Latest news with #videoMarketing
National Post
09-07-2025
- Business
- National Post
Smartly and EMARKETER Find Tailored Creative Still Rare Across Social and CTV Campaigns
Article content 72% of marketers reuse or slightly modify assets across platforms, while just 25% tailor creative for both social and CTV, revealing a major opportunity in cross-channel storytelling. Article content NEW YORK — Smartly, the leading AI-powered advertising technology platform, partnered with EMARKETER to release new research on the evolving role of connected TV (CTV) in today's multiscreen landscape. The findings reveal a clear shift in marketer priorities: nearly 70% plan to increase CTV investment this year, reflecting growing pressure to meet audiences where they're watching. Article content Article content But while media strategies evolve, creative strategies haven't kept pace. With 78% of U.S. adults expected to use multiple screens simultaneously by the end of 2025, brands are navigating new complexity, one that demands smarter, more agile creative built for both CTV and social. Article content 'The lines between social media and CTV are blurring, with more people watching social videos and creator content on TV sets,' said EMARKETER vice president and principal analyst Jasmine Enberg. 'Marketers must break down the silos between media and creative and think more holistically about their video strategies.' Article content Marketers seeking a unified, cross-channel video strategy are: Article content Investing in more video: 45% now dedicate at least 30% of their digital ad budgets to video, and the majority are running campaigns across both social and CTV. Adapting creative to close the gap: Despite the unique strengths offered by each platform, only 25% of marketers currently develop distinct assets for social and CTV. Leveraging the strengths of social and CTV: While CTV offers household-level precision and social delivers individual-level engagement, both provide rich audience segmentation based on interests, demographics, and viewing behavior. Article content 'Social assets are often built to be nimble, short, engaging, and tested through real-time feedback,' said Oli Marlow-Thomas, chief innovation officer at Smartly. 'When repurposed thoughtfully for CTV, that agility meets the power of a more immersive format.' Article content Smartly helps marketers bridge that gap, enabling them to easily adapt social-born creative for CTV, scaling cross-channel campaigns with speed, relevance, and performance in mind. Article content Download the full report on Smartly's website: METHODOLOGY This survey of 20 questions was developed and fielded by EMARKETER in collaboration with Smartly. They surveyed 220 marketers to assess their approaches to digital video advertising across social and CTV channels between March and April 2025. Article content ABOUT SMARTLY Article content Smartly is the AI-powered advertising technology company ranked as the leader in The Forrester Wave™: Creative Advertising Technologies. Our platform unifies creative and media to produce intelligent creative—dynamic, data-driven image and video assets optimized for seamless activation across channels. Brands manage, optimize, and scale high-performance campaigns in one place, achieving PwC-validated results, including a 5.5x return on ad spend (ROAS) and 42 minutes saved every hour. Article content We support 700+ brands and manage over $6 billion in ad spend globally. With strategic partnerships across major media platforms—including Amazon, Google, Meta, Pinterest, Reddit, Snap, and TikTok—we help Fortune 500 companies deliver relevant advertising at speed and scale. Backed by deep media expertise and best-in-class customer support, we empower brands to maximize performance and drive real business outcomes. Visit to learn more. Article content Article content Article content Article content Contacts Article content Media Article content Article content Article content
Forbes
04-07-2025
- Business
- Forbes
5 Genius LinkedIn Video Ideas To Grab Attention And Grow Your Profile
