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People are wearing nightgowns anywhere but to bed
People are wearing nightgowns anywhere but to bed

CNN

timea day ago

  • Entertainment
  • CNN

People are wearing nightgowns anywhere but to bed

This is not your grandmother's nightgown. Or maybe it is. The same style of sleepwear that was once strictly relegated to bedrooms and boudoirs has now become the summer dress of the year. Reformation's Holly Sleep Dress ($128), a floaty mini dress with a scrunched 1950s-style neckline with scalloped edges, was inspired by 'vintage nightgowns that you can probably get away with wearing out and about,' the brand's website read. Similarly, fellow cool-girl label Damson Madder noted that its Elspeth Nightdress ($67), which features dainty floral embroidery and a broderie hemline, is 'effortlessly wearable from night to day.' Meanwhile, If Only If — the British brand behind the scene-stealing nightgowns worn by Megan Stalter in Lena Dunham's Netflix series 'Too Much' — photographs models wearing their nighties with woven basket bags at the farmer's market or out in the countryside. On TikTok, videos made using the hashtag #nightgown have increased 200% in the last 12 months. Content creators on Instagram are showing equal enthusiasm. 'I literally cannot stop buying vintage nightgowns,' influencer Bridget Brown told her 99,000 Instagram followers in a recent video,as she unboxed an embroidered, scoop-neck cotton nightie that flowed past her knees, bought secondhand from Facebook Marketplace. 'This is sexy for an Edwardian nightgown, let me tell you,' she added, her mouth agape with glee. But braving the outside world in your intimates is not an entirely new concept. In the late 18th century, French artist Elizabeth Louise Vigée Le Brun painted a portrait of Marie Antoinette, the last queen of France, wearing a sloping straw hat and chemise dress — a typical undergarment for women at the time. The picture was initially displayed at Vigée Le Brun's first-ever exhibition at the prestigious Académie Royale de Peinture et de Sculpture in 1783, though the exposing nature of the queen's nightie was deemed too inappropriate for public viewership and quickly removed. For years, designers have tried to harness that same feeling of shock, exposure and titillation by reimagining lingerie staples such as corsets, bras and nightdresses on the runway. For his Spring-Summer 1992 show in London, John Galliano honed in on the romanticism and sensuality of 19th-century slips typically worn in the French court. Named 'Napoleon and Josephine,' Galliano's collection included sheer nightdresses that revealed the bust entirely. At Calvin Klein's Spring-Summer 1995 show in New York, silky lace-trimmed nightgowns in black, stone grey and champagne hung off the frames of models like Kate Moss and Stella Tennant. If Galliano's collection was about capturing a theatrical sleepwear fantasy, Klein offered a version of nightgowns that were surprisingly sophisticated and even, at times, office appropriate. In 1997, Stella McCartney's debut as the designer of Chloé added to the conversation even further: With delicate spaghetti straps and pastel colors, the nightgowns that appeared on the runway were perhaps the most faithful to what could have really been worn to bed. The tide has well and truly changed since the days of Marie Antoinette's portrait — even Princess Diana wore an