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High-Protein Food Market Size to Hit USD 117.44 Billion by 2034, Fueled by U.S. and Asia Growth
High-Protein Food Market Size to Hit USD 117.44 Billion by 2034, Fueled by U.S. and Asia Growth

Yahoo

time5 days ago

  • Business
  • Yahoo

High-Protein Food Market Size to Hit USD 117.44 Billion by 2034, Fueled by U.S. and Asia Growth

According to Towards FnB, the global high-protein food market size is calculated at USD 56.69 billion in 2025 and is projected to surpass around USD 117.44 billion by 2034, representing a healthy CAGR of 8.43% during the forecast period from 2025 to 2034. Ottawa, July 17, 2025 (GLOBE NEWSWIRE) -- The global high-protein food market size was valued at USD 52.28 billion in 2024 and is expected to grow from USD 56.69 billion in 2025 to around USD 117.44 billion by 2034, expanding at a CAGR of 8.43% from 2025 to 2034, according to study published by Towards FnB, a sister firm of Precedence Research. The high-protein food market has grown substantially in recent years due to consumer awareness about the rising importance of high-protein foods and their benefits for weight management and overall health nutrition. The increasing fad for plant-based protein food options is also helping the market to grow as it is supported by the huge consumer base formed by vegans and consumers with dairy intolerance. Access the Full Study Instantly | Download Sample Pages of the Report Now@ Market Overview The high-protein food market has grown substantially in recent years due to rising awareness among consumers about the benefits of high protein foods consumption for overall health. Consumers today prefer protein-rich food options for better weight management and to maintain general health as well. Such health conscious attitude has given rise to a high demand for protein-rich food items such as dairy products and lentils. Veganism and dairy intolerance have also led to the growth of the plant-based protein industry. Consumers with such health concerns are inclined towards plant-based protein to meet their nutritional requirements. Plant-based protein is also gaining huge popularity as people prefer to intake sustainable food options and also are aware of the health risks related to fatty dairy and meat products rich in fat and bad cholesterol. The high-protein food market is also observing growth due to factors such as rapid urbanization, improving standard of living, and consumer awareness about adequate protein intake. Hence, the food industry has also incorporated protein-rich snacks and drink options for consumers to maintain their protein intake on the go. Consumers can also find plant-based protein food and snack options for vegans and people with dairy intolerance. Such options help people to maintain their nutritional intake during busy schedules as well. Innovation in Protein Foods: Market's Largest Opportunity Innovation in high-protein foods can help the high-protein food market grow in the foreseen period. The availability of protein-rich snacks and drinks allows consumers to consume them on the go while traveling or when outdoors. It is essential for consumers who have busy schedules and are unable to maintain their protein intake by having and cooking proper meals. A significant portion of this demand comes from millennials and Gen Z, who prioritize functional nutrition and healthy snacking. According to a 2024 NielsenIQ survey, over 60% of Gen Z consumers actively seek foods with added protein, and nearly 70% of millennials report consuming protein snacks daily. Key Highlights of High-Protein Food Market By region, North America dominated the high-protein food market due to high consumer demand for plant-based protein in the region. By region, Asia Pacific is expected to be the fastest growing region due to high awareness about high-protein foods and enhancing urbanization. According to product insights, the high-protein packed foods segment dominated the market in 2024 due to the ease and convenience provided to consumers with hectic schedules. According to product insights, the high-protein drinks segment is expected to be the fastest growing as it is the easiest form of high protein consumption. By distribution channel insights, the offline segment dominated the market in 2024 due to the fad of high-protein foods for overall well-being. By distribution channel segment, the online segment is observed