Latest news with #khareef
Zawya
2 days ago
- Business
- Zawya
Oman: Tourists flock to Dhofar, fueling local trade and enterprise
Salalah – Dhofar is witnessing increased commercial activity across its markets and shopping centres during the 2025 khareef season, driven by a surge in visitor numbers. The uptick in tourism is supporting the local economy and strengthening both the retail and hospitality sectors. Shoppers are turning out in large numbers at traditional markets and modern malls. Retailers of handicrafts and local delicacies are reporting brisk business, alongside high demand for restaurants, cafes, hotels and leisure services. Small and medium-sized enterprise owners say the season presents a key opportunity to boost sales and visibility. They emphasised the importance of promoting national products to meet the expectations of a diverse tourist base. Nour bint Ali al Yafaei, owner of Bint al Janoub, said her business draws on more than three decades of experience in producing incense and perfumes using Dhofari ingredients. 'We opened our first branch in 2020 in Salalah and the second in Al Hafa in 2024 to meet growing demand, especially during khareef when tourists seek out gifts,' she said. Tourists and residents agree that the khareef season has helped transform Dhofar into a vibrant commercial hub. Hilal bin Khalaf al Shariqi said local enterprises enrich the tourism experience and called for institutional support to ensure their growth. 'The best thing about the Hafa Beach Market is the blend of heritage and modernity,' said visitor Abdullah bin Salem al Ghaithi. 'Perfumes, incense, sweets and handicrafts occupy the space creating a unique atmosphere, with light rain adding to the charm.' Majid bin Abdullah al Shariqi observed an increase in demand for seasonal clothing and tropical fruits such as coconut, papaya, pomegranate, banana and mango, as well as camping and travel supplies. He said khareef marks a major shift in local trade patterns. Abdullah bin Amer al Aisaei, a visitor from the UAE, said the quality of local products and the organisation of Salalah's markets, especially the Hafa Beach Market, stand out. He praised the clarity of pricing and oversight by local authorities. 'But above all, it's the cool, pleasant weather that makes Dhofar a unique destination at this time of year.' © Apex Press and Publishing Provided by SyndiGate Media Inc. (
Zawya
08-07-2025
- Business
- Zawya
Khareef Dhofar Season: A strategic tourism opportunity
For Dhofar the khareef season is a crucial period for both tourism and economic growth. The authorities have confirmed their readiness for this important season, which draws a significant number of local and international visitors. The khareef season, which begins on June 21 each year, is a strategic platform to showcase Dhofar's economic potential. The khareef season transforms Salalah into a lush green paradise, offering a refreshing escape from the summer heat. Visitors can enjoy a variety of activities, including exploring Wadi Darbat, visiting Al Mughsail Beach, and shopping at Al Haffa Souq. The Salalah Khareef Festival, running from July 15 to August 31 is a major highlight, featuring cultural performances, local cuisine and adventure sports. The government is implementing a detailed plan to strengthen commercial oversight, boost investor confidence and safeguard consumer interests. Inspections are being conducted across markets, hotels, restaurants, and other service providers to ensure they meet legal and professional standards. Additionally, awareness workshops are also being held for business owners to improve service quality and raise awareness about consumer rights. The khareef season is a crucial period for Oman's tourism sector, offering a unique opportunity to attract visitors and boost economic growth. The hotel sector is also gearing up for the season, with over 8,000 rooms available across 100 licensed hotels in Dhofar. Many hotels are offering competitive rates, hospitality packages and customised tourism programmes to introduce visitors to Dhofar's rich cultural, natural and heritage attractions. The Ministry of Heritage and Tourism is actively promoting the khareef season in the GCC region through promotional campaigns and workshops. These campaigns highlight the diverse tourism experiences and activities available, including recreational events, nature exploration trips and visits to heritage sites. Direct flight options to Salalah are also being promoted to enhance accessibility. Promotional activities have been launched in key shopping malls across GCC cities, with the campaign theme 'Your Summer is Green'. The ministry participated in the Arabian Travel Market in Dubai in April 2025, and organised workshops in Riyadh and Jeddah, Saudi Arabia, to promote the season. Direct flights to Salalah Airport will be operated daily during the khareef season. The khareef season, which typically lasts from June to September, transforms the previously arid landscape into a green haven, attracting tourists worldwide, especially from Gulf Cooperation Council (GCC) countries. This seasonal influx significantly boosts the local economy, increasing business for hotels, restaurants and other service industries. In 2024, Dhofar attracted over 1 million visitors during the khareef season, a 10-per cent increase compared to previous years. The season has become an important fixture in Oman's tourism calendar, drawing both domestic tourists and international travellers who wish to experience the governorate's natural beauty and cultural heritage. Dhofar offers numerous tourist attractions beyond the Khareef season, providing unforgettable experiences. The governorate is known for its rich cultural heritage, embodied in festivals, traditional dance and music. Despite the positive outlook, the governorate faces challenges such as managing the increased tourist influx and preserving the natural environment. However, with a strategic approach and sustainable development plans, Dhofar has the potential to become a world-class tourist destination. Dhofar's tourism sector is experiencing remarkable growth, driven by its natural beauty, cultural richness and strategic investments in infrastructure and services. The governorate is poised to become a leading destination for both domestic and international travellers, contributing significantly to Oman's economic diversification and sustainable tourism goals.