inky blue and black lace-trimmed slip dress from Dior to the 1996 Met Gala. But where nightgowns have previously been used as a visual shorthand for sex appeal, with their skin-baring cuts and silky fabric, today's trend is driven by frumpier, more historically-accurate silhouettes. Rachel Tashjian, fashion critic at the Washington Post, who also writes an invite-only newsletter called 'Opulent Tips,' has a cotton nightgown from the late 1800s she likes to wear while walking her dog in New York's Central Park on the weekends. 'The fabric is quite starchy, and it almost reminds me of wedding cake frosting,' she said over the phone. It once belonged, she thinks, to her husband's great grandmother. 'Pieces from that time, especially underpinnings, have all these incredible details of lacework and pin tucks and pleating,' she added. Sandeep Salter, the co-founder of the New York-based clothing and homeware brand Salter House, says that organic cotton nightdresses and PJs are her most popular categories. 'New Yorkers know us for it and we continue to launch new designs periodically,' she wrote in an email. The frocks are inspired by a range of references — from the nightgowns first received by Salter from her mother when she was 13 years old to the original nightdress worn by Wendy Darling in 'Peter Pan.' One of Salter's designs, an oversized square-neck white cotton frock called 'The Lamb', was modelled after traditional 19th century French undergarments. 'We see our nightdresses styled into daywear in really nice ways,' Salter said. 'With a cardigan tied like a sash around the body, with a mini-heeled Mary Jane or ballet flats and a sharp purse.' She herself likes to pair a Salter nightgown with an oversized scrunchie and a baseball cap. No matter how it's worn, the common thread between these romantic, loose-fitting gowns is comfort. It's a hangover, perhaps, from the pandemic-induced lockdowns of 2020, when people were mandated to stay home and sales of sweatpants surged (even Anna Wintour succumbed to their siren call). Two years later, when restrictions lifted post-pandemic, we slipped back into our jeans and slacks — but the hankering for comfort never left. 'It feels good, physically,' Salter said about the continued interest in gauzy gowns. Tashjian agreed, noting that nightdresses offer a more put-together alternative to baggy sweatpants. The enduring popularity of nightwear styles isn't only being driven by women, either. At Milan's Men's Fashion Week in June, Dolce & Gabbana showed loungewear, slouchy separates and matching striped trousers and shirts that riffed off pajama sets. Do recent fashion trends such as these have anything to do with a revival of conservative politics? 'I think a lot of this comes down to how the person is wearing it,' said Tashjian. 'There also is a world in which it's some conflation of this conservative, 'trad wife' style,' she said, referring to the rising trend of milkmaid dresses, full A-line skirts and puff-sleeve blouses. But many other young women are winking at this type of antiquated femininity while engaging with it. Take Prada's Spring-Summer 2023 show, where sheer, matronly nightdresses and housecoats were shown with heeled Mary Janes and tightly gripped clutch bags. 'It's a woman taking things that are assigned to a particular lane in life, and recontextualizing them in a way that's very naughty or mischievous or arrogant,' observed Tashjian.

