that supports the right software and technology is essential. But not all laptops are created equal, nor do they rise to the occasion. The great news is that with Prime Day dropping prices left and right, tons of laptops are on sale. Among them is one that Cesar Cadenas, a writer for our sibling site ZDNET, called "ultraportable" and " a dream for creative professionals" in his review. The 16-inch LG Gram Pro 2-in-1 16GB/1TB is currently just $1,697 on Amazon right now. With an original list price of $2,100, that's $403 off. And if you want the 32GB/2TB version, it's currently $2,100, which is $450 off. Designed to be used as either a tablet or laptop, it weighs in at just over 3 pounds and, when closed, is only about half an inch thick. That makes this an excellent laptop for travel, commute, remote work and in-person meetings and presentations. It also has a flexible hinge that allows you to configure it depending on how you wish to use it. Essentially the hinge takes the generous 16-inch display back so it can be used like a tablet, or it can be propped up. The laptop has an Intel Core Ultra 7 processor and hybrid AI solutions. Though both models come with quite a bit of storage, you also get an excellent experience with cloud-based software including advanced AI performance. And the battery boasts up to 19 hours on a single charge, giving iPads and MacBook Airs a run for their money. A stylus is also included with your purchase. Cardenas writes, "It doesn't require Bluetooth. All you have to do is attach it to the hidden magnet on the right side, give it a few seconds, and the pen will connect to the LG Gram." Plus this is how you charge the stylus. Best Prime Day Laptops Deals It's never too early to start shopping for an upgrade to your laptop, and our favorite Prime Day laptop deals are guaranteed to save you time and money. Check out the best savings here. See Now Why this deal matters Unless you're dead set on an M4 MacBook Pro, the LG Gram Pro makes a great, lightweight and incredibly versatile laptop solution. It has big storage capability and a generously sized screen, and it's pretty much brand new this year. Finding a laptop like this already discounted is rare. Whether you opt to save $400 or $450, you're getting a great deal.


National Post
16-06-2025
- Business
- National Post
97% of Agencies Faced Major Creative Campaign Challenges, According to New PMI Survey
Article content Article content As campaign complexity surges, new research spotlights how project professionals are powering marketing creativity and business impact Article content Article content CANNES, France — Creative leaders today face mounting pressure to deliver bold, fresh experiences that boost brand awareness and keep customers engaged in an increasingly saturated market. A new survey from Project Management Institute (PMI) highlights that 97% of respondents faced at least one major campaign challenge in the last year, including: Article content Going over budget (55%) Overdue deadlines (54%) Constraints on creativity (47%) Article content The survey, conducted among 130 U.S. marketing and advertising agency professionals, also found that a third of campaigns (34%) don't resonate with their target audience or generate new leads (35%). Article content In a tough marketing climate, with rising demands, tighter budgets, and shorter timelines, the execution side of creativity has never been more critical. The survey reveals that 9 in 10 (90%) creative professionals agree: 'Great creative campaigns do not happen without great project management.' Creative leaders also say project management professionals: Article content Allow the organization's leaders to focus on driving growth (52%) Ensure campaigns contribute positively to the brand over time (52%) Get all the different parts of the campaign working together (50%) Manage increasingly complex campaigns (45%) Ensure campaigns are long-lasting (45%) Article content By keeping teams aligned, stakeholders engaged, timelines on track, and encouraging creative momentum, project management helps strong ideas grow into powerful brand activations. Article content 'Today's CMOs are juggling more platforms, priorities, and pressure than ever before—and it's easy for even the strongest campaigns to lose focus and veer off-track,' said Menaka Gopinath, Chief Marketing Officer at PMI. 'Effective project management provides the structure and clarity creative teams need to drive momentum, work collaboratively, and deliver results that align with business goals. By bringing order to complexity, project management empowers marketing leaders to stay focused on strategy and turn complexity into opportunity.' Article content Project Management Professionals Drive Creative Momentum Article content Project management professionals are no longer viewed as back-office schedulers—they're emerging as team motivators and strategic leaders. While most agencies rely on them to keep projects on track (60%), more than half (52%) say their greatest impact lies in energizing creative teams. Article content As creative work grows more complex, expectations for project managers are shifting. Inhouse marketing teams and agencies now prize strategic skills like innovative thinking (67%), growth strategy (60%), and adaptability (57%) over budget and resource management (49%). Project managers today aren't just delivering campaigns—they're helping teams evolve. Article content This is why, despite the rise of AI and automation, agencies are doubling down on people. Nearly all (98%) say they're growing their project management capabilities —primarily through talent, not tools. 32% are training current staff, and 28% are hiring—reinforcing the belief that successful campaigns begin with skilled, empowered professionals. Article content Yet their contributions often go unnoticed. Nearly half (48%) of creative leaders say project managers are the unsung heroes of campaigns – delivering critical, behind-the-scenes value, from steering complex activations, to aligning teams and keeping everything on track. Article content The survey also found that sharpening project management skills gives marketing teams the edge. Teams led by certified project managers outperform those without certification, delivering stronger results and audience-aligned campaigns. Article content 'Marketing matters more than ever, but it also has to perform, in spite of its increasing complexity', said Pierre Le Manh, President and CEO of PMI. 