5 genius LinkedIn video ideas to grab attention and grow your profile The LinkedIn algorithm changes all the time. Some people complain about it, some people give up and log off. Winners do something about it. Win on LinkedIn by changing up your strategy. Run experiments, test different content types, exploit whatever works but be prepared to pivot again next week. Video changes everything on LinkedIn. Nailing this could be your breakthrough strategy. If you're decent on camera and you communicate clearly with ease, give it a go. Show your face and share your knowledge. LinkedIn rewards video creators with 20x more shares, yet most professionals won't hit record because they think they need a studio setup or a script. Use these five proven formats to turn your expertise into engagement. Master these LinkedIn video formats: grow your profile and business Hit record, look straight into the camera, and start with "Most people think..." Then destroy a limiting belief your ideal client holds. Get specific. "Most startup founders think they need venture capital to scale" or "Most HR directors think culture problems need expensive consultants." Call out their exact role and their exact wrong belief. Spend 45 seconds explaining why this belief hurts them. Use examples they'll recognize. Maybe they're burning through savings chasing funding instead of finding customers. Maybe they're throwing pizza parties instead of fixing broken systems. Then pivot to the truth. Share the counterintuitive approach that works. Close with proof: "I've helped 50 founders bootstrap to seven figures" or whatever your version looks like. In the post, tell them to message you if they want details. Open with their desire and their blocker. "I figured out how to write sales emails that convert insanely well. Here's my 5-step process that takes 15 minutes." Now deliver exactly what you promised, step by step. What is obvious to you is groundbreaking to someone else, especially if you have walked the walk and succeeded already. Include your credentials, make a simple video that someone wants to share. You know you've nailed it when you get messages of thanks. Drop your insider tips. Skip the generic advice and share what you know works now, not what the experts are preaching. Wrap up by asking what their biggest challenge on that topic is. The comments you see in response become your next video topics. You've just created an endless content loop powered by your audience's actual needs. Say what everyone thinks but won't post. "You know what? I'm done pretending that LinkedIn Lives are valuable. They're mostly people talking to themselves while twelve friends pretend to care." Or "Can we admit that 'thought leadership' usually means 'I read someone else's idea and added buzzwords'?" Pick something that genuinely irritates you about professional culture and take a mildly amusing stance that will resonate with others. Explain why this matters beyond the annoyance. Those empty LinkedIn Lives teach people that low engagement is normal. Fake thought leadership drowns out actual expertise. Share what you do instead. When you voice the private frustrations of your dream customers, you become their spokesperson. They'll share your video with "THIS. Finally someone said it" comments all day long. Pull back the curtain on something polished. "Want to see what my 'million-dollar launch' looked like?" Then show the chaos. The sixteen rewrites. The tech bombing five minutes before going live. The moment you considered cancelling everything. Show your actual workspace versus the cleaned-up version. Show your calendar with the gaps and overlaps and color-coded panic. On a platform full of highlights, people want realness. Share the supplier who fired you and what you learned. Show the proposal that got rejected and how you improved it. Talk about the time you completely misread the market. Then connect it to their journey. They're not behind because they struggle. They're normal. Success includes stumbling, and you're proof. Vulnerability builds trust when used as a tool. Start with the before state. "Picture someone charging $50 per hour and apologizing for it, because they think it's too much." Make it specific enough to feel familiar but universal enough to resonate. Paint the picture of their struggle: the undercharging, the overdelivering, the exhaustion that comes from confusing busy with valuable. Then show the shift. What conversation changes everything? What realization clicks? Maybe they discover a friend charges triple for worse results. Maybe they finally calculate their true value (transformation, not time). Share the journey and tactics: the email template for raising rates, the mindset shift from service provider to strategic partner. End with results: "One month later, earning more than the previous quarter." Make them see themselves in this story. Make transformation feel inevitable, not impossible. Turn knowledge into influence with LinkedIn video posts Video gives you a chance to build relationships at scale. When someone watches you speak for 60 seconds, they feel like they know you. Familiarity turns cold LinkedIn audiences into warm leads. Your future clients are scrolling past text-only posts right now, waiting for someone who gets them to show up and solve their problems. Stop waiting for perfect conditions. Your phone, natural light from a window, and thirty seconds of courage are all you need.