People are wearing nightgowns anywhere but to bed
People are wearing nightgowns anywhere but to bed

CNN

timea day ago

  • Entertainment
  • CNN

People are wearing nightgowns anywhere but to bed

This is not your grandmother's nightgown. Or maybe it is. The same style of sleepwear that was once strictly relegated to bedrooms and boudoirs has now become the summer dress of the year. Reformation's Holly Sleep Dress ($128), a floaty mini dress with a scrunched 1950s-style neckline with scalloped edges, was inspired by 'vintage nightgowns that you can probably get away with wearing out and about,' the brand's website read. Similarly, fellow cool-girl label Damson Madder noted that its Elspeth Nightdress ($67), which features dainty floral embroidery and a broderie hemline, is 'effortlessly wearable from night to day.' Meanwhile, If Only If — the British brand behind the scene-stealing nightgowns worn by Megan Stalter in Lena Dunham's Netflix series 'Too Much' — photographs models wearing their nighties with woven basket bags at the farmer's market or out in the countryside. On TikTok, videos made using the hashtag #nightgown have increased 200% in the last 12 months. Content creators on Instagram are showing equal enthusiasm. 'I literally cannot stop buying vintage nightgowns,' influencer Bridget Brown told her 99,000 Instagram followers in a recent video,as she unboxed an embroidered, scoop-neck cotton nightie that flowed past her knees, bought secondhand from Facebook Marketplace. 'This is sexy for an Edwardian nightgown, let me tell you,' she added, her mouth agape with glee. But braving the outside world in your intimates is not an entirely new concept. In the late 18th century, French artist Elizabeth Louise Vigée Le Brun painted a portrait of Marie Antoinette, the last queen of France, wearing a sloping straw hat and chemise dress — a typical undergarment for women at the time. The picture was initially displayed at Vigée Le Brun's first-ever exhibition at the prestigious Académie Royale de Peinture et de Sculpture in 1783, though the exposing nature of the queen's nightie was deemed too inappropriate for public viewership and quickly removed. For years, designers have tried to harness that same feeling of shock, exposure and titillation by reimagining lingerie staples such as corsets, bras and nightdresses on the runway. For his Spring-Summer 1992 show in London, John Galliano honed in on the romanticism and sensuality of 19th-century slips typically worn in the French court. Named 'Napoleon and Josephine,' Galliano's collection included sheer nightdresses that revealed the bust entirely. At Calvin Klein's Spring-Summer 1995 show in New York, silky lace-trimmed nightgowns in black, stone grey and champagne hung off the frames of models like Kate Moss and Stella Tennant. If Galliano's collection was about capturing a theatrical sleepwear fantasy, Klein offered a version of nightgowns that were surprisingly sophisticated and even, at times, office appropriate. In 1997, Stella McCartney's debut as the designer of Chloé added to the conversation even further: With delicate spaghetti straps and pastel colors, the nightgowns that appeared on the runway were perhaps the most faithful to what could have really been worn to bed. The tide has well and truly changed since the days of Marie Antoinette's portrait — even Princess Diana wore an inky blue and black lace-trimmed slip dress from Dior to the 1996 Met Gala. But where nightgowns have previously been used as a visual shorthand for sex appeal, with their skin-baring cuts and silky fabric, today's trend is driven by frumpier, more historically-accurate silhouettes. Rachel Tashjian, fashion critic at the Washington Post, who also writes an invite-only newsletter called 'Opulent Tips,' has a cotton nightgown from the late 1800s she likes to wear while walking her dog in New York's Central Park on the weekends. 'The fabric is quite starchy, and it almost reminds me of wedding cake frosting,' she said over the phone. It once belonged, she thinks, to her husband's great grandmother. 'Pieces from that time, especially underpinnings, have all these incredible details of lacework and pin tucks and pleating,' she added. Sandeep Salter, the co-founder of the New York-based clothing and homeware brand Salter House, says that organic cotton nightdresses and PJs are her most popular categories. 'New Yorkers know us for it and we continue to launch new designs periodically,' she wrote in an email. The frocks are inspired by a range of references — from the nightgowns first received by Salter from her mother when she was 13 years old to the original nightdress worn by Wendy Darling in 'Peter Pan.' One of Salter's designs, an oversized square-neck white cotton frock called 'The Lamb', was modelled after traditional 19th century French undergarments. 'We see our nightdresses styled into daywear in really nice ways,' Salter said. 'With a cardigan tied like a sash around the body, with a mini-heeled Mary Jane or ballet flats and a sharp purse.' She herself likes to pair a Salter nightgown with an oversized scrunchie and a baseball cap. No matter how it's worn, the common thread between these romantic, loose-fitting gowns is comfort. It's a hangover, perhaps, from the pandemic-induced lockdowns of 2020, when people were mandated to stay home and sales of sweatpants surged (even Anna Wintour succumbed to their siren call). Two years later, when restrictions lifted post-pandemic, we slipped back into our jeans and slacks — but the hankering for comfort never left. 'It feels good, physically,' Salter said about the continued interest in gauzy gowns. Tashjian agreed, noting that nightdresses offer a more put-together alternative to baggy sweatpants. The enduring popularity of nightwear styles isn't only being driven by women, either. At Milan's Men's Fashion Week in June, Dolce & Gabbana showed loungewear, slouchy separates and matching striped trousers and shirts that riffed off pajama sets. Do recent fashion trends such as these have anything to do with a revival of conservative politics? 'I think a lot of this comes down to how the person is wearing it,' said Tashjian. 'There also is a world in which it's some conflation of this conservative, 'trad wife' style,' she said, referring to the rising trend of milkmaid dresses, full A-line skirts and puff-sleeve blouses. But many other young women are winking at this type of antiquated femininity while engaging with it. Take Prada's Spring-Summer 2023 show, where sheer, matronly nightdresses and housecoats were shown with heeled Mary Janes and tightly gripped clutch bags. 'It's a woman taking things that are assigned to a particular lane in life, and recontextualizing them in a way that's very naughty or mischievous or arrogant,' observed Tashjian.