to be the fastest-growing segment because of the easy availability of such foods on different e-commerce platforms. Key Innovations & Instances in Production Innovation High-protein Food Market: Ready-to-drink (RTD) protein shakes and protein bars are dominating retail shelves. Brands like Premier Protein and RXBAR have seen double-digit sales growth due to rising demand for clean-label, high-protein options. Plant-based protein innovations, using pea, chickpea, and rice proteins, have expanded the market to vegan and flexitarian consumers. Companies like No Cow and Orgain are leveraging this shift. Protein-enhanced everyday foods such as pasta, chips, yogurt, and even ice cream (e.g., Halo Top) are allowing consumers to integrate more protein into their routine without changing eating habits drastically. The rise of high-protein breakfast options like Greek yogurt, protein pancakes, and fortified cereals has addressed the nutritional gap for busy mornings. Major Product Types in High-Protein Food Market: Protein-Rich Dairy Products Greek yogurt Protein-fortified milk Cheese and cottage cheese High-Protein Snacks Protein bars Trail mixes with added protein Roasted chickpeas, nuts, and seeds Ready-to-Drink (RTD) Protein Beverages Protein shakes Protein smoothies Meal replacement drinks Protein-Rich Meat & Poultry Products Jerky (beef, turkey, chicken) Processed meat with added protein Lean cuts with high protein claims Egg & Egg-Based Products Hard-boiled eggs (pre-packaged) Liquid egg whites Protein omelets and wraps High-Protein Bakery & Breakfast Items Protein muffins, pancakes, and waffles Fortified cereals and granola Protein bagels and breads Plant-Based Protein Products Tofu and tempeh Plant-based meat alternatives Lentil, pea, or chickpea-based items Gain Comprehensive Market Insights – Download the Full Databook Today: What are Latest Trends in High-Protein Food Market? Innovation in protein foods is helping the growth of the high-protein food market. Today consumers can buy protein-rich snacks, drinks, food options, and other similar options to manage their protein intake on the go even after a busy schedule. Increased muscle mass due to high protein consumption helps in strength training encouraging the growth of the high-protein food market. Protein consumption helps one to stay fuller for a longer time and avoid unhealthy snacking. Hence, it leads to the growth of high-protein snacks and beverage consumption as well. Consumption of protein also helps in multiple health benefits such as healthier bones and managing blood pressure as it helps in lowering bad cholesterol levels. Market Dynamics What are the Growth Drivers of the High-Protein Food Market? One of the biggest growth drivers of the high-protein food market is consumer awareness about the benefits of protein intake. It helps in increasing muscle mass, keeping one fuller to control unhealthy cravings, strengthen bones, and manage blood pressure. Hence, consumers today prefer the intake of protein-rich snacks and beverages rather than oily, fried, and sugary snacks. Hence, the availability of protein-rich snacks and food options easily in online and offline stores is another major driver of growth of the market. The availability of plant-based protein options helps vegans to maintain their protein even while traveling or outdoors. Plant-based protein snacks such as protein bars, chips, crisps, dips, and drinks help the segment lead the market. How Does Consumer Skepticism Cause Challenge for High-protein Food Market? A high amount of protein consumption can cause multiple health issues. High amounts of protein foods involve full-fat dairy foods and fatty cuts. Excess consumption of such foods may increase cholesterol in the body causing blood pressure issues, heart problems, and various similar health risks. Intake of more than required protein and less fibre also causes constipation and stomach disorders. Hence, such obstructions can be barriers to the growth of the high-protein food market. High-Protein Food Market Regional Analysis Which Region Dominated the High-protein Food Market in 2024? North America led the high-protein food market in 2024, consumers in the U.S. and Canada drove demand for both animal- and plant-based protein snacks, powders, and beverages. Protein-rich foods align with strong fitness-focused wellness trends and widespread innovation in clean-label product lines. This shift is also evident