Geek Vibes Nation
23-06-2025
- Geek Vibes Nation
Need For YouTube Views To Grow A Channel Faster And Smart Ways To Buy Them
In the competitive world of online video content, YouTube views have become the lifeblood of success. But in today's saturated platform with over 500 hours of video uploaded every minute, simply creating great content is not enough. You need a strategy that not only attracts organic viewers but also leverages paid options like buying YouTube views to give your content a head start. Why YouTube Views Matter for Channel Growth 1. YouTube Views Influence Visibility The more views a video receives, the more likely it is to be: Promoted by YouTube's algorithm Featured in the Suggested and Explore sections Ranked higher in search results Essentially, views tell the algorithm that your content is worth watching. A video with momentum tends to gain even more momentum thanks to this algorithmic loop. 2. Views Act as Social Proof In the digital world, numbers equate to trust. When users see a video with thousands of views, they naturally assume: The content is valuable or entertaining The creator is credible It's worth their time This social proof directly impacts whether someone clicks on your video or keeps scrolling. 3. More Views Lead to More Subscribers While subscribers are the long-term goal, views are the gateway. High view counts create a larger funnel for: Exposure Engagement Conversion to loyal subscribers Every new view is a potential subscriber, and more subscribers mean future videos are more likely to gain traction. 4. Views Contribute to Watch Time (Critical for Monetization) To monetize your YouTube channel, you need: 1,000 subscribers 4,000 watch hours in the last 12 months More views increase watch time, which accelerates your journey toward monetization and revenue generation. 5. Brands and Sponsors Value View Counts If you're aiming for brand deals or sponsorships, companies often use view metrics to assess your reach. A channel with consistent views: Looks more professional Demonstrates influence Attracts higher-paying sponsorships In essence, views help build your creator reputation in the eyes of the market. Why Organic Growth Alone Is Not Always Enough Growing organically on YouTube is possible, but very slow. You're competing with: Established creators with millions of followers Paid ads and promoted content Constantly changing algorithm dynamics Even high-quality content can go unnoticed without a boost in early exposure. This is why many creators explore buy YouTube views as part of a broader marketing strategy. The Right Way to Buy YouTube Views Buying YouTube views isn't about cheating the system it's about investing in visibility when done right. But not all services are equal, and some can do more harm than good. Let's explore how to buy YouTube views safely, ethically, and effectively. Best Practices for Buying YouTube Views 1. Always Buy Real and High-Retention Views Avoid services that provide fake or bot-generated views. These might temporarily inflate numbers, but can: Get your video flagged or removed Decrease your engagement rate Damage your channel's credibility Look for services that offer: Real human views High-retention views (people who watch most of your video) Traffic from actual websites, social media platforms, or ad networks These types of views contribute to algorithm-friendly metrics like watch time and engagement. 2. Choose Reputable Providers Countless websites are offering YouTube views, but very few are trustworthy. When choosing a provider: Check customer reviews and ratings Look for money-back guarantees Avoid suspiciously cheap offers Ensure they don't require your channel password Services that integrate with Google Ads or use safe traffic methods are usually more reliable. 3. Use Drip-Feed Delivery Buying 10,000 views in one hour looks suspicious to YouTube. It may even result in: Views being removed Account warnings Reduced algorithmic trust Instead, choose drip-feed options that gradually deliver views over days or weeks. This looks natural and keeps your channel safe. 4. Combine Paid Views With Organic Promotion Bought views should only be a part of your growth plan. To maximize ROI: Share your video on social media Use relevant keywords in your title, tags, and description Create attractive thumbnails and catchy titles Engage with your audience through comments and replies 5. Target Your Ideal Audience Some platforms allow you to purchase geo-targeted or niche-targeted views, meaning your content is shown to people more likely to watch and subscribe. This is particularly useful if your channel is focused on: A specific country or language A niche like tech, fitness, or education Local business promotions Targeted views increase quality, not just quantity. Top Benefits of Buying YouTube Views Strategically Boosts Initial Exposure Give your video the push it needs during the critical first 24–48 hours. Improves Ranking and Discoverability More views help your video appear in more searches and recommendations. Builds Trust and Social Proof Higher views make your content appear more authoritative. Speeds Up Monetization Increases watch time and can help reach the 4,000-hour requirement faster. Attracts Organic Engagement Real views can lead to likes, comments, shares, and subscribers. What to Avoid When Buying YouTube Views Bot Traffic or Automation Tools These offer no value and can get your video removed. Unrealistic Offers If someone offers 100,000 views for $5, it's too good to be true. No Customer Support or Transparency Reputable companies will have clear contact information and refund policies. Instant Delivery in Large Volumes This looks artificial and can hurt your reputation. Legal and Ethical Considerations YouTube doesn't ban buying views, but it does penalize fake engagement. If your views come from bots, click farms, or manipulated devices, you're violating YouTube's terms of service. To stay within guidelines: Use legitimate traffic sources Never fake likes, comments, or subscribers Focus on quality engagement and audience retention Buying views should amplify your growth, not replace it. How to Tell If a Provider Is Legit Here are some quick checks to determine if a service is safe: They provide real user views (with proof) No need to share your YouTube login Drip delivery option Transparent FAQ section Verified payment gateways Positive online reviews If even one of these boxes is unchecked, consider it a red flag. Final Thoughts: Growing on YouTube is a challenge, but not an impossible one. Views are the first step toward discovery, engagement, and loyalty. Without enough views, your content, no matter how brilliant, may never be seen. Buying YouTube views, when done correctly, is a powerful promotional tool to increase visibility and give your channel a head start.