People are wearing nightgowns anywhere but to bed
People are wearing nightgowns anywhere but to bed

CNN

timea day ago

  • Entertainment
  • CNN

People are wearing nightgowns anywhere but to bed

This is not your grandmother's nightgown. Or maybe it is. The same style of sleepwear that was once strictly relegated to bedrooms and boudoirs has now become the summer dress of the year. Reformation's Holly Sleep Dress ($128), a floaty mini dress with a scrunched 1950s-style neckline with scalloped edges, was inspired by 'vintage nightgowns that you can probably get away with wearing out and about,' the brand's website read. Similarly, fellow cool-girl label Damson Madder noted that its Elspeth Nightdress ($67), which features dainty floral embroidery and a broderie hemline, is 'effortlessly wearable from night to day.' Meanwhile, If Only If — the British brand behind the scene-stealing nightgowns worn by Megan Stalter in Lena Dunham's Netflix series 'Too Much' — photographs models wearing their nighties with woven basket bags at the farmer's market or out in the countryside. On TikTok, videos made using the hashtag #nightgown have increased 200% in the last 12 months. Content creators on Instagram are showing equal enthusiasm. 'I literally cannot stop buying vintage nightgowns,' influencer Bridget Brown told her 99,000 Instagram followers in a recent video,as she unboxed an embroidered, scoop-neck cotton nightie that flowed past her knees, bought secondhand from Facebook Marketplace. 'This is sexy for an Edwardian nightgown, let me tell you,' she added, her mouth agape with glee. But braving the outside world in your intimates is not an entirely new concept. In the late 18th century, French artist Elizabeth Louise Vigée Le Brun painted a portrait of Marie Antoinette, the last queen of France, wearing a sloping straw hat and chemise dress — a typical undergarment for women at the time. The picture was initially displayed at Vigée Le Brun's first-ever exhibition at the prestigious Académie Royale de Peinture et de Sculpture in 1783, though the exposing nature of the queen's nightie was deemed too inappropriate for public viewership and quickly removed. For years, designers have tried to harness that same feeling of shock, exposure and titillation by reimagining lingerie staples such as corsets, bras and nightdresses on the runway. For his Spring-Summer 1992 show in London, John Galliano honed in on the romanticism and sensuality of 19th-century slips typically worn in the French court. Named 'Napoleon and Josephine,' Galliano's collection included sheer nightdresses that revealed the bust entirely. At Calvin Klein's Spring-Summer 1995 show in New York, silky lace-trimmed nightgowns in black, stone grey and champagne hung off the frames of models like Kate Moss and Stella Tennant. If Galliano's collection was about capturing a theatrical sleepwear fantasy, Klein offered a version of nightgowns that were surprisingly sophisticated and even, at times, office appropriate. In 1997, Stella McCartney's debut as the designer of Chloé added to the conversation even further: With delicate spaghetti straps and pastel colors, the nightgowns that appeared on the runway were perhaps the most faithful to what could have really been worn to bed. The tide has well and truly changed since the days of Marie Antoinette's portrait — even Princess Diana wore an inky blue and black lace-trimmed slip dress from Dior to the 1996 Met Gala. But where nightgowns have previously been used as a visual shorthand for sex appeal, with their skin-baring cuts and silky fabric, today's trend is driven by frumpier, more historically-accurate silhouettes. Rachel Tashjian, fashion critic at the Washington Post, who also writes an invite-only newsletter called 'Opulent Tips,' has a cotton nightgown from the late 1800s she likes to wear while walking her dog in New York's Central Park on the weekends. 'The fabric is quite starchy, and it almost reminds me of wedding cake frosting,' she said over the phone. It once belonged, she thinks, to her husband's great grandmother. 'Pieces from that time, especially underpinnings, have all these incredible details of lacework and pin tucks and pleating,' she added. Sandeep Salter, the co-founder of the New York-based clothing and homeware brand Salter House, says that organic cotton nightdresses and PJs are her most popular categories. 'New Yorkers know us for it and we continue to launch new designs periodically,' she wrote in an email. The frocks are inspired by a range of references — from the nightgowns first received by Salter from her mother when she was 13 years old to the original nightdress worn by Wendy Darling in 'Peter Pan.' One of Salter's designs, an oversized square-neck white cotton frock called 'The Lamb', was modelled after traditional 19th century French undergarments. 'We see our nightdresses styled into daywear in really nice ways,' Salter said. 'With a cardigan tied like a sash around the body, with a mini-heeled Mary Jane or ballet flats and a sharp purse.' She herself likes to pair a Salter nightgown with an oversized scrunchie and a baseball cap. No matter how it's worn, the common thread between these romantic, loose-fitting gowns is comfort. It's a hangover, perhaps, from the pandemic-induced lockdowns of 2020, when people were mandated to stay home and sales of sweatpants surged (even Anna Wintour succumbed to their siren call). Two years later, when restrictions lifted post-pandemic, we slipped back into our jeans and slacks — but the hankering for comfort never left. 'It feels good, physically,' Salter said about the continued interest in gauzy gowns. Tashjian agreed, noting that nightdresses offer a more put-together alternative to baggy sweatpants. The enduring popularity of nightwear styles isn't only being driven by women, either. At Milan's Men's Fashion Week in June, Dolce & Gabbana showed loungewear, slouchy separates and matching striped trousers and shirts that riffed off pajama sets. Do recent fashion trends such as these have anything to do with a revival of conservative politics? 'I think a lot of this comes down to how the person is wearing it,' said Tashjian. 'There also is a world in which it's some conflation of this conservative, 'trad wife' style,' she said, referring to the rising trend of milkmaid dresses, full A-line skirts and puff-sleeve blouses. But many other young women are winking at this type of antiquated femininity while engaging with it. Take Prada's Spring-Summer 2023 show, where sheer, matronly nightdresses and housecoats were shown with heeled Mary Janes and tightly gripped clutch bags. 'It's a woman taking things that are assigned to a particular lane in life, and recontextualizing them in a way that's very naughty or mischievous or arrogant,' observed Tashjian.

