Latest news with #marketers


Telegraph
25-06-2025
- General
- Telegraph
Keyword cannibalisation: what is it and how do you fix it?
As SEOs and digital marketers, we rely on keyword optimisation to rank our content higher in search results. The more keywords we cover, the better our overall search presence will be. Because of this, it's very easy to fall into the trap of producing numerous pieces on the same topic, hoping that Google will choose one to rank highly. However, this approach can and will lead to keyword cannibalisation issues and ultimately reduce the chances of any single page ranking well. Here, we'll break down what keyword cannibalisation is, how to avoid it, and how to fix it using SEO tools and best practices. What is keyword cannibalisation? Keyword cannibalisation is when similar content on different pages of your site compete for the same keyword. In instances of cannibalisation, pages will be in conflict with each other for one spot on the SERPs. Typically, the end result is that none of the pages rank well for the target keyword, significantly impacting performance and preventing your website from reaching its full potential. Some examples of keyword cannibalisation Imagine you're planning a hiking trip and need a reliable pair of trainers. You head to Google and search for 'best trainers for hiking'. Among the top results, you find two articles from the same website, one titled The Best Trainers for Long Hikes, and the other The Best Trainers for Long-Distance Walks. Although both titles align with your search intent, it may be difficult to decide which is most relevant and up-to-date. Google views this scenario in exactly the same way. When its crawlers encounter multiple articles from the same site targeting nearly identical keywords, it can cause confusion. This overlap may be interpreted as duplicate content, potentially resulting in lower search rankings and a loss of authority and trust for the site. How keyword cannibalisation impacts performance It's easy to see why keyword cannibalisation is harmful, but understanding why it undermines your site's SEO is key to resolving the issue: Internal competition Instead of one strong page ranking highly, Google may distribute authority across several weaker pages, meaning none of them perform as well as they could have done individually. This weakens your overall visibility. Reduced authority Each page ends up competing for clicks, backlinks and user engagement metrics, such as dwell time. As a result, your potential link equity and authority are diluted across multiple pages, reducing the ranking strength of each piece of content. Confused search intent When your pages overlap, it becomes unclear to Google which page is the best answer for a search query. This confusion can result in lower rankings for all the competing pages and a poor user experience, as visitors may struggle to find the most relevant content on your site. How to fix keyword cannibalisation Addressing keyword cannibalisation involves refining your content strategy to ensure each page has a distinct focus and purpose. Here's how to fix it: Audit your content Start by conducting a full content audit using tools such as PiDatametrics or Google Search Console. Look for multiple pages ranking for the same term, or pages with very similar content that could confuse search engines. Consolidate similar content If you have multiple pages covering the same topic, consider consolidating them into a single, detailed resource. Use 301 redirects from the old URLs to the new page to preserve link equity and ensure a seamless user experience. Revise content focus There will be times when instead of merging content you can repurpose it. In these instances, review the content to ensure each page targets a distinct keyword and serves a unique purpose. Use keyword variations, different angles, or more specific long-tail keywords to differentiate the pages. Use canonical tags In cases where merging or deleting content isn't possible – for example similar product pages on an e-commerce site – use canonical tags to signal to Google which version should be treated as the primary source. This helps avoid internal competition in search results and consolidates ranking signals. Optimise internal linking Use internal links strategically to signal to Google which page is most authoritative for a particular topic. For instance, if you want one article to rank as the definitive guide for 'best hiking boots', link to it from other related pages, using relevant anchor text. This strengthens the internal hierarchy of your content and boosts the targeted page's chances of ranking higher. Create a content strategy Once you've resolved existing keyword cannibalisation issues, prevent them from recurring by developing a content strategy that maps out target keywords and topics for each page. Regularly review and update this strategy to ensure your site remains well-structured and SEO-friendly. Final thoughts Keyword cannibalisation is a common pitfall, but with the right approach it's completely manageable. By auditing your content, consolidating where necessary and maintaining a structured content strategy, you'll not only resolve internal competition but also strengthen your site's overall SEO performance. Focus on creating unique, high-quality content for each keyword to ensure that every page is optimised to reach its full potential.