Associated Press
08-06-2025
- Business
- Associated Press
Business Solutions Marketing Group Unveils AI Video Marketing Program: Propelling Small Businesses to Google Page ONE
'For years, we've seen the incredible impact video has on connecting with audiences and building trust,'— Linda Donnelly MECHANICSBURG, PA, UNITED STATES, June 8, 2025 / / -- Business Solutions Marketing Group (BSMG), a leading marketing firm with over a decade of experience empowering small businesses, today announced the launch of its groundbreaking AI Video Marketing Program. This innovative program is designed to revolutionize how small businesses get found online, leveraging the unparalleled power of video combined with cutting-edge artificial intelligence to achieve consistent Page ONE, and Position ONE rankings on Google. In today's competitive digital landscape, capturing and retaining customer attention is more challenging than ever. While traditional text-based content often gets lost in the shuffle, research consistently shows that people remember an astounding 95% of a video message, compared to just 10% of text (Source: Dr. John Medina, 'Brain Rules'). This stark difference highlights a critical opportunity for businesses to communicate more effectively and memorably. 'For years, we've seen the incredible impact video has on connecting with audiences and building trust,' said Linda Donnelly, owner of Business Solutions Marketing Group. 'Now, by integrating advanced AI into our video marketing strategies, we're not just creating engaging content; we're optimizing it for Google's algorithms in a way that delivers truly game-changing results for our clients. We're consistently seeing their videos dominate search results.' The new AI Video Marketing Program goes beyond simple video creation. BSMG utilizes sophisticated AI tools to analyze search trends, identify high-impact keywords, and craft video content that Google recognizes as highly relevant and authoritative. This precise optimization process allows BSMG to strategically position clients' videos, leading to a remarkable success rate in securing top search positions. 'The magic isn't just in making a great video; it's in making sure Google understands and values that video enough to put it front and center,' Donnelly explained. 'Our program ensures that almost every video we post for our clients achieves a Page ONE, Position ONE ranking on Google day in and day out. This means unprecedented visibility, more qualified leads, and a significant boost to their online presence.' This revolutionary approach helps small businesses cut through the noise, making their brand unforgettable and easily discoverable by potential customers actively searching for their products and services. By leveraging the power of visual communication and smart AI, BSMG is setting a new standard for local SEO and digital marketing success. Small businesses, including law firms (for whom a dedicated version of the program is available), can discover how to transform their online visibility and harness the power of AI-driven video by visiting the program page. About Business Solutions Marketing Group: Business Solutions Marketing Group is a dedicated marketing firm based in Camp Hill, PA, serving small businesses nationwide for over a decade. Led by Linda Donnelly, BSMG specializes in a comprehensive range of marketing services, including Video Marketing, Reputation Management, Review Removal, and Google Business Listing Optimization. The firm is committed to providing innovative, results-driven strategies that help businesses grow and thrive in the digital age. Linda Donnelly Business Solutions Marketing Group +1 570-449-4023 email us here Visit us on social media: LinkedIn Bluesky Instagram Facebook YouTube TikTok X Legal Disclaimer: EIN Presswire provides this news content 'as is' without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above.
TechCrunch
02-06-2025
- Business
- TechCrunch
Former DreamWorks CEO Jeffrey Katzenberg co-leads $15.5M Series A for AI video ad platform
In Brief DreamWorks co-founder Jeffrey Katzenberg's venture fund WndrCo co-led a $15.5 million Series A round for Creatify, an AI video ad platform. Creatify's AdMax platform uses AI to quickly generate dozens of video advertisements, which are geared toward social media marketing — AdMax analyzes high-performing social video campaigns on apps like TikTok and Instagram to shape its output. Tech industry titans have been bullish on AI advertising. Meta CEO Mark Zuckerberg recently spoke about his ambitions to automate all of advertising with an AI ad tool, which would test thousands of ads on Facebook, Instagram, and Threads users. This degree of automation may seem drastic, but it is not a foregone conclusion. While Katzenberg has been an entertainment industry executive since before DVDs were invented, his bets are not always correct — he was also the founder of Quibi, the short video platform that infamously raised $1.75 billion and shut down six months later.