Oodie launches huge sitewide sale with 30% off EVERYTHING - including their £35 cooling pyjamas that are perfect for the heatwave
Oodie launches huge sitewide sale with 30% off EVERYTHING - including their £35 cooling pyjamas that are perfect for the heatwave

Daily Mail​

time23-07-2025

  • Lifestyle
  • Daily Mail​

Oodie launches huge sitewide sale with 30% off EVERYTHING - including their £35 cooling pyjamas that are perfect for the heatwave

Daily Mail journalists select and curate the products that feature on our site. If you make a purchase via links on this page we will earn commission - learn more Oodie, the Australian brand behind the viral hooded blanket, has launched a huge 30 per cent off sitewide sale. And it includes their latest cooling pyjamas. With the UK swinging between muggy nights and unexpected heatwaves, there's never been a better time to try Oodie's game-changing Cooling PJs and Cooling Blankets. Both designed to regulate your temperature as you sleep, these could be the answer to a more comfortable night. If you're losing valuable hours sleep tossing and turning due to summer's rising temperatures, then you're going to want to bookmark Oodie's new sleepwear collection. The two-piece range of both warming and cooling pyjamas are designed to regulate your temperature while you sleep, thanks to new thoughtful technical elements. And the best news? You can grab them for 30 per cent off thanks to Oodie's sitewide sale. Famous for its fun styles and colours, it's the perfect time to upgrade your sleepwear with the new PJs collection or invest in Oodie's iconic wearable blankets. Love Candy Cooling Short Sleeve PJ Top Calling all hot-sleepers! Oodie's new cooling range is designed for hot sleepers and warm weather, to keep you as comfortable as possible. The new collection is made from an ultra-breathable modal blend, which is an impressive 21 per cent more breathable than regular cotton pyjamas. £27.30 (save £11.70) Shop Love Candy Cooling PJ Short Sleeping in the heatwave is no easy feat, but these naturally cooling, breathable and soft pyjama shorts are a step in the right direction. Prioritising your comfort with minimum fuss, these shorts are ight and airy, with an elastic waistband for a feel-good fit. £27.30 (save £11.70) Shop Lilac Pastel Wave Cooling Blanket Too hot for a duvet, but need the extra comfort? Enter the Oodie Cooling Blanket. Helping you rest easy, the on-sale Cooling Blanket is cool to the touch and soft on your skin, wicking away heat and moisture for refreshing, year-round comfort. £69.30 (save £29.70) Shop Purple Checker Cooling Wide Leg PJ Bottom Cosy yet cooling, these 'buttery soft' wide leg trousers are loose and flowy through the leg, with an adjustable tie waistband for a custom fit. Perfect for hotter nights, you'll be thankful you made the swap. £31.50 (save £13.50) Shop Cloud Cooling Cuffed PJ Bottom Another offering from Oodie's latest cooling sleepwear is the Cooling Cuffed PJ Bottoms. Cuffed at the bottom but loose where it matters, these are naturally cooling and breathable. Designed with handy side pockets, a soft elastic waistband, and cuffed hems, these are a great way to prevent riding up while you sleep. . £38.50 (save £16.50) Shop Panda Sleep Tee When the temperatures are rising, the last thing we sometimes want is to put extra layers on, but a great alternative to pyjamas is a sleep tee. Super loose and relaxed, this sleep tee is made from a unique blend of bamboo and spandex to keep you cool and comfortable all night long. £38.50 (save £16.50) Shop Breakfast Warming Sleep Tee For those who love to stay cosy at night comes Oodie's new warming range. Designed with a bamboo blend, it has more than two times the warming power of traditional cotton pyjamas. Better still, it's odour resistant as it's 50 per cent more antibacterial compared to normal cotton PJs. £45.50 (save £19.50) Shop Cooling Long Sleeve PJ Top Just because it's summer doesn't mean you don't have to give up cosy nights; enter the Cooling Long Sleeve PJ Top. With a slightly oversized fit through the body, with a crew neck for familiar comfort, it feels silky soft on the skin whilst remaining super breathable. £31.50 (save £13.50) Shop