Irish Times
22-06-2025
- Health
- Irish Times
What is clean wine and will it help me avoid a hangover?
I sometimes hear friends talk about clean wine . What is it, and is it any good? In reality, there is no such thing as clean wine. It is a phrase used by producers and marketers to appeal to a generation of consumers who want to consume pure products. But all wine contains alcohol, which is a drug, and therefore cannot really be called clean. There is more to wine than fermented grape juice. The European Union permits more than 60 different additives and treatments. These are harmless and usually removed before the wine is bottled. The most common is sulphur, a preservative that has been used since Roman times. Some producers add rectified grape must to sweeten their wines. If a wine is organic, it will be made from grapes grown without the use of synthetic herbicides, fertilisers, fungicides or pesticides. Copper sulphate sprays are permitted. Organic growers use less sulphur, but they are allowed to use yeast nutrients and fining agents. Biodynamic wine is made by similar but stricter regulations. If a wine is organic or biodynamic, it will have a logo on the back label. There is no legal definition of natural wine, but it is usually used to describe wine made in an environmentally friendly way, vinified with as few additives as possible. READ MORE Looking at claims made by 'clean' wine producers, it is worth remembering that most wine is low in carbohydrates and sugar, although the sweeter the wine, the more carbohydrates it will contain. Wine is gluten-free unless certain fining agents have been used. There has been much research into sulphur and histamines, and so far, the evidence shows that hangovers are caused by drinking excess alcohol. Since last year, all wines must contain a list of ingredients and nutritional information either on the back label or by a URL or QR code. This includes allergens and intolerances. If you want to drink 'cleaner' wine, I would suggest buying wines with an organic, biodynamic or sustainable certification on the back label.


Geeky Gadgets
19-06-2025
- Entertainment
- Geeky Gadgets
How to use CapCut AI to Create Amazing Cinematic AI Videos in Minutes
What if creating stunning, cinematic videos was no longer a skill reserved for seasoned editors or Hollywood studios? Imagine transforming your raw footage into professional-grade masterpieces in just minutes—without breaking a sweat. With the arrival of CapCut AI, this isn't just a dream; it's a innovative reality. By using innovative artificial intelligence, CapCut has redefined video editing, making it faster, smarter, and more accessible than ever before. Whether you're a content creator, a marketer, or simply someone with a story to share, these tools promise to transform the way you approach video production. In this piece, we'll explore how CapCut's AI-powered tools are reshaping the creative landscape. From generating visuals with just a text prompt to seamlessly syncing audio and video, these features unlock a new level of efficiency and creative potential. You'll discover how tools like AI Text-to-Image and AI Object Removal can simplify complex editing tasks while still delivering polished, professional results. More than just a technical upgrade, CapCut AI enables creators to focus on what truly matters: telling their story with clarity and impact. Could this be the moment where your creative ambitions finally meet the tools to bring them to life? Let's find out. CapCut AI Editing Tools AI Media Features: Unlocking Creative Potential CapCut's AI media tools are designed to make visual storytelling more accessible and intuitive, empowering you to bring your ideas to life with minimal effort. These features open up a world of creative possibilities, allowing you to experiment and innovate with ease. AI Text-to-Image Generation: Transform your ideas into visuals by simply describing the image you have in mind. This tool is perfect for creating custom visuals, detailed storyboards, or conceptualizing scenes before production begins. Transform your ideas into visuals by simply describing the image you have in mind. This tool is perfect for creating custom visuals, detailed storyboards, or conceptualizing scenes before production begins. AI Video Generation: Animate still images or seamlessly connect frames to produce dynamic, fluid videos. This feature is particularly useful for crafting visually engaging sequences or character-driven narratives. Animate still images or seamlessly connect frames to produce dynamic, fluid videos. This feature is particularly useful for crafting visually engaging sequences or character-driven narratives. AI Character Reference Tools: Ensure consistency in character design across your project. This tool is