Zawya
02-07-2025
- Climate
- Zawya
Oman: Public safety alert issued as first rain hits Salalah
SALALAH - As the first light rains of the khareef season sweep across Dhofar Governorate, a new environmental initiative is sounding the alarm on a hidden hazard: dangerously slippery roads. The Nature Conservation Society in Dhofar, currently being established, has issued a public safety alert warning motorists that roads are most treacherous during the first rain after a long dry spell - precisely when many drivers least expect it. 'Rain mixes with accumulated oil, dust and grime on road surfaces, creating a thin, nearly invisible film that severely reduces traction,' the group explained. 'This makes roads extremely slippery - often even more dangerous than during heavy rain.' The khareef season, unique to Dhofar, brings cool temperatures, mist and gentle rain from June to September, turning the governorate's arid landscapes into lush green hills and misty coastlines. This transformation draws large numbers of visitors to Salalah and surrounding areas, making traffic safety a growing concern. For tourists and newcomers unfamiliar with khareef conditions, the first rains may seem mild but can lead to serious accidents without proper caution. The initiative has issued three key safety tips to help reduce accident risks: These are: Reduce speed as soon as it begins to rain, maintain a greater distance between vehicles and drive with extra caution and avoid sudden braking. Although still in its registration phase, the Nature Conservation Society in Dhofar is already engaging the community through road safety and environmental awareness campaigns. Its mission aligns with Oman Vision 2040, promoting civic participation and sustainability in all sectors. The society aims to become a local hub for environmental stewardship, protecting Dhofar's unique ecosystems and emphasising public safety as a core element of sustainable tourism. With thousands of cars expected in Dhofar over the coming weeks, the group's message is clear: Khareef is a season of beauty, but it demands caution. Responsible driving saves lives, protects families and ensures that everyone can enjoy the monsoon safely. Whether you're a local resident or a first-time visitor, prepare well, drive carefully and respect nature.
Zawya
25-06-2025
- Business
- Zawya
Oman: Dhofar eyes sustainable tourism boost with new investments and eco-projects
Salalah – In preparation for khareef 2025, Dhofar Municipal Council held its sixth meeting of the year on Tuesday, chaired by H H Sayyid Marwan bin Turki al Said, Governor of Dhofar. The session focused on a wide range of development, tourism, environmental and service initiatives aimed at improving infrastructure and the visitor experience during the monsoon season. Key topics of discussion included updates following recent field visits to Al Shurooq and Dhahreez, where ongoing urban planning projects were assessed. Officials from the Directorate General of Housing and Urban Planning presented progress of the 'Future City' concept, which aims to modernise local infrastructure and consolidate Dhofar's reputation as a sustainable tourism destination. In support of Oman's digital transformation goals, the council reviewed plans to instal smart digital signage across the governorate. These signs will provide visitors with real-time updates on attractions, facilities and services, improving navigation and visitor engagement during the peak tourism period. An environmental briefing outlined progress on the 'Green Belt' project, which aims to expand vegetation, limit desertification and enhance air quality. The project covers urban and industrial areas and is part of broader efforts to promote eco-tourism and environmental sustainability. The council also discussed expanding afforestation initiatives by using treated wastewater for irrigation and working with local nurseries to add greenery to public spaces, residential neighbourhoods and recreational areas. These steps are expected to enrich domestic tourism and improve living standards. Economic development was another priority with the council reviewing investment opportunities in Raysut Industrial City. Attracting private sector participation in industrial, commercial and service activities is seen as vital for diversifying Dhofar's economy and supporting year-round tourism. Infrastructure and public services were also addressed, including reports from Nama Water Services on water quality in schools in mountain and desert areas. © Apex Press and Publishing Provided by SyndiGate Media Inc. (
Zawya
25-06-2025
- Zawya
Oman: Khareef Dhofar begins with natural beauty, rich array of events
SALALAH: The khareef season in Dhofar began on Saturday, the most anticipated annual event that covers its coastal regions from Dhalkout in the west to Mirbat in the east. Triggered by monsoon winds and clouds arriving from the Arabian Sea and Indian Ocean, the season will continue until September 20. The season includes cultural, recreational and tourism activities for all age groups, with a strong emphasis on Omani identity and heritage to create an authentic atmosphere. HH Sayyid Marwan bin Turki al Said, Governor of Dhofar, said that the governorate welcomed khareef every year on June 21 with divine beauty and unique weather conditions. "We all unite to prepare the conditions, events and facilities necessary to make Khareef Dhofar 2025 exceptional and successful across 90 days of joy and natural splendour," he stated. As part of a new promotional approach, the Office of the Governor of Dhofar has launched the campaign 'Esh Jabak?' an Arabic phrase meaning 'What brought you here?' This campaign emerges from a deeper understanding of visitors' needs, market trends and the global move towards meaningful, personal experiences. It celebrates the diverse reasons that make Dhofar a multi-faceted destination — each visit sparked by a different story. The campaign highlights Dhofar's timeless natural beauty, adventure opportunities in caves and mountains, the warmth and generosity of its people. It offers a vibrant calendar of events and the luxury offered by local resorts and hotels. 2022 © All right reserved for Oman Establishment for Press, Publication and Advertising (OEPPA) Provided by SyndiGate Media Inc. (