in consumer behavior: between 2023 and 2024, online searches for "high protein" surged 39%, demonstrating deep and rising demand for protein-rich foods What to Expect from United States in High-protein Food Market? The U.S. protein landscape is rapidly evolving with expectations for further growth. Protein-enriched dairy products, notably cottage cheese reached USD 1.75 billion in sales, rising 18% year-over-year, fueled by TikTok-led recipe trends. Overall U.S. protein consumer behavior reflects escalation: 61% of U.S. consumers increased protein intake in 2024, up from 48% in 2019. Meat proteins remain essential, but protein-fortified snacks, functional foods, and plant-alternatives are rapidly expanding, offering broad category opportunities. How are Asian Countries Expanding in High-protein Food Market? Asia Pacific is seen to grow at the fastest rate during the forecast period, with countries like India, China, and Japan leading the charge. India accounted for a substantial share in region's whey protein market, while China followed closely with a notable one supported by the booming e-commerce sector and increasing demand for fortified foods. Additionally, plant-based proteins dominate nearly 60% of the APAC market, particularly in China and Southeast Asia, due to a strong cultural inclination toward vegetarian diets and sustainability. Innovations in algae, insect-based, and microbial proteins are also gaining traction. The region's expanding fitness culture, coupled with convenient high-protein snacks and beverages, is fueling demand especially among millennials and Gen Z consumers. With government-backed nutrition initiatives and robust product development, Asia Pacific is poised to remain a key driver of growth in the high-protein food landscape. Market Report Scope Report Attribute Key Statistics Base Year 2024 Forecast Period 2025 to 2034 Growth Rate from 2025 to 2034 CAGR of 8.43% Market Size in 2024 USD 52.28 Billion Market Size in 2025 USD 56.69 Billion Market Size by 2034 USD 177.44 Billion Dominated Region North America Fastest Growing Region Asia Pacific Regions Covered North America, Europe, Asia-Pacific, Latin America and Middle East & Africa Have Questions? Let's Talk—Schedule a Meeting with Our Insights Team: High-Protein Food Market Segmental Analysis Product Analysis The high-protein packed foods segment dominated the high-protein food market in 2024 due to the convenience provided by the segment to avoid cooking but still consume protein easily. Such convenient food options help consumers complete their protein intake of the day without the hassle of cooking meals. It is a boon for consumers with busy and hectic schedules. Protein-rich snacks such as protein bars, chips and crisps, dips, and protein drinks are gaining popularity due to their easy consumption and convenience to carry them easily outdoors or while traveling while ensuring health at the same time. It helps consumers to stay fuller for a longer time and avoid oily, fried, and sugary snacks. The high-protein drinks segment is observed to grow notably in the foreseen period as it is the easiest option to consume protein on the go without the hassle of cooking meals or arranging for appropriate ingredients. The segment is also helping the growth of the high-protein food market as consumers are always in search of protein-rich hydration options before and after a workout session. Protein-rich shakes and smoothie are some of the easy beverage options that help consumers maintain their protein intake of the day easily and keep a tap on their weight management options. Distribution Channel Analysis The offline segment of the high-protein food market dominated the market in 2024 through means such as gyms, convenience stores, health shops, and other similar places. It helps consumers to shop for different types of products under one roof and save time. It also allows consumers to get some professional health advice from professionals and clear any health doubts as well. The online segment of the high-protein food market expects notable growth in the expected timeframe as it is a convenient way to order high-protein foods from different e-commerce platforms. At such platforms, consumers can also get to look at some discounted product options and order the right product at the right prices. Such platforms help consumers order protein-rich foods at the convenience of sitting at home. Feel Free to Get in