invaluable for maintaining visual coherence in animations or multi-scene productions. These tools not only simplify the creative process but also allow you to focus on storytelling, making sure your vision is realized with precision and clarity. Streamlined Editing with AI-Driven Efficiency CapCut's AI-powered editing tools are tailored to simplify post-production while delivering polished, professional results. These features save time and enhance the overall quality of your content, making the editing process more efficient. AI Image Enhancement: Automatically improve the quality and resolution of your visuals, making sure every frame is sharp, vibrant, and visually appealing. Automatically improve the quality and resolution of your visuals, making sure every frame is sharp, vibrant, and visually appealing. AI Object Removal: Remove unwanted elements from your videos with precision, allowing you to maintain focus on the key subjects without distractions. Remove unwanted elements from your videos with precision, allowing you to maintain focus on the key subjects without distractions. AI Timeline Editing: Simplify the alignment of video tracks and elements with features like track magnetism. This reduces manual adjustments, streamlining your workflow and making sure precise placement of assets. These tools are designed to handle the technical aspects of editing, allowing you to focus on the creative elements of your project. CapCut Cinematic AI Videos Creation Watch this video on YouTube. Take a look at other insightful guides from our broad collection that might capture your interest in AI video generation. Enhanced Audio-Visual Integration for Immersive Storytelling CapCut offers advanced tools to enhance the integration of audio and visuals, making sure your projects are engaging and professional. These features are particularly beneficial for creators focused on narrative-driven content. Text-to-Speech: Access a diverse library of AI-generated voices to add narration or character voiceovers. With support for multiple languages and tones, this feature adapts seamlessly to various project requirements. Access a diverse library of AI-generated voices to add narration or character voiceovers. With support for multiple languages and tones, this feature adapts seamlessly to various project requirements. AI Lip Sync: Synchronize dialogue with on-screen movements, making sure seamless integration of audio and visuals. This tool is especially useful for animated content or dubbing live-action footage. By combining these tools, CapCut enables you to create immersive storytelling experiences that captivate your audience. Professional-Grade Visual Enhancements and Industry Applications CapCut goes beyond basic editing by offering tools that cater to specific industries and creative needs, making sure your content stands out with professional-grade quality. Cinematic Filters for Color Grading: Achieve a cinematic look with pre-built cinematic filters (LUTs) . These filters allow you to apply professional-grade color grading to your videos, enhancing their mood and visual appeal. Whether you're aiming for a dramatic, vibrant, or subdued aesthetic, these tools provide the precision needed to achieve your desired look. Achieve a cinematic look with pre-built . These filters allow you to apply professional-grade color grading to your videos, enhancing their mood and visual appeal. Whether you're aiming for a dramatic, vibrant, or subdued aesthetic, these tools provide the precision needed to achieve your desired look. AI Fashion Model Generation: Designed for the fashion and advertising industries, this feature enables you to create AI-generated models to showcase garments. You can upload custom designs or use pre-existing templates, automating the process of producing high-quality promotional content. These advanced tools not only enhance the visual quality of your projects but also expand the platform's applications across various creative and commercial fields. Empowering Creators with Comprehensive AI Solutions CapCut AI delivers a versatile suite of tools tailored to meet the diverse needs of video creators. From simplifying complex editing tasks to enhancing storytelling with advanced audio-visual synchronization, the platform enables you to produce high-quality content efficiently. Whether you're working on a personal project, crafting cinematic narratives, or developing promotional campaigns, CapCut provides the tools to bring your vision to life with precision, creativity, and ease. Media Credit: CyberJungle Filed Under: AI, Guides Latest Geeky Gadgets Deals Disclosure: Some of our articles include affiliate links. If you buy something through one of these links, Geeky Gadgets may earn an affiliate commission. Learn about our Disclosure Policy.


