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Give Jaguar a Chance
Give Jaguar a Chance

Motor 1

time08-07-2025

  • Automotive
  • Motor 1

Give Jaguar a Chance

You've seen the exaggerated headlines and read the negative comments, which paint a grim picture of Jaguar's current state. Yes, sales are grinding to a halt, but that was to be expected, right? After all, production of nearly all models ended in 2024, with the F-Pace being the last one standing. Even that SUV has limited availability and will be gone entirely by early 2026. Some people are quick to blame Jaguar's rebranding. Sure, the controversial "Copy Nothing" ad campaign may have alienated traditional buyers—but when you wipe out an entire lineup save for one model, sales are bound to nosedive. This isn't about playing devil's advocate; we need to wait and see how the rebranding plays out before passing judgment. Photo by: Jaguar I'm not particularly swayed by Jaguar's claim that traffic to its website more than doubled after the relaunch. That's just about as meaningful as, say, placing a $50 refundable deposit on a new car. The company also reported a 24 percent increase in searches from wealthier individuals, but unless those people actually buy cars, these stats don't hold much weight. Jaguar isn't chasing volume anymore like it did in the past when it repeatedly failed to compete with the German luxury brands. The company has been in BMW's shadow for decades. The old strategy clearly didn't work, and with the EU banning the sale of new combustion-engine cars in 2035, transitioning to an all-electric lineup isn't exactly a surprise. Engineering new gas-powered cars only to sell them for a few short years in such a major market wouldn't make much sense. The hard reset begins with a production version of the radical Type 00 concept . Parent company Tata Motors is taking a bold risk with Jaguar's reinvention, and it's not just because of the EV pivot. By moving upmarket into six-figure pricing territory, Jaguar is consciously letting go of most of its current customer base. Managing Director Rawdon Glover openly said that as many as 85 percent of existing buyers won't stick around . The plan is to sell high-end products to the remaining 15 percent while attracting new customers. Jaguar hopes to draw in younger buyers, but that's easier said than done. It's typically older customers who truly appreciate Jaguar's racing pedigree and iconic designs, and who are more likely to have the means to afford a next-generation Jag. Photo by: InsideEVs But let's look beyond percentages, pricing, and eccentric ad campaigns. The car itself remains the most important part of the equation. Jaguar's bold four-door GT could make or break the company when it goes on sale in 2026. The production version debuts later this year, introducing the dedicated Jaguar Electrical Architecture (JEA) and a complete design overhaul to create something as striking as the Cadillac Celestiq or Rolls-Royce Spectre. Could Jaguar have done things differently? Arguably, yes. Perhaps the relaunch should've kicked off with a production model that people could actually order the next day. Waiting over a year from the Type 00's debut to its production version, while simultaneously discontinuing nearly the entire lineup, was a gutsy move. But if the car delivers and its wild styling resonates, the doom-and-gloom over 2025's sales collapse will seem overblown. Sure, the controversial 'Copy Nothing' ad campaign may have alienated traditional buyers—but when you wipe out an entire lineup save for one model, sales are bound to nosedive. Consider this: The Rolls-Royce Spectre outsold the Cullinan in Europe last year. Who knows, starting with a sleek GT instead of an SUV might just work. Two more models will follow the Type 00. While their identities haven't been confirmed, we can safely assume at least one will be an SUV. At full capacity, total production across the three models is expected to hover around 50,000 units annually, less than a third of Jaguar's 2018 record of 180,833 sales. As for going all-in on EVs, Jaguar doesn't think it will be a deterrent. Internal research suggests that the affluent customers they're targeting don't really care about what powers the car : "People buy cars for their design and interior. Powertrain is about 13th on the list," according to Glover. Speaking specifically about the new GT, the company's Managing Director believes people will buy it because "they think it's beautiful, and the brand resonates." Photo by: Jaguar We'll see about that, especially with a starting price north of $100,000. For that money, buyers will get a sleek grand tourer promising 478 miles (770 kilometers) of WLTP range, or 430 miles (692 kilometers) per EPA testing. Jaguar hasn't shared many specs yet, but claims a 15-minute charge at peak power will add enough juice for 200 miles (231 kilometers). Before customers even drive the radically new Jaguar, they'll encounter an entirely different retail experience. The first of the brand's high-end stores opens in Paris. Many criticized Jaguar Land Rover for modernizing the Defender too much by turning it from a simple workhorse into a fancy SUV. Nevertheless, it is now a resounding success. JLR sold 114,646 Defenders last year, helping the company post its highest profit in a decade. Here's hoping Jaguar can silence its naysayers the same way. Until then, let's hold off on writing its obituary. The Jaguar of tomorrow won't resemble the brand we grew up with, but maybe, just maybe, this reboot is exactly what it needs. The New Jag Era: The New Jaguar Looks Like Cruella's Car On Video The Jaguar Type 00 Doesn't Even Look Real On the Road Share this Story Facebook X LinkedIn Flipboard Reddit WhatsApp E-Mail Got a tip for us? Email: tips@ Join the conversation ( )

