5 Genius LinkedIn Video Ideas To Grab Attention And Grow Your Profile

Forbes

7 hours ago

5 genius LinkedIn video ideas to grab attention and grow your profile
The LinkedIn algorithm changes all the time. Some people complain about it, some people give up and log off. Winners do something about it. Win on LinkedIn by changing up your strategy. Run experiments, test different content types, exploit whatever works but be prepared to pivot again next week.
Video changes everything on LinkedIn. Nailing this could be your breakthrough strategy. If you're decent on camera and you communicate clearly with ease, give it a go. Show your face and share your knowledge. LinkedIn rewards video creators with 20x more shares, yet most professionals won't hit record because they think they need a studio setup or a script. Use these five proven formats to turn your expertise into engagement.
Master these LinkedIn video formats: grow your profile and business
Hit record, look straight into the camera, and start with "Most people think..." Then destroy a limiting belief your ideal client holds. Get specific. "Most startup founders think they need venture capital to scale" or "Most HR directors think culture problems need expensive consultants." Call out their exact role and their exact wrong belief.
Spend 45 seconds explaining why this belief hurts them. Use examples they'll recognize. Maybe they're burning through savings chasing funding instead of finding customers. Maybe they're throwing pizza parties instead of fixing broken systems. Then pivot to the truth. Share the counterintuitive approach that works. Close with proof: "I've helped 50 founders bootstrap to seven figures" or whatever your version looks like. In the post, tell them to message you if they want details.
Open with their desire and their blocker. "I figured out how to write sales emails that convert insanely well. Here's my 5-step process that takes 15 minutes." Now deliver exactly what you promised, step by step. What is obvious to you is groundbreaking to someone else, especially if you have walked the walk and succeeded already. Include your credentials, make a simple video that someone wants to share. You know you've nailed it when you get messages of thanks.
Drop your insider tips. Skip the generic advice and share what you know works now, not what the experts are preaching. Wrap up by asking what their biggest challenge on that topic is. The comments you see in response become your next video topics. You've just created an endless content loop powered by your audience's actual needs.
Say what everyone thinks but won't post. "You know what? I'm done pretending that LinkedIn Lives are valuable. They're mostly people talking to themselves while twelve friends pretend to care." Or "Can we admit that 'thought leadership' usually means 'I read someone else's idea and added buzzwords'?" Pick something that genuinely irritates you about professional culture and take a mildly amusing stance that will resonate with others.
Explain why this matters beyond the annoyance. Those empty LinkedIn Lives teach people that low engagement is normal. Fake thought leadership drowns out actual expertise. Share what you do instead. When you voice the private frustrations of your dream customers, you become their spokesperson. They'll share your video with "THIS. Finally someone said it" comments all day long.
Pull back the curtain on something polished. "Want to see what my 'million-dollar launch' looked like?" Then show the chaos. The sixteen rewrites. The tech bombing five minutes before going live. The moment you considered cancelling everything. Show your actual workspace versus the cleaned-up version. Show your calendar with the gaps and overlaps and color-coded panic.
On a platform full of highlights, people want realness. Share the supplier who fired you and what you learned. Show the proposal that got rejected and how you improved it. Talk about the time you completely misread the market. Then connect it to their journey. They're not behind because they struggle. They're normal. Success includes stumbling, and you're proof. Vulnerability builds trust when used as a tool.
Start with the before state. "Picture someone charging $50 per hour and apologizing for it, because they think it's too much." Make it specific enough to feel familiar but universal enough to resonate. Paint the picture of their struggle: the undercharging, the overdelivering, the exhaustion that comes from confusing busy with valuable.
Then show the shift. What conversation changes everything? What realization clicks? Maybe they discover a friend charges triple for worse results. Maybe they finally calculate their true value (transformation, not time). Share the journey and tactics: the email template for raising rates, the mindset shift from service provider to strategic partner. End with results: "One month later, earning more than the previous quarter." Make them see themselves in this story. Make transformation feel inevitable, not impossible.
Turn knowledge into influence with LinkedIn video posts
Video gives you a chance to build relationships at scale. When someone watches you speak for 60 seconds, they feel like they know you. Familiarity turns cold LinkedIn audiences into warm leads.
Your future clients are scrolling past text-only posts right now, waiting for someone who gets them to show up and solve their problems. Stop waiting for perfect conditions. Your phone, natural light from a window, and thirty seconds of courage are all you need.