Forbes
18-06-2025
- Business
- Forbes
Skyrocketing Demand For Marketing Content Will Just Keep Growing
As life becomes more digital and digital becomes more personalized, marketers say they just need more. A global study of marketers from Adobe released this week at Cannes Lions says the demand for content is through the roof, with 62% saying it's gone up by a measure of at least five times over the last two years. And 71% of marketers expect that demand to increase fivefold again by 2027. The skyrocketing demand comes from broadening customer expectations facilitated by advances in technology. More than 6 in 10 marketers say that customers now expect more personalized interactions with brands. About 46% find that customers now want more audio and video content, while 44% are creating content to enhance a hybrid customer experience—in which a customer interacts with the brand both virtually and in person. And 62% say that customers now expect new content at least weekly. That adds up to a ton of content, literally. Seven in 10 marketers say their organization creates at least 1,000 assets per year, with nearly a quarter of marketing teams churning out between 10,000 and 100,000 assets annually. Current production workflows make that level of work challenging. Adobe found that nearly half of all marketing teams' workflows involve between 51 and 200 people to create, review, approve and activate each piece of content, and nearly 90% have at least three approval stages before assets can be published. The long approval process makes 36% of marketers struggle to find the time for content creation and ideation. Generative AI can now help marketers with some of that content creation. Over half use the technology in multiple parts of their production process, and 84% plan to use it in the next year. This can certainly help teams meet the flywheel of demand, but administrative processes also need to be addressed. If the creative process speeds up, approval to use content also needs to be faster. As it stands now, 58% of marketers told Adobe that 41% of content creation time—roughly 25 minutes of every hour—is spent on administration, reviews and approvals. Reese Witherspoon talks to e.l.f. Beauty CMO Kory Marchisotto at Cannes Lions International Festival Of Creativity. Much of the marketing world is at Cannes Lions this week, sharing the creative wins, new technologies and challenges facing the industry. WPP Media's midyear report shows that there is a lot for the industry to figure out, Forbes contributor Howard Homonoff writes. Total ad revenue growth for 2025 is projected to be 6%, down from the predicted 7.7% at the beginning of the year. The downgrade extends to revenues for the next several years as well, largely owing to the unstable economy. Digital advertising continues to dominate, representing 81.6% of all revenue when including streaming TV, digital out-of-home and digital print. Creator-driven ad revenue is projected to reach nearly $185 billion this year, for the first time surpassing projected revenues for traditional and streaming TV ($162 billion). WPP projects digital revenue will take a more than 87% share of all that comes from marketing by 2030. WPP says search ad revenue, called 'Intelligence Advertising,' is set to grow 7.4% this year. However, that includes generative AI search—and many of the bots and engines people use don't offer advertising just yet. Walmart Walmart has a new AI-powered shopping assistant that will be able to do much more than just help customers select products that fit their needs. Forbes contributor Ron Schmelzer writes that Sparky—the assistant personified by Walmart's trademark yellow smiley face—now can do what many AI-powered shopping assistants do: suggest products, summarize reviews and answer a few real-world questions—like which sports teams are currently playing. In coming months, Walmart plans to add features that go several steps beyond basic: reordering and scheduling services, a feature that can take a photo or video and give a sort of 'how-to' guide for tasks—like 'How do I fix this dripping faucet?' or 'How can I make lunch out of these products?' It will essentially become a shopping agent, Schmelzer writes, turning shopping 'from a search problem into a service experience.' If you're planning a cookout, Sparky will present you with grills, check the weather, suggest menus and schedule for the items to be delivered. It makes sense for Walmart to add these capabilities. According to the retailer's surveys, nearly 7 in 10 customers say quick solutions are the top reason they'd use AI in retail, and 27% now trust AI for shopping advice. Nearly half would be okay with AI reordering household staples, but the same amount said they're unlikely to ever fully hand over control of their shopping to a bot. Sparky combines these two desires: automatic reordering of commonly used items, advice on others. And with such a wealth of information available