Touch with Us for Orders or Any Questions at: sales@ Additional Topics Worth Exploring: Gluten Free Food Market: The global gluten free food market size is increasing from USD 14.25 billion in 2025 and is expected to surpass USD 33.59 billion by 2034, with a projected CAGR of 10% during the forecast period from 2025 to 2034. Canned Food Market: The global canned food market size was reached at USD 122.72 billion in 2024 and is anticipated to reach USD 181.66 billion by 2034, growing at a CAGR of 4% over the next decade. Organic Food Market: The global organic food market size is expected to grow from USD 253.96 billion in 2025 to USD 660.25 billion by 2034, with a compound annual growth rate (CAGR) of 11.20% during the forecast period from 2025 to 2034. Frozen Food Market: The global frozen food market size is expected to grow from USD 214.32 billion in 2025 to USD 347.01 billion by 2034, at a CAGR of 5.50% over the forecast period. Sugar-Free Food Market: The global sugar-free food market size is expected to grow from USD 48.14 billion in 2025 to USD 83.2 billion by 2034, growing at a CAGR of 6.27% during the forecast period from 2025 to 2034. Vegan Food Market: The global vegan food market size is anticipated to grow from USD 22.38 billion in 2025 to USD 55.88 billion by 2034, with a CAGR of 10.7% during the forecast period from 2025 to 2034. Snack Food Market: The global snack food market size is expected to increase from USD 265.95 billion in 2025 to USD 468.76 billion by 2034, growing at a CAGR of 6.50% throughout the forecast period from 2025 to 2034. Food Additives Market: The global food additives market size is on a growth trajectory, with its valuation expected to nearly double over the next decade rising from USD 128.14 billion in 2025 to USD 214.66 billion by 2034. Key players in the High-Protein Food Market Nestlé S.A. (Switzerland) Danone S.A. (France) Glanbia plc (Ireland) Archer Daniels Midland Company (ADM) (U.S.) PepsiCo, Inc. (through its brand Quaker Oats) (U.S.) Cargill, Incorporated (U.S.) Hormel Foods Corporation (U.S.) Tyson Foods, Inc. (U.S.) The Kraft Heinz Company (U.S.) Unilever PLC (U.K.) Kerry Group plc (Ireland) General Mills, Inc. (U.S.) Recent Developments in High-Protein Food Market In April 2025, India's biggest FMCG brand, Amul, launched the world's first high-protein kulfi. The low-fat, prebiotic kulfi, has no added sugar and is healthy for consumers of all age groups. (Source- In April 2025, Nestle launched its new protein drink to support weight loss for GLP-1 medication consumers. The science-backed protein drink helps manage appetite, build muscle mass, and control sugar levels. (Source- Segments Covered in the Report By Product High-Protein Packed Foods High-Protein Drinks Protein Supplements By Distribution Channel Online Offline By Region North America U.S. Canada Asia Pacific China Japan India South Korea Thailand Europe Germany UK France Italy Spain Sweden Denmark Norway Latin America Brazil Mexico Argentina Middle East and Africa (MEA) South Africa UAE Saudi Arabia Kuwait Thank you for exploring our insights. For more targeted information, customized chapter-wise sections and region-specific editions such as North America, Europe, or Asia Pacific—are also available upon request For Detailed Pricing and Tailored Market Report Options, Click Here: Feel Free to Get in Touch with Us for Orders or Any Questions at: sales@ Unlock expert insights, custom research, and premium support with the Towards FnB Annual Membership. For USD 495/month (billed annually), get full access to exclusive F&B market data and personalized guidance. It's your strategic edge in the food and beverage industry: About Us Towards FnB is a global consulting firm specializing in the food and beverage industry, providing innovative solutions and expert guidance to elevate businesses. With an in-depth understanding of the dynamic F&B sector, we deliver customized market analysis and strategic insights. Our team of seasoned professionals is committed to empowering clients with the knowledge needed to make informed decisions, ensuring they stay ahead of market trends. Partner with us as we redefine success in the rapidly evolving food and beverage landscape, and together, we'll navigate this transformative journey. Our Trusted Data Partners Precedence Research | Statifacts | Towards Packaging | Towards Chemical and Materials| Nova One Advisor For Latest Update Follow Us:

