25-06-2025
Day-long workshop to promote Koraput's GI-tagged products
Koraput: In order to promote Koraput's Geographical Indication (GI)-tagged products, the department of MSME, the state govt, in collaboration with the district administration, conducted a daylong workshop here on Wednesday under Centre's Raising and Accelerating MSME Performance (RAMP) scheme.
Officials said the workshop was centred on enhancing the marketing, branding and authorized user registration of three GI products from the region Koraput - kala jeera rice, Kotpad saree and Koraput coffee.
"The initiative is designed to empower local MSMEs, farmers, weavers and producer groups by equipping them with the tools and knowledge required to expand market reach and improve product value," collector (Koraput) Keerthi Vasan V said.
Officials stated that the programme featured expert-led capacity-building sessions, hand-holding support for GI-authorized user registration and strategic interventions to explore both domestic and international markets.
"This effort will not only strengthen the brand identity of Koraput's indigenous products but also provide livelihood opportunities and entrepreneurial momentum to rural and tribal communities," the collector added.
Pravakar Das, joint director of the Directorate of Export Promotion and Marketing, elaborated on the key objectives of the outreach programme, including strengthening market access, facilitating GI-authorized user registration, empowering producers through training in branding, packaging and marketing and promoting value addition and innovation in tribal and rural clusters.
The initiative, officials said, aligns with the broader goals of sustainable development and heritage-based enterprise and are expected to create lasting impact by integrating traditional knowledge with modern enterprise support systems.