on Walmart's app, it may also inspire people to begin their shopping on the app itself instead of bypassing it for recommendations provided by an AI-powered search engine. getty A generation ago, the way Americans found out something new—from the latest details of presidential scandals to who killed Laura Palmer—was by watching live TV broadcasts. Today, live TV is increasingly turned off, writes Forbes senior contributor Toni Fitzgerald. A new study from consumer research firm Attest finds that 28% of Americans don't watch traditional broadcast TV in an average day, a number that has been rising year-over-year. Traditional TV viewership has especially been decreasing among younger viewers. More than two out of five Gen Zers say they don't typically watch traditional TV, while 27% of adults between 31 and 49 and 20% of those over 50 say the same. However, people are still watching something on their TVs. Attest found that 86% of people watch it daily through streaming services. Influencers Adam W, Xandra and Wisdom Kaye. The creator economy continues to grow and thrive. Forbes ranked the 50 richest creators across Instagram, TikTok and YouTube, finding they earned an estimated $853 million this year—not counting equity deals for partnering with consumer brands. Honorees on this year's list have a combined 3.4 billion followers, up 24% from last year's total. Leading the pack is Jimmy Donaldson, also known as MrBeast, who is the most followed person on social media. His earnings in the last year are estimated at $85 million, and the YouTube star has expanded beyond digital platforms with candy brand Feastables, fast food chain MrBeast Burger, and his Amazon Prime game show Beast Games. YouTube producer Dhar Mann, who has established his own Hollywood studio with teams of hundreds to create modern back-to-school specials, ranks second on the list. The ranking also includes Adam Waheed, known online as comedian Adam W, who pulls in more than 1 billion views on social platforms each month. Forbes' Steven Bertoni talked to Waheed about his social brand: sketch videos that are an exaggerated take on everyday life, often using high-quality cinematography and complex props. He definitely approaches the creator life as a full-time job, starting at 9 a.m. and posting a sketch every other day by 2:30 p.m. 'You can get 10 million views on a video, and the next day, someone else is getting 100 million views. You must continue putting up those numbers,' Waheed told Bertoni. 'When my back's against the wall is when I thrive.' Every marketing job comes with some busywork, which can be a creativity killer. But AI can take care of a lot of those tasks. Here are seven ways to use it to free up your mind for the type of work you prefer to do. While all of your customer reviews may not be positive, they provide windows into customers' mindsets, as well as opportunities to deliver better customer service and improve your company's processes. Here's how to turn bad reviews around. Weigel Broadcasting Co. is launching its next specialty TV network. What kinds of programs will it show? A. Documentaries B. Talk shows from years past C. Reality shows from years past D. Westerns See if you got the answer right here.


Khaleej Times
18-06-2025
- Business
- Khaleej Times
The XDO advantage: How HCL Unica+ redefines customer experience in the intelligence economy
We are living in a time when customer experience (CX) does not stand still. In fact, each day, with the rise of new technologies, customer expectations are soaring, and the bar is set to go only higher. Across industries and in the B2B and B2C segment alike, investments are being made to map customer journeys, identify moments of truth, and create innovative ways to close the gaps between performance and customer expectations. Yet, a critical gap persists understanding customer intent and building trust that can redefine how brands connect with customers. To achieve this holy grail of CX, marketers need platforms and tools that can capture intent, turn relevant data into useful insights and make marketing workflows manageable through intelligent orchestration. In the UAE market – a nation where reportedly 99 per cent of residents own a smartphone and same-day delivery is the norm – the CX landscape has become exceptionally crowded. Brands are racing to deliver sophisticated experiences such as multilingual support, tailored customer journeys, and culturally inclusive marketing strategies. 