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Arab News
30-06-2025
- Business
- Arab News
Pakistani mango festival in Abu Dhabi promotes exports, celebrates Gulf demand
ISLAMABAD: Pakistan's embassy in the United Arab Emirates held a mango festival in Abu Dhabi to promote the country's prized fruit exports, as demand for Pakistani mangoes continues to surge across the Gulf region, the mission said in a statement on Monday. The 'Pakistani Mango Festival 2025,' hosted at the Le Royal Meridien Hotel in partnership with the Overseas Pakistani Foundation on Sunday, drew a large gathering of Emirati dignitaries, diplomats, business leaders, and members of the Pakistani expatriate community, the embassy said in a statement. Pakistan is the world's fourth-largest mango producer, according to the Trade Development Authority of Pakistan (TDAP), with an annual output of around 1.8 million tons. In 2023, the country exported over 125,000 tons of mangoes, generating nearly $100 million in revenue, official data shows. Approximately 75% of Pakistan's mango exports are shipped to the Gulf region. 'Festivals like the Mango Festival not only celebrate our agricultural excellence but also build bridges of understanding and friendship between the people of Pakistan and the UAE,' the statement said, quoting Pakistan's Ambassador to the UAE, Faisal Niaz Tirmizi, as saying during the event. Popular varieties such as Sindhri, Chaunsa, Anwar Ratol, and Langra were on display and served at the festival, offering guests a taste of Pakistan's agricultural richness. The UAE is home to more than 1.7 million Pakistanis, one of the largest overseas communities, and serves as a key market and transit point for Pakistani agricultural exports to the broader Middle East. Mango season in Pakistan typically runs from May to September, with exports peaking between June and August.
Malay Mail
18-05-2025
- Business
- Malay Mail
Thai farmers pitch Buriram-born K-pop star Lisa to power fruit exports beyond China
BANGKOK, May 18 — Thai farmers are turning to superstar Lalisa 'Lisa' Manobal to help sweeten the global image of the country's fruit industry. The member of Blackpink and Buriram native was named by growers as their top pick to front a campaign promoting Thai fruits overseas, The Bangkok Post reported today. The suggestion was made during Prime Minister Paetongtarn Shinawatra's visit to Chanthaburi, where farmers pitched Lisa's star power as the key to cracking new markets. They believe Lisa's international influence could raise Thailand's fruit exports to 500 billion baht a year, up from the current 200–300 billion. Lisa, who made history as the first Thai K-pop idol to go global, is known for breaking records with her solo music and securing luxury endorsements with brands like Bulgari and Celine. Growers say her image could make Thai fruits more desirable worldwide, especially beyond China, the country's current top buyer. The prime minister was also briefed on issues like long customs delays, premature durian harvesting, and a shrinking farm labour force. Farmers proposed solutions such as relaxing rules for migrant workers and offering compensation for damage caused by wild elephants. Paetongtarn pledged faster export processing, more government fruit purchases, and research funding to keep Thai produce competitive. She later joined a durian-cutting event and livestreamed with young farmers — but for many, Lisa's star remains the biggest hope for Thailand's fruit fame.