Where to enjoy London's vibrant street-food scene
Where to enjoy London's vibrant street-food scene

Telegraph

time02-07-2025

  • Entertainment
  • Telegraph

Where to enjoy London's vibrant street-food scene

London is home to a thriving street-food culture, with markets across the city offering dishes from dozens of cuisines, from Afghan to Venezuelan, Korean to Ethiopian. What's more, travelling into London with South Western Railway makes a spontaneous trip to the city both affordable and easy. Trains will take you into London Waterloo, and SWR offers a host of cheaper tickets on evenings and Sundays, as well as discounted travel when using a Railcard, for which all adults are eligible – bag one online for just £35 a year and you'll save a third on off-peak rail tickets when you travel. You'll also be able to enjoy a selection of discounts with SWR Rewards, including some great dining options within close distance of these foodie hotspots. Borough Market Distance from Waterloo: A 20-minute walk Hours: Tuesday to Friday, 10am to 5pm, Saturday 9am to 5pm, Sunday 10am to 4pm Surely London's most famous food market, this extensive spread of stalls and shops fills the area beneath the clattering viaducts of London Bridge station – a scenic 25-minute walk from Waterloo station – with top-quality food offerings. It's best visited on weekdays, when crowds are thinner, but whenever you call in, you'll find a dizzying range of tempting lunch dishes. As a suggestion, try Horn OK Please for veggie Indian favourites such as moong dal dosa, savoury crêpes, and chana chaat, a spiced chickpea stew, or head to Khanom Krok for Thai street food, which includes everything from fragrant curries to coconut pancakes. Take advantage of SWR Rewards to get 20 per cent off food and a free glass of bubbly at Bala Baya. Southbank Centre Food Market Distance from Waterloo: A four-minute walk Hours: Friday 12-9pm, Saturday 11am to 9pm, Sunday 12-6pm, plus bank holidays 12-6pm Located close to Waterloo, just behind Festival Hall on the banks of the Thames, this small weekend food market serves up dishes from a variety of cuisines, from Mexican to Afghan, Polish to Venezuelan. Order a lamb wrap laden with spicy tomato sauce from Pakhlaan Afghan grill, a vegan stew served with injera flatbread from Ethiopique, or a Turkish flatbread filled with spinach and cheese from Fiesta Gözleme. Pair your choice with a seasonal cocktail from Honestfolk or a lesser-known beer from The Hop Locker – the staff at both can advise on the perfect match. To make your dining experience taste even sweeter, take advantage of SWR's Sunday Out tickets to get cheaper travel into the capital. Hungry for more deals? If you take the family to town with SWR, kids can eat for free at Mamuśka. Maltby Street Market Distance from Waterloo: Just over 20 minutes – a short Tube ride to Bermondsey followed by a 15-minute walk Hours: Saturday 10am to 5pm, Sunday 11am to 4pm A short Jubilee line ride from Waterloo station to Bermondsey, this compact market in the atmospheric Ropewalk alleyway is a charming hidden gem squeezed in between the Victorian railway arches of Bermondsey, and features around 30 food stalls along its cobbled lanes. Vendors are switched regularly, so there are always surprises in store. Expect the likes of Mooncheese Toasties, La Criolla Empanadas, artisan biryanis from Degchi and the unique eatery Duck Frites, which specialises in an array of gourmet street food dishes that all let the hero ingredient of duck really shine. Lower Marsh Market Distance from Waterloo: A five-minute walk Hours: Monday to Friday 11am to 3pm, Saturday 10am to 5pm This Waterloo market has been running since the 19th century and is the perfect place to grab a bite once you arrive at the station. It hosts a diverse mix of vendors, from street food purveyors through to jewellery designers, vinyl record sellers and even toymakers. Follow your nose from stall to stall, picking up grilled cajun chicken from Voodoo Chicken & Spice, perhaps, or maybe a pad thai from Newdlez & Co. There are also delicious Filipino-inspired bao buns at Harlem2Manila and handmade gelato at The Icicle Bicycle. You can get two pizzas for the price of one at Azzurro Bar and Kitchen with SWR Rewards, and if you travel after 2pm you can take advantage of SWR's Evening Out tickets – the perfect starter for your culinary adventure. Berwick Street Market Distance from Waterloo: 15 minutes – a short Tube ride to Piccadilly Circus followed by a 10-minute walk Hours: Monday to Saturday 8am to 6pm Soho's much-loved market dates back to 1778 and was allegedly the first place in London to sell tomatoes and, later, grapefruit. With its convenient location – a brief jaunt from Waterloo on the Bakerloo Line to Piccadilly Circus – it's the perfect spot to stop off in between a busy afternoon of browsing the many charming shops in the area. Today it's home to a range of food stalls serving great-value lunches. Try Dope Birdz for delicious jerk chicken and curried goat or hit Dorothy's Deli for healthy fresh salads and tasty sweet potato fritters. You can also get 25 per cent off the à la carte dining menu at Kitty Hawk rooftop bar with SWR Rewards. Leather Lane Market Distance from Waterloo: Just over 20 minutes – take the Tube to Bank and from there the Central line to Chancery Lane, where the market is a short stroll away Hours: Monday to Friday 10am to 3pm Hop on the tube from Waterloo to Chancery Lane to sample this weekday food market, which is a favourite with local office workers, who come not only for their lunch but also to browse the stalls selling clothing, homeware and fresh flowers. The market also boasts the title of being the oldest street market in Camden, with origins stretching back hundreds of years. There are 100 or so vendors lining either side of the narrow street with almost every cuisine you could imagine; top picks include Parrilla Peruvian grill for wraps and salad boxes, and Rok Kitchen for Korean fried chicken.

