08-07-2025
Poultry Monitoring Systems Market Analysis and Forecast to 2030 by Region, Technology, Application, and Product Type with Profiles of Key Market Players
Government Backing in Asia-Pacific and Europe is Stimulating Smart Farming Adoption
Dublin, July 08, 2025 (GLOBE NEWSWIRE) -- The "Poultry Monitoring System Global Market Insights 2025, Analysis and Forecast to 2030, by Market Participants, Regions, Technology, Application, Product Type" has been added to offering.
The global market for poultry monitoring systems is projected to hit between USD 0.8 to 1.2 billion by 2025, expanding at a compound annual growth rate of 6% to 7% from 2025 through 2030. This surge is attributed to the integration of smart farming technologies and the worldwide expansion of poultry operations.
The poultry industry, thriving on the pillars of increasing global meat and egg demand, propels the adoption of these smart systems to cater to sustainable and disease-preventive farming practices. Growth is further propelled by advancements in IoT and sensor technology, coupled with regulatory frameworks promoting animal welfare.
Regional Analysis
North America: Holding 25-30% market share with a 5-6% growth rate, this region is driven by advanced broiler systems, with the U.S. spearheading automation and Canada advancing layer monitoring.
Europe: With a 25-30% market share and a 6-7% growth rate, strong demand in the Netherlands and Germany drives growth, backed by high egg production and stringent welfare norms.
Asia Pacific: Comprising 30-35% of the market with a 7-8% growth rate, China and India's rapid poultry sector advancements and governmental mechanization initiatives fuel market dynamics.
Rest of the World: Holding 10-15% market share, growing at 6-7%, with Brazil leading through its dominant broiler export market and an increasing adoption of smart farming technologies.
Application Analysis
Broiler chicken breeding is experiencing a 6-7% growth as it meets escalating meat production needs, with a focus on systems that optimize feed efficiency. Conversely, layer breeding grows moderately at 5-6%, driven by egg production needs, and trends toward enhanced environment and alarm systems to maintain optimal laying conditions and health standards.
Product Type Analysis
Poultry feed monitoring systems see a 6-7% growth trend, favored for its capability to track feed consumption and curb waste, particularly in broiler farms. Environment monitoring systems grow at 5-6%, prized for their essential role in regulating critical parameters like temperature and humidity, bolstered by IoT-enabled solutions in layer operations. Alarm monitoring systems expand at 6-7%, cherished for providing real-time alerts on health concerns or system failures, crucial for biosecure, large-scale farms.
Key Market Players Profiled
Aranet: Specializes in wireless, IoT-based environmental control systems.
Big Dutchman: Renowned for comprehensive automation solutions across global farms.
Weltech Monitoring System: Known for precision in feed and environment monitoring.
Cumberland Poultry: Delivers robust, automation-compatible monitoring designs.
TROTEC: Offers cost-effective environment systems, focusing on small to medium farms.
Fancom BV: Providers of comprehensive, data-driven solutions in Europe.
Hotraco Agri: Practical, scalable designs for global operations.
Maximus Solution: Specializes in real-time, biosecure systems for North America and Asia.
MTech Systems: Offers software-driven, analytics-focused monitoring tools.
NybSys: Stands out for simple, affordable solutions, aimed at the Asia Pacific.
Roxell: Provides high-efficiency, automated monitoring systems.
SKOV: Precision-engineered systems with a focus on sustainability.
Stienen BE: Known for durable, smart environmental systems.
Merger and Acquisition News
Day-Lee Foods (NH Foods) Acquires U.S. Poultry Processor LJD Holdings Group (Date: April 2024): The acquisition, enhancing Day-Lee's poultry production and integration of monitoring systems, boosts North America's market presence, focusing on efficiency and biosecurity.
Porter's Five Forces Analysis
The threat of new entrants remains moderate due to the need for IoT and sensor technology expertise, though niche players may emerge. Substitutes are minimal; manual monitoring is impractical for large scales. Buyer power remains medium, dictated by price and feature negotiations, but the reliance on smart systems builds customer loyalty. Supplier power is moderate, with widely available sensors and software components, though advanced tech limits alternatives. Competition is intense, with firms distinguishing themselves through automation and biosecurity advancements.
Market Opportunities and Challenges
Opportunities: The surge in global poultry production catalyzes demand for monitoring systems, with innovations in IoT and sensors enhancing efficiency. Government backing in Asia Pacific and Europe stimulates smart farming adoption.
Challenges: High initial investment costs deter smallholder farmers. Disease outbreaks, such as avian influenza, disrupt operations, complicating demand. The technical complexity necessitates training and support for traditional farmers.
Growth Trend Analysis
FAO and OECD projections foresee global poultry meat production exceeding 141.3 million metric tons (MT) in 2024, with substantial growth of nearly 160 million MT over the next decade, driven by rising protein demand in regions like Asia Pacific and Latin America. This trend fuels the demand for poultry monitoring systems, particularly feed and environment types, optimizing broiler farm efficiency. In Canada, BCSPCA data spotlights 107.9 million broiler chickens raised annually, signaling a move toward modernized farming using monitoring systems.
Despite challenges from the H5N1 avian influenza outbreak, affecting numerous farms worldwide and prompting temporary reductions in system demand during culls, recovery measures boost the adoption of alarm and environment systems from firms like SKOV and Fancom BV. These systems reinforce biosecurity, ensuring resilient future farm operations, particularly in Asia Pacific, where demand persists amid adversity. While H5N1 influences short-term dynamics, long-term trends lean towards smart, resilient farming technologies.
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