'Every dollar must drive measurable impact, and every great idea must scale. That's where project professionals become a force multiplier. They don't constrain creativity, they operationalize it. They fight waste, play an essential role in managing complex assets, teams, cultures, tech stacks – and turn ideas into results. Ultimately, they drive more execution efficiency and speed, which translates into more profit for both agencies and clients.' Article content PMI will be on the ground at Cannes Lions to share how project professionals are reshaping creative outcomes—connecting campaign strategy to business impact. To see how you can connect with PMI at Cannes Lions, visit Article content About the Survey Article content Commissioned by the Project Management Institute (PMI), an online survey was conducted by PSB Insights from April 28 to May 6, 2025, among creative campaign professionals in the United States working at an advertising, marketing, creative, PR agency or in-house agency/department. Article content About Project Management Institute (PMI) Article content PMI is the leading authority in project management and is dedicated to guiding the way to project success. Since 1969, PMI has shone a light on the power of project management and the people behind the projects. With a global community, gold-standard professional certifications, and career-long learning opportunities, PMI empowers current and aspiring project professionals, as well as organizations, with knowledge and resources to lead effectively and create an impact in the communities they serve. Article content Article content Article content Article content Media Contact: Article content Article content Article content
Yahoo
16-06-2025
- Business
- Yahoo
97% of Agencies Faced Major Creative Campaign Challenges, According to New PMI Survey
As campaign complexity surges, new research spotlights how project professionals are powering marketing creativity and business impact CANNES, France, June 16, 2025--(BUSINESS WIRE)--Creative leaders today face mounting pressure to deliver bold, fresh experiences that boost brand awareness and keep customers engaged in an increasingly saturated market. A new survey from Project Management Institute (PMI) highlights that 97% of respondents faced at least one major campaign challenge in the last year, including: Going over budget (55%) Overdue deadlines (54%) Constraints on creativity (47%) The survey, conducted among 130 U.S. marketing and advertising agency professionals, also found that a third of campaigns (34%) don't resonate with their target audience or generate new leads (35%). In a tough marketing climate, with rising demands, tighter budgets, and shorter timelines, the execution side of creativity has never been more critical. The survey reveals that 9 in 10 (90%) creative professionals agree: "Great creative campaigns do not happen without great project management." Creative leaders also say project management professionals: Allow the organization's leaders to focus on driving growth (52%) Ensure campaigns contribute positively to the brand over time (52%) Get all the different parts of the campaign working together (50%) Manage increasingly complex campaigns (45%) Ensure campaigns are long-lasting (45%) By keeping teams aligned, stakeholders engaged, timelines on track, and encouraging creative momentum, project management helps strong ideas grow into powerful brand activations. "Today's CMOs are juggling more platforms, priorities, and pressure than ever before—and it's easy for even the strongest campaigns to lose focus and veer off-track," said Menaka Gopinath, Chief Marketing Officer at PMI. "Effective project management provides the structure and clarity creative teams need to drive momentum, work collaboratively, and deliver results that align with business goals. By bringing order to complexity, project management empowers marketing leaders to stay focused on strategy and turn complexity into opportunity." Project Management Professionals Drive Creative MomentumProject management professionals are no longer viewed as back-office schedulers—they're emerging as team motivators and strategic leaders. While most agencies rely on them to keep projects on track (60%), more than half (52%) say their greatest impact lies in energizing creative teams. As creative work grows more complex, expectations for project managers are shifting. Inhouse marketing teams and agencies now prize strategic skills like innovative thinking (67%), growth strategy (60%), and adaptability (57%) over budget and resource management (49%). Project managers today aren't just delivering campaigns—they're helping teams evolve. This is why, despite the rise of AI and automation, agencies are doubling down on people. Nearly all (98%) say they're growing their project management capabilities—primarily through talent, not tools. 32% are training current staff, and 28% are hiring—reinforcing the belief that successful campaigns begin with skilled, empowered professionals. Yet their contributions often go unnoticed. Nearly half (48%) of creative leaders say project managers are the unsung heroes of campaigns – delivering critical, behind-the-scenes value, from steering complex activations, to aligning teams and keeping everything on track. The survey also found that sharpening project management skills gives marketing teams the edge. Teams led by certified project managers outperform those without certification, delivering stronger results and audience-aligned campaigns. "Marketing matters more than ever, but it also has to perform, in spite of its increasing complexity", said Pierre Le Manh, President and CEO of PMI. "Every dollar must drive measurable impact, and every great idea must scale. That's where project professionals become a force multiplier. They don't constrain creativity, they operationalize it. They fight waste, play an essential role in managing complex assets, teams, cultures, tech stacks - and turn ideas into results. Ultimately, they drive more execution efficiency and speed, which translates into more profit for both agencies and clients." PMI will be on the ground at Cannes Lions to share how project professionals are reshaping creative outcomes—connecting campaign strategy to business impact. To see how you can connect with PMI at Cannes Lions, visit About the SurveyCommissioned by the Project Management Institute (PMI), an online survey was conducted by PSB Insights from April 28 to May 6, 2025, among creative campaign professionals in the United States working at an advertising, marketing, creative, PR agency or in-house agency/department. About Project Management Institute (PMI)PMI is the leading authority in project management and is dedicated to guiding the way to project success. Since 1969, PMI has shone a light on the power of project management and the people behind the projects. With a global community, gold-standard professional certifications, and career-long learning opportunities, PMI empowers current and aspiring project professionals, as well as organizations, with knowledge and resources to lead effectively and create an impact in the communities they serve. Join PMI in elevating our world – one project at a time. Connect with us at on Instagram @pmi_org, and on TikTok @PMInstitute. PMI Trademarks:Project Management Institute and PMI are trademarks and/or registered marks of Project Management Institute, Inc., in the US and/or in other countries. All other trademarks are the property of their respective owners. View source version on Contacts Media Contact: Rachael Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data