Marubeni enters US ice-cream market with Bubbies acquisition
Marubeni enters US ice-cream market with Bubbies acquisition

Yahoo

time30-06-2025

  • Business
  • Yahoo

Marubeni enters US ice-cream market with Bubbies acquisition

Japanese conglomerate Marubeni has acquired Bubbies Homemade Ice Cream & Desserts (Bubbies), marking its entry into the US ice-cream manufacturing market. Financial terms of the transaction for the mochi ice-cream maker were not disclosed. Headquartered in Arizona, Bubbies began as a Hawaiian ice-cream shop in 1985 and started commercial ice-cream production on the US mainland in 2018. In 2017, it was acquired by Kenex Holdings, with founder Keith Robbins retaining a 'significant investor' role. Bubbies will now become a wholly owned subsidiary of Marubeni. In a statement today (30 June), Marubeni said the deal will 'result in the delivery of high value-added food products to the growing US food market', with the Tokyo-headquartered group 'aiming to further expand its food business' in the US by 'building on these efforts'. The company believes that the US food market is 'one of the largest in the world and is expected to maintain steady growth into the future'. Marubeni went on to say that the novelty ice-cream segment, particularly products such as Bubbies' mochi-wrapped ice cream, is anticipated to grow 'significantly' faster than the overall food market. Bubbies is expanding its sales network through major US supermarket chains. Its products align with consumer trends towards 'natural' and 'healthy' options, according to the statement. Marubeni reported a net profit of Y503bn ($3.49bn) for the financial year ended 31 March 2025, with its food and agri business contributing Y68.9bn. The company forecasts 16.1% growth to Y85bn for the division in the current financial year. Overall revenue for the group in fiscal 2025 amounted to Y7.79tn, up 7% on the previous 12 months. Marubeni said it aims to 'leverage the knowledge and expertise gained from its food manufacturing and distribution businesses in Japan and the ASEAN region to further expand the scale of Bubbies' business and improve profitability'. The Japanese company's US operations encompass an array of food products and ingredients, such as grains, pulses, and vegetable oils, along with coffee, meat, and seafood. The company's portfolio includes Eastern Fish Company, alongside Creekstone Farms Premium Beef and Columbia Grain International. "Marubeni enters US ice-cream market with Bubbies acquisition " was originally created and published by Just Food, a GlobalData owned brand. The information on this site has been included in good faith for general informational purposes only. It is not intended to amount to advice on which you should rely, and we give no representation, warranty or guarantee, whether express or implied as to its accuracy or completeness. You must obtain professional or specialist advice before taking, or refraining from, any action on the basis of the content on our site. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data

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