13 Million Humanoid Robots Will Walk Among Us By 2035
13 Million Humanoid Robots Will Walk Among Us By 2035

Forbes

time02-07-2025

  • Automotive
  • Forbes

13 Million Humanoid Robots Will Walk Among Us By 2035

Morgan Stanley predicts 13 million humanoid robots will work alongside humans by 2035, with costs ... More dropping to $10,000 annually, making them as affordable as cars. Imagine a future where we share our world with walking, talking humanoid robots. It's not hard; we've all seen it in science fiction. But could it be just around the corner? Well, a report recently published by Morgan Stanley suggests that it could be less than 10 years before millions of them are working alongside us, playing with us, protecting us and providing care. And by 2050, there could be one billion of them among us. So, is society ready for this massive change? What might this robotic world of the future look like? And are there ethical questions that have to be considered if we are going to give walking, talking machines intelligence and make them serve us? Let's take a look at what we know so far about humanoid robots, how they'll fit into our lives, and what opportunities and challenges they will create. Robots On The Rise By 2035, there could be 13 million robot members of society, and the cost of owning one could be around $10,000 a year. Roughly making them comparable to a car in terms of how affluent you'll need to be to afford one. This accessible price point, analysts suggest, could mark a tipping point where they become commercially viable for a critical mass of businesses. This will lead to an explosion of demand, with the headcount of active robots potentially rising to a billion over the next 15 years. It's a bold prediction for sure, but there are already examples of these robots being put to work. One model, known as Digit, created by Agility Robotics, is in use on factory floors in the U.S. It's capable of carrying out many tasks, such as lifting and stacking objects that previously could only be done by humans. BMW also completed a pilot project where they introduced a humanoid robot called Figure 02 onto the floor of its assembly plant in Spartanburg, South Carolina. They are capable of opening doors, climbing stairs and using human tools. And there are also plans to deploy them in a Houston factory owned by Foxconn, where they will be used to build Nvidia servers. They can be used to provide care and companionship, too, as seen in several products and projects launched in South Korea, a country with a highly developed robotics industry. Today's Challenges And Opportunities All of this has become possible in recent years thanks to advances in AI that have led to better image recognition, language processing and fine motor controls. This means they can see and understand us, as well as move in a humanlike way by continually adjusting to their environment. As advanced as they are, these early-generation humanoid robots are unlikely to have the generalized AI needed to create the kind of multi-tasking, mechanical humans we've watched in movies for decades, yet. Instead, just as with today's other hyped AI applications, like ChatGPT or robotaxis, they will have a narrower range of capabilities, in line with specific jobs they're created for. But these are, quite literally, just the first steps for humanoid robots. Their form factor makes them anatomically suited to many physical tasks we currently can only do ourselves, as well as operate alongside us in human environments. Their arrival does, however, present challenges. Some are technological, such as the need to constantly create more efficient batteries and durable materials to support increasingly advanced models and use cases. And, of course, their impact on human workforces and employment opportunities will need to be carefully modeled and addressed. Can (and will) they be introduced in a way that supports human workers by freeing them from mundane, routine or dangerous work? Or will their introduction simply make swathes of manual workers redundant? There are psychological considerations, too. Many people may be intrinsically frightened of robots. The psychologist who coined the term 'robophobia' in the nineties suggested that as many as 20 percent of people might suffer from it. The impact on everyone's mental health of a billion robots in our streets, factories and homes will have to be carefully thought through, too. One Billion Robots One billion robots would equate to one for roughly every eight humans on the planet. By 2050, this means they could be a common sight in factories, healthcare settings, retail, hospitality and education. They would become increasingly common in our homes, too, with Morgan Stanley's researchers estimating that 10 percent of U.S. households will have one by this point. The U.S. is likely to see the highest concentration of these domestic humanoid robots, helping out with chores, caring for children and the elderly, carrying out maintenance work or providing security. However, the growing access of less developed markets to cheaper Chinese robots and supply chains could lead to greater uptake in Asia, too. But if you live in the U.S. and have a household income of $200k-plus, there's a 33 percent chance you'll be sharing your home with a robot by 2050 (everyone else will just have to wait a bit longer). This is the point at which we must address some of the serious questions: Are governments permitted to use robots as police officers or to conduct surveillance work? Are private companies allowed to use them to enforce security restrictions, for example, preventing humans from accessing buildings or even fighting back if they are attacked? And what about robots' rights? Is it fair to treat them as unpaid servants or slaves? Today's most advanced AIs might just be hugely complex language-crunchers, but what about tomorrow's, as they become smarter, more aware, and perhaps even begin to develop qualities we've only seen before in conscious, sentient lifeforms? As well as processing all of this, we may have to come to terms with no longer being the only intelligent entities walking around with the power to reshape the world with fingers and opposable thumbs. And that could ultimately be the biggest culture shock of all.

