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India Today
2 hours ago
- Business
- India Today
Apple doubles down on online retail with video-based specialist support in India
Apple has launched a new service, 'Shop with a Specialist over Video', in India through the Apple Store online. This initiative connects customers with Apple Store team members via secure, one-way video calls to explore the latest Apple products, Apple says. The service also provides information on trade-in programmes, financing options, and more, all from the comfort of customers' homes. India is only the second country globally to offer such a service. The convenience of this service allows customers to access personalised assistance without leaving their homes, making it a practical solution for introduction of this service is part of Apple's strategy to expand its retail presence in India. Earlier this year, the company launched the Apple Store app in the country, further personalising the shopping experience. "India is a vibrant and dynamic market, and we're thrilled to deepen our connection with customers here," said Karen Rasmussen, Apple's head of Retail Online. This move underscores Apple's commitment to adapting to the unique needs of the Indian market, offering tailored solutions that cater to local just a few clicks on customers in India can instantly connect with a specialist. While the specialist appears on video, customers engage in audio-only mode, receiving tailored advice to help them choose the right Apple product. This service, conducted in English, supports both iOS and non-iOS devices, ensuring accessibility for a wide range of users. Apple's new service is available in India from Monday to Friday, between 10 am and 7 pm. This strategic move caters to the increasing number of Indian consumers shopping online, offering them a secure and personal way to purchase Apple products anytime, from anywhere. The timing of the service also aligns with typical working hours, making it convenient for most added, "Whether someone lives in a metro city or a smaller town, we're committed to making it easier than ever for them to access the incredible products, services, and support Apple is known for."The service not only assists in product selection but also enables customers to compare models and explore purchase options. This personalised approach reflects Apple's continued investment in India's burgeoning market. By offering such detailed guidance, Apple ensures that customers make informed decisions that best suit their individual efforts to tailor its services to Indian consumers underscore its commitment to enhancing the customer experience. As the digital marketplace grows, the 'Shop with a Specialist over Video' service represents a significant step towards integrating personal customer service with online shopping convenience. This initiative not only strengthens Apple's presence but also sets a benchmark for customer service in the tech initiative is part of a broader strategy to strengthen Apple's retail foothold in India, a market that is rapidly embracing digital shopping solutions. By offering this service, Apple demonstrates its dedication to providing comprehensive support and seamless shopping experiences for its Indian customers.- Ends


Mint
2 hours ago
- Business
- Mint
Apple rolls out ‘Live Video' shopping support on Indian online store: Know how it works
Apple has rolled out a new virtual shopping service in India, allowing customers to consult directly with Apple Store Specialists via a one-way video call. The initiative, called Shop with a Specialist over Video, is now live on the Apple Store online and aims to simplify the product selection process for customers across the country. India becomes only the second country globally to offer this service, following Apple's broader efforts to grow its retail operations in the region. The move comes after the recent introduction of the Apple Store app in India earlier this year. The video shopping service operates from 10 a.m. to 7 p.m. IST, Monday to Friday. Customers can initiate a session through the Apple website, where they are connected to a team member who appears via video link, while the customer remains on audio. The service is conducted in English and is compatible with both Apple and non-Apple devices. According to Apple, the session allows users to explore product options, including the latest iPhone 16 series, compare models, and understand trade-in offers and financing plans. The goal is to offer a personalised experience for those shopping from home, especially as online shopping continues to grow in India. The newly released iPhone 16 Pro and iPhone 16 Pro Max are available through the service. These models include features such as Apple Intelligence, larger displays, advanced camera technology, and extended battery life. Powered by the A18 Pro chip, the devices are positioned as Apple's most powerful smartphones to date. Moreover, the company stated that customers can explore a range of services and support options, including device recommendations, accessories, and tutorials, through programmes like Today at Apple, whether online, in-store, or via video. The introduction of Shop with a Specialist over Video is the latest in a series of steps taken by Apple to enhance accessibility to its products and services in India, where the tech firm has seen increasing demand and a rapidly expanding customer base.