'Close enough' no longer counts, and differentiation is increasingly difficult to come by. Customer loyalty in the UAE no longer hinges on price or proximity; it revolves around relevance in the moment. Forward-thinking marketers need technology that speaks the language and understands customer intent without cutting corners on trust. From attention economy to intelligence economy The marketing playbook is fundamentally changing. For years, marketers chased clicks and eyeballs in what we now recognise as the 'Attention Economy'. With consumers drowning in an unending stream of marketing messages – engagement plummets and trust erodes, a new paradigm emerges: the intelligence economy. In this new era of MarTech, value flows from insight, intent, and experience rather than volume and reach. The focus has shifted from inside-out marketing to outside-in with data and intelligence at the core. HCL Software's newly unveiled Unica+ platform embodies this pivot perfectly. With AI woven into its very fabric, Unica+ is purpose-built for the Intelligence Economy – delivering AI-first, data-driven, and hyper-personalised experiences at unprecedented scale. The platform's capabilities are proven - powering one of the world's largest MarTech implementations at a major bank serving 500 million customer accounts, underscoring its ability to scale like no other platform in the industry while delivering intelligent, contextual experiences that define success in today's market. AI-first MarTech platform redefining customer intelligence Built on three foundational elements, the MarTech platform delivers hyper-personalised customer experiences at scale with privacy guardrails built into it. At its core, the platform has Customer One-View CDP with Digital Body Language capabilities that capture 12 unique customer buying signals - from the way users hover on a webpage to the path taken to navigate a mobile app - creating a composite, high-definition customer profile enriched with real-time intent data. One of the key applications, MaxAI Assistant, serves as a conversational interface for campaign management, creative optimisation, and platform navigation. Working with data isn't just for business analysts or data scientists anymore. MaxAI Workbench democratises data science for marketers, providing them a low-code environment to slice and dice data to create targeted segments, analyse and deploy segments in action and based on models, predict the propensity score or determine the right time to roll out an offer. Agentic layer: Ushering in autonomous marketing intelligence The MarTech platform elevates marketing automation through its agentic layer - a network of specialised AI agents that operate semi-autonomously to optimise campaign performance. The Insights Agent continuously monitors marketing effectiveness, analysing campaign lead quality, helping marketers plan and optimise campaigns. Building on these insights, the Segmentation Agent automatically creates customer segments and executes them semi-autonomously. The Content Optimiser Agent completes the marketing cycle by generating dynamic, personalised content - from subject lines to full messages - while conducting real-time A/B testing. This agent leverages the rich customer intelligence from Customer OneView and Digital Body Language signals, enhanced by MaxAI analysis, to deliver optimised content within millisecond response times. Experience, data, operations - The XDO Blueprint in action Unica+ exemplifies HCL Software's Xperience, Data & Operations (XDO) Blueprint in action, with an architecture that seamlessly integrates the three XDO pillars. It transforms the MarTech platform into a unified system where customer experiences are powered by intelligent data insights and supported by self-optimising operations. Delivering hyper-personalised experiences through MaxAI Assistant and real-time personalisation engine that create meaningful customer moments. Trusted data intelligence at scale via Customer OneView CDP and Digital Body Language intelligence that ensures trusted, governed data insights. Driving secure, scalable, and autonomous enterprise through an intelligent infrastructure that combines AI-powered monitoring and observability, reducing risk, improving uptime, and driving IT-business alignment. Why It matters to the UAE marketers For organisations in the UAE navigating complex regulatory environments, Unica+ delivers the three critical requirements: complete data transparency and ownership, governed by robust governance frameworks that enforce compliance standards, and unprecedented scale - whether handling routine campaigns or managing high-traffic scenarios like flash sales or seasonal promotions. Moreover, local marketers contend with data-residency rules that favour in-country hosting. Unica+ offers cloud, on-premises or hybrid deployment, letting brands anchor workloads in their choice of deployment. Now officially available on the UAE and KSA Regional Cloud, Unica+ empowers enterprises across the Middle East with flexible deployment options across cloud, on-premises, or hybrid - ensuring data residency compliance. So, organisations, across banking, retail, telecom, hospitality or government sectors can now keep data local and compliant while leveraging AI-driven insights and real-time personalisation capabilities, making Unica+ the definitive solution for data-driven, AI-powered marketing in the intelligence economy.