New study warns that one type of US home foreclosures could surge by staggering 380%: 'Hidden risks'
New study warns that one type of US home foreclosures could surge by staggering 380%: 'Hidden risks'

Yahoo

time27-06-2025

  • Business
  • Yahoo

New study warns that one type of US home foreclosures could surge by staggering 380%: 'Hidden risks'

Weather-related foreclosures across the United States could jump 380% over the next 10 years, reported CBS MoneyWatch. By 2035, weather-driven events could account for up to 30% of all foreclosures, compared with roughly 7% today. The research from First Street, a climate impact analysis firm, shows how rising repair costs and insurance premiums are creating a perfect storm for American homeowners. Weather-driven foreclosures happen when extreme conditions damage homes so badly that owners can't afford the repairs or insurance costs. Unlike traditional foreclosures caused by job loss or financial hardship, these stem directly from floods, hurricanes, wildfires, and other weather disasters. The problem hits families with low and moderate incomes the hardest since most of their wealth is tied up in their homes. When a storm destroys your house and insurance doesn't cover the full cost, foreclosure often becomes the only option. These foreclosures are a concealed financial risk that most lenders don't consider when approving mortgages, per the report. Banks typically look at your income, debt, and credit score but not whether your future home sits in a flood zone or wildfire path. First Street projects lenders will lose $1.2 billion this year alone, with losses climbing to $5.4 billion annually by 2035. For every 1% increase in insurance costs, it estimates foreclosure rates jump by roughly 1% nationwide. "Such losses represent the 'hidden risks' of climate change that lenders often fail to account for in their underwriting practices," CBS MoneyWatch wrote while paraphrasing Jeremy Porter, head of climate implications at First Street. This oversight leaves both homeowners and banks vulnerable when disaster strikes. Florida faces the biggest risk, with eight of the top 10 counties for the highest projected credit losses. Duval County alone could experience $60 million in losses from 900 foreclosures in a severe weather year. Do you think America is in a housing crisis? Definitely Not sure No way Only in some cities Click your choice to see results and speak your mind. However, the impact goes beyond coastal areas. Heavy rainfall and river flooding threaten inland communities too, especially where flood insurance coverage remains spotty. The real problem lies in insurance gaps. The Federal Emergency Management Agency's flood maps cover just under 8 million properties, but First Street estimates nearly 18 million homes face flood risk. That leaves millions of homeowners without proper coverage. "About half the people with significant flood risk aren't mapped into [FEMA's] Special Flood Hazard Area," Porter explained. "So it leads to a state where we have a lot of underinsurance across the country." Properties outside official flood zones saw foreclosure rates 52% higher than those inside protected areas when flooding occurred from 2002 to 2019. "If you don't protect yourselves, then when the event does occur it's completely on you. You end up having to pay out of pocket and you may go into foreclosure," Porter said. When buying a home, ask about flood risk even if you're not in an official flood zone. Consider flood insurance regardless of requirements, and factor potential weather-related costs into your budget. Join our free newsletter for good news and useful tips, and don't miss this cool list of easy ways to help yourself while helping the planet.

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