Lake Pajamas Makes My Favorite Sleepwear—And It's Having A Rare Sale This Week
Lake Pajamas Makes My Favorite Sleepwear—And It's Having A Rare Sale This Week

Forbes

time21-07-2025

  • Lifestyle
  • Forbes

Lake Pajamas Makes My Favorite Sleepwear—And It's Having A Rare Sale This Week

Entering adulthood has meant a few things for me, including developing an appreciation for luxurious pajamas—specifically Lake Pajamas. There's nothing better than putting on one of the brand's soft Pima cotton sets after a long day, but they tend to be on the expensive side. So naturally, I'm taking this week's Lake Pajama sale as an opportunity to go on a massive shopping spree. Will my credit card hate me? Probably, but it'll be worth it considering the brand only runs three sales per year. There's a Lake pajama sale running now through July 25. Here's why our deals and coupons writer ... More loves the brand. ILLUSTRATION: FORBES / PHOTO: RETAILER If you're looking to elevate your sleepwear or are a longstanding Lake fan like me, now is a great time to shop while there's an assortment of styles at up to 50% off. The brand has also earned high marks from our fashion editors, who named Lake's Pima Bundle some of the best pajamas for women. Here, I've highlighted my favorite style from the brand, plus some other picks that are sitting in my cart right now. Whether I'm working from home, on vacation, or hanging out with friends for a girls' night in, you'll most likely find me sporting this 100% Pima cotton set. As someone who doesn't like feeling hot or restricted, this set is the perfect option for me. Its breathable cotton has a brushed, soft feel and a loose fit that helps me move comfortably around the house. I'm constantly wearing my Lake pajamas, so they've seen a lot of washes. But after two years they still come out of the laundry looking good as new. If anything, they've just gotten softer over time—which is something I never thought was possible. I find that Lake pajamas run true to size, but if you're between sizes, the brand recommends sizing up. That'll help you avoid potential shrinking issues, as most of its pieces are made from 100% cotton. One of the sets I have in my cart is this kimono option because it features a unique, chic design that my other pajamas lack. Reviewers say they love the fit (wide and generous proportions) and mention that the wrap top is especially great for expecting and nursing mothers. This Kimono set is on sale in three striped colors. If you're a hot sleeper, consider opting for this tank top and shorts set. Made of the brand's signature 100% Peruvian Pima cotton, it has a lighter weave to help keep you cool during the night. The scoop-neck tank top is fitted at the top and widens at the bottom, and its drawstring shorts have a wide cut for extra comfort. I was initially introduced to Lake after a colleague raved about its Pima nightgowns, and right now, you can get tons of them on sale. This dress, which has an A-line silhouette, offers a cooling yet cozy feeling. This is another one of my favorite sets from Lake. While its softness is a significant perk, I love wearing this set when I'm with friends because of the playful two-print design.

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