News18
5 hours ago
- Business
- News18
Apple introduces video call support with specialist for shoppers in India
New Delhi, July 30 (PTI) With a rising number of people browsing and shopping online, iPhone maker Apple on Wednesday announced a service that would enable customers in India to connect on a video call with an Apple specialist for personalised advice and help in comparing models when buying its products. In a release, Apple said India is the second country to get this service, building on the company's expanding retail presence here. Earlier this year, the company launched the Apple Store app in India for easier and more personalised browsing, buying and support experience. 'Apple today introduced Shop with a Specialist over Video in India, offering customers a new way to shop for Apple products on the Apple Store online. The service connects customers with an Apple Store team member via a secure, one-way video call to browse the latest Apple products, including the iPhone 16 lineup; discover new features; and learn about Apple's trade-in program, financing options, and more – all from the comfort of their homes," Apple said in a release. During the session, customers can get tailored, personalised advice, enabling them to compare models and learn more about available purchase options to decide on the product that suits their needs. The service, offered in English, will support customers on iOS and non-iOS devices. 'India is a vibrant and dynamic market, and we're thrilled to deepen our connection with customers here through Shop with a Specialist over Video," Karen Rasmussen, Apple's head of Retail Online, said. PTI MBI MBI DR DR view comments First Published: July 30, 2025, 13:45 IST Disclaimer: Comments reflect users' views, not News18's. Please keep discussions respectful and constructive. Abusive, defamatory, or illegal comments will be removed. News18 may disable any comment at its discretion. By posting, you agree to our Terms of Use and Privacy Policy.


Time of India
5 hours ago
- Business
- Time of India
Apple rolls out option for online buyers in India to video call its offline retailers
New Delhi: Apple has rolled out the option to video call Apple Store retailers on its online store when purchasing a product. India is only the second country after the US to get the feature, following the launch of the online store app earlier this year. The service connects customers with an Apple Store team member via a secure, one-way video call to browse the latest Apple products, discover new features, and learn about Apple's trade-in program, financing options, and more from the comfort of their homes. 'India is a vibrant and dynamic market, and we're thrilled to deepen our connection with customers here through Shop with a Specialist over Video ,' said Karen Rasmussen, Apple's head of Retail Online. While the Specialist will appear on video, customers will remain on audio only. During the session, customers can get tailored, personalised advice, enabling them to compare models and learn more about available purchase options to decide on the product that best suits their needs. The service, offered in English, will support customers on iOS and non-iOS devices. The service is available 10AM to 7PM from Monday to Friday. 'Whether someone lives in a metro city or a smaller town, we're committed to making it easier than ever for them to access the incredible products, services, and support Apple is known for. Our team members are excited to connect with even more customers in India and provide them exceptional service as they learn what Apple products suit their needs," Rasmussen said. The development comes even as Apple doubles down on the India market not just as an export hub, but a fast-growing market for its iPhones and Macs. Apple ranked sixth in Q2 2025 in the Indian smartphone market with the iPhone 16 family accounting for over 55% of its shipments, while the iPhone 15 and 13 continued to drive demand across price tiers, according to Canalys.

Business Standard
7 hours ago
- Business
- Business Standard
Now you can videocall a 'Specialist' while browsing Apple products online
Apple has launched its 'Shop with a Specialist over Video' service in India, allowing customers to connect with Apple Store team members via video while Browse products on the Apple Store online. India is only the second country after the US to receive this feature. According to Apple, the service provides a secure and personalised way to shop for Apple products — anytime, from anywhere. 'India is a vibrant and dynamic market, and we're thrilled to deepen our connection with customers here through Shop with a Specialist over Video,' said Karen Rasmussen, Apple's head of Retail Online. 'Whether someone lives in a metro city or a smaller town, we're committed to making it easier than ever for them to access the incredible products, services, and support Apple is known for. Our team members are excited to connect with even more customers in India and provide them exceptional service as they learn what Apple products suit their needs.' Apple's Shop with a Specialist over Video: How it works The service is accessible through the Apple Store website. According to Apple, with just a few clicks, users can start a session with an Apple Specialist to ask questions and get information about Apple products, trade-in offers, financing options, and more. While the Specialist appears via video, the customer remains on audio to ensure privacy. These one-on-one sessions aim to offer personalised advice, product comparisons, and purchasing guidance tailored to individual needs. The service is currently available in English and works across both iOS and non-iOS devices. It will be offered in India from Monday to Friday, between 10 AM and 7 PM IST. Apple Back-to-School offers: Details Apple is also running its Back-to-School promotion in India, valid through September 30. The offers include product bundles and education discounts on select iPads and MacBooks, targeted at students, teachers, and staff at eligible educational institutions. Customers purchasing a qualifying device can also choose from a range of bundled accessories, including: These offers are available on Apple Store Online, the Apple Store app, and at Apple retail outlets in Delhi and Mumbai. Apple's September launch event: What to expect Apple is expected to host its annual fall event this September, where it may unveil the new iPhone 17 series and Apple Watch Series 11. The iPhone 17 lineup will likely include the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max and a new ultra-thin iPhone 17 Air — expected to replace the current Plus model. The iPhone 17 Air may feature a sleek design inspired by the iPad